Direct Marketing Officer Recruitment Pack

Transcription

1 Direct Marketing Officer Recruitment Pack

2 About Us CBM UK CBM is the largest charity dedicated to disability work in the world s poorest countries, supporting around 30 million people globally each year. We make comprehensive healthcare, education and rehabilitation services accessible to people with disabilities in the developing world. Working through local partners to transform lives and based on Christian values, we promote an inclusive world in which all people with disabilities achieve their full potential. CBM UK is one of 11 member associations around the world and is based in Cambridge. Our team of 25 staff, together with our committed Board, have ambitious plans for the future. CBM UK s Fundraising & Communications Department Our Fundraising & Communications Department is a dynamic team of 12 dedicated to maximising funds available for our life-changing programmes and increasing the impact of CBM. Our fundraising streams currently include direct marketing, community fundraising, legacies, major individual donors, corporate partnerships, trusts and foundations, as well as statutory partnerships. Our 80,000 inspirational UK supporters give around 6 million annually and we have clear and ambitious plans for growth. The Supporter Growth Team Sitting within the Fundraising & Communications department, the Supporter Growth team is responsible for recruiting, developing and retaining supporters to raise funds via multiple channels, including direct mail, telephone, digital and through the wider community.

3 Employee Benefits All full-time employees are entitled to 25 days holiday per year in addition to UK public holidays. CBM places an emphasis on professional development and training for its employees in order to support them to fulfil their roles. It supports employees in their desire to further their qualifications and careers, and will support them by offering opportunities to undertake study for relevant qualifications. Salaries are regularly reviewed to attract, develop, motivate and retain the appropriate calibre of employees. We offer family-friendly benefits for staff members with a young family to look after flexible working, homeworking, a maternity/paternity/adoption and parental leave policy. CBM UK offers a competitive pension scheme. Subject to you making a minimum pension contribution of 5%, CBM UK will make a payment of 7% of your annual salary towards a pension plan chosen by yourself from a list of preferred plans. As part of its commitment to its work with disabled people, CBM UK aims to adhere to the two ticks standard in its employment practices. We have a comprehensive equality and diversity policy. CBM UK offers a Lifestyle Counselling Helpline & Online Support Service for counselling and support. Childcare Vouchers Bike to work scheme Season Ticket loan Free tea/coffee facilities with weekly fruit bowl

4 The Role Job title: Direct Marketing Officer Based: Oakington, near Cambridge (potential office move to a central Cambridge location late 2016). Reports to: Head of Supporter Growth Purpose: To deliver regular direct marketing communications to recruit and engage CBM supporters. This is an excellent and exciting opportunity for those interested in working in direct marketing or looking to advance their knowledge within the charity and international development sector. CBM places an emphasis on professional development and training for its employees. Salary band: 2 ( 21,420 to 24,830) Specific outcomes required The Direct Marketing Officer will: deliver regular and inspiring segmented direct marketing and campaigns on time, to agreed specification and within budget collect data for all campaigns to allow performance analysis so we can continue to get better at what we do develop excellent working relationships with existing and new agencies and suppliers ensure the best donor experience in terms of thanking and promoting loyalty to CBM Key responsibilities The Direct Marketing Officer is a crucial role, based within the Supporter Growth team, implementing a significant fundraising programme for CBM UK to over 80,000 supporters 1. Direct marketing activity (75%) This role aims to delight our donors and inspire new supporters. The person in post will: a. Implement agreed activities to deliver a comprehensive recruitment, welcome, stewardship and retention programme, aiming to maximise unrestricted net income. b. Prepare regular supporter acquisition and cultivation communications across multiple channels, including direct mail, telephone and . The role will help to create extraordinary and wonderful moments in our supporters lives c. Work with agencies/ suppliers (including writers, designers, print and mail) and identify opportunities for cost saving and/or quality improvement. Source new agencies as appropriate. d. Ensure processes are delivered on time and in the most cost effective manner. Ensure finished communications match the criteria for maximum discounts (e.g. postal charges). Adhere to legislation and good practice. e. Ensure direct marketing communications have a distinct Christian content, working with the Supporter Growth team or by liaising with volunteers to source Scripture and produce a regular Prayer Diary.

5 f. Work with colleagues to cross-sell fundraising programmes, for example in community, legacy, in memoriam, major donor and corporate fundraising. Work with the Senior Direct Marketing Officer on motivating and upgrading our cash supporters into Regular Giving and High Giving segments. g. Keep a clear and assessable audit trial and reference system, including purchase orders, securely retaining all artwork and supplying this also for electronic campaigns and for the CBM archive. h. Become fully familiar with the Customer Relationship Management (CRM) system and assist the Senior Data Officer in selecting data, running reports and updating records. 2. Planning, reporting, budgets (15%) a. Ensure appropriate recording of direct marketing activity through the CRM system where possible or by standard spread-sheets or files. b. Collect data in an agreed form for all direct marketing campaigns to aid analysis. 3. Communications and networking (10%) a. Internal i. Prepare internal marketing materials for CBM UK colleagues and brief the Supporter Care team ahead of each campaign. ii. Develop and maintain knowledge of CBM UK s work, current objectives and future plans in order to match donor interests effectively and facilitate appropriate and timely communications. iii. Work with other teams, including CBM International, to maximise cross-fertilisation opportunities and integrated working. b. External i. Maintain an awareness and anticipation of charity sector trends relating to direct marketing to enable CBM to respond and adapt quickly where appropriate. ii. Be an excellent advocate for CBM, delivering communications in line with the vision and values of the charity. 4. Culture a. Help develop a culture of enthusiasm and success which reflects the ambitions of CBM UK. b. Play an active role across the CBM UK team, promoting positive working and innovation. Seek to improve working practice at all opportunities. Ensure that the values of the CBM UK brand are understood by external partners and always reflected in communications. 5. Other a. In the event of a humanitarian crisis, contribute to developing direct marketing emergency appeals at short notice. b. Occasional travel throughout the UK, including out of normal office working hours. c. Carry out any other duties as required by the Head of Supporter Growth and Director of Fundraising & Communications.

6 Person Specification Essential/ Experience and knowledge Experience delivering direct marketing activity or working in a charity fundraising environment Experience setting and controlling budgets Experience dealing with external agencies/ suppliers or in a purchasing role Experience working with databases Experience working in a developing country context and/or in the development sector Knowledge of disability issues Skills/competencies/personal qualities Strong organisational skills. Effective time-management with the ability to prioritise multiple tasks to ensure deadlines are met. Able to plan, work strategically and work under pressure. Able to communicate effectively, clearly and diplomatically both verbally and in writing in group and one to one settings. Ability to write compelling content which inspires gifts. Excellent English language skills. Robust, can-do attitude that thrives on challenges. Target driven. Essential Essential Essential Adept in use of MS Office, incl. good working knowledge of Word and Excel. Essential Understanding of donor interests; appreciation of different donor motivations, triggers for giving, values and beliefs. Qualifications, training, and education Educated to degree level or equivalent Member of the Institute of Fundraising

7 Useful Information Shortlisting and Interviews CBM UK is an equal opportunities employer and we are committed to ensuring all applications are treated fairly. All applications are subject to our shortlisting process; if you are shortlisted we will contact you and invite you to attend an interview. You will also be advised at this point if there will be any skills tasks to complete as part of the recruitment process. Closing date is 1st July, with interviews planned for 7th July 2016, although could be rearranged if necessary. Diversity Policy Statement Everyone has the right to be treated with consideration and respect. CBM UK is committed to achieving a truly inclusive environment for all, by developing better working relationships that release the full potential, creativity and productivity of each individual. CBM UK aims to ensure that all staff, volunteers, donors, partners, contractors, and the general public are treated fairly. This will be regardless of sex, sexual orientation, gender re-assignment, marital or civil partnership status, race (including colour, nationality, ethnicity, or national origin), disability, medical status, age, religion or belief, political opinion, social or economic status, or ex-offender status. Use of Curriculum Vitae (CVs) Our policy is to recruit and employ our employees on the basis of their suitability for the work to be done. An application form allows us to compare individuals based on like for like information and as such we do not accept a CV unless accompanied by a fully completed application. Employment Checks All offers of employment are made subject to the following criteria: Proof of eligibility to work in the UK, proof of residency and satisfactory employment screening, and two references satisfactory to CBM UK and, if required, a Satisfactory Criminal Records Bureau Check.

8 How to apply Application forms can be downloaded from: The completed form and a cover letter should be ed to Trena Battams trenab@cbmuk.org.uk. The closing date for receipt of completed application forms is 1st July 2016 Alternatively, you can post your application to: Trena Battams Office Manager Vision House 7/8 Oakington Business Park Dry Drayton Road Oakington Cambridge CB24 3DQ Should you have any questions or wish to discuss your application further please contact Trena Battams on or trenab@cbmuk.org.uk.