Europe Web Conferencing Services Market. Collaborative Workspaces Drive Growth of Web Conferencing

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1 Europe Web Conferencing Services Market Collaborative Workspaces Drive Growth of Web Conferencing November 2013

2 Contents Section Slide Numbers Executive Summary 4 Market Overview 8 Forecast and Trends 12 Competitive Analysis 24 Country Analysis 40 The Last Word 57 Appendix 60 3

3 Key Findings Web conferencing is transforming into an always-on collaborative workspace that will offer end-to-end meeting, collaboration, and multi-modal communications capabilities. Demand for hosted web conferencing is growing at a healthy pace. Web conferencing service revenue in Europe is projected to grow at a CAGR of %, from M in 2012, to M in Mobility is a key trend in the industry. Vendors are leading with the mobility first message. Providing a consistent user experience on mobile devices is key to driving higher user adoption in the market. Integration with social platforms is becoming relevant as well, as social media becomes an increasingly important part of enterprise external and internal communications. Line of business applications continue to be key drivers of growth in the industry, most notably, Sales, HR and Training, and Events. These are important opportunities for providers to demonstrate the broader benefits of web conferencing across the enterprise. High quality video is becoming a standard component of web conferencing. Customers expect to leverage their investment in web conferencing to conduct high quality visual communications. 5

4 Executive Summary Market Engineering Measurements Market Overview Market Stage Total Web Conferencing Services Market: Europe, 2012 Market Revenue Market Size for Last Year of Study Period Base Year Market Growth Rate Compound Annual Growth Rate Growth M M % % (2012) (2017) (CAGR, ) Customer Price Sensitivity Degree of Technical Change Market Concentration (scale:1 [Low] to 10 [High]) (scale:1 [Low] to 10 [High]) % (% of market share held by top 3 companies) Decreasing Stable Increasing For tabular version click here Note: All figures are rounded. The base year is analysis. 6

5 Executive Summary CEO s Perspective Web conferencing is evolving from a point meeting application to a collaborative workspace. Mobility is a key trend. Vendors are focusing on providing consistent user experiences across all devices. High quality video is gaining importance as visual communications for business becomes more prevalent. Competitive pricing and superior functionality is shifting preferences from audio to web conferencing. 5 Ease of use and customer experience is key to driving adoption of services. 7

6 Market Overview Definitions Scope Geographic Coverage Europe Study Period Base Year 2012 Forecast Period Monetary Unit Euros Conversion Rate 1 = $ This study covers the hosted web conferencing market for the EU countries and Norway and Switzerland. All revenues are reported at the end-user level. Revenues of resold services are attributed to the partner service provider that resells the service and not the original provider. If revenues were provided in dollars they were then converted to euro at the month average of 1 = $. 9

7 Market Overview Definitions (continued) Web conferencing allows people to hold real-time, synchronous meetings and conferences over the web. Typical features of a web conferencing service include: o Slide presentation, desktop sharing, and application sharing o Web co-browsing and file transfer o Integrated PSTN and/or VoIP audio for web-based conference control o Public and private chat (text messaging) o White boarding and annotation o Polls and surveys o Recording, archiving, and broadcasting o Desktop video Scope Exclusions: Revenue from stand-alone audio conferencing services is not included. However, in meetings where the conferencing service provider seamlessly integrates audio with web conferencing, revenue from integrated audio-web conferences is included. Revenue from webcasting services is not included since webcasting represents a distinct market and application. Pure-play webcasting services are excluded from the coverage of this research. Revenue from webinar services offered by web conferencing vendors is included. 10

8 Market Overview Key Questions This Study Will Answer What are the key factors impacting the growth of web conferencing services in Europe? How big is the European market for web conferencing services? How will web meetings evolve over time to accommodate user needs? What are the market sizes and growth forecasts for country/sub-region markets in Europe? How are vendors positioned to meet the evolving needs of customers in this market? 11