Direct Marketing Officer. MS National Centre, London. Individual Fundraising Manager

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1 Job Title: Location: Reports to: Direct Marketing Officer MS National Centre, London Individual Fundraising Manager Introduction to MS Society The MS Society is the UK s leading MS charity. Since 1953, we ve been providing information and support, funding research and fighting for change. We fund research, give grants, campaign for change, provide information and support, invest in MS specialists and lend a listening ear to those who need it. The MS Society is a democratic organisation. Every one of our 38,000 members has an equal say in what we do. We are also supported by 9000 volunteers and 260 staff members. Our Mission Our mission is to enable everyone affected by MS to live life to their full potential and secure the care and support they need, until we ultimately find a cure. Our aim is to beat MS. Context of Work More than 100,000 people in the UK have MS, more than 2 million worldwide. We offer hope for the future by investing in research, and help for today through our information, support and campaigning. People with MS guide our work. Our volunteers and supporters shape our research programme through our Research Network, help us provide support locally through our branches and groups and help us write our publications. Our paid staff also provide information and support services to people affected by MS, work with scientists and healthcare professionals and raise funds in four national offices and communities across the UK. With branches in every part of the UK the Society s work has inspired thousands of volunteers, supporters and staff members to make a difference to the lives of people affected by MS. Purpose To increase net income by recruiting and developing donors through proactive and planned communications using a variety of different channels and propositions. Messaging must be on brand and in line with the MS Society s values and mission. To contribute to the overall implementation of the Individual Fundraising team s objectives 1

2 Key Relationships: Internal The post holder works closely with the Individual Fundraising Manager and other members of the Individual Fundraising team and also; Fundraising staff across the MS Society working to a common income goal Marketing and Communications for messaging and engagement Digital and social media teams for online engagement Support and Services staff for stories of our work and impact Research for stories of our work and impact Supporter services team for managing response processing and supporter care considerations External: The post holder will also liaise with the following groups: Donors and supporters Agencies for fundraising activities Other fundraising peers to understand trends and best practice Key Accountabilities: The MS Society Direct Marketing Officer will support delivery of the Society s Fundraising strategy to deliver the MS Society s strategic goals by: 1. Business plan implementation 1a Deliver multiple successful income generating marketing campaigns to time and to target 1b Report and analyse Marketing campaigns and make recommendations for improvement 1c Manage specific ad-hoc projects relating to the role 1d Budget management for individual campaigns and analysis 2. Monitoring and reporting on performance General Key competencies The post holder is expected to model and promote the MS Society s values and leadership behaviours: Understands and commits to the MS Society Vision: Places people affected by MS at the heart of what we do; seeks ways to improve and have a greater impact and acts as an ambassador for the MS Society. Enables others to act: Trusts, empowers and develops staff, respecting and valuing diversity, skills and contributions from others. Maintains and develops own competences and engenders trust and respect from colleagues. Inspires and motivates: Maintains motivation creates energy and momentum; is positive and solution focused; and drives excellence and improvement. Analyses and evaluates: Analyses information from a range of sources in order to make effective decisions; weighs up risks and challenges; applies critical thinking; is outcomes focussed and measures impact. 2

3 Plans and prioritises: Works efficiently and plans ahead; prioritises effectively; is mindful of fundability and is able to balance urgent and important activity. Communicates effectively: Influences others, flexes to suit different audiences, builds rapport and is open and approachable Demonstrates professional competence: Maintains own area of technical or professional competence, shares and distributes knowledge and expertise, balances professional competence with effective interpersonal skills. Detailed Responsibilities: 1. Business plan implementation 90%. Income generation activities to agreed targets Planning work to ensure the achievement of deadlines. Focussing work to deliver the team s business plan and contribute to the achievement of the Society s strategic aims and priorities. Contributing to a clear focus on driving improvements in quality, impact and performance. 1a Deliver multiple successful income generating fundraising campaigns to time and to target (55%) Project manage fundraising campaign activities ensuring project management tools are used including planning, stakeholder management, risk analysis, scheduling and regular reporting Working in partnership with colleagues across the Society, source and develop campaign messages which appeal to a wide audience, ensuring they receive consistent messaging from across the MS Society Proactively make recommendations to improve direct marketing campaigns in order to increase income and cost efficiency Proactively make recommendations to reach new audiences to increase the number of individuals giving to the MS Society Explore ways of cross selling MS Society products across a wide range of audiences Continuously monitor communications and messages from across the society and highlight potential timing clashes at planning stage Ensure all materials and communication are on brand and reflect the MS Society values and mission Work alongside other departments to develop campaigns which are integrated across a variety of media channels Produce campaign schedules, project plans and check lists involving all relevant stakeholders Manage and assist other stakeholders (internal and external) in the production of creative briefs Source case studies and quotes from people with MS, members, donors and other stakeholders, as well as departments across the MS Society Represent the MS Society at a variety of industry specialist groups 3

4 1b Report and analyse fundraising campaigns and make recommendations for improvement (15%) Produce and circulate top line reporting including key statistics and performance indicators for relevant projects weekly and when requested Make recommendations on segmentation and hierarchy based on segmentation analysis and brief database team Regularly produce comparison reports eg. year on year, and make recommendations to increase net income Co-ordinate and input on sector monitoring and research projects as and when required 1c Manage specific ad-hoc projects relating to the role (10%) Manage projects in a professional way ensuring each is planned, authorised, and delivered within schedule, cost and to the targeted audiences Work with other members of the Individual Giving department to develop Individual Giving products and other fundraising products as appropriate to the audience Negotiate with suppliers ensuring all campaigns are cost effective and highlight any concerns 1d Agency and supplier management (10%) Manage day to day relationship with multiple suppliers and agencies Draft and amend contracts where appropriate Write specific letters of communication where required Attend regular meetings to discuss and develop ideas to increase net income 2. Monitoring and Reporting on Performance 10% Monitoring performance information against objectives, outcomes and KPIs. Taking corrective action in a timely manner when necessary Track income and expenditure for each direct marketing campaign ensuring it delivers within target Contribute to the impact measurement of the teams work in accordance with the MS Society s outcomes framework General Compliance with MSS s governance procedures, MSS policies and procedures Contribute to a positive working environment in which equality and diversity are valued and staff are enabled to do their best Contribute to the work of the broader team Responsible for the effective use of financial and other resources 4

5 Other Duties To be prepared occasionally to travel to meetings across the UK and be away from home overnight, as the job reasonably demands To undertake any other works as could be expected of a Direct Marketing Officer. Person Specification Qualifications Essential A levels/equivalent qualification or Relevant professional experience, which demonstrates equivalent academic skills Evidence of continuous professional development. Desirable Certificate in fundraising Experience Essential Proven experience of working on integrated Direct Marketing campaigns, preferably in a fundraising environment Proven experience of briefing and working with external suppliers Proven experience of acquisition and/or development of donors/customers Proven experience of marketing through offline and/or online channels Proven experience of analysing campaign results and effectively improving future campaigns accordingly Proven experience of managing data and using data intelligently to increase response rates and gift average value Proven experience of developing and working to project plans, schedules and tight timescales Experience of working in a similar marketing environment and collaborating with multiple departments Desirable Experience of using a Customer Relationship database such as Raisers Edge Knowledge and skills Essential Excellent copy writing and proof reading skills with attention to detail Sound knowledge of marketing and fundraising principles Highly numerate with the ability to analyse data and contribute to budgets (income and expenditure) Demonstrable commitment to collaborative team work Demonstrable commitment to inclusive working, ensuring equality and valuing diversity 5

6 Excellent interpersonal skills, able to influence/persuade a wide range of stakeholders Excellent written and verbal communication skills, with the ability to communicate effectively in a wide range of media and audiences. Good organisational and workload management skills, with ability to work to tight schedules and deadlines Excellent IT skills, in particular in Microsoft office Word and Excel. Employment terms Grade: Band E Level 1 Salary scale: 27,395 31,564 Signed by post holder Signed by Executive Director Date Date 6

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