SPONSORSHIP PROPOSAL 15 th of January 2010 Abhay Prashal, Race Course Road Indore, India
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1 SPONSORSHIP PROPOSAL 15 th f January 2010 Abhay Prashal, Race Curse Rad Indre, India
2 CONTENTS The Fashin Shw When & Where Intentin Frmat f fashin shw Target grups Why Spnsr? - Marketing and Media Campaign Means f Spnsrship SOLE SPONSOR Categry PLATINUM Categry GOLD Categry SILVER Categry BRONZE Financial Terms & Cnditins Cntact Infrmatin
3 When & Where 15 th f January 2010 Abhay Prashal, Race Curse Rad Indre Latest event infrmatin: Intentin Fashin Shws have always been glamrus events which bst visibility and prmtin f brands assciated. Fashin shws prvide platfrm t creative designers t display their art and equal pprtunity t mdels t shwcase their talent, bsting their cnfidence. This event will pen vast pprtunities fr yung designers & mdels. mymo is a yuth rganizatin wrking since 2006 fr prviding platfrm t yuth. Fashin shw is an apt event t prmte yuth & thus cntributing t ur gal as an rganizatin. THE FASHION SHOW is als an effrt t bring tgether best talents frm 5 different design institutes f Indre.
4 Frmat f THE FASHION SHOW This event is a theme based fashin shw. Fur themes are [western] [bridal] [save envirnment] [India 2020] Awards at the clsing ceremny will be Best Design, Best Mdel Male, Best Mdel Female. 1. Selectin f Designs Five design institutins will be the participants f the event. This phase f event will take place in campus & ut cme will be in ttal 8 designs, 2 [male & female] f each theme will be selected frm each institutin. This phase will be prmted thrugh psters and n web. 2. Screening f Mdels Mdels will be invited frm places in and arund Indre. They will be screened by a panel f judges. Only 20 mdels [10 male & 10 female] will be selected fr walking ramp in the fashin shw.
5 These mdels will shwcase the designs by the yung designers selected in phase One Phase 2 will take place in Pantalns, Treasure Island, Indre Date: 31 st f December 2009 Treasure Island is the mst happening mall in Indre and hsting event n 31 st December [New Year s eve] will bst the ftfalls in THE FASHION SHOW n 15 th January, als giving increased visibility t the assciated brands with the event. 3. THE FASHION SHOW night Fashin shw will be hsted by prfessinals and judged by Heads f Institutins participating in event. Fashin shw will have glamur with music and huge number f attendees. After 4 runds f ramp walk, ur judges will annunce the winners fr best design, best mdel male & best mdel female. Special Attractin f the event Star Guest Miss Hansika Mtwani WHY SPONSOR Business spnsrship is a majr surce f funding fr many events as mre and mre cmpanies have discvered this t be a pwerful marketing tl. Building and strengthening yur cmpany brand thrugh effective visibility is ne f the key essentials in business strategy. T be effective, spnsrship f any event must serve the interest f fur cnstituent grups:
6 1. It must serve the business interest f the spnsring cmpany 2. It must serve the best interests f the event and its participants 3. It must have a psitive impact upn the spnsr s direct cnsumers 4. It must benefit the cnsumers wh use the prducts r services Keeping in mind the abve pints we have laid dwn ur effrts twards achieving the same Marketing and Media Campaign: The thrust f every business is the amunt f awareness it has in the market.the belw laid plan will prvide maximum visibility fr yur cmpany in the prmtin f the event Wrkfrce f mymo fresh & yung: Our rganizatin has 148 active vlunteers which are recruited and trained fr prmtinal activities. This team will prmte event in 90 clleges f Indre, Ujjain, Bhpal. - Direct mailing: The event brandings carrying yur cmpany lg will be mailed (bth electrnic cpy and the print cpy) ut t the target audience mentined in the latter part f the dcument. 10,000 leaflets will be circulated thrugh different newspaper distributin netwrk. s will be sent t 5000 subscribers f mymo News Event leaflet will be mailed t members f mst elite clubs f Indre, which includes Yashwant Club, Tennis Club and thers. - Adverts & press releases: The event will have arund 2 advertisements* in ne f the natinal daily newspapers.
7 2 press cnferences will be held pre and pst event. - Online Media: The event Ads will be displayed n ur nline Media partner website. Advertisements will als be carried ut n sme targeted third party website. - Print Media: The event will have 2 ads* cming up (ur media partner NaiDunia / Patrika) then fllwed by the ther ne. - FM partner: Event will receive prmtin n AIR by ur radi partner RED fm/ BIG fm - NEWS partner: Star News crrespndents will cver ur event. - Digital TV partner: ACT DIGITAL TV is ur lcal TV netwrk partner SEC ON AIR PROMOTIONS, LOGO OF EVENT ON NEWS & SONG CHANNEL, SPECIAL COVERAGE OF PRE EVENT ACTIVITIES, AND SPECIAL TALK SHOW WITH HANSIKA MOTWANI, & OUR SPECIAL GUEST LAKHS CONNECTION IN CITY COVERING THE MOST HI PROFILE NETWORK OF THE CITY - Search Engine Marketing: Gaining maximum amunt f hits and visibility thrugh tie ups and advertisements with the search engines - Internet: The event website will be updated cnstantly with news abut the event & will be displaying the press releases that the event wuld be having. - Press relatins: Tie up with PR firm fr very effective PR campaign - Scial Media Netwrking: Prmtin f the event thrugh ppular scial netwrk like rkut, facebk, linkedin Target Grups As we are cmmitted t prvide platfrm t yuth, the target grups
8 we fcus n are cllege gers [age years], prfessinals in the fashin industry, press cmmunity. MEANS OF SPONSORSHIP CATEGORY SOLE SPONSOR (Only yur brand) Spnsrship amunt: Rs.6,00,000 /- Yur brand will be the nly spnsr fr the event. All the privileges f Platinum Spnsr. CATEGORY PLATINUM (Maximum f 1 Spnsr) Spnsrship amunt: Rs.2,00,000 /- Event title Platinum class spnsrs will have the event title as ur spnsr presents THE FASHION SHOW Member in the judging panel f fashin shw Platinum class spnsrs will have the right t nminate a representative t include in the Judging panel f the fashin shw. Opening and clsing ceremny The spnsr will be mentined at the pening and clsing ceremny f THE FASHION SHOW Main Banner The spnsr s lgtype will be printed n the backdrp Lg n rganizing team T-shirts The lgtype is displayed n frnt f T-shirts
9 Own banners The spnsr will have a reserved space fr 10 wn banners in the venue as fficial spnsr. Size and lcatin will be determined. Internet The spnsr will have its lg r banner and the status f main spnsr n the first page f the website f THE FASHION SHOW ( with a link t its wn website. Prmtinal pprtunities t build brand awareness and lyalty thrugh presence n Banners Invitatins Psters Flyers Organizing team badges Branding space n the event newsletters Access t cmplete database f all participants Mentin in the media cverage. Lgtype printed in ads cming in latest issue f ur print media partner Event ads will be prmted in scial media netwrk
10 CATEGORY GOLD (Maximum f 2 Spnsr) Spnsrship amunt: Rs.1,00,000 /- Opening and clsing ceremny The spnsr will be mentined at the pening and clsing ceremny f THE FASHION SHOW Main Banner The spnsr s lgtype will be printed n the backdrp Lg n rganizing team T-shirts The lgtype is displayed n frnt f T-shirts Own banners The spnsr will have a reserved space fr 7 wn banners in the venue as fficial spnsr. Size and lcatin will be determined. Internet The spnsr will have its lg r banner and the status f c spnsr n the first page f the website f THE FASHION SHOW ( with a link t its wn website. Prmtinal pprtunities t build brand awareness and lyalty thrugh presence n Banners Invitatins Psters Flyers
11 Organizing team badges Branding space n the event newsletters Access t cmplete database f all participants Lgtype printed in ads cming in latest issue f ur print media partner Event ads will be prmted in scial media netwrk CATEGORY SILVER Spnsrship amunt: Rs.50,000 /- Main Banner The spnsr s lgtype will be printed n the backdrp Lg n rganizing team T-shirts The lgtype is displayed n frnt f T-shirts Own banners The spnsr will have a reserved space fr 5 wn banners in the venue as fficial spnsr. Size and lcatin will be determined. Internet The spnsr will have its lg r banner and the status f ther spnsr n the first page f the website f THE FASHION SHOW ( with a link t its wn website. Prmtinal pprtunities t build brand awareness and lyalty thrugh presence n Banners Invitatins Psters Flyers
12 Organizing team badges Branding space n the event newsletters Lgtype printed in ads cming in latest issue f ur print media partner Event ads will be prmted in scial media netwrk CATEGORY BRONZE Spnsrship amunt: Rs.25,000 /- Main Banner The spnsr s lgtype will be printed n the backdrp Own banners The spnsr will have a reserved space fr 2 wn banners in the venue as fficial spnsr. Size and lcatin will be determined. Internet The spnsr will have its lg r banner and the status f ther spnsr n the first page f the website f THE FASHION SHOW ( with a link t its wn website. Prmtinal pprtunities t build brand awareness and lyalty thrugh presence n Banners Invitatins Psters Flyers Organizing team badges Branding space n the event newsletters Lgtype printed in ads cming in latest issue f ur print media partner
13 Event ads will be prmted in scial media netwrk Financial Terms and Cnditins are as fllws Fr Platinum & Gld Spnsr 50% payment at the time f bking rest 50 % 2 weeks prir t the event Fr Brnze & Silver Spnsr 100% payment n bking All the payments t be dne by DD r cheque n the name f mymo Fr mre detail please feel free t cntact: Rhit Inani mymo fresh & yung rhit.inani@mym.c.in Cntact n
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