For personal use only. August 29, icar Asia Limited. Thailand. Indonesia. Malaysia

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1 August 29, 2013 icar Asia Limited Malaysia Thailand Indonesia

2 icar ASIA LTD icar Asia Ltd (ASX:ICQ) owns and operates ASEAN s No. 1 network of car classifieds and content websites. Headquartered in Kuala Lumpur, Malaysia, we are focused on developing and operating leading automotive portals in Malaysia, Indonesia and Thailand.

3 MARKET OVERVIEW

4 Population Country Population 2012 Malaysia Indonesia 28,835,000 Thailand 65,500,000 Indonesia 237,641,000 THREE COUNTRY TOTAL 331,976,000 Australia 22,902,000 Source: National statistical offices Each individual country has a larger population base than Australia The combined population total of icar Asia s three countries of operation are more than 14 times the size or larger by nearly 310 million people

5 INTERNET PENETRATION Internet penetration and accessibility is growing across our 3 countries of operation Continued growth will allow a greater amount of people to access icar Asia s inventory online and on mobile. 250,000, ,000,000 22% 55,000, ,000, ,000,000 50,000, % 19,554,832 61% 17,723,000 30% 20,100,000 Australia Malaysia Thailand Indonesia Source: International Telecommunications Union (ITU). Data accessed in May 2012

6 MOBILE CELLULAR STATISTICS 300,000, ,000, ,000, ,000, ,000,000 50,000, % 38,190, % 70,220, % 256,290,000 Malaysia Thailand Indonesia Penetration Rate # of Subscriptions Source: Forest Interactive, 2012 Mobile phones are extremely prevalent in ASEAN and, on average, people have more than one device each Mobile is a key platform for icar Asia to reach car buyers and sellers across the region

7 REGISTERED CARS The table below compares the Australian market size with our three key target markets Our 3 target markets as a group now consistently sell more cars per year than Australia 30,000,000 Registered Cars by Country 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 Malaysia Thailand Indonesia Australia Three Country Total

8 NEW CAR SALES New Car Sales by Country, ,500,000 2,000,000 1,500,000 1,000, ,000 Malaysia Thailand Indonesia Australia Three Country Total All three of icar Asia s countries are growing at a minimum of nearly 3 times Australia s new cars sales volume Thailand s huge growth is being fueled by the government s 1 st car owners grant

9 MACRO ECONOMIC INFLUENCES Growth in new car sales is expected to remain in double digits through 2013 (up 23% in Jan YOY) With car ownership at only 4.5% of the population (240M), there is a large amount of room for growth Western and European manufacturers are looking to compete heavily with traditionally strong Japanese players. INDONESIA The Malaysian Automotive Association s total industry volume forecast for 2013 is 640,000 new cars sold. This would be a 16% increase on Approximately 200 new models/variants planned for launch this year as announced by MAA; an indication of demand from car buyers). This new car growth, in turn, stimulates the used car market. In Feb 2013, it was announced that the import duty on Australian and Japanese cars would be cut. MALAYSIA Large global manufactures maintain factories and assemblies in Thailand (Toyoya, Auto Alliance, Mitsubishi etc). The government is offering a grant to first car buyers which is stimulating transaction volumes significantly. Similarly, new, more affordable model cars are being launched by Nissan, Mitsubishi, Honda and others in an attempt to capture the emerging car buying class. THAILAND More and more people in icar Asia s markets can now afford to buy a car than ever before. It s growing much faster than Australia.

10 AUTOMOTIVE ADVERTISING GROWTH icar Asia s markets currently, in total, have about 40% of Australia s automotive advertising expenditure, but they are growing much faster Automotive ad spend in icar Asia s markets is seeing growth even at times in excess of 50% per annum As car ownership levels increase, Frost & Sullivan expects automotive advertising expenditure to increase at a faster rate than overall advertising expenditure in Malaysia, Thailand and Indonesia. This is already noticeable with a 63% year-on-year growth in the first half of 2011 in Malaysia, and a 48% increase in Indonesia (Frost & Sullivan) Source: Frost & Sullivan, 2012

11 ONLINE ADVERTISING GROWTH The potential for growth is significant as online ad spend in our target markets is still under 3% and growing rapidly. Online advertising in our three countries of operations is still in its infancy with strong growth expected to continue. Online advertising in Australia commands 24% of total adverting market Country Online Advertising Expenditure Annual Growth in Online Advertising Expenditure Online as Percentage of Total Advertising Expenditure MALAYSIA A$53,600,000 17% 3% THAILAND A$11,200,000 24% 1% INDONESIA A$1,300,000 31% <1% Online Advertising Expenditure, 2011 Frost & Sullivan

12 KEY COMPARISONS Registered passenger cars (2012) Compound annual growth rate (CAGR) of registered passenger cars ( ) Compound annual growth rate (CAGR) of new passenger car sales ( ) Automotive advertising expenditure (2011) Online advertising expenditure Online as percentage of total advertising expenditure Australia 12,714, % 1.6% $1.05b $2.7b icar Asia s Target Markets 25,178, % (Malaysia) 6.4% (Thailand) 11.3% (Indonesia) 4.2% (Malaysia) 26.02% (Thailand) 11.5% (Indonesia) $378.1m $37.6m 20.0% <1% Highlights The market opportunity is driven by domestic automotive markets In 2010 there were 550 registered passenger cars for every 1,000 people in Australia, compared to 301 in Malaysia, 67 in Thailand and 37 in Indonesia. ASEAN is growing at significant rates. Vehicle ownership per capita is much lower but has grown significantly faster than in Australia from 2000 to New passenger car sales growth is well in excess of population growth in icar Asia s target markets This growth increases the inventory of vehicles in the market, which helps drive the number of transactions Automotive Advertising Industry Frost and Sullivan expects automotive advertising expenditure to increase at a faster rate than overall advertising expenditure in icar Asia s target markets Online Advertising Industry Frost and Sullivan expects to see online increasing its share of automotive advertising expenditure in Malaysia, Thailand and Indonesia As the internet offers a number of advantages over traditional media, online has been increasing its share of total advertising expenditure In developed markets, online now accounts for 20% or more of total advertising expenditure Growth in advertising expenditure is likely to be stimulated by increasing levels of internet access in Malaysia, Thailand and Indonesia.

13 icar ASIA OVERVIEW

14 icar ASIA S BUSINESSES Malaysia Thailand Indonesia

15 FINANCIAL STATEMENTS

16 FINANCIAL COMMENTS ICQ has a cash position as at 30 June 2013 of AUD 16,009,575 ICQ recorded a loss of AUD 2,776,046 for the H period ICQ demonstrating early revenue generation of AUD 551,158, arising from the Media business. ICQ invested into building market leading products, technology and teams and into growing market share leadership across Malaysia, Thailand & Indonesia focusing on: Listings: Audience: Leads: Growing both listing volume and the quality of those listings. Growing the number of car buyers visiting the sites each month (Unique Viewers) The number of buyer enquiries for sellers

17 OUR 5 KEY ACHIEVEMENTS IN H1 2013: Strategic objectives: Strong organic growth achieved in all key operating metrics ensuring market share leadership positions focusing on Listings, Audience & Leads. Strategic partnership: Carsales.com acquired19.9% of icar Asia and we have formed a strategic relationship. Strategic acquisitions: Successfully completed acquisitions of Livelifedrive.com, Malaysia s fastest growing automotive site, and Thaicar.com, Thailand s number 2 automotive classified site, then growing it to the number 1 position. Technology & Infrastructure capability: Commenced build of our central platform which we view as being the ASEAN version of carsales.com s Autogate - A central leads & listings portal for car sellers. Organisational Capability Developed our Media business to concentrate on building revenue from new car/manufacturer market lead by automotive content development.

18 GROUP OVERVIEW 400, ,000 Listings 346, , ,000 Leads 205, , , , , , ,248 Up 130.7% Dec Jan Feb Mar Apr May Jun Jul 150, ,000 50, ,928 Grown 563.8% Dec Jan Feb Mar Apr May Jun July 2,400,000 2,300,000 2,200,000 2,100,000 2,000,000 1,900,000 1,800,000 1,700,000 1,600,000 1,500,000 Audience 2,318,786 1,584,072 Dec Jan Feb Mar Apr May Jun Jul We have grown our Unique Visitors by 46.4% and had an increase of 91.3% in the number of pages viewed. Source: Google Analytics & Internal

19 icar ASIA MALAYSIA

20 icar ASIA: MALAYSIA Leading dedicated auto classifieds website 846,000+ Unique Viewers 12m+ Page Views Listing grew over 235% since July 2012 (>124k) > 3.8k dealers & >20 manufacturers have used Carlist Malaysia's leading monthly automotive magazine for enthusiasts Estimated Readership of 87,500 Key manufacturers advertise with EVO The Website Best buying research tool for new car buyers 435+ k UVs 3.8m+ PVs UVs grew over 400% in 2012 Malaysia s fastest growing auto portal Buying research tool for new car buyers The Quarterly Magazine Estimated readership of 45,000 Targets an automotive lifestyle market Key Manufacturers advertise with LLD Source: Effective Measure, July 2013

21 GROWTH OVERVIEW (MY) 140, , ,000 80,000 60,000 40,000 20,000 - Listings Up 84.8% 66,044 Dec Jan Feb Mar Apr May Jun Jul 122,059 Carlist.my Mudah.my Motortrader Oto.my 200, , ,000 50, ,095 Leads Grown by 1331% 158,796 Dec Jan Feb Mar Apr May Jun Jul Audience 850, , , , , , , , , , ,458 Dec Jan Feb Mar Apr May Jun Jul Carlist LLD We continued to push brand awareness & have seen growth of 54.8% for Carlist.my & 32% for LLD Source: Google Analytics & Internal *Mudah.my is a horizontally focused website

22 icar ASIA INDONESIA

23 icar ASIA: INDONESIA The number 1 automotive classifieds website in Indonesia 369k+ UVs 5.3m+ PVs 160k+ listings Source: Effective measure, Jul 2013

24 GROWTH OVERVIEW (ID) Listings Leads 180, , , , ,000 80,000 60,000 40,000 20, ,625 84,204 Up 93.1% Dec Jan Feb Mar Apr May Jun Jul M123 KapanLagi 65,000 55,000 45,000 35,000 25,000 15,000 19,833 51,790 Up 161.1% Dec Jan Feb Mar Apr May Jun Jul 395, , ,000 Audience 369, , , , ,357 Grown by 149% Dec Jan Feb Mar Apr May Jun Jul Source: Google Analytics & Internal

25 icar ASIA THAILAND

26 icar ASIA: THAILAND Acquired in March, 2013 The Number 1 automotive classifieds website 544+k UVs 4.6+m PVs 60+k listings 750+ dealers car dealers using the site to list their cars for sale The number 2 automotive content website 302+k UVs 1+m PVs All large manufacturers have advertised with Autospinn.com Source: Effective Measure, July 2013

27 GROWTH OVERVIEW (TH) Listings 59,500 60,795 49,500 39,500 29,500 19,500 19,154 9,500 Mar Apr May Jun Jul The #1 site in Thailand for listings; up 217% since Dec! Thaicar Fast2car.com One2Car.com Taladrod.com 600, , , , , , , , , , ,055 Audience Dec Jan Feb Mar Apr May Jun Jul 544, ,831 Thaicar grew 39.5% since December with Autospinn bouncing back; up 21% from June Thaicar Autospinn Source: Google Analytics & Internal

28 icar ASIA STRATEGY

29 Our Vision we are moving towards it

30 STRATEGY WIN RACE TO OWN VIRTUOUS CYCLE As measured by. Listing & Content No.1 Volume & Quality Audience No.1 in UV s & Engagement Metrics Leads No.1 Lead Provider to Dealer, Private Sellers & Manufacturers

31 BUSINESS STRATEGIES CLASSIFIEDS MEDIA Listings : Audience: Leads: Number 1 volume & quality Number 1 traffic Number 1 quality leads (Dealers & Private Sellers) Content: Audience: Leads: Number 1 for Buy & Sell Number 1 for traffic Number 1 Leads to Manufacturers primary Malaysia Carlist.my Number 1 automotive classified site Livelifedrive.com Number 2 automotive content site Indonesia Mobil123.com Number 1 automotive classified site No content site Thailand Thaicar.com Number 1 automotive classified site Autospinn.com Number 2 automotive content site

32 BUSINESS OPERATING PRIORITIES PURPOSE to DRIVE LEADS for vehicle sales to dealers, private sellers and manufactures Phase 1 (2012) 1. Win listings volume The most amount of cars listed for sales in each country we operate Phase 2 (2013) Phase B Phase A Phase 3 (2014) 1. Build organisational capability 2. Build technology & infrastructure capability 1. Grow traffic become the consumer destination of choice 2. Build great products for dealers 3. Build great products for manufacturer advertisers 4. Develop the path to revenue (Classifieds & Media) 1. Continue drive for quality listings 2. Develop the customer experience 3. Develop the consumer experience 4. Implement & win buy/sell content 5. Develop our Media business (new car focussed offering including content)

33 STRATEGY PROGRESS Phase 2 (NOW): WIN MARKET SHARE Our Strategy To be number one in each country, we must win Listings, Audience & Leads revenue will then be the result. Our Progress We have been successful at phase 1, growing Listing volume we are working hard now to increase listing quality, build our audience and turn into quality sales leads to our sellers. Our next steps Build best product for each country, build on our marketing phase and define our path to revenue growth with products that Dealers, Private Sellers & Manufacturers can t live without.

34 Q & A SESSION