Analysis of the Mobile Endpoint Security Products Market Tackling the Shift to Mobility with a Strong Endpoint Security Solution.

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1 Analysis of the Mobile Endpoint Security Products Market Tackling the Shift to Mobility with a Strong Endpoint Security Solution Global July 2012

2 Contents Section Slide Numbers Executive Summary 4 Market Overview 11 Total Mobile Endpoint Security Products Market - External Challenges: Drivers and Restraints 20 Forecasts and Trends 29 Market Share and Competitive Analysis 43 Consumer Segment Breakdown 51 Midsize Segment Breakdown 58 Enterprise Segment Breakdown 65 The Last Word 72 Appendix 75 3

3 Executive Summary Smartphones and other mobile devices are quickly replacing traditional desktop and laptop machines. According to Frost & Sullivan, the global smartphone and tablet market reached million units in As smartphones and tablets continue to proliferate in the consumer and business segments, security is becoming more of a crucial necessity for mobile devices. Hackers are now targeting smartphone mobile devices for spreading mobile malware. The Android operating system (OS) open application (app) market space makes malware very easy for hackers to distribute. According to Juniper Networks, in 2011 the vast majority of mobile malware was related to Symbian OS and Java ME OS devices and this is now shifting towards Android malware. The market for smartphones and tablets is growing specifically the for the Android system. In 2011, the Android smartphone market reached percent of the global OS market, beating out the traditional Symbian and BlackBerry market. With the growth of the Android market, these devices are now being adopted into the corporate space and introducing new security risks for IT managers. Source: Frost & Sullivan analysis. 5

4 Executive Summary (continued) Additionally, a new trend of bring your own device (BYOD) creates many more security risks for IT managers because end users now utilize their mobile devices to access corporate data. This increased use of mobile devices is expected to increase purchase in the mobile endpoint security market through As a result, the mobile endpoint security market is poised to reach $ billion by The market is in a growth stage, reaching $ million in 2011 with a compound annual growth rate (CAGR) of percent. The business market is quickly realizing the need for managing and protecting the various number of mobile devices entering the corporate network. Vendors are adapting and responding to the trend of a growing amount of mobile and tablet devices entering the market by launching a breadth of mobile security products. The trend of BYOD continues to create new challenges for endpoint security vendors, creating the need for vendors to consolidate and acquire mobile device management (MDM) providers. Source: Frost & Sullivan analysis. 6

5 Executive Summary Market Engineering Measurements Market Overview Total Mobile Endpoint Security Products Market: Global, 2011 Market Stage Market Revenue Market Units/Volume Average Price Per Unit Market Size at End of Forecast Period Growth $ M M $ $ B (2011) (2011) (2016) Base Year Market Growth Rate Compound Annual Growth Rate Customer Price Sensitivity Degree of Technical Change Market Concentration % % % (CAGR) (scale:1 [Low] to 10 [High]) (scale:1 [Low] to 10 [High]) (% of market share held by top 3 companies) Decreasing Stable Increasing For a tabular version click here. Note: All figures are rounded. The base year is Source: Frost & Sullivan analysis. 7

6 Executive Summary Market Engineering Measurements (continued) Competitor Overview Total Addressable Market Number of Competitors Replacement Rate Attachment Rate Maximum Attachment rate (active market competitors in base year) Year (average period of unit replacement) (current number of units per user 2011 (Maximum potential number of units per user) Industry Advancement Average Product Development Time Year Average R&D Spend by Product $M Marketing Spend as a Percent of Market Revenue % Decreasing Stable Increasing Note: All figures are rounded. The base year is Source: Frost & Sullivan analysis. 8

7 Executive Summary CEO s Perspective 1 The mobile endpoint security market is a in growth stage with a CAGR percent The mobile endpoint security market is expected to reach $ billion in revenue with million units by 2016 The midsize and enterprise market will demand endpoint security vendors to provide advanced mobile security products The increasing number of mobile devices in the consumer segment will drive demand for mobile security solutions Mobile security management is quickly being adopted within the traditional endpoint security vendors Source: Frost & Sullivan analysis. 9

8 Market Overview Key Questions This Study Will Answer How fast is the mobile security market growing, how long will it continue to grow, and at what rate? Who are the competitors in the mobile security market and what products do they offer? Will these companies continue to exist or will they get acquired by other companies? Will mobile security products become integrated with traditional endpoint security products? How will this market change with time? Will acquisitions continue to happen? Are the products offered today meeting customer needs? What type of partnerships are vendors engaged with to generate more revenue? Source: Frost & Sullivan analysis. 16

9 Market Overview Segmentation Percent Sales Breakdown Total Mobile Endpoint Security Products Market: Global, 2011 Midsize % Consumer % Enterprise % Note: All figures are rounded. The base year is Source: Frost & Sullivan analysis. 17

10 Market Overview Segmentation (continued) Total Mobile Endpoint Security Products Market: Market Segmentation, Global, 2011 Mobile Endpoint Security Market Consumer Midsize Enterprise Antimalware Firewall Web/ Message Filtering Antimalware Mobile VPN/Firewall Web Filtering Message Filtering Parental Controls Remote Wipe Anti-theft Encryption/ Authentication Data Loss/Antitheft Management and Controls Source: Frost & Sullivan analysis. 18

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