SOCIAL MEDIA MANAGEMENT DELIVERABLES

Transcription

1 SOCIAL MEDIA MANAGEMENT DELIVERABLES Scial Media Management Objectives Presence Package fcuses n the fllwing gal: Impressins: Increased visibility Engagement and Lyalty Packages fcus n ne f the fllwing three shrt-term gals at a time: Audience: Name recgnitin/branding Engagement: Custmer service/cmmunity management Actins: Ft traffic, calls, frm fills Unique Selling Pints Scial creative and cntent crafted by a team f experts Packages include Facebk Ads spend cncentrated n supprting campaign gal Perfrmance visibility G/O Digital reprting dashbard tracks campaign perfrmance Scial Media Management Deliverables Presence Package - $899/m. (Facebk nly) Scial Media Team manages scial media effrts, claims and sets up Facebk Claim Facebk Page and custm URL One templated Facebk landing page (can be updated nce every tw mnths - if applicable t campaign) May include Like-gate functinality, if applicable Cver image Prvided by client r stck image will be chsen Call tracking number prvided Cntent Calendar Crdinatin, develpment and fulfillment f cntent calendar n Facebk Pst frequency: 15 psts per mnth

2 Facebk Ads Facebk Ads supprting campaign gal (impressins: increased visibility) $300 mnthly spend Scial Media Mnitring and Management Weekend/hliday/after hurs Respnse time: Next business day A Scial media team member will check in/mnitr Facebk Page a minimum f tw times per day, n each business day Blast (ne time nly) Address list prvided by client up t 2,500 recipients One templated scial media annuncement blast created and sent at launch f campaign Nte: The Presence Package is nt recmmended fr advertisers with Facebk Page likes f 2,000 r mre, thse wh have multiple lcatins within the designated marketing area r will be targeting multiple markets Engagement and Lyalty Packages are recmmended fr these advertisers. The entire Presence Package Facebk Ads budget is dedicated t increasing reach and impressins f page psts. Cntesting nt included with Presence Package. Engagement Package - $1,899/m. Dedicated scial media specialist manages scial media effrts, claims and sets up platfrms Facebk Claim ne Facebk Page and custm URL Merge any unfficial pages One templated Facebk landing page (can be updated nce a mnth - if applicable t campaign) May include Like-gate functinality, if applicable Prvide stck images fr buttns and prmtinal psts Cntesting/sweepstakes One per mnth (if applicable t campaign) Template frmat Entry n Facebk nly capture Cver image Client prvided r ne G/O Digital designed image at launch Twitter Claim ne Twitter accunt Lg placed (client prvided) Backgrund and header image created 2

3 Fursquare (if applicable t business) Claim up t five Fursquare lcatins Special psted, if applicable Call tracking number prvided Nte: Additin f Fursquare is nly applicable t businesses in apprpriate industries with a physical address that custmers visit. Cntent Calendar Crdinatin, develpment and fulfillment f cntent calendar Facebk cntent syndicated t Twitter Pst frequency: 22 psts per mnth - cntent supprting gal Facebk Ads Facebk Ads targeted tward persna/behavir and supprting campaign gal $600 mnthly spend Scial Media Mnitring and Management Weekend/hlidays/after hurs Respnse time: Next business day A scial media specialist will check in/mnitr Facebk and Twitter a minimum f tw times per day, n each business day Blasts Address list prvided by client up t 5,000 recipients fr each blast Tw blasts One templated scial media annuncement blast created and sent at launch f campaign One templated scial prmtin created and sent after six mnths Nte: The Engagement Package is nt recmmended fr advertisers with 10,000 Facebk Page likes r mre, 2,000 Twitter fllwers r mre, five r mre lcatins within the designated marketing area, r advertisers targeting multiple markets the Lyalty Package is recmmended fr these advertisers. The Engagement Package mnthly Facebk Ads budget can nly fcus n ne campaign gal at a time. Lyalty Package - $3,499/m. Dedicated cmmunity manager manages scial media effrts claim, setup and custmize platfrms Facebk Claim ne Facebk Page and custm URL Merge any unfficial pages One custmized Facebk landing page (can be updated nce every mnth if applicable t campaign) May include Like-gate functinality if applicable 3

4 Cntesting/sweepstakes One per mnth (if applicable t campaign) May be n Facebk r Twitter capture Designed images fr buttns and prmtinal psts Cver image Tw custmized cver images designed (ne every six mnths) Twitter Claim ne Twitter accunt Lg psted (client prvided) Backgrund and header image created Fursquare (if applicable t business) Claim up t 10 Fursquare lcatins Special psted, if applicable Call tracking number prvided Nte: Additin f Fursquare is nly applicable t businesses in apprpriate industries with a physical address that custmers visit. Cntent Calendar Crdinatin, develpment and fulfillment f cntent calendar Facebk and Twitter mnthly cntent is the same but psted n different days Pst frequency: daily scheduled psts - cntent supprting gal Facebk Ads Facebk Ads targeted tward persna/behavir and supprting campaign gals $1,000 mnthly spend Scial Media Mnitring and Management Weekend/hliday/after hurs Respnse time: Next business day A dedicated cmmunity manager will check in/mnitr Facebk and Twitter fur times per day, each business day Brand Mnitring and Engagement n Twitter Cmmunity manager will search fr and respnd t tweets that include brand name tw times each business day Blast Address list prvided by clients up t 10,000 recipients fr each blast Three blasts One scial media annuncement blast created and sent at launch f campaign Tw templated scial prmtin s created and sent after fur and eight mnths 4

5 Nte: The Lyalty Package is nt recmmended fr campaigns targeting multiple states, but we wuld lve t create a custm slutin fr yur needs. The Lyalty Package mnthly Facebk Ads budget can nly fcus n ne campaign gal at a time. Ntice Additinal scial media platfrms are nt used in Scial Media Management packages. Examples include: Pinterest, Instagram, LinkedIn and YuTube. Twitter is included with Engagement and Lyalty packages nly. Facebk landing page layuts cannt be altered. Limit f ne Facebk landing page revisin during creatin prcess. Due t the nature f Facebk s ad platfrm and the dynamic way in which we fulfill ads therein, we d nt prvide individual ad cpy r persna targeting infrmatin fr advertiser apprval. In the case f financial, legal and medical industries, advertiser apprval is allwed when required, but will result in delayed fulfillment. Scial media respnse timelines are subject t G/O Digital business hurs each business day, G/O Digital fulfillment ffices are in Muntain Standard Time and d nt bserve daylight savings. Reprting Presence reprting includes Facebk highlights (reach, likes, etc), calls/frm fills received and Facebk Ads reprt Engagement reprting includes Facebk and Twitter highlights, calls/frm fills, Facebk Ads reprt and (when cmmunity engagement is a gal) examples f cmmunity interactins Lyalty reprting includes Facebk and Twitter highlights, leads/ s, Facebk Ads reprt and examples f cmmunity interactins Nte: G/O Digital reprting dashbard reprts delivered by the 12th day f the mnth r first business day after the 12th if it lands n the weekend. Fulfillment SLA (all packages) Ten business days after all required materials are received Nte: Scial Media Management campaign subject t a minimum six-mnth cmmitment. #WinLcal USCP