Asia-Pacific Application Performance Management Market CY 2013 Rapidly Changing Application Architecture and Business Environment Drives the Market

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1 Asia-Pacific Application Performance Management Market CY 2013 Rapidly Changing Application Architecture and Business Environment Drives the Market October 2014

2 Contents Section Slide Number Executive Summary 5 Market Overview 11 Total APM Market - Drivers and Restraints 27 Forecast and Trends 33 Demand Analysis 40 Market Share and Competitive Landscape Analysis 73 Other Potential Participant Analysis 102 The Last Word 114 Appendix 117 4

3 Key Findings The Application Performance Management (APM) market in Asia-Pacific continued to maintain its high growth momentum in 2013, with overall revenues registering $ million, as growing enterprises in the region realized the importance of reliable and highperforming applications in the enterprise business environment. The on-premises APM segment contributed the highest revenue share, accounting for % of the overall market and representing a strong growth of % on a year-onyear (YoY) basis. Enterprises in Asia-Pacific remained cautious in the adoption of the Software-as-a-Service (SaaS) model, due to concerns over data security and lack of functional capabilities of the model to proactively identify issues and rapidly diagnose their root causes. ANZ, Japan, and Singapore remained the key markets in the region, with a fast growth momentum witnessed in markets such as Greater China, India, and South Korea. Southeast Asia is seen as an emerging potential market for APM vendors in the years to come. The market was significantly fuelled by verticals such as BFSI, e-commerce, healthcare, online retail, and IT and ITES. The level of APM adoption in government verticals remained limited, with many organizations still focused on application monitoring in the mainframe environment and certain parts of system performance monitoring. Key: BFSI Banking, Financial Services, and Insurance; IT Information Technology; ITES IT Enabled Services 6

4 Key Findings (continued) With the increasing adoption of cloud computing and virtualization, many organizations are looking at application management to make their businesses more efficient. Coupled with that, the increasing complexity of applications across multiple platforms also prompted enterprises to adopt APM solutions, to monitor and manage the performances of these applications. More importantly, as interactions between enterprises and their end user customers increase, thereby becoming more critical to business operations, it is imperative for them to have real-time information about the performances of customer-facing applications and services, to manage and enhance the end user experience (EUE), in order to enhance business performance. The adoption of on-premises APM and APM SaaS is expected to rise due to the growing need for operational management and development tools in the application lifecycle phases. This would enable IT operations teams to improve application quality while reducing risks, costs, and time when marketing new services. Its evolution into a more comprehensive, full-featured solution is also likely to drive the adoption of APM SaaS among enterprises, due to its ability to provide equivalent capabilities to on-premises solutions, which, in turn, will drive broader adoption among the large enterprises. 7

5 Market Engineering Measurements Market Overview Total APM Market: Market Engineering Measurements, Asia-Pacific, 2013 Market Stage Market Revenue Market Size for Last Year of Study Period Base Year Market Growth Rate Nascent $ M $ M % (2013) (2020) Market Concentration Compound Annual Growth Rate Customer Price Sensitivity % % (% of market share held by top 3 companies) (CAGR, ) (scale:1 [Low] to 10 [High]) Decreasing Stable Increasing For a tabular version click here. Note: All figures are rounded. The base year is

6 Market Engineering Measurements (continued) Competitor Overview Number of Competitors More than Number of Companies that Exited* Number of Companies that Entered* More than (active market competitors in base year) (2013) (2013) Decreasing Stable Increasing *Companies with revenue of less than $US1 Million Note: All figures are rounded. The base year is

7 CEO s Perspective 1 Awareness regarding APM is growing rapidly in Asia-Pacific; adoption varies across the region and is still fairly limited in less developed markets. 2 ANZ, Greater China, and Japan markets are leading the adoption of APM in Asia-Pacific, while India and ASEAN are fast growing markets. 3 Increasingly, Asia-Pacific enterprises are looking for more effective APM solutions to enhance customer experience and improve business performance. Key: ASEAN The Association of Southeast Asian Nations 10

8 Market Definitions Segmentations Total APM Market: Segmentation, Asia-Pacific, 2013 Application Performance Management On-Premises APM Products Cloud-based APM Services 15

9 Market Definitions Segmentations (continued) On-Premises APM Product is an agent-based software deployed on-premises on servers, devices, and other application components of interest. It monitors and manages the performances of applications by gathering data of the five dimensions of application performance. This practice can provide IT operations teams with useful information for managing application performance, including resource utilization. o On-premises APM solutions can provide all of the dimensions of APM, particularly the visibility of Cloud-based application source code level performance and other application component transactions. APM Services However, agent-based APM solutions are complicated to deploy for IT management teams, since they are dependent on the changes made to the application code, application architecture, or environment. This approach is, therefore, normally used to monitor and manage the performance of applications installed in back-end infrastructure. Cloud-based APM Services are software solutions that are hosted in the vendors or service providers data centers and are offered to customers as a service via internet connection. Cloudbased APM can support most of the dimensions of APM, particularly real-time EUE and performances of applications across different architecture and environments, from virtualization, cloud, and mobility environments. o In Asia-Pacific, most of the emerging vendors are now offering APM as a service in partnership with local telcos and service providers. 16

10 Market Overview Research Methodology Total APM Market: Research Methodology, Asia-Pacific, 2013 In-house information/ secondary research Primary Research APM Vendors Major Distributors System Integrators and Resellers Data Collation, Analysis, and Strategic Review Final Research Service 17

11 Market Overview Customer Segmentation Total APM Market: Customer Segmentation, Asia-Pacific, 2013 Customer Segmentation Enterprise Horizontals Large Businesses (LBs): >= employees Small and Medium Businesses (SMBs): < employees Enterprise Verticals Banking, Financial Services, and Insurance (BFSI) Manufacturing Government Education Service Provider Tech/Internet Others (including e-gaming, e-commerce pharmaceuticals, retail, logistics, oil/gas, energy, mining, agriculture, IT and ITES, and BPOs) 18

12 Market Overview Geographical Coverage Greater China China Hong Kong Taiwan Japan South Korea India ASEAN Singapore Malaysia Indonesia The Philippines Thailand Vietnam ANZ Australia New Zealand 19

13 Key Questions This Study Will Answer Is the managed APM market growing? How long will it continue to grow, and at what rate? Are the existing competitors structured correctly to meet customer needs? Will these solutions continue to exist or will they be replaced by other solutions? How will the structure of the market change over time? Will these services become features in other markets? Are the vendors in the market ready to sell directly, or do they need partners to take their businesses to the next level? 20

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