Global Enterprise Content Management Market Mobile and Cloud Platforms are Driving Widespread Adoption

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1 Global Enterprise Content Management Market Mobile and Cloud Platforms are Driving Widespread Adoption January 2015

2 Contents Section Slide Number Executive Summary 3 Market Overview 10 Total ECM Market External Challenges: Drivers and Restraints 21 Forecasts and Trends 31 Market Share and Competitive Analysis 56 Healthcare Segment Breakdown 67 Financial Services Segment Breakdown 75 Government Segment Breakdown 82 Manufacturing Segment Breakdown 90 Other Vertical Segment Breakdown 97 NALA Breakdown 104 EMEA Breakdown 107 APAC Breakdown 111 The Last Word 115 2

3 Executive Summary An enterprise content management (ECM) solution is fast becoming an essential fixture at large enterprises around the globe. Frost & Sullivan defines ECM as a large-scale, multi-functional, crossplatform, content management system that is designed to address the structured and unstructured content management needs of organizations large and small. An ECM solution enables companies to store and manage data effectively, cut costs, enhance productivity, derive business intelligence, and create efficiencies across the enterprise. Over the past few years, there has been an exponential growth in content across enterprises worldwide, particularly unstructured content in the form of audio, video, , social media content, etc. As enterprises spread out geographically, there has been a growing emphasis on workflow collaboration and information sharing in order to maintain competitive edge. The role of an ECM solution in easing these critical enterprise problems has and will continue to drive solution sales. Several enterprises earlier resorted to building home-grown content management systems; however, over time, these systems have proven cumbersome to maintain, and such companies are now acquiring purpose-built, vendor-supported ECM solutions. 4

4 Executive Summary (continued) Though ECM has traditionally been an on-premises solution, hybrid and cloud deployments have become exceedingly popular thanks to the flexibility offered by such solutions. These factors result in a fast growing and dynamic marketplace for ECM solutions. Austerity measures in some regions impact overall enterprise IT spend. As a result, customers are price sensitive in some regions and verticals. Departmental purchases are common in this market, and companies with an overarching enterprise-wide content management strategy are few and far in between. From a competitive landscape perspective, there are several vendors offering best-of-breed point solutions as well as end-to-end ECM platforms. Establishing and communicating competitive differentiation to the customer is a challenge in this market lengthening sales cycles. However, overall the ECM market is set to grow and double in revenues by the end of the forecast period in North America and Latin America (NALA) combined is the largest and fastest growing region for ECM solutions. Slow economic growth in several European markets dampens demand but bright spots in the region (e.g., UK, Germany and Ireland) sees an increase in uptake of ECM solutions. 5

5 Executive Summary (continued) The ECM value proposition has hit home in energy, healthcare, and insurance verticals in the Middle East resulting in growing adoption within enterprises in the region. Asia-Pacific is a diverse market, and purchasing patterns in Japan and Australia for example are different from those in China or India. ECM solutions are popular in industry verticals that operate in strict regulatory environments wherein security and compliance are key requirements. A large part of global ECM market revenues can be attributed to the sale of solutions into Healthcare, Financial Services, Government, and Manufacturing verticals saw OpenText continue to be the largest ECM vendor by revenue. EMC, IBM, HP, and Oracle are other key participants in this market. Other notable participants include Perceptive Software, Hyland Software, Alfresco, EverTeam in the EMEA region, and Newgen in Asia-Pacific and the Middle East. Several enterprises have already made investments in traditional content management solutions. Therefore, close to of the market revenue comes from the renewal and maintenance of existing ECM systems. Vendors use a combination of direct sales and channel partners to reach customers. This varies by region and vertical. Overall, the ECM market is a vibrant one that will exhibit steady growth over the forecast period. 6

6 Executive Summary Market Engineering Measurements Total ECM Market: Market Engineering Measurements, Global, 2013 Market Overview Market Stage Market Revenue Market Size for Last Year of Study Period Mature $ B (2013) $ B (2020) Average Price Per Deployment Average Price Per Deployment $ $ (On Premises) (Cloud) Decreasing Stable Increasing For a tabular version, click here. Note: All figures are rounded. The base year is

7 Executive Summary Market Engineering Measurements (continued) (Total ECM Market, CAGR, ) (Government, CAGR, ) (Healthcare, CAGR, ) (Financial Services, CAGR, ) (Manufacturing, CAGR, ) Number of Competitors Customer Price Sensitivity Degree of Technical Change Market Concentration + (Others, CAGR, ) (active market competitors in 2013) (scale:1 [Low] to 10 [High]) (scale:1 [Low] to 10 [High]) (% of market share held by top 3 companies) Note: All figures are rounded. The base year is

8 Executive Summary CEO s Perspective Security and compliance is a major driver in solution sales, especially in highly regulated industries. Vendors that have a strong vertical focus and develop particular expertise fare well in this market. The value proposition of cloud solutions, especially for collaboration use cases, is very strong. Vendors that position themselves to capitalize on this trend will reap rich dividends. Managing the mess of unstructured content types will continue to be important given device proliferation and the popularity of BYOD and remote working. Though ECM has proven to be a tool that aids cost savings, when married to Big Data analytics, opportunities exist to empower revenue generation as well. Market fragmentation is a key challenge in this market, and comparing apples to apples is difficult for the customer. Customer education and messaging requires attention. 9

9 Market Overview Features and Functionality ECM features commonly provide some combination of these below-listed features and functions. Records, case, document management and digital asset management (RM, CM, DM, and DAM) Web Experience Management (WEM) and Web Content Management (WCM) Imaging and capture solutions (scanning to mobile, fax, camera, or web) Workflow and Business Process Management (BPM) Advanced search and automated extraction (optimal character recognition [OCR]) Strong version control, permission-based access and rules assigning, and automation Archival and indexing ( s, chats, reports, presentations, and so on) Natural language processing (NLP) and custom business process modeling Social media integration Dashboard for monitoring entire infrastructure and real-time view of processes Integration adaption with other business applications (Microsoft Sharepoint, SAP, and so on) Analytics including Specific Activity Monitoring (SAM) and measurement of Key Performance Indicators (KPIs) Cloud integration 19

10 Market Overview Key Questions This Study Will Answer Is the market growing? How long will it continue to grow and at what rate? What factors will drive the growth of this market? What are the challenges that will hold the market back? Are the existing competitors correctly structured to meet customer needs? How will this market evolve in the future? What are the current pricing trends in the market, and how will it evolve in the future? What technical trends are shaping the marketplace today? What disruptions are on the horizon? What segments and regions are most rapidly adopting ECM? How will this landscape evolve in the future? 20

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