ALLIED INDUSTRY SUPPLIERS INFORMATION PACKET ADVERTISING, BUSINESS EXCHANGE AND SPONSORSHIP OPPORTUNITIES

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1 ALLIED INDUSRY SUPPLIERS INFORMAION PACKE ADVERISING, BUSINESS EXCHANGE AND SPONSORSHIP OPPORUNIIES he North American Farmers Direct Marketing Association (NAFDMA) is a membership based trade organization dedicated to providing endless peer- to- peer learning opportunities, connections and resources for its members who are passionate about the business of farm diversification, marketing, and agritourism. NAFDMA has all new offers for Allied Industry Suppliers who have an interest in gaining visibility with the association s members and contacts. hese include a la carte advertising opportunities, live (face- to- face) business exchange options, and sponsorship bundles that maximize your market saturation while supporting the association. Our association is eager to work with Allied Industry Suppliers who share the vision of establishing relationships that foster prosperity at every level of our organization, and who share our interest to advance our industry as a whole. By forming advertising and sponsorship relationships with NAFDMA, you ll help satisfy the needs of your business, this association, and the clients and members we share. Meanwhile, your company will capture added value by becoming an integral part of the world s most dynamic and energetic farm diversification, marketing, and agritourism community. Our Mission Statement NAFDMA advances the prosperity of its members and the farm direct marketing and agritourism industry through networking, participation, education, and innovation. Our Vision Statement We are renowned for: Cultivating creativity & innovation Building strength through relationships Diversifying the face of agriculture Investing in the future of agriculture Please contact us at any time to discuss opportunities that best suit your needs. Jeff Winston, NAFDMA Director of Communications and Outreach, or Jeff@WhiteLoafRidge.com Charlie ouchette, NAFDMA Executive Director, or Charlie@WhiteloafRidge.com 1

2 ADVERISING OPPORUNIIES farmers inspired magazine BRAND NEW! It s the official biannual magazine publication for NAFDMA. farmers inspired will strive to educate our readership by sharing ideas and tools to help increase their farm income. Advertising in this publication reaches 3000 potential clients each issue. his biannual publication, the Summer 2014 edition to be distributed the second week of May, is delivered to the owners and operators of member farms who run country stores, farm markets, roadside stands, entertainment farms, farmers market stands, PYO farms and CSAs, as well as industry suppliers, and professional service providers. o a great extent, the success of farmers inspired will depend on the quality and consistency of its advertisers. We look forward to building a mutually beneficial relationship and working with you to ensure that this magazine remains an exciting and successful tool for the membership of NAFDMA. Publication facts: o Full color printing o Soy Ink and Forest Stewardship Council certification o High- quality heavy paper with dull gloss finish o 3000 issues will be printed and distributed for each of the first 2 issues o Summer 2014 issue scheduled for distribution in May 2014 o Winter 2015 issue scheduled for distribution in November 2014 farmers inspired magazine - Advertising Rates COVER POSIIONS Outside Back $1450 (full color or B&W) Inside Front $1350 (full color or B&W) Inside Back $1350 (full color or B&W) Internal Pages Ad Size Rate Full Page $950 (full color or B&W) ½ Page $750 (full color or B&W) ¼ Page $600 (full color or B&W) 1/8 Page $400 (full color or B&W) * please note that all advertisements must be submitted as a print ready file (300 dpi, jpeg, tiff, psd or pdf format) 2

3 ADVERISING OPPORUNIIES 2014 NAFDMA Convention Program NAFDMA s annual Convention is the largest farm direct marketing and agritourism Convention in the world. By advertising in the Convention Program, your business will be referenced by the membership of our association not just at the Convention, but throughout the year as well. All Convention registrants receive a printed copy of this resource. Many place all of their Convention notes in this publication and use it throughout the year as a reference tool toward the growth of their business. Additionally, association members who do not attend the Convention are given access to an electronic file of the publication shortly after the Convention. Advertising in this program reaches approximately 400 Convention attendees and 300 members (who do not attend) via electronic version. Publication facts: o Full color printing on inside and outside covers o Black and white print on all internal pages o Heavy stock covers with medium weight paper internal pages o Print version distributed to every Convention registrant at event site on January 31, 2014 o Electronic version available for every NAFDMA member regardless of Convention registration. Convention Program - Advertising Rates COVER POSIIONS (includes color) Outside Back $1450 (full color or B&W) Inside Front $1350 (full color or B&W) Inside Back $1350 (full color or B&W) Internal Pages Ad Size Rate Full Page $425 (B&W only) ½ Page $375 (B&W only) ¼ Page $300 (B&W only) 1/8 Page $200 (B&W only) * please note that all advertisements must be submitted as a print ready file (300 dpi, jpeg, tiff, psd or pdf format) 3

4 Convention and rade Show Participation: Option 1 LIVE BUSINESS EXCHANGE Ultimate Networker Registration Upcoming NAFDMA Convention to be held in Kansas City, February 1 5, Please keep watch on nafdma.com for continuing updates. he NAFDMA Convention is an outstanding place to engage with members. hey attend to advance their businesses, exchange new ideas with peers, and source products and services. We encourage suppliers of products and services to participate as Ultimate Networker Registrants alongside our farm operators, educators, and all other attendees. he most successful companies in our industry are those who engage and participate throughout the event to connect more deeply with their potential clients. In every session time slot, every bus tour day, every round table meal experience and every late evening visit, there are educational programs and connections that are relevant to the growth of small non- farm companies and small business professionals. NAFDMA prides itself in providing a high- end hotel and convention experience, at affordable package pricing. In an economy that crunches small businesses with rising prices at every turn, we seek to provide a full- week networking experience that elevates the pleasure of business exchange, education and growth. We package hotel nights, meals, meeting rooms, exhibit space, and all elements of the convention into one all- inclusive registration package for Ultimate Networkers. Live Business Exchange: Option 1 Ultimate Networker Convention Registration $1,479 per person if registered Dec 1 st - 15 th ; $1579 if registered Dec 16 th Jan 12 th his is the Ultimate! his all- inclusive Convention registration covers 6 nights (January 31 February 5), 5 days hotel stay (double occupancy), all meals that are provided throughout Convention, access to attend all sessions and bus tour, and the opportunities to exhibit at our Live Business Exchange from Feb 2 nd - 4 th and to give a one- hour exhibitor presentation. Buy a booth space! Business Exchange Booth Rate: $200 for 8 X 8 booth space (larger available) Free booth space when 2 company representatives register as Ultimate Networkers. Buy a tabletop! Business Exchange abletop Rate: $50 for 6 X 30 tabletop space All Business Exchange exhibitors get a free listing in NAFDMA s online trade show. Give a presentation! Allied Industry One- Hour Presentation Rate: $295 (Present for an hour at one of our concurrent sessions on either Feb. 2 nd or 4 th to communicate exclusively to members who choose to attend your session. Bring a power point, slideshow or your products to present educational content to your captive audience.) NAFDMA Premium Membership is required to attend a NAFDMA convention. Premium Membership fee is $250 per farm, business or agency for a twelve- month membership period. 4

5 Convention and rade Show Participation: Option 2 LIVE BUSINESS EXCHANGE 3- day Exhibitor Only Registration NAFDMA Convention to be held in Kansas City, February 1 5, Please keep watch on nafdma.com for continuing updates. For those exhibitors who prefer only 3 days/4 nights and still want to hang out with the delegates, this package is also available. It still capitalizes on the special room rates negotiated by the organization and provides your lodging in the headquarters hotel with all other delegates. Live Business Exchange: Option 2 3- day Exhibitor Only Registration (must register before Jan. 12 th ) $1,295 for 1st person, $395 for 2nd person (two person maximum for this package) Package includes 3 days and 4 nights stay (double occupancy) (February 1,2,3,4), hotel meals on Feb 2 nd and 4 th that are provided at Convention, and an opportunity to exhibit at our Live Business Exchange from Feb. 2 nd 4 th. (Please note: You would be on your own to make calls and do office work or enjoy Country Club Plaza and Kansas City on February 3 rd when Ultimate Convention Registrants are offsite on bus tours.) Buy a Booth Space! Booth Rate: $200 for 8 X 8 booth space (larger also available) Buy a abletop! abletop Rate: $50 for 6 X 30 tabletop space All Business Exchange exhibitors get a free listing in NAFDMA s online trade show. NAFDMA Premium Membership is required to attend a NAFDMA convention. Premium Membership fee is $250 per farm, business or agency for a twelve- month membership period. 5

6 Convention and rade Show Participation: Option 3 LIVE BUSINESS EXCHANGE rade Show Booth Only Upcoming NAFDMA Convention to be held in Kansas City, February 1 5, Please keep watch on nafdma.com for continuing updates. his option is for vendors who seek no additional package amenities. his option does not include hotel rooms, meals, or other convention amenities as provided in Option 1 or Option 2.) Live Business Exchange: Option 3 rade Show Booth Only $995 for 8 X 8 rade Show Booth with 2 exhibitor passes (two exhibitor maximum for this package) Booth Only reservations will be taken December 10 January 12. All Business Exchange exhibitors get a free listing in NAFDMA s online trade show. NAFDMA Premium Membership is required to attend a NAFDMA convention. Premium Membership fee is $250 per farm, business or agency for a twelve- month membership period. 6

7 NAFDMA SPONSORSHIP PROGRAM New this year, we have developed a sponsorship program that will bring attention to the biggest NAFDMA supporters on a year- round basis. A cornerstone of the success of North American Farmers Direct Marketing Association is the goodwill and relationships built among the members, the association, and the allied industry. Members tend to support those who support their organization. Consider bundling a variety of advertising and support options within your budget. he following levels of sponsorship can be achieved by customizing a package to fulfill the goals and objectives of you and your company. Get recognized throughout the industry as a NAFDMA Sponsor. Platinum Level NAFDMA Sponsor $15,000 Gold Level NAFDMA Sponsor $10,000 Silver Level NAFDMA Sponsor $7,500 Bronze Level NAFDMA Sponsor $5,000 **Each sponsorship level is based on a per annum agreement. Sponsorships are relationships. Sponsorship Levels are obtained based upon your investment within the NAFDMA advertising and sponsorship framework. As you increase your financial support in NAFDMA efforts, your company achieves sponsorship points toward increasing sponsorship levels. Sponsorship points and investment values are identified on the following page. As a NAFDMA sponsor, you will be taking great strides to increase your market share, support the industry s growth, gain visibility and goodwill among association members and get connected with the most successful farm direct marketers and agritourism operators in the business. NAFDMA sponsors are visible throughout the year by taking advantage of bundled sponsorship opportunities developed by association leaders with the intention to help: generate necessary revenues for the association deliver consistent educational support to our members uphold valued relationships with allied industry supporters All Sponsors will be recognized in every outgoing NAFDMA blast throughout the year (15 20). his extra perk for sponsors provides a space for your logo, which will be linked to the landing page of your choice. NAFDMA e- blasts reach as many as 2800 additional contacts in the industry. 7

8 SPONSORSHIP POINS AND INVESMEN VALUES Advertising in farmers inspired magazine o Please reference pricing structure in Advertising Opportunities - farmers inspired pages as sponsorship value points Advertising in Convention Program o Please reference pricing structure in Advertising Opportunities NAFDMA Convention Program pages as sponsorship value points 2- page feature spread in farmers inspired magazine o You write, or we have written for you, a word article that highlights your company and products, and shows your support for the association; you provide photos, charts or graphs that promote your products to our readers.! $1800 in value points Convention Sponsorship Opportunities: Please Note: Convention Registration fees specifically do not qualify as value points toward sponsorships. o Convention Booth Space (Rent a booth space or table top in our trade show area)! $200 in value points (Same consideration given for all business exchange options) o Food Event Sponsor Breakfast, Lunch, Dinner, Coffee Break, Happy Hour (You provide your promotional materials: company s banner, slideshow, table materials etc.; We will present them effectively at the event.)! $4000 in sponsorship value points per food event o Name ag Lanyards Sponsorship (Every attendee receives a nametag and lanyard, and your company logo will have exclusive visibility throughout the entire Convention.)! $1500 in sponsorship value points o Convention Bags Sponsorship (Every attendee receives a linen bag, and your company logo will have effective visibility throughout the entire Convention.)! $1800 in sponsorship value points o Meeting Room Sponsorship (Set- up an additional booth space in a Concurrent Session Room to receive a higher flow of traffic throughout the Convention. he room is named for your company.)! $2000 in sponsorship value points o Exclusive MP3 Sponsorship (We record every session and workshop delivered at Convention as a valuable audio resource to our members. We ll place your exclusive 30- second audio commercial at the beginning of every individual MP3 to be heard every time our members listen.)! $4000 in sponsorship value points Advanced Learning Retreat Sponsorship Opportunities (his live event captures great attention from our members. Become a sponsor early and get your logo in front of the membership often during the promotional build- up period, April July, as well as at the event itself in August.)! $2500 in sponsorship value points Creative Ideas are Welcome! he list above is not an exhaustive list of options. We are all ears to your additional ideas of how we can work together to give more exposure to your company and products while supporting the organization and advancing our members. Please contact Jeff Winston or Charlie ouchette by telephone to discuss your vision of a sponsor relationship with North American Farmers Direct Marketing Association. Jeff Winston, NAFDMA Director of Communications and Outreach, or Jeff@WhiteLoafRidge.com Charlie ouchette, NAFDMA Executive Director, or Charlie@WhiteloafRidge.com 8

9 *Addendum 2014 CONVENION SCHEDULE NAFDMA Convention to be held in Kansas City, February 1 5, Please keep watch on nafdma.com for continuing updates. Contact us for trade show floor layout. Booth spaces include pipes and drapes, 6 foot table, chairs and floor space starting at 8 X 8. abletop spaces are 6 X 32 and display area is restricted to tabletop only. Ultimate Networker Registration covers all venues, all days, and lodging all 6 nights. 3- Day Exhibitor Only Package Registrants arrive Day 1 night, and receive lodging nights of Feb. 1,2,3,4. Friday Jan. 31 (Day 0) Arrival Day 5:30 Dinner 6:30 Orientation 7:30 Registration Saturday Feb. 1 (Day1) Network With Members *Hungry For Ideas Breakfast *Bus our (returning to hotel near 5:30pm) 5:30pm 10:30pm: Set- up for Business Exchange and rade Show space. NOE: he Business Exchange and rade Show area is located in the Ballroom Foyer and Ballroom Salon 3. Convention organizers have worked to ensure this is all high traffic area. It will be especially busy before and after meals (served in Ballroom) as well as General Sessions, and to some extent bus loading and unloading times. Sunday Feb. 2 (Day 2) Network With Members Business Exchange and rade Show area operational 7:00am 6:00 pm *Keynote Breakfast *Concurrent Sessions *Networking all day LIVE BUSINESS EXCHANGE FEAURES Exclusive rade Show Lunch 12:15 2:00pm Exclusive rade Show Happy Hour 5:15 6:30pm Monday Feb. 3 (Day 3) Network With Members *Breakfast *Bus our *Dinner he Barn at Schwinn Produce Farm Exhibitors registered as Ultimate Networkers will be invited to promote their company and their products while on the bus. uesday Feb. 4 (Day 4) Network With Members Business Exchange and rade Show area operational 7:00am 5:30 pm *Keynote Breakfast *Concurrent Sessions *LIVE BUSINESS EXCHANGE Exclusive rade Show Lunch 1:00 2:00pm EXCLUSIVE RADE SHOW ONLY 2:00 4:00pm to include drawings, final order write- ups, and special promotions for NAFDMA sponsors. 4:00 5:00pm is a General Session; Final order write- ups will happen after 5:00pm. 5:30 8:30pm: Break- Down and Pack of booths and tabletop materials. Wednesday Feb. 5 (Day 5) Network With Members *Breakfast *Bus our *Celebrate Excellence Dinner Exhibitors registered as Ultimate Networkers will be invited to promote their company and their products while on the bus. hursday Feb. 6 All delegates travel depart for home 9

10 Salon I A & I B Ballroom Prefunction Salon II Salon III 1 8 x 8 B1 Crendenza 5 6 exit 4 Pillar Crendenza Amoire B2 Pillar 155"in. approx. 12'ft 8 x 8 8 x 8 B15 B14 B13 Crendenza 6 Crendenza ower Elevators 8'ft x 10'ft 144"in. 12'ft Pillar B12 8 x 8 Crendenza Crendenza B3 8'ft x 10'ft B4 8'ft x 10'ft Pillar B6 8'ft x 10'ft B5 8'ft x 10'ft 26'ft between pillars 8 x 8 8 x 8 B7 B8 B9 Pillar 1 3 B10 8 x 8 B11 8 x 8 8 x 8 Internet Kiosks 8'ft x 10'ft 2 10

11 Salon III service 9'ft 19 B21 8'ft B20 B19 B16 B18 B B22 B23 B24 B25 exit exit 8'ft 9'ft Entrance 11

12 2014 NAFDMA Convention - Application for Business Exchange/rade Show Kansas City - February 1-5, 2014 Contact Name: Company Name: Address: City: State/Prov. Zip/Postal: Business Phone: Website: Please briefly describe the products/service you will be exhibiting: Check One of the Following Options (Option 1) - Ultimate Networker Convention Registration $1,479 per person if registered Dec 1 st - 15 th $1,579 per person if registered Dec 16 th Jan 12 th Booth Rate: $200 for (8 X 8 ) or (8 x10 ) booth space (addt l $2.50 per sq.ft.) abletop Rate: $50 for (6 X 30 ) tabletop space (Free booth or tabletop space when 2 company reps register as Ultimate Networkers) (Option 2) - 3- day Exhibitor Only Registration ** Must Register Before Jan. 12 th ** $1,295 for 1st person, $395 for 2nd person (two exhibitor maximum for this package) Booth Rate: $200 for (8 X 8 ) or (8 x10 ) booth space (addt l $2.50 per sq.ft.) abletop Rate: $50 for (6 X 30 ) tabletop space (Option 3) - rade Show Booth Only ** Reservations will be taken Dec. 10 th Jan. 12 th ** $995 for rade Show Booth and 2 exhibitor passes (two exhibitor maximum for this package) otal Charges otal Charges otal Charges Preferred Booth/abletop # Choice 1 Choice 2 Choice 3 **All Booth and able spaces are reserved in the order they are received on a first- paid basis, until all spaces are sold out.** Badge Names: Circle Payment ype: MasterCard Visa Discover AmEx Check Credit Card Account # CCV (required): (3 digits on back of card) Card Member Name: Exp. Date If paying by check, please make check payable to: NAFDMA Business Exchange PLEASE MAIL ALL APPLICAIONS O: NAFDMA 62 Whiteloaf Rd. Southampton, MA