Analysis of the SSL Certificate Market Balancing Certificate Growth with Declining Revenue Growth Rates and Trust. Global

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1 Analysis of the SSL Certificate Market Balancing Certificate Growth with Declining Revenue Growth Rates and Trust Global November 2011

2 Contents Section Slide Numbers Executive Summary 8 Market Overview 14 Total SSL Certificate Market - External Challenges: Drivers and Restraints 22 Forecasts and Trends 32 Market Share and Competitive Analysis 61 Segment Breakdown - Domain Validated SSL Certificate Segment Breakdown 68 Organization Validated SSL Certificate Segment Breakdown 75 Extended Validation SSL Certificate Segment Breakdown 82 Regional Breakdown 89 The Last Word 102 Appendix 105 Vendor Profiles 110 3

3 List of Figures Section Slide Numbers Total SSL Certificate Market: Key Market Drivers and Restraints (Global), Total SSL Certificate Market: Revenue Forecast by Region (Global), 45 Total SSL Certificate Market: Company Market Share Analysis of Top 6 Participants (Global), 2010 Total SSL Certificate Market: Competitive Structure (Global), Total SSL Certificate Market: Competitive Analysis of SSL Certificates Offered (Global),

4 List of Charts Section Slide Numbers Total SSL Certificate Market: Market Engineering Measurements (Global), Total SSL Certificate Market: Percent Sales Breakdown by Certificate Type (Global), 2010 Total SSL Certificate Market: Distribution Channel Analysis (Global), Total SSL Certificate Market: Market Engineering Measurements (Global), Total SSL Certificate Market: Unit Shipment and Revenue Forecast (Global), 37 Total SSL Certificate Market: Average Price (Global), 42 Total SSL Certificate Market: Percent Revenue Forecast by Region (Global), 44 Total SSL Certificate Market: Revenue Forecast by Vertical Market (Global), 47 Total SSL Certificate Market: Unit Shipments Forecast by Vertical Market (Global), Domain Validated Certificate Market: Revenue Forecast by Vertical Market (Global), Domain Validated Certificate Market: Unit Shipments Forecast by Vertical Market (Global),

5 List of Charts (continued) Section Organization Validated Certificate Market: Revenue Forecast by Vertical Market (Global), Organization Validated Certificate Market: Unit Shipments Forecast by Vertical Market (Global), Extended Validation Certificate Market: Revenue Forecast by Vertical Market (Global), Extended Validation Certificate Market: Unit Shipments Forecast by Vertical Market (Global), Total SSL Certificate Market: Percent Revenue Forecast by Distribution Channel (Global), Slide Numbers Total SSL Certificate Market: Percent of Sales (Global), Total SSL Certificate Market: Percent of Issued Certificates (Global), Total SSL Certificate Market: Competitor Growth Analysis (Global), Total SSL Certificate Market: Competitor Breakdown by Tier Level (Global), Domain Validated Certificate Market: Market Engineering Measurements (Global), Domain Validated Certificate Segment: Unit Shipment and Revenue Forecast (Global),

6 List of Charts (continued) Section Slide Numbers Domain Validated Certificate Market: Average Price (Global), 73 Organization Validated Certificate Market: Market Engineering Measurements (Global), 2010 Organization Validated Certificate Market: Unit Shipment and Revenue Forecast (Global), Organization Validated Certificate Market: Average Price (Global), 80 Extended Validation Certificate Market: Market Engineering Measurements (Global), 2010 Extended Validation Certificate Market: Unit Shipment and Revenue Forecast (Global), Extended Validation Certificate Market: Average Price (Global), 87 SSL Certificate Market: Unit Shipment and Revenue Forecast (North America), SSL Certificate Market: Unit Shipment and Revenue Forecast (EMEA), 94 SSL Certificate Market: Unit Shipment and Revenue Forecast (Asia Pacific), 97 SSL Certificate Market: Unit Shipment and Revenue Forecast (Latin America),

7 Market Overview Segmentation Total SSL Certificate Market: Percent Sales Breakdown by Certificate Type (Global), 2010 Extended Validation xx.x% Organization Validation xx.x% Domain Validation xx.x% Note: All figures are rounded. The base year is Source: Frost & Sullivan analysis. 20

8 Market Overview Distribution Channels Key Takeaway: Sales by re-sellers require validation by the certificate authority. Total SSL Certificate Market: Distribution Channel Analysis (Global), 2010 Certificate Authority Direct Sales Approval Third-Party Resellers/Partners End User Source: Frost & Sullivan analysis. 21

9 External Challenges: Drivers and Restraints Total SSL Certificate Market 22

10 Market Restraints Market Drivers Drivers and Restraints Total SSL Certificate Market: Key Market Drivers and Restraints (Global), The need for secure lines of data transfer for businesses handling sensitive data Security in the cloud drives the need for applications such as SSL certificates 1-2 years 3-4 years 5-6 years Growth in businesses with a web presence require SSL certificates for authentication Additional services packaged with certificate purchase Low adoption of EV certificates due to high price tag and length of validation period Lack of certificate renewal process and certificate revocation by browsers cause user confusion Price erosion results in customer confusion on the difference in certificates from one CA to another Fear of security breaches led to questions on best practice methods and CA validation on certificates Impact: High Medium Low Source: Frost & Sullivan analysis. 23

11 Drivers Explained The Need for Secure Lines of Data Transfer: For an organization to assure its consumers that data is being properly safeguarded, it must put in place the necessary security technologies. Regardless of the size of a business, it is crucial that an SSL certificate is in place on any Web page handling sensitive data, internally or externally. Legislation, such as the Payment Card Industry (PCI), requires organizations to protect data through encryption as it is transmitted to and from the Web server. Organizations utilize SSL certificates to secure internal data transfer. Prior to the global financial crisis and layoffs of 2008, internal threats were not highlighted. The rise of internal criminal activity caused a shift, and now protecting digital assets from both internal and external attacks drives the need for security technologies. SSL encryption, issued by a CA or by the organization, ensures private network Web pages are valid and secure. Source: Frost & Sullivan analysis. 24

12 Drivers Explained (continued) Security in the Cloud: The migration to move assets and operations into the cloud has created new security challenges for organizations. Previously, security was a low priority for organizations moving to the cloud. However, the migration of data and applications has brought to light the necessity for security solutions suited for this environment. A problem organizations face when implementing SSL certificates in the cloud is that only one SSL certificate is issued per one IP address. Cloud models differ in the amount a customer pays to use the resources in the cloud, while certificates have validity for one or more years. CAs, such as GlobalSign, have developed a type of SSL certificate that allows one certificate to service many users on-demand requests for SSL certificates. Development of certificates that meet the high-level encryption capabilities of physical servers for the cloud will push a CA to a forefront position in the market. Source: Frost & Sullivan analysis. 25

13 Drivers Explained (continued) Growth in Businesses with a Web Presence: In the age of social media interaction between organizations and consumers, a Web presence is no longer limited to large organizations. Sites, such as ebay and Amazon, have given small businesses a presence online with required retail and data transaction encryption. Businesses with Web sites through hosting companies have a bigger learning curve if they are new to online retail. While the convergence from brick-and-mortar retail to Internet retail is nothing new, educating businesses on the importance of encryption is crucial for both the business and the consumer. With an estimate of over $xxx billion in e-commerce, revenue in the U.S. in 2010 alone, industry sources expect this market to grow at compound annual growth rate of over xx percent. Industry growth further solidifies the purpose and need for encrypting online data transfers and data collection. Depending on the size of the business, owners need to be educated through their hosting company or research, depending upon which type of certificate suits them. Source: Frost & Sullivan analysis. 26

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