Analysis of Chinese Remote Support Applications Market

Transcription

1 Analysis of Chinese Remote Support Applications Market Fragmented Market with Prosperous Growth Opportunities 9ABD-64 March 2015

2 Contents Section Slide Number Executive Summary 3 Market Segmentation and Research Methodology 6 Markets Assessment and Outlook 9 Demand Analysis 20 Competitive Analysis 30 The Last Word 34 Appendix 36 The Frost & Sullivan Story 39 9ABD-64 2

3 Executive Summary 1 The Chinese remote support applications market is in its early stage of development as market awareness for such products is low. 2 The market was expected to be worth $ million in 2014, with Information Technology (IT) service providers (SPs), telecommunications companies, and device manufacturing companies leading the adoption of dedicated remote support applications in the Chinese market. 3 Product value proposition, branding, sales and marketing strategy, and target customer segmentations are the key success factors for vendors. 4 The fast penetration of smartphones and tablets will drive the increasing need for multiple devices and cross-platform support. 5 Direct online and offline sale is the dominant sales approach, while vendors are exploring various distribution channels. 9ABD-64 4

4 Market Engineering Measurements Dedicated Remote Support Applications Market: Market Engineering Measurements, China, 2014 Market Stage Market Revenue Market Size for Last Year of the Study Period Base Year Market Growth Rate Compound Annual Growth Rate Nascent $ M $ M % % (2014) (2019) (2014) ( ) Market Saturation License-based Price Range Subscriptionbased Price Range Number of Participants Market Concentration % (current/potential) $ $ $ - $ /user/ year % (% of market share held by top 3 vendors) Decreasing Stable Increasing Note: All figures are rounded. The base year is ABD-64 5

5 Market Segmentation Remote Support Applications Market: Market Segmentation, China, 2014 Remote Support Applications Market Remote Access Solutions* Instant Messaging Solutions* Dedicated Remote Support Applications Consumer applications that allow remote access to PCs QQ Built-in applications such as RDP, VNC, and Open SSH* Ali Wang Wang *Not included in the calculation of market size, market forecast, and market share. Licensebased Subscriptionbased List of abbreviations 9ABD-64 7

6 Research Methodology Remote Support Applications Market: Research Methodology, China, 2014 In-house Information/ Secondary Research Primary Research Remote Support Software Vendors Key Partners End Users Data Collation, Analysis, and Strategic Review Final Research Service 9ABD-64 8

7 Market Overview #1 The Chinese market is in the nascent stage with prospective growth momentum. #2 User awareness resides in free and build-in remote support applications. #3 The adoption scenario of remote support software varies among various verticals. #4 Perpetual licensing is the dominant deployment model in China. #5 The distribution structure is not established, with direct sales being the dominant sales channel. #6 The competitive landscape is evolving with remote mobile device support as the key differentiator. 9ABD-64 10

8 Market Restraints Market Drivers Drivers and Restraints Dedicated Remote Support Applications Market: Key Market Drivers and Restraints, China, Increasing demand of enterprise-grade IT remote support applications among local Chinese enterprises due to the concern of data security and pressure on productivity drives market growth. 1 2 Years 3 4 Years 5th Year Emphasis on the enhancement of customer care services is making contact centers adopt remote support software to resolve customers inquiries faster. With increased decentralisation and a trend towards bring-your-own-device (BYOD), the need for remote support that interfaces with multiple platforms is increasing. Lack of customer awareness about dedicated remote support software solutions and vendors restrains market growth. Negative impact brought by pirated software and lack of intellectual property protection in China hinder adoption. High adoption of free and built-in software such as RDP and VNC inhibits adoption of remote support solutions for internal employee support and external customer care. Impact: High Medium Low 9ABD-64 11

9 Market Engineering Measurements Dedicated Remote Support Applications Market: Market Engineering Measurements, China, 2014 MEASUREMENT NAME MEASUREMENT TREND Market stage Nascent Market revenue (2014) $ M Market size for last year of study period (2019) $ M License-based price range $ $ Subscription-based price range $ $ /user/year Base year market growth rate % Compound annual growth rate (CAGR, ) % Market saturation (current/potential) % Number of competitors (active market competitors in base year) Market concentration (% of market share held by top three vendors) % TREND Decreasing Stable Increasing Note: All figures are rounded. The base year is ABD-64 12