Fulltime (37 hrs) and Permanent. Application Procedure

Transcription

1 Title of Post Donor Marketing Executive Location Christchurch Square, Dublin 8. Employment Type Fulltime (37 hrs) and Permanent Salary 34,770-48,565 Contact Person Lorna Lee on To apply, application to Please put your name and the name of the post you re applying for in the subject heading of your . Closing Date 5pm Friday 27 th February 2015 Qualifications required Relevant third level qualification required; business studies or marketing preferred; a strong digital marketing understanding a distinct advantage. Experience required Min 3 years marketing experience, with fundraising or NFP experience a distinct advantage. Direct marketing with customer / donor acquisition experience is desirable, with direct mail a key component an advantage. Experience working with and managing external agencies and suppliers required. Excellent computer skills and working experience in Word, Excel, PowerPoint, Outlook and database packages ( Raisers Edge preferable but not essential). Application Procedure Applicants should complete the Application Form and it to the address above before the closing date. Shortlisting will apply Candidates who are moved to the 2 nd stage of our Recruitment process are required to complete a medical questionnaire and a Garda Vetting Form. References will be taken up at this stage.

2 Information Note for this position Name of the Department: Fundraising Address/ Location: Barnardos National Office, Christchurch Square, Dublin 8. Contact Details: What is Barnardos? Barnardos supports children whose well being is under threat, by working with them, their families and communities and by campaigning for the rights of children. Barnardos was established in Ireland in 1962 and is Irelands leading Children s charity. What does the Fundraising Department do? Barnardos fundraising department is responsible for raising voluntary income to support Barnardos services in Ireland in the following ways: Individuals Campaigns and Events Corporate Fundraising Major Gift Trust and Foundations Legacies What will the Donor Marketing Executive be doing? This post focuses on managing Barnardos direct marketing fundraising appeals and database activities and enhancing the donor communications experience with Barnardos. The Donor Marketing Executive plays a lead role in the development and implementation of the strategic fundraising plan to raise voluntary income to support Barnardos work with children and families. The role has a particular focus on new donor acquisition with existing donor development and communications. Where can I find out more?

3 Job Description Post: Donor Marketing Executive Location: National Office, Dublin 8. Responsible to: Works with: Head of Donor Marketing Head of Fundraising, Director of Fundraising & Marketing and the Fundraising Team Job purpose This post focuses on managing Barnardos direct marketing fundraising appeals and database activities and enhancing the donor communications experience with Barnardos. The Direct Marketing Executive plays a lead role in the development and implementation of the strategic fundraising plan to raise voluntary income to support Barnardos work with children and families. The role has a particular focus on new donor acquisition with existing donor development and communications. Core Job Requirements To plan, develop, project manage and implement direct marketing campaigns and appeals to the donor database in consultation with the Head of Donor Marketing and the Head of Fundraising. Liaise with the Direct Recruitment team and reconciliation of weekly imports of donor data. To develop database reports to track and monitor key performance metrics including response rates, average gift etc. To monitor and adapt donor recruitment and retention plans as trends and patterns emerge. Work with the Donor Care Executive to provide support and cover when and if required. Evaluate campaigns and provision of Raisers Edge (CRM) reports to Head of Donor Marketing. To conduct analysis and segmentation of data for each campaign / appeal to deliver optimum results. Liaise with and represent Barnardos interests at Charity Direct Marketing group, as required. Work with the Donor Marketing Executive in the planning and execution of the overall donor recruitment and retention management strategy.

4 Manage relationship with external agencies to ensure best practice donor communications, and to ensure delivery of the agreed work on time and within budget. Liaise with Barnardos Children s Services, Advocacy and Comms to acquire information and content for use in donor communication materials. Work with the Direct Marketing Team in the planning and implementation of a Digital Marketing strategy to rollout to all donors. Research and stay connected with activity and changes within the charity sector and circulate relevant information. Work closely with the Data Analyst to maximise marketing activity. Reconcile donor details to ensure records are kept clean and up to date. Work with the Digital & Online Executive to ensure the maintenance and update of the Individual Donor Fundraising web pages. Assist in the planning and implementation of other fundraising activities, as assigned. Work with the wider fundraising team and manager in achieving overall targets and goals. Deliver activities to target and within budget. General administration and dealing with enquires, requests, ad-hoc donations. Supervise staff and volunteers as required. Requirements of all Barnardos staff Commitment to the purpose of Barnardos and to work within the values, policies and procedures of the organisation and in the context of current legislation and regulations. To participate in regular supervision with your line manager. To actively participate in team and staff meetings and service reviews/ evaluations and to contribute to the development of policy and practice with your area of work and within Barnardos as a whole. To report any area of concern to your line manager in a timely manner. To show reasonable flexibility in relation to hours of attendance to meet the needs of the work. Work during unsocial hours may be required. Have a flexible approach to the work in response to organisational change, development and review of best practice. Participate in and engage with a performance management programme.

5 Identify training needs with your line manager and participate in training opportunities appropriate to the role. To be vigilant to any Health, Safety and Welfare risks in the workplace and bring any concerns to the attention of your line manager or Health & Safety Officer. To participate in the efficient flow of information within the organisation by sharing and seeking information as appropriate. To undertake other duties as may be requested by the line manager from time to time. To undertake your work in a manner that is friendly, flexible and informal. To be vigilant to any concerns regarding the protection and welfare of children and to bring them to the attention of your designated person in a timely manner, in keeping with the Barnardos Child Protection policy. Person Specification Personal Attributes - Good Database marketing knowledge - Good knowledge of marketing techniques especially direct mail and digital communications. - Excellent communication and presentation skills, verbal, written and face to face. - Excellent project management and planning skills. - Excellent organisational and administrative skills. - Flexibility, innovation and initiative. - Excellent telephone manner. - The ability to juggle a wide range of activities, prioritise own workload and meet deadlines. Experience - Min 3 years marketing experience, with fundraising or NFP experience a distinct advantage. - Direct marketing with customer / donor acquisition experience is desirable, with direct mail a key component an advantage. - Experience working with and managing external agencies and suppliers required. - Excellent computer skills and working experience in Word, Excel, PowerPoint, Outlook and database packages ( Raisers Edge preferable but not essential). Qualifications Relevant third level qualification required; business studies or marketing preferred; a strong digital marketing understanding a distinct advantage.