Latin American Experience

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1 Latin American Experience Cedar is global management consulting firm with a network of offices in 15 countries, having served over 800 clients since Formerly part of Renaissance Worldwide, a $1 Billion consulting firm co-founded by the creators of the Balanced Scorecard, Cedar has significant capability in the strategy development, organizational and operational transformation. Since 1986, we have consulted over 200 multinationals on their entry and expansion strategies for Latin America. Our Latin American team comprises a group of professionals all fluent in Spanish and Portuguese and with practical business experience in Latin America. Cedar Consulting has extensive experience in the manufacturing and process sectors in Latin America and globally. In Latin America we specialize in market strategy work directed at helping our clients to grow profitably, through market assessment, entry strategy development, partner evaluation, and strategic alignment Project Experience by Industry Aerospace Automotive Building Materials Corp Chemicals Food and Packaging Factory Automation Metals Power Generation Retail Channels Textiles Representative Clients Akzo Nobel Armstron BASF BF Goodrich Brunswick Cooper Tire Daikin Industries Dow Chemical E.I. DuPont de Nemours Emerson Electric Ferro Corporation Ford Motor Company Fluor Daniel GATX General Motors Honeywell ICI Kaiser Aluminum LaFarge Lawson Mardon Mitsubishi Heavy Industries NEC Corporation NTT Pentair Premark International Rockwell International Siemens Steelcase International Sunbeam Corporation Unilever USG Corporation W.R. Grace Westinghouse Electri v3 NEW YORK CHICAGO LONDON PARIS DUBAI DOHA MUMBAI BRAZIL MEXICO SINGAPORE SHANGHAI 1

2 Project Experience by Industry Automotive Completed an exhaustive study of the Brazilian automotive OEM and aftermarket components industry. Characterized the size, structure and nature of the Mexican automotive glass OEM and aftermarket sectors. Mapping of manufacturing relationships and supply chains in the Brazilian automotive industry Global analysis of advanced tire safety systems covering North and South America Competitive analysis of Toyota s light truck product and manufacturing plans in the US and Mexico. Assessment of the OE and aftermarket for car wheels Global analysis of CVT markets and technologies for automotive, two-wheeled and utility vehicle applications in North and South America, Asia and Europe. Benchmarking analysis of the North American automotive forgings business with special emphasis on two acquisition candidates with operations in the US and Mexico. Analysis of opportunities for used car dealers to sell extended car warranties Analysis of the OE and aftermarket segments for automotive modular glass Assessment of opportunities for paint products in vehicle refinishing in the North American and South American automotive markets Analysis of the market for automotive seating and components in the US and Mexico Evaluated the market opportunity for two-axle coaches in the U.S., Mexico and South America Screened international markets for motor coaches including Latin America Analyzed the OE and aftermarket segments for automotive and modular glass, focusing on costs and production capacities for a Mexican glass supplier Construction Evaluation of construction materials used in Brazil Analysis of the South American markets for residential and commercial flooring Analysis of the South American market for commercial ceilings Medical Assessment of demand for medical imaging equipment in Brazil Due diligence on the acquisition of a Brazilian medical products manufacturer Assessment of the market for CT scanning and x-ray equipment in Brazil, Mexico and Argentina v3 NEW YORK CHICAGO LONDON PARIS DUBAI DOHA MUMBAI BRAZIL MEXICO SINGAPORE SHANGHAI 2

3 Food Trends in the market for specific chemicals used as mold inhibitors for feed and bakery products. In-depth analysis of the Brazilian and Mexican markets for Activated Carbon used for water purification by Utilities, beverage bottlers, industry in general and for household filtration systems. Plastics and Packaging Identification of opportunities for plastic compounding and extrusion machinery in Brazil. Assessment of the market for multiple plastic resins (such as HDPE, LDPE, ABS, PP, PS, PC, Nylon, PTFE and others) in Mexico, Argentina and Brazil Assessments of Mexican market for higher value-added printed packaging products including pressure sensitive labels and lidding stock. Evaluation of the market for soft drink and beer containers and closures in Brazil for a North American producer interested in expansion Analysis of the plastic closure market in selected Latin American and European countries for a U.S. company interested in expanding international markets Evaluation of market potential for quality (high clarity) shrink film in North and South America. Industrial Analysis of the market for selected fractional horsepower motors in Brazil. Assessment of the market for small electrical generation turbines in Brazil. Evaluation of the market for stationary air conditioning systems in Mexico, Argentina, Brazil and Venezuela. Profile of players and activities in the aeronautical and aerospace fields being undertaken by the Brazilian Government, academic institutions and the private sector. Identification of opportunities in the distribution of data and voice communication systems and components in Brazil, Mexico and Argentina. Analysis of the market for photovoltaic products in Brazil. Analysis of the Brazilian market for large electric motors Analysis of industrial gas usage in Brazil Assessment of the Brazilian market for plastic pipes for gas distribution Evaluated the Latin American market for anesthetic agents and equipment/accessories, including disposable medical non wovens. Assessed the Brazilian disposable diaper market for an Argentine firm looking to export there. Analyzed the market for non woven materials in the Brazilian automotive market for a large US textile company. v3 NEW YORK CHICAGO LONDON PARIS DUBAI DOHA MUMBAI BRAZIL MEXICO SINGAPORE SHANGHAI 3

4 Completed an evaluation of the Brazilian market for non woven geo-membranes for soil protection and drainage Assessed the CPI, P&P and petrochemical mechanical seal markets in Canada, Brazil, Mexico and Argentina. Analyzed the Brazilian market for factory automation equipment Financial Characterized the retail credit and leasing markets in Chile. The program covered financial structure, regulations, providers and market values. Select Case Studies Strategy A major supplier of flooring products wanted to enter the Latin American market as a manufacturer and not an importer. The client sold into the region but had an incomplete picture of materials used, pricing, competition, distribution and growth. Cedar Consulting completed an analysis of the markets, identified customers, channel and manufacturing partners and recommended a strategy to use the new location for regional sales as well as an export base to Asia, Europe and the U.S. Our client decided to broaden its Latin American product offering and establish local production. This move coupled with the entry of several big box building material retailers has significantly contributed to growth in sales. Opportunity Assessment Due to the rapid expansion of automotive production capacity in Brazil, many of our U.S. clients were interested in establishing presence to supply parts to both the OEM and the aftermarket. Cedar Consulting s Brazilian office created a comprehensive assessment of the current and future market for automotive components in Brazil. This program helped clients determine which components, customers and partners to target as well as provided a clear view of the nature of risks and opportunities facing part suppliers in the region. v3 NEW YORK CHICAGO LONDON PARIS DUBAI DOHA MUMBAI BRAZIL MEXICO SINGAPORE SHANGHAI 4

5 Distribution Analysis A manufacturer of fasteners for automotive, aerospace and general industry wanted to explore new directions in Latin America. The client was not pleased with sales growth and profitability, particularly in Brazil. Cedar Consulting determined that the local partner was undermanned and inadequate but that the client did not provide the optimal product lines to achieve better results. Cedar Consulting recommended new partners and product offerings more in line with the market. Cedar Consulting s recommendations resulted in improved results and helped lead to the development of new products and large contracts with local customers. v3 NEW YORK CHICAGO LONDON PARIS DUBAI DOHA MUMBAI BRAZIL MEXICO SINGAPORE SHANGHAI 5

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