Website Design Worksheet
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- Geoffrey Watts
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1 Website Design Wrksheet The mst crucial and imprtant part f having a website designed, r redesigned is t set gals and decide up frnt what yu want yur website t d. What is the purpse f yur new website? What d yu want it t say abut yur business? This Website Design Wrksheet is designed t enhance and assist in cmmunicatins between yu and the prfessinals at TRW Web Design Cmpany. Client Infrmatin: Yur Name: Business Name: Yur 1. Websitee Purpse: What is the main gal f yur new website? Check the ptins belw thatt are mst imprtant t yu and leave thse blank which interest yu least. T sell prducts directly ver the internet via Ecmmerce/Online Stre. T give existing custmers / clients an exciting venue t cmmunicate with us. T strengthen and expand brand recgnitin. 2. Site Organizatin: Please label any pages yu may need. Yu can add mre than yu see by cmpleting the Appendix Sheet fr extra space.
2 Ttal number f static pages required Ttal number f prgrams needed (See appendix fr a list f all prgrams needed fr the prject) 3. Dmain Name: If yu already have a dmain name t use, TRW Web Design Cmpany can help yu pint it t yur new website r transfer it t wherever yu need it. We will need access t yur existing dmain registrar fr pinting yur DNS server names t yur new website. Existing dmain name If yu d nt have a dmain name registered fr this prject, TRW Web Design Cmpany des ffer affrdable dmain name registratin, and can assist yu in the registratin prcess. The dmain name will be registered in yur name, nt urs. Please list up t three chices fr yur dmain name. We will attempt t register at least ne f these, if nne are available, we will find alternatives and cntact yu t chse which yu prefer. 1) 2) 3) 4. Mast Head Area Site Name n Masthead It is very imprtant that yu send electrnically a cpy f yur lg s we may design yur website. D yu want a specific type fnt used n yur website? YES NO Any Specific Phts r Graphics used in the design? YES NO if yes, please send electrnically the graphics r phts yu request in the website design. Any ther ideas fr the design f yur website? 5. Clr and Accents The best design fr functinality and user friendly design is black fnts n a white backgrund. This prvides the best readability and cntrast. As fr clrs, we recmmend using three basic clrs fr yur site, and keep them appealing and nn ffensive t the eyes. Try aviding nen and bright greens and yellws as a primary clr. We recmmend using clrs arund the utside and acrss the mast fr accent and keeping yur design simple and clean. Please select three clrs yu wuld like fr yur initial website design. 1) 2) 3)
3 The best way t pick web safe clrs is t use a web safe clr chart and give us the six digit cde t make sure yu get the right clr. 6. Site Navigatin The navigatin r menu fr yur site is determined frm the number f pages yu selected abve. The navigatin system f all ur Standard Website Packages includes: Links frm the hme page and sectinal pages t every page in the system t enable Web search engines t "spider" and index cntent n every page. Each navigatinal menu is set up t be best suited fr yur website design and structure. Main navigatin menus may either be tp navigatin, r left side navigatinal menu. Left side menus are the mst cmmn style used as the nrmal structure mst internet surfers lk fr. Left side is als best fr larger sites with mre internal links. All Navigatin Menus are designed with the clrs yu chse and are enhanced t encurage visitrs t use them. Mst Website Design Cmpanies use Navigatinal Maps r single image navigatins. TRW Web Design Cmpany uses individual navigatinal buttns and images fr ur menu layuts. While this may take a little mre wrk n ur part, we feel the end result is a much nicer, and mre user friendly navigatin thrugh yur website. All websites will als have a tp and bttm mini navigatin t three f yur imprtant pages n yur site n each page. 7. Basic Page Elements TRW Web Design Cmpany will custm build each and every page n yur website t cnfrm and lk unifrm as t help build cntinuity, and internet branding. While each page will lk the same t create a flw n yur site, each individual page will have certain elements in and f itself which will make it unique. Sme f these elements include; Page titles which shw up at the tp f the brwser. Meta Tags will be custmized fr each page individually fr search engine ptimizatin. Each page will have a page title in larger fnt type. Cpyright and Trademark Infrmatin at the bttm f every page. Cmpany ID at the bttm f each page.
4 8. Multimedia Enhancements Phts and Graphics The Cntract between yu and TRW Web Design Cmpany includes a statement that yu wn the cpyrights t, r have permissin t use any phts r graphics yu send us. We recmmend that yu send us actual phts and allw us t scan these fr use n yur site. If yu are sending electrnically any graphics r phts please try t send the best quality phts available t yu. If yu have n Phts, r need us t we can cme t yu and take phts fr yu. There is an additinal fee fr this service, including travel expenses. Sund and Vide Fr an additinal fee we can embed sund, MIDI musical backgrund, r Streaming Audi fr music r vice. We can als embed streaming vide n yur site if needed. Animatin and Flash Fr an additinal fee we can als create Shckwave and Flash animatins fr yur site. If yu are interested in this, please let us knw what yu need and we will discuss ur fees fr this service. 9. Cntact Frm Every Website we design cmes with a respnse r cntact frm. We d nt recmmend placing an address n yur site because f spam. A Cntact Frm will help eliminate a huge amunt f spam frm reaching yur . The cntact frm we ffer as part f ur package is a basic cntact frm. If yu are in need f an rder frm, r smething custmers will be sending sensitive data, then yu will need t have it sent n a secure server and there is an extra fee fr this service. There are als ther frms f cmmunicating with yur custmers such as a client cmment frm, guest bks, and custmer surveys r plls. We can add these features t yur website if needed fr an additinal fee. Will yu need any f these features n yur site? Secure Order Frm Client Cmment Frm Guest Bk Custmer Survey Vting Pll 10. Web Hsting Services TRW Web Design Cmpany ffers Web Hsting fr any sized website r any needs up t and including dedicated servers. Our prices are very cmpetitive and we ffer secnd t nne technical supprt. We bviusly recmmend ur hsting but we can wrk with any hsting cmpany. If yu have a web hsting cmpany yu will be using instead f urs, there are several things we need yur hsting cmpany t ffer fr us t build yur custm website with that hsting cmpany. We require yur hsting cmpany t ffer FTP Access fr uplading and cnfiguring yur website. We als require them t ffer LINUX system hsting t utilize ur respnse frm which is written in PHP and sme f ur features and prgrams that are als written in PHP.
5 11. Web Hsting Optins D yu have a Web Hsting Prvider? D yu need us t arrange ur Web Hsting Services fr yu? ** If yu have hsting, and they meet ur requirements please give that infrmatin here; Hsting Cmpany Username Passwrd 12. Internet Marketing With all f ur website packages we include Search Engine Optimizatin, which means yur site is search engine ready. We als submit yur site t all majr search engines like Ggle, Yah Search, Bing. While this will get yu indexed and placed in the rganic results f the majr search engines, this is nt the end f marketing yur new site. TRW Web Design Cmpany als ffers Search Engine Optimizatin Packages, Pay Per Click Mnitring and Scial Marketing fr yur new r existing website. While being listed in the rganic results will help yu achieve the best results, there are ther ptins and slutins t help get yu the results yu want, and achieve internet success. Sme f these ptins include; Search Engine Optimizatin Search Optimizatin plans fr yur new r existing website is a majr part f the success f yur new investment. When we ptimize yur website, we are mnitring and ptimizing yur website each mnth t get yu better results in the rganic search results. Of all the marketing strategies, this shuld be cnsidered fr lng term plans. Scial Marketing Plans With Scial Marketing Plans we set up and help yu maintain yur Facebk, Twitter, LinkedIn and YuTube. These frmats fr marketing are nw cnsidered t be the main stream fr marketing any prduct r service and can be a very effective tl in yur marketing plans. Pay Per Click Mnitring Services This can be a cst effective way t get yur website in frnt f targeted visitrs fr a shrt term strategies.. Cmpanies like Facebk and Ggle Inclusin are sme f the biggest PPC cmpanies, we cautin yu t mnitr yur keywrds carefully t stay in budget. If yu chse t add ur Mnthly Internet Marketing plan t yur site, we will discuss yur advertising budget and mnitr yur PPC fr yu t ensure the mst effective results. Traffic Statistics We will als install a free traffic mnitring prgram n yur website s yu can check every day the wh, when, where and hw traffic that visits yur website. This is ne f the mst imprtant tls in Internet Marketing because it allws yu t see what keywrds and Pay Links are giving yu the mst results.
6 13. Website Maintenance With all new website designs we create, we ffer free website maintenance fr tw mnths frm the cmpletin date f the site. Our maintenance includes; Minr updating ver the tw mnth perid. Tw Hurs f Training n using any special features r prgrams installed n yur site. Mnitring search engine submissin and keywrds saturatin. Website Maintenance des nt include majr changes such as; Navigatin changes. Changing Clrs r Images. Changing Cntent ver tw paragraphs r adding extra pages. Changing Servers, r Dmain Names. These services are an additinal fee. Yur free (2) tw mnths will begin nce we receive final payment. We als ffer additinal Mnthly Maintenance Packages. Our Mnthly Maintenance Packages are affrdable and custm made t fit yur needs and budget. With these plans we make the minr changes and take care f the website updates s yu can spend mre time n yur business. 14. Target Cmpletin Date We pride urselves n delivering prjects in a timely manner. If requests by us fr cntent, phts and graphics are sent t us in a timely manner, then we expect t reach ur target date f cmpletin. Belw is ur agreed target date f cmpletin fr yur prject. Target Date On behalf f my rganizatin I apprve the abve plan which I have develped with TRW Web Design Cmpany t cnstruct a website, and I authrize TRW Web Design Cmpany t use this Website Planning Wrksheet as the basis f the prject. Signature Date 15. Appendix
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