Strategic Analysis of the Global Automotive Market for IT Mobility Platforms

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1 Strategic Analysis of the Global Automotive Market for IT Mobility Platforms Billing and Smart Charging as Two Key Opportunity Areas in the EV Infrastructure Segment January 2012

2 Contents Research Scope and Definition 09 Objectives and Methodology 10 Partial List of Industry Participants Interviewed 11 Executive Summary 12 Introduction to IT Mobility Platforms 13 IT Mobility Platform Services Overview 14 Comparative Analysis of Features 15 Comparative Analysis of Stakeholder Service Levels 16 Apps for Charging Infrastructure 17 Cloud-based Deployment Models 18 Areas of Interest for IT Companies 19 Vehicle to Grid Communication (V2G) Barriers to Implementation 20 Toyota Case Study 21 Conclusions 22 E-Mobility IT Platforms Introduction 23 Introduction 24 Objectives 25 Areas of Interest 26 Requirements 27 Competitive Snapshot 28 Continental Case Study 30 IBM Advanced Mobility Framework Case Study 31 2

3 Contents (continued) EV Stakeholder Needs Analysis 33 Stakeholder Perspectives 34 IT Platform Architecture 35 Technology Needs 36 Bosch E-Mobility IT Infrastructure Case Study 37 Siemens Electromobility Infrastructure Case Study 38 Smart Charging 40 Smart Market Opportunity 41 Smart Charging Layout 42 Smart Meter Rollout 43 Smart Meter Installed Base Forecast 44 Smart Grid Ecosystem 45 Infrastructure Requirements 46 Smart Grid Benefits 47 Better Place Case Study 48 Company Profiles 49 Opportunity Analysis 51 Payment and Billing Solutions 52 Payment Options 53 Billing Process 54 Billing Process Case Study Coulomb Technologies 55 3

4 Contents (continued) Key Companies 56 Coulomb Technologies Profile 57 Elektromotive Profile 58 Opportunity Analysis 59 Vehicle to Grid Communications (V2G) Snapshot 60 V2G Challenges 61 V2G Layout 62 V2G Projects 63 Opportunity Analysis 64 Appendix 65 European EV Charging Station Facts 66 European Charging Stations Growth Forecast 67 About Frost & Sullivan 70 4

5 List of Figures IT Mobility Platforms Market: Comparative Analysis of Features, Europe and United States, IT Mobility Platforms Market: Comparative Analysis of Stakeholder Service Levels, Europe and United States, IT Mobility Platforms Market: Smart Meter Rollout, Europe, United States and Canada, IT Mobility Platforms Market: Installed Base Forecasts, Europe, IT Mobility Platforms Market: Company Profiles, Europe and United States, IT Mobility Platforms Market: Company Profiles, Europe and United States, IT Mobility Platforms Market: Key Billing Companies Overview, Europe and United States, IT Mobility Platforms Market: V2G Communication Projects, Europe and United States,

6 List of Charts IT Mobility Platforms Market: Introduction to IT Mobility Platforms, Europe and United States, IT Mobility Platforms Market: Services Overview, Europe and United States, IT Mobility Platforms Market: Apps for Charging Infrastructure, United States, IT Mobility Platforms Market: Cloud-based Deployment Models, Europe and United States, IT Mobility Platforms Market: Areas of Interest for IT Companies, Europe and United States, IT Mobility Platforms Market: Barriers of Implementation for V2G, Europe and United States, IT Mobility Platforms Market: Toyota Profile, Europe and United States, IT Mobility Platforms Market: Conclusions, Europe and United States, IT Mobility Platforms Market: E-Mobility IT Intelligence Platforms, Europe and United States, IT Mobility Platforms Market: Objectives of E-Mobility IT Platforms, Europe and United States, IT Mobility Platforms Market: Areas of Interest for IT Platforms, Europe and United States, IT Mobility Platforms Market: Hardware and Software Requirements, Europe and United States, IT Mobility Platforms Market: Competitive Snapshot, Europe and United States, IT Mobility Platforms Market: Competitive Snapshot, Europe and United States, IT Mobility Platforms Market: Continental Case Study, Europe and United States, IT Mobility Platforms Market: IBM Advanced Mobility Framework Case Study, Europe and United States,

7 List of Charts (continued) IT Mobility Platforms Market: Analysis of Stakeholders Needs, Europe and United States, IT Mobility Platforms Market: IT Platform Architecture, Europe and United States, IT Mobility Platforms Market: Technology Needs, Europe and United States, IT Mobility Platforms Market: Bosch E-Mobility IT Infrastructure Case Study, Europe and United States, IT Mobility Platforms Market: Siemens Electromobility Case Study, Europe and United States, IT Mobility Platforms Market: Siemens Electromobility Case Study, Europe and United States, IT Mobility Platforms Market: Smart Market Opportunity, Europe and United States, IT Mobility Platforms Market: Smart Charging Layout, Europe and United States, IT Mobility Platforms Market: Installed Base Forecasts, Europe, IT Mobility Platforms Market: Smart Grid Ecosystem, Europe and United States, IT Mobility Platforms Market: Infrastructure Requirements, Europe and United States, IT Mobility Platforms Market: Smart Grid Benefits, Europe and United States, IT Mobility Platforms Market: Better Place Case Study, Europe and United States, IT Mobility Platforms Market: Smart Charging Opportunity Analysis, Europe and United States, IT Mobility Platforms Market: Payment Options, Europe and United States,

8 List of Charts (continued) IT Mobility Platforms Market: Billing Process, Europe and United States, IT Mobility Platforms Market: Billing Process Case Study, Europe and United States, IT Mobility Platforms Market: Coulomb Technologies Profile, Europe and United States, IT Mobility Platforms Market: Elektromotive Profile, Europe and United States, IT Mobility Platforms Market: Payment and Billing Opportunity Analysis, Europe and United States, IT Mobility Platforms Market: V2G Challenges, Europe and United States, IT Mobility Platforms Market: V2G Communications Layout, Europe and United States, IT Mobility Platforms Market: V2G Communications Opportunity Analysis, Europe and United States, IT Mobility Platforms Market: Charging Infrastructure Growth, Europe, IT Mobility Platforms Market: EV Charging Points Growth Analysis, Europe,

9 EV Stakeholder Needs Analysis 33

10 Stakeholder Perspectives A basic IT platform will enable bringing different stakeholders under one communication umbrella IT Mobility Platforms Market: Analysis of Stakeholders Needs, Europe and United States, 2010 Viewing and booking charge spots Getting specific eco routes Offers on electricity rates EV Drivers Utilities Providing billing information Information on load levels in the grid Offering new rates to users based on renewable energy resources Planning public and private charging infrastructure rollout Understanding and providing incentive plans for drivers Local Municipalities Web-Based Interface Charging Station Providers Billing systems can be streamlined Ability to connect multiple charging stations Integration of services like V2G Incorporating new business models involving new entities like supermarkets, food outlets, etc. Other Key Partners Fleet Companies Monitoring vehicles and charging levels and battery health Incorporating elements like battery management Source: Frost & Sullivan analysis. 34

11 IT Platform Architecture A host of different communication protocols, ranging from GPRS to LAN, are used to provide value information for different ecosystem partners IT Mobility Platforms Market: IT Platform Architecture, Europe and United States, 2010 Utility Portal Charging station with RFID for user authtentication and start of charging process These networked charging stations communicate to host server from where information is fed into different portals (e.g., Driver, Utility, Muncipality) Driver Portal Network of charging stations that can communicate with each other through LAN technologies and proprietary software architecture Driver Portal Networked charging stations are connected to the Internet using GPRS Image Source: Bosch, Source: Frost & Sullivan analysis. 35

12 Technology Needs GPRS to advanced LAN, WAN, and HAN technologies are required to be integrated for multiple services, including smart charging IT Mobility Platforms Market: Technology Needs, Europe and United States, 2010 GSM/GPRS Standard that will be used to transmit realtime charging-related information from charging station to back-end IT infrastructure operated by companies like Bosch Bosch visual rules-based software solutions to link charging stations to back-end IT infrastructure; aimed specifically at integration and providing services resulting from integrated data Proprietary Software Technology Standards SAE 2487 Messages and communications protocol for smart charging in the full electric vehicle; vehicleto-grid communication Involvement of companies like HP that currently provide utilities with software solutions that analyze number of devices connected to grid and power consumption scenarios Analytics Software Billing Engine and Software ZigBee Smart Energy standard (SEP 2.0) Involvement of companies like SAP that will design billing engines that will reside on existing utility enterprise billing solutions Already popular on the home automation front, SAE has recently collaborated with Zigbee to make Zigbee Smart Energy as the communication standard for V2G purposes Source: Frost & Sullivan analysis. 36

13 Smart Charging 40

14 Smart Market Opportunity Convergence of technology will lead to convergence of competition IT Mobility Platforms Market: Smart Market Opportunity, Europe and United States, 2010 Areva Senergy GE Energy/Infrastructure Participants T&D Technology Power Electronics Renewable Energy Integrated Distribution Management Substation Automation AMI-Enabled Metering IP Networks Digital Technology Analysis Software Wireless Communication Technology Integration Network Security IT Participants ST Electronics IBM SAP Cisco Microsoft HP ORACLE Google ABB Siemens Schneider Electric EATON EMERSON Honeywell Rockwell Automation Johnson Controls Building Automation Demand-Side Management Connectivity of devices Monitoring and Sensing Smart Grid Integration Automation/Building Control Participants Source: Frost & Sullivan analysis. 41

15 Smart Charging Layout Two-way communication between EVs and the grid, coupled with demand forecasting tools, will be the essential components of smart charging IT Mobility Platforms Market: Smart Charging Layout, Europe and United States, 2010 Conventional Power Generation and Consumption Smart Grid Enabled Power Generation and Consumption Renewable Energy Home Energy Controller Smart Meters WAN, HAN, LAN Standards V2G Standards V2G Interface in Car Home Commercial Home Commercial Electric Vehicle 2-Way Communication and Power Transfer Source: Frost & Sullivan analysis. 42

16 Smart Meter Rollout The influencing factor for smart charging, smart meter rollout is currently highest in the United States, Canada, and Italy, with 2015 and beyond looking to be an ideal time for full-scale implementation in most regions IT Mobility Platforms Market: Smart Meter Rollout, Europe, United States and Canada, Country Installed Base (Million) Large Scale Rollout Year United States xx.x 2006 Canada x.x 2007 CEE Region x.x 2014 Denmark x.x 2005 Expected End of Large Scale Rollout Finland x.x France x.x 2012 Germany x.x 2014 Ireland x.x 2011 Italy xx.x 2005 Netherlands x.x 2013 Norway x.x Romania x.x 2012 NA Spain x.x 2011 Sweden x.x 2006 United Kingdom x.x 2012 Note: All figures are rounded. The base year is Source: Frost & Sullivan analysis. 43

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