electronic newsletter templates and the communication portal for promoting various products and services.

Transcription

1 February 2013 GENERIC ESTATES SPONSORSHIP PROPOSAL T Whm it may Cncern: GLOVent Slutins is pleased t prvide yu with a prpsal fr spnsrship n ur Estate Electrnic- Newsletters and Cmmunicatin Prtal as detailed belw. This prpsal is a generic spnsrship prpsal based n ur standard per estate, per campaign pricing. We pride urselves in ffering persnalized service and slutins that meets each f ur client s unique needs. We wuld therefre appreciate the pprtunity t discuss this prpsal as well as ther alternatives in rder t find a slutin that meets all yur expectatins. Exciting discunts can als be ffered fr multiple estates and multiple campaigns. ADVERTISING OPPORTUNITY OVERVIEW Part f GLOVent s agreement with Residential Estates using the GLO-Prtal Cmmunity Management System is that GLOVent wns the advertising rights n all the electrnic cmmunicatin in thse cmmunities. This is utilized by making space available n s, electrnic newsletter templates and the cmmunicatin prtal fr prmting varius prducts and services. Every and electrnic newsletter that is sent frm the HOA t the estate members are utilized t prmte advertisers' prducts and services. A standard template is agreed with the management cmmittee, cntaining bth editrial space and advertising areas. The cmmunicatin and the templates are gverned by strict rules t ensure exceptinal value is retained fr the advertisers n newsletters. The branding f nly ne external advertiser / spnsr is placed n the newsletters at any time. This ensures prfessinal lking cmmunicatin at all times and ensures exceptinal brand building value t Advertisers. Newsletters are further mre riginated by the management cmmittee f each estate nly, ensuring an exceptinal actual readership percentage. Page 1 f 8 GLOVent Estates Spnsrship Prpsal_Generic_ dc

2 BENEFITS OF THIS ADVERTISING OPPORTUNITY Estate Electrnic Advertising ffers exceptinal unique benefits t rganizatins lking t prmte their prducts r services. Sme f these include: A 100% fcused, niche target audience: Cmmunity Newsletters is the ultimate in micr r hyper-lcalized advertising. The target audience can be selected t individuals all wning hmes (living) in a specific area, wh falls in a similar LSM grup and with similar interests. Reach the Cream f the Crp : Mst f the Cmmunity Members live in estates that make up the tp f the tp incme grups in Suth Africa. They are decisin makers in the business wrld and a majrity f them is either business wners r executives in their rganizatins. We're ffering the pprtunity t talk t this high end target market in the cmfrt f their hmes r ffices. Direct Delivery: Unlike sme print cmmunicatin that culd lie in a persn's mailbx r in a stand at the cmmunity entrance, ur cmmunicatin is sent directly t member's addresses, meaning the cntent is seen almst real-time, wherever the persn is at that mment in time. An industry leading % Readership: Due t the relevance f the editrial cntent, almst all the cmmunicatin sent is actually pened and read, many times mre than nce. Mre than just an Impressin: Being electrnic media, the advertisers are presented with s much mre ptins. Apart frm presenting yur prduct r service t the target audience, they can als be called t actin. Exciting features like hyperlinks t a website n the ad saying Click here fr mre great deals ; electrnic vucher systems and lucky draw cmpetitins can all be administrated thrugh this media. Repeated Message: The target audience is reached repeatedly, every time an /electrnic newsletter are sent. This happens n average 4 times per mnth, but there were instances where due t specific circumstances in a cmmunity, an /electrnic newsletter were sent daily fr a perid f time. Great Value fr Mney: All the benefits mentined abve results in great value fr mney advertising. In summary, all the ads that are paid fr are actually viewed by a persn belnging t a specific chsen target market. The ads can furthermre deliver mre than just a reader Page 2 f 8 GLOVent Estates Spnsrship Prpsal_Generic_ dc

3 impressin. Exciting call t actin strategies can be fllwed, including website hyperlinks, cmpetitins and vucher systems. A Green Alternative: Electrnic Newsletters is a green alternative t reaching targeted individuals. Advertisements are delivered t individuals sme times daily, withut the need t print it nce. CIRCULATION DETAILS Distributed t apprximately residents, an average f abut electrnic newsletters are sent thrugh the GLO-Prtal CMS mnthly (this averages at abut 4 newsletters/ s per cmmunity member, per mnth). This means advertisers reach each targeted cmmunity member n average 4 times per mnth. Please find a list f estates / cmmunities currently using the GLO-Prtal CMS n ur website at Details given fr each cmmunity include the lcatin, the size f the member base and any special interest they might have. TYPICAL NEWSLETTER CONTENT Cntent will vary frm estate t estate and will always be relevant infrmatin t the residents. One f the main benefits f ur cmmunicatin medium is that all cntent is generated by the Estate Management Cmmittee, ensuring the relevancy f the cntent t the members. We have an exceptinal high actual readership percentage because f this. Editrial cntent examples include AGM Meeting Minutes; Security Ntices and Reprts; Chairman's Reprts; Estate Supervisr's Reprts; Estate Rules and Regulatins and just fun cmmunity news. Many cmmunities have weekly electrnic newsletters prviding imprtant infrmatin t their members. Page 3 f 8 GLOVent Estates Spnsrship Prpsal_Generic_ dc

4 ADVERTISING PROPOSAL DETAILS: SPONSORSHIP MODEL A Spnsrship Mdel is used fr advertising in the estates using the GLO-Prtal system. In the spnsrship mdel, the advertiser will enjy exclusive external branding n the newsletters and in the prtal. This means n ther cmpany s ads will be placed n the newsletters and in the prtal. The nly ther prmtinal items culd be internal GLOVent r Estate Management prmtins. The Vertical Banner t the right f the newsletter cntent as well as the Editrial Area at the bttm f the cntent will be allcated t the advertiser. An example f a typical newsletter layut is shwn n the left: A Hrizntal Banner will als be allcated t the advertiser in the Prtal Sectin f the Cmmunity Management System. This banner will be seen by members each time they lg int the cmmunity prtal. An example f the prtal is shwn belw: Page 4 f 8 GLOVent Estates Spnsrship Prpsal_Generic_ dc

5 MORE THAN JUST BRAND BUILDING Being electrnic, n limitatin is placed n the amunt f clrs r infrmatin that can be displayed n each advertisement. While newsletters cannt handle all media (like flash vides), the prtal banner can. The nly real limitatin t what can be dne with the advertising banners is therefre ne s imaginatin. Ads can cme t life, delivering much mre than just a static impressin. Further exciting call t actin functinalities are available. These include the placement f hyperlinks n the advertisement that can link t any website and the administratin f a vucher system that prvides advertisers the pprtunity t ffer and mange discunts n their prducts and services. We have als administrated lucky draw cmpetitins fr sme advertisers with a Click here and stand a chance t win type f scenari. The benefit f prmting n ur electrnic media is that s much mre is pssible and the and the mney spend n the advertisement can be a lt mre than just basic brand awareness creatin ne wuld have in print media. Page 5 f 8 GLOVent Estates Spnsrship Prpsal_Generic_ dc

6 PRICING Spnsrship pricing wrks n a price per estate, per campaign. Estates are divided in Micr, Small, Medium, Large and Mega estates, differentiated n the size f their database. Each campaign cnsists f 30 days, and a minimum amunt f impressins. Due t the fact that the Cmmunity Management nly sends ut s, we d nt cntrl the distributin per time perid. We therefre guarantee a minimum amunt f impressins in each 30 day campaign. If the guaranteed amunt f impressins have nt been reached after 30 days, then the campaign is extended, until the minimum amunt f impressins are reached. If hwever, the minimum amunt f impressins is reached befre the end f 30 days, then the campaign is cntinued until the end f the 30 days, typically resulting in mre than the minimum guaranteed amunt f impressins. In summary therefre, each campaign will run fr 30 days, r until the minimum amunt f impressins are reached, whatever cmes last. Included belw is a list f the current GLOVent Estates with their database size, minimum guaranteed impressins and the per campaign spnsrship price. Page 6 f 8 GLOVent Estates Spnsrship Prpsal_Generic_ dc

7 Discunts can be ffered if an agreement is reached fr mre than ne estate / cmmunity and fr repeat campaigns. PROPOSAL TERMS AND CONDITIONS Publicatin & Circulatin Details: 1. This prpsal is per 1x advertising campaigns n GLOVent Slutins GLO-Prtal cmmunities. Discunts can be ffered if agreement is reached fr mre than ne campaign. 2. A minimum amunt f impressins fr the campaigns are guaranteed. If the impressins are nt reached at the end f the last campaign, the duratin f the last campaign will be extended until the minimum amunt f impressins are reached. 3. Glvent reserves the right t withhld the placement f an advertisement and t cancel a live advertisement at any time. Ad placement and distributin are subjected t the acceptance and apprval f respective Cmmunity Management Cmmittees. Shuld Glvent be prevented frm starting r cntinuing with an ad campaign fr whatever reasn, Glvent will refund the Client fr ads that have been paid fr, but nt published. 4. Glvent accepts n liability fr lsses arising frm missins, failure t publish, publicatin f 'wrng' material, typgraphical errrs r any mistake r errr f whatever kind. The nus is slely n the advertiser t ensure that material is supplied in the crrect frmat. Shuld a cntact prf nt be supplied n r befre the Page 7 f 8 GLOVent Estates Spnsrship Prpsal_Generic_ dc

8 stipulated material deadline, Glvent cannt be held respnsible fr clr matching r any cntent errrs that may ccur. All advertisements is subjected t the apprval by Glvent and the relevant Cmmunity Management Cmmittees. The advertiser is held liable fr all damages and csts that flw frm any actin that may be instituted against Glvent by reasn f the publicatin f his r her advertisement. 5. Glvent cannt guarantee r cntrl the actual ad placement date r the ad live term. Estimates are given based n the average amunt f e-newsletters sent per estate per mnth, but the actual e-newsletters / s sent is dependent n the estates needs and usage at the time. Artwrk: 6. GLOVent can assist with the design f artwrk. The design f and advertisement banner r editrial is R per advertisement. A maximum f three changes will be allwed n riginal advertisements. After the three base changes, a further design fee f R300 per hur will be charged. The ttal final design fee, if chsen, will be inviced with advertising. Alternatively, artwrk can als be supplied t GLOVent. 7. Advertisements r artwrk supplied t GLOVent shuld cmply with the fllwing design requirements: a. Technical Specificatins: DPI: 300dpi; Clr: RGB; Fnts: Always include fnts r save as curves. b. Lgs: Always supply riginal lg. Lgs in.jpeg frmat are nt the ideal and will need t be redrawn r deep etched. c. Phtgraphs: Please supply gd quality phtgraphs as far as pssible - if nt available, please supply high-quality brchures. As a last ptin, phtgraphs can be supplied via . Please d nt paste phtgraphs in Micrsft Wrd. d. Preferred frmats fr phtgraphs & made-up adverts:.pdf,.jpg (300dpi). Files in ther frmats may be used, but the quality f yur final material culd be cmprmised. Please check with us fr the crrect frmat if yu are nt sure. 8. Advertisement graphics can be changed fr repeats f this agreement under the same design terms and cnditins. Invices and Payment Terms: 9. Each campaign will be inviced individually at the start f the campaign. Invices are payable n presentatin. 10. This prpsal is valid fr 30 days. ADDITIONAL INFORMATION AND NEXT STEPS We trust this prpsal meets yur expectatins and prvides a gd verview f ur Advertising Opprtunity and the benefits it has t ffer. Fr additinal infrmatin, please visit ur website r cntact us at any f the numbers listed belw. It is ur experience that questins regarding ur Slutins are best answered in persn. Please cntact us fr a persnal and mre detailed discussin n hw this pprtunity can benefit yur Organizatin. Page 8 f 8 GLOVent Estates Spnsrship Prpsal_Generic_ dc