Argentinean Automotive Paints and Coatings Market Automotive Industry Growth and Economic Climate Boost the Market

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1 Argentinean Automotive Paints and Coatings Market Automotive Industry Growth and Economic Climate Boost the Market October 2012

2 Contents Section Slide Numbers Executive Summary 4 Market Overview 10 Total Automotive Paints and Coatings Market - External Challenges: Drivers and Restraints 18 Forecasts and Trends 28 Market Share and Competitive Analysis 42 Mega Trends and Industry Convergence Implications 48 The CEO s 360 Degree Perspective 52 OEM Paints and Coating Segment Breakdown 54 Refinish Paints and Coatings Segment Breakdown 62 The Last Word (Conclusions and Implications) 71 Appendix 74 3

3 Executive Summary In Argentina, the paints and coatings industry is divided into architecture and construction, which accounts for percent of the total market, and industrial, which accounts for percent. Of the total industrial market, the automotive segment accounts for the biggest portion, around percent in volume and percent in revenue. The automotive paints and coatings market in Argentina was worth $ million in 2011 and is expected to reach $million in 2017, increasing at a CAGR of percent. This market is divided into two segments: OEMs ( percent) and refinish paints and coatings (percent). The growth of the OEM segment of automotive paints and coatings is driven mainly by the expansion of the automotive industry. Each consumer vehicle requires the application of liters of paint. The growth of the refinish segment is tied to the automotive fleet increase and car insurance rate penetration. Argentina holds the highest car insurance rate in the region. The growth rate of the refinish segment during the forecast period ( ) is larger than the OEM segment. The top five companies in the industry are DuPont, BASF, PPG, Akzo Nobel, and Sherwin-Williams. Source: Frost & Sullivan analysis. 5

4 Executive Summary (continued) Although there are local producers (such as Sinteplast, Colorín, and Tersuave), their market participation is still small and involves only the refinish segment. Source: Frost & Sullivan analysis. 6

5 Executive Summary Market Engineering Measurements Market Overview Total Automotive Paints and Coatings Market: Argentina, 2011 Market Stage Market Revenue Market Units/Volume (Liters) Average Price Per Liter Market Size for Last Year of Study Period Growth $ M M $/liter $ M (2011) (2011) (2017) Base Year Market Growth Rate Compound Annual Growth Rate Customer Price Sensitivity Degree of Technical Change Market Concentration % % %* ( ) (scale: 1 [low] to 10 [High]) (scale: 1 [low] to 10 [High]) (% of market share held by top 3 companies) For a tabular version, click here. Decreasing Stable Increasing *For the OEM segment, market concentration accounts for 100% among 3 companies. Note: All figures are rounded. The base year is Source: Frost & Sullivan analysis. 7

6 Executive Summary Market Engineering Measurements (continued) Competitor Overview Total Addressable Market Number of Competitors Number of Companies That Exited* Number of Companies That Entered* Replacement Rate Attachment Rate (active market competitors in base year) (2011) (2011) Years (average period of unit replacement) liters (current number of units per user in base year) Total Addressable Market Current Potential Users M (number of cars repainted every year) Industry Advancement Average Product Development Time Years Marketing Spend as a Percent of Market Revenue %-% Decreasing Stable Increasing *Companies with revenue of more than $1 M. Note: All figures are rounded. The base year is Source: Frost & Sullivan analysis. 8

7 Executive Summary CEO s Perspective The Argentine automotive paints and coatings market grew by percent in 2011 after the 2009 downturn due to the global economic crisis. Argentina is mostly an importer of OEM automotive paint and coatings (P&C). Only BASF produces locally. The automotive P&C market has room for innovations and product development in Argentina, though its structure is not well-developed. Increasing raw material and oil international prices are big influencers on paint and coatings price hikes. With increasing production of vehicles and, thus, a bigger car fleet, the market for OEM and refinishing paints will grow steadily over the next five years. Source: Frost & Sullivan analysis. 9

8 Market Overview Key Questions This Study Will Answer Is the Argentine automotive paints and coatings market growing? How long will it continue to grow, and at what rate? Are the existing competitors structured correctly to meet customer needs? Which of the market segments is predicted to grow at a faster rate? Which are the main purchase influencers? Are they expected to remain unchanged? Are the products offered today meeting customer needs, or is additional development needed? Are prices expected to grow during the forecast period? At what rate? What are the main price influencers? Source: Frost & Sullivan analysis. 15

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