European Data Centre Services Market Growing Popularity of the Outsourcing Model Fuels Growth of Retail Colocation and Managed Hosting

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1 European Data Centre Services Market Growing Popularity of the Outsourcing Model Fuels Growth of Retail Colocation and Managed Hosting February 2014

2 Contents Section Slide Number Executive Summary 7 Market Overview 11 Total Data Centre Services Market - Forecasts and Trends 18 Retail Colocation Segment Breakdown 30 External Challenges: Drivers and Restraints 31 Forecasts and Trends 42 Market Share and Competitive Analysis 46 Europe Breakdown 53 Managed Hosting Segment Breakdown 66 External Challenges: Drivers and Restraints 67 Forecasts and Trends 77 3

3 Contents (continued) Section Slide Number Market Share and Competitive Analysis 81 Europe Breakdown 87 Company Profiles 100 The Last Word (Conclusions and Implications) 116 Appendix 119 4

4 List of Exhibits Exhibit Slide Number Total Data Centre Services Market: Market Engineering Measurements, Europe, Total Data Centre Services Market: Market Segmentation, Europe, Total Data Centre Services Market: Revenue Forecast, Europe, Total Data Centre Services Market: Comparing Data Centre Services and IaaS, Europe, Retail Colocation Segment: Key Market Drivers and Restraints, Europe, Retail Colocation Segment: Market Engineering Measurements, Europe, Retail Colocation Segment: Revenue Forecast, Europe, Retail Colocation Segment: Percent of Revenue, Europe, Retail Colocation Segment: Competitive Structure, Europe, Retail Colocation Segment: Revenue Forecast, The United Kingdom, Retail Colocation Segment: Revenue Forecast, Germany, Retail Colocation Segment: Revenue Forecast, France, Retail Colocation Segment: Revenue Forecast, Benelux,

5 List of Exhibits (continued) Exhibit Slide Number Retail Colocation Segment: Revenue Forecast, Spain, Retail Colocation Segment: Revenue Forecast, Rest of Europe, Managed Hosting Segment: Key Market Drivers and Restraints, Europe, Managed Hosting Segment: Market Engineering Measurements, Europe, Managed Hosting Segment: Revenue Forecast, Europe, Managed Hosting Segment: Percent of Revenue, Europe, Managed Hosting Segment: Competitive Structure, Europe, Managed Hosting Segment: Revenue Forecast, The United Kingdom, Managed Hosting Segment: Revenue Forecast, Germany, Managed Hosting Segment: Revenue Forecast, France, Managed Hosting Segment: Revenue Forecast, Benelux, Managed Hosting Segment: Revenue Forecast, Spain, Managed Hosting Segment: Revenue Forecast, Rest of Europe,

6 Executive Summary Frost & Sullivan s research on the European data centre services market has estimated the total market size at $ billion for In this research, the data centre services market is defined as the sum of the retail colocation and managed hosting segments. The total market is expected to accelerate at a compound annual growth rate (CAGR) of % ( ). The need to reduce capital expenditure and capitalise on efficient data centre management is expected to drive the growth of the retail colocation segment. The managed hosting segment will grow due to the increasing need to focus internal resources on innovative IT tasks and capitalise on more economical IT management services offered by managed hosting providers. Western European countries are the largest market for data centre services in Europe. While some Southern European markets are growing sluggishly because of the economic crises, Eastern European countries are high-growth regions for retail colocation and managed hosting providers. While both segments are populated by different types of providers, such as carrier-neutral providers, telecommunication providers, system integrators, and hosting providers, the managed hosting market is a very fragmented market with numerous small and regional providers. Using both secondary and primary research, this research examines the total European market, analysing the competitive landscape of the retail colocation and managed hosting segments. It also discusses the geographical trends in Europe, forecasting growth for France, Germany, Spain, Benelux, the United Kingdom, and the Rest of Europe. 8

7 Executive Summary Market Engineering Measurements Total Data Centre Services Market: Europe, 2012 Market Overview Market Stage Market Revenue Market Size for Last Year of Study Period Growth $ B $ B (2012) (2018) Base Year Market Growth Rate Compound Annual Growth Rate Customer Price Sensitivity Degree of Technical Change % % (CAGR, ) (scale:1 [low] to 10 [high]) (scale:1 [low] to 10 [High]) Decreasing Stable Increasing For a tabular version, click here. Note: All figures are rounded. The base year is

8 Executive Summary CEO s Perspective 1 The United Kingdom, Germany, France, and BENELUX are the largest markets in Europe for retail colocation and managed hosting. 2 Cultural and language barriers in Europe necessitate the development of regionspecific strategies. 3 Increasing the supply of data centres, especially in the UK, is driving down the price for retail colocation services. 4 The growth of cloud services is expected to reduce demand for retail colocation and managed hosting. 5 There is an increasing demand for hybrid data centre services combining cloud, colocation, and managed hosting. 10

9 Market Overview Definitions Data centre services refers to the provision of offsite data centre facilities which consist of IT infrastructure components such as racks, servers, and power and network connections. Depending on the requirements of the customer, this includes making available the various infrastructure components for self management by the customer or the provision of managed infrastructure services. This report has assessed the data centre market as the sum of 2 main segments. These are: Colocation Services Managed Hosting Services Total Data Centre Services Market: Market Segmentation, Europe, 2012 Data Centre Services Market Colocation Managed Hosting Retail Colocation Wholesale Colocation* *Note: The wholesale colocation segment is excluded from the revenue calculation for the total data centre services market 12

10 Market Overview Definitions (continued) Colocation Service Colocation refers to the provision of data centre space, racks, power, and network resources for use by the customer. Colocation is commonly understood to have 2 main types. One refers to wholesale colocation service, which includes the provision of large data centre spaces for customers with high power requirements. Typically, this would involve the provision of an entire data centre to a customer who can choose to design and customise the space as required. Some of the major providers of wholesale colocation are Global Switch Ltd, Digital Realty Trust, and DuPont Fabros Technology Inc. The other is the provision of retail colocation, which includes offering smaller spaces fitted with cages or racks with lower power resources per customer, so that multiple customers can host their IT infrastructure within a data centre. Customers generally reserve racks, power, and network resources but bring their own servers to the data centre. Retail colocation is also accompanied by the provision of value-added services such as security services and 24/7 IT support services. This report excludes wholesale colocation services and includes only the retail colocation portions of the market. Managed Hosting Service Managed hosting refers to the management of servers, operating systems, and network resources for customers. Managed hosting services can be offered using dedicated servers (servers dedicated to a customer) or on dedicated, virtualised servers (dedicated servers running virtualisation software). 13

11 Market Overview Value Chain for Data Centre Services Data centre service providers partner with energy providers in the region that ensure an intermittent supply of energy to the data centre during the contract period. With increasing importance for energy efficiency, data centre providers also benefit from partnering with clean energy providers. Data centre service providers work with several technology providers (hardware- (servers and software- (virtualisation). As customers increasingly look to utilise cloud platforms for processing workloads, data centre service providers partner with leading platforms, such as Amazon Web Services and Microsoft Azure. Energy Provider Infrastructure Provider Technology Provider Purchasing or renting space, racks, cages, generators, and biometric security is central to the operation of a data centre. Data centres are either constructed or rented from wholesale operators that offer long-term contracts for data centre space. Network Providers Smaller managed hosting providers often host servers on data centre spaces rented from retail colocation providers. The network is critical to transfer workloads between customers global data centres. Data centre service providers either partner with multiple carriers to offer a choice of networks or work with a single provider to offer services. 14

12 Market Overview Regional Definition Region This report analyses the data centre services market in Europe. This will include a specific assessment of the demand and the supply in the colocation and managed hosting markets in the United Kingdom, Germany, France, Benelux, Spain, and the Rest of Europe. The Rest of Europe consists of Ireland, the Nordic countries, Southern European countries, such as Italy and Portugal, and Central and Eastern European countries, such as Switzerland, Poland, Romania, Hungary, and Slovakia. Included Excluded 15

13 Market Overview Revenue Definition Market Size Revenue Definition This refers to the sum total of the colocation and managed hosting services supplied and demanded in the European region. This has been estimated by consolidating the revenue earned by individual companies in the European region. The revenue has been calculated in terms of US dollars. Any company revenue reported in GBP or Euros has been converted to US dollars based on the following conversion rate. Exchange rate of GBP to USD = Exchange rate of Euros to USD = 16

14 Market Overview Key Questions This Study Will Answer What are the main drivers for growth in the European colocation and managed hosting markets, and are there any factors that can cause a slowdown in these markets? What is the value chain surrounding the operation of a data centre, and what are the main challenges faced by these stakeholders? What is the market size for data centre services, specifically, colocation and managed hosting services in Europe? What is the current growth rates in the European colocation and managed hosting markets and how is this expected to change in the forecast period ( )? How is the competitive landscape in the European colocation and managed hosting markets, and who are the prominent service providers? How is the growth in the European market distributed between major countries in the continent? 17

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