Analysis of the Brazilian Data Center Power Supplies Market

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1 Analysis of the Brazilian Data Center Power Supplies Market IT Infrastructure Outsourcing Services Compel New Trends for this Growing Market ND27-14 September 2013

2 Contents Section Slide Numbers Executive Summary 4 Market Overview 7 Data Center Power Supplies Market External Challenges: Drivers and Restraints 14 Forecasts and Trends 23 Demand Analysis 29 Market Share and Competitive Analysis 35 The Last Word (Conclusions and Implications) 39 Appendix 42 ND

3 Executive Summary The data center power supplies market is in a growing stage and registered a total revenue of $ million in The market is expected to grow at a compound annual growth rate (CAGR) of %, reaching $ million in Increased revenue from the IT infrastructure outsourcing services market and the development of cooling systems drive the Brazilian data center power supplies market. Positive trends associated with the IT markets will result in data center market growth and the consequent impact on the electric infrastructure. During the forecast period, market competitors are expected to embed virtualization and cooling systems optimization. With the implementation of new technologies and integrated engineering solutions, these trends will have a positive impact on market revenues. Virtualization also drives the reduction of energy costs as it allows for the optimal utilization of physical space. Market restraints include the low cost of imported products and high industrial electricity tariffs. These restraints are expected to have a negative impact on the data center industry; therefore, the Brazilian data center power supplies market will lose competitiveness compared to other countries in Latin America (LATAM). Current data center emphasis is on power management solutions such as data center infrastructure management as well as on ensuring efficient and environmentally friendly solutions that benefit companies in operating expenditure (OPEX) reduction by decreasing energy consumption. ND

4 Restraints Restraints Drivers Drivers Executive Summary (continued) Data Center Power Supplies Market: Key Market Drivers and Restraints, Brazil, Growing IT Infrastructure Outsourcing Services Development of Precision Cooling Systems Virtualization and Cloud Computing Markets Requirement for Secure Power Supply High Telecommunication Connectivity Costs Low Cost of Imported Products Denotes long-term impact High Industrial Electricity Tariffs Denotes current impact ND

5 Market Scope and Segmentation Geographic Scope Market Scope Detailed Scope Brazil This project focuses on the data center power supplies market. Exchange Rate Assumption* This deliverable will analyze the following elements: Market overview Drivers and restraints Market analysis Exchange rate: The US dollar is used to measure revenue in this research service. Timeframe Study period: Base year: 2012 Historical data: *One USD = R$ 1,9507 Source: OANDA Average Exchange Rates 2012; Frost & Sullivan ND

6 Market Overview Definitions The components of a power distribution architecture consist of uninterruptible power supply (UPS), power distribution units (PDU), wiring, and switches. The suppliers of these components provide highquality power for uninterruptible IT operations. A UPS system is a back-up unit used to provide continuous power to an electrical network, despite its disruption from alternating current (AC) input. UPS systems provide uninterrupted power from minutes to several hours. PDUs are modular devices with multiple outputs that provide electricity distribution, power consumption monitoring, and control to the server racks. A switchgear is a compartmentalized assembly of switching and interrupting devices. These elements operate from an insulated main bus structure along with control, metering, protective, regulating equipment, associated interconnections, and supporting structure. Data center infrastructure management (DCIM) is an integrated system that monitors energy consumption and efficiency indexes. ND

7 Market Overview Data Center Power Architecture Key Takeaway: The power supply structure will be kept in AC by project developers in LATAM. Data Center Power Supplies Market: Data Center Power Architecture Topology, Brazil, 2012 Power Flow Grid Input Switchgear MV/LV UPS PDU IT Genset Input Infrastructure Cooling Lighting Chillers Pump Humidifiers Office Area Note: The power flow is a simplified flow for MV data centers. LV = Low Voltage; MV = Medium Voltage ND

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