Global Endpoint Security Products Market: Protecting the Last Line of Defense from Emerging Threats. N July 2011

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1 Global Endpoint Security Products Market: Protecting the Last Line of Defense from Emerging Threats July 2011

2 Table of Contents Executive Summary 12 Research Aim and Objectives 20 Research Scope, Definitions, and Methodology 22 Market Overview 27 Market Dynamics 40 Total Endpoint Security Products Market Forecast and Analysis 53 Consumer Market Forecasts 59 4

3 Table of Contents (continued) Consumer Pricing Analysis 68 Midsize Market Forecasts 72 Midsize Pricing Analysis 83 Enterprise Market Forecasts 87 Enterprise Pricing Analysis 100 Regional Market Analysis 105 Vertical Market Analysis 109 5

4 Table of Contents (continued) Competitive Analysis 113 Company Profiles 132 Conclusions 162 About Frost & Sullivan 165 6

5 List of Figures Total Endpoint Security Products Market: Key Market Drivers (Global), Total Endpoint Security Products Market: Key Market Restraints (Global), Total Endpoint Security Products Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Consumer Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Consumer Individual Antivirus Market: Unit Shipments and Revenue 64 Forecasts (Global), Endpoint Security Products Consumer Security Suites Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Midsize Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Midsize Individual Antivirus Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Midsize Security Suites Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Midsize Hosted Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Enterprise Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Enterprise Individual Antivirus Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Enterprise Security Suites Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Enterprise Hosted Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Enterprise Server Security Market: Unit Shipments and Revenue Forecasts (Global),

6 List of Charts Total Endpoint Security Products Market: Customer Horizontal and Vertical Segmentation (Global), Total Endpoint Security Products Market: Common Security Technologies Included in a Security Suite (Global), Total Endpoint Security Products Market: Type of Devices Protected (Global), Total Endpoint Security Products Market: Percent of Revenue by Product Type (Global), Total Endpoint Security Products Market: Unit Shipments and Revenue Forecasts (Global), Total Endpoint Security Products Market: Customer Horizontal and Vertical Segmentation (Global), Total Endpoint Security Products Market: Evolution of the Endpoint Security Products (Global), Total Endpoint Security Products Market: Supply Chain (Global), Total Endpoint Security Products Market: Route to Distribution (Global), Total Endpoint Security Products Market: Percent of Revenue Breakdown by Distribution (Global), Total Endpoint Security Products Market: Percent of Revenue Breakdown by Distribution (Global), Total Endpoint Security Products Market: Percent of Revenue Breakdown by Distribution (Global), Total Endpoint Security Products Market: Market Engineering Measurements (Global), Total Endpoint Security Products Market: Key Market Drivers (Global) Total Endpoint Security Products Market: Key Market Restraints (Global), Total Endpoint Security Products Market: Key Factors Influencing the Ecosystem (Global), Total Endpoint Security Products Market: Unit Shipments and Revenue Forecasts (Global), Total Endpoint Security Products Market: Percent of Revenue by Product Type (Global), Total Endpoint Security Products Market: Percent of Revenue by Product Type (Global),

7 List of Charts (continued) Total Endpoint Security Products Market: Percent of Revenue by Horizontal (Global), Total Endpoint Security Products Market: Percent of Revenue by Horizontal (Global), Total Endpoint Security Products Market: Percent of Revenue by Horizontal (Global), Endpoint Security Products Consumer Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Consumer Market: Percent of Revenue by Product Type (Global), Endpoint Security Products Consumer Market: Percent of Revenue by Product Type (Global), Endpoint Security Products Consumer Individual Antivirus Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Consumer Security Suites Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Consumer Market: Pricing Analysis by Product (Global), Endpoint Security Products Consumer Individual Antivirus Market: Pricing Analysis by Distribution Channel (Global), Endpoint Security Products Consumer Security Suites Market: Pricing Analysis by Distribution Channel (Global), Endpoint Security Products Midsize Market: Units and Revenue Forecasts (Global), Endpoint Security Products Midsize Market: Percent of Revenue by Product (Global), Endpoint Security Products Midsize Market: Percent of Revenue by Product (Global), Endpoint Security Products Midsize Individual Antivirus Market: Unit Shipments and Revenue Forecasts (Global),

8 List of Charts (continued) Endpoint Security Products Midsize Security Suites Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Midsize Hosted Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Midsize Market: Price Analysis by Product (Global), Endpoint Security Products Midsize Individual Antivirus Market: Price Analysis by Distribution 85 Channel (Global), Endpoint Security Products Midsize Security Suites Market: Price Analysis by Distribution Channel (Global), Endpoint Security Products Enterprise Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Enterprise Market: Percent of Revenue by Product Type (Global), Endpoint Security Products Enterprise Market: Percent of Revenue by Type (Global), Endpoint Security Products Enterprise Individual Antivirus Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Enterprise Security Suites Market: Unit Shipments and Revenue Forecasts(Global), Endpoint Security Products Enterprise Hosted Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Products Enterprise Server Security Market: Unit Shipments and Revenue Forecasts (Global), Endpoint Security Enterprise Market: Pricing Analysis by Product (Global), Endpoint Security Products Enterprise Individual Antivirus Market: Price Analysis by Distribution Channel 102 (Global), Endpoint Security Products Enterprise Security Suites Market: Price Analysis by Distribution Channel (Global),

9 List of Charts (continued) Endpoint Security Products Enterprise Server Security Market: Pricing Analysis by Distribution Channel (Global), Endpoint Security Products Enterprise Hosted Security market Pricing Analysis by Distribution Channel (Global), Endpoint Security Products Market: Revenue Distribution by Geographic Region (Global), Endpoint Security Products Market: Revenue Distribution by Geographic Region (Global), Endpoint Security Products Market: Revenue Distribution by Geographic Region (Global), Endpoint Security Products Market: Percent of Revenue by Customer Vertical (Global), Endpoint Security Products Market: Percent of Revenue by Customer Vertical (Global), Total Endpoint Security Products Market: Competitive Landscape (Global), Endpoint Security Products Consumer Market: Competitive Landscape (Global), Endpoint Security Products Enterprise Market: Competitive Landscape (Global), Total Endpoint Security Products Market: Competitive Structure (Global), Total Endpoint Security Products Market: Competitive Analysis of Solutions Offered in a Product (Global), Total Endpoint Security Products Market: Features and Price Analysis by Vendor (Global), Total Endpoint Security Products Market: Strategy Implementation and Innovation by Vendor (Global), Total Endpoint Security Products Market: Key Industry Participants (Global), Total Endpoint Security Products Market: Company Sales Revenue by Vendor (Global), Total Endpoint Security Products Market: Company Market Share by Vendor (Global), Total Endpoint Security Products Consumer Market: Company Market Share by Vendor (Global), Total Endpoint Security Products Enterprise Market: Company Market Share by Vendor (Global),

10 Executive Summary 12

11 Introduction Frost & Sullivan defines endpoint security products as software that is implemented directly to an endpoint, such as laptops, desktops, servers, and mobile devices. The product may be offered for free, sold as a single standalone antivirus program, or offered as a bundled solution. They may prevent and/or recover malware from being launched on a device and provide protection from data loss and identity theft. Technologies used by endpoint security providers include: Antivirus/antimalware (signature detection) Antispyware Personal firewall Host intrusion detection or prevention systems (IDS/IPS) Application or device control This research updates the 2009 Frost & Sullivan Endpoint Security study. In this edition, Frost & Sullivan will look at security products designed to protect against malware and other risks associated with client/server devices. For the purpose of this study, endpoint security is defined as software that includes at least one of these technologies: Antimalware Firewall Host IDS/IPS Management and reporting capabilities 13

12 Research Overview The aim of this study is to evaluate the global endpoint security products market, which has been segmented into the following: Consumer/SOHO Midsize Enterprise market Further segmentation includes: Hosted endpoint security Individual antivirus versus security suites Secondary research supplements the primary research to provide an overview of the market. Key industry participants were consulted, and their insights influenced analysis on emerging trends. This research service provides an overview of vendors and exhibits the major forces and trends impacting the market; forecasts growth within the different solution segments, key Total Endpoint Security Products Market: Customer Horizontal and Vertical Segmentation(Global), 2010 Endpoint Security Products Market Customer Horizontals Enterprises Midsize Consumer/ SOHO verticals, and demand analysis; and concludes with strategic recommendations for vendors interested in capitalizing on the opportunities presented. Customer Verticals Government Healthcare Finance Education Source: Frost & Sullivan analysis. 14

13 Research Overview (continued) Total Endpoint Security Products Market: Common Security Technologies Included in a Security Suite (Global), 2010 Data Protection Antimalware Host IPS File,Disk Encryption Application Control Endpoint Security Firewall Parental Controls Central Management Internet Filtering Device and Port Control Source: Frost & Sullivan analysis. 15

14 Research Overview (continued) Total Endpoint Security Products Market: Type of Devices Protected (Global), 2010 Endpoint Security Source: Frost & Sullivan analysis. 16

15 Key Findings In 2010, the global endpoint security market was valued at $x, million and is expected to reach $xx, million by 2017, exhibiting a compound annual growth rate (CAGR) of xx.x percent. The market remains competitive, saturated, and mature. Vendors continue to add advanced security technologies into their solutions, and in the consumer market, vendors are adding free antimalware solutions to compete in the freemium (free antivirus) market. Vendors such as AVG, Avira, AVAST, and Microsoft have gained customers by offering free antivirus software while vendors such as Panda Security, BitDefender, Fortinet, and Sophos have entered the market to gain brand name and increase free-to-paid conversion rates. Endpoint Security Products Market Revenue (2010) Potential Revenue (2017) CAGR ( ) Mobile x.x% Mac OS x.xx% $x, million $xx, million xx.x% Total Endpoint Security Products Market: Percent of Revenue by Product Type (Global), 2010 Within the enterprise market, there is an increasing demand for easier management solutions and a layered defense for endpoints due to the proliferation of devices and advanced threats. PC/Server Security xx.x% Note: All figures are rounded; the base year is Source: Frost & Sullivan analysis. 17

16 Key Findings (continued) Total Endpoint Security Products Market: Unit Shipment and Revenue Forecasts (Global), xx, xx, Revenue ($ Million) xx, x, x, Units (Million) x, x, xx.x Year 0.0 Revenue ($ Million) Units (Million) Note: All figures are rounded; the base year is Source: Frost & Sullivan analysis. 18

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