Anatomy of Informz Templates. Understanding Standard and Advanced Templates

Transcription

1 Anatmy f Infrmz Templates Understanding Standard and Advanced Templates The emarketing Advisrs here at Infrmz want t make getting started with the system as painless as pssible. The fllwing infrmatin will be helpful in preparing yu fr beginning yur template designs with Infrmz.

2 Advanced Templates/Newsletters What is a Newsletter? An Infrmz newsletter is an HTML that can be distributed t custmers, members and prspects essentially yur list f subscribers. An Infrmz newsletter resembles a typical printed newsletter yu might receive as a hard cpy in the sense that it cntains multiple stries, ften a sidebar, table f cntents, yur lg, a fter, r even advertisements. A newsletter allws yu the ptin t target mre than ne grup f recipients at ne time, and is sent via , drastically reducing cst and increasing efficiency. What is an Advanced Template? An advanced template is the statinary surrunding yur newsletter cntent and can be designed t cntain different infrmatin lcatins that yu allw t appear cnsistently within yur newsletter. Yu have the ptin f having a table f cntents, event listings, advertisements, r a date lcatin as static areas in yur newsletter, fr example. What des a newsletter lk like? The image n the next page prvides a glimpse f what a typical newsletter might lk like. We have included in this sample sme f the pssible lcatins and ptins yu might incrprate int yur design. Take a mment and review the anatmy and use it as a quick reference guide when cmpleting yur client setup wrksheet r sending yur design specs. Yu can als review mre examples n the web at

3 Pssible lcatins include: Header/Banner Table f Cntents Website Links Archived Newsletters *Other lcatins nt shwn may include: Advertisements, r Upcming Events Other ptins t include: Send a friend (SAF) Allws fr the recipients f yur newsletter t frward the t a friend and allws yu t capture wh sent it and whm they sent it t. Subscribe t Newsletter This feature allws anyne n the receiving end f a frwarded t subscribe t yur newsletter, increasing yur list size.

4 Standard Templates/QuickMails What is a QuickMail (QM)? An Infrmz QuickMail is a shrt, crisp cmmunicatin that usually cntains ne main cntent area and is sent t ne targeted grup. An example f cntent cntained within a QM might be a press release sent t a targeted grup f cntacts, r an event annuncement sent t members f yur rganizatin. What is a Standard Template? A standard template is the statinary r letterhead that surrunds yur message. The standard template typically includes a header, fter and main cntent area. A QuickMail can als cntain a sidebar if all f the cntent is static in the template. The gal here is t make this a simple and quick cmmunicatin. What des a QuickMail lk like? The image n the next page prvides a glimpse f what a typical QuickMail might lk like. Take a mment t review the QM sample and use it as a quick reference guide when cmpleting yur client set up wrksheet r designing yur template specs.

5 Lcatins Include: Header Send a Friend Main Cntent Area Fter

6 Glssary f Terms: The fllwing is a glssary f terms intended t help familiarize ur clients with Infrmz ling. Yu will find these terms utilized thrughut the client setup prcess and in cnversatin with yur emarketing Advisr. Banner/Header: This area is the tp prtin f yur . This area mst ften includes yur lg r brand identity, title f yur newsletter publicatin, date, etc. Cntent Areas/Lcatins: The cntent areas are the lcatins within yur newsletter template where yu wuld like specifc cntent t appear. Lcatins include a sidebar area, table f cntents, advertisements r spnsr area, date, etc. these are all places where cntent can be dynamic. marketing campaign: Crdinated marketing messages delivered at intervals and with an verall bjective r strategy in mind. emarketing Advisr (EMA): Infrmz emarketing Advisrs are seasned marketing prfessinals and experts in the marketing industry. EMA s are available t assist yu with all aspects f yur marketing campaign and t train and assist yu utilizing the system thrugut the lifetime f yur accunt. Fter: The fter area is the bttm prtin f yur that includes yur unsubscribe link, physical adddress and cntact infrmatin, and ften a feedback link r Send A Friend ptin. Friendly Frm: This is the address that will appear in yur recipients inbx. This culd be the name f yur rganizatin r yur publicatin title whichever best applies t yur campaign. Frm Address: This is the address that the recipient s server will see. In rder t establish yur accunt, yu will need t prvide a dedciated address where yu wuld like any ut f ffice replies t g t. Reply t Address: This is the address where replies t yur will g. Make sure yur reply t address is an active address that will be mnitred frequently. Landing Page: The landing page is essentially a web page that is hsted by Infrmz. Within the cntent manager mdules in Infrmz, yu may create a link frm yur t what we call a landing page that is branded t resemble either the lk and feel f yur r yur website. This is als knwn as a Read Mre link t hst a full stry n a separate brwser page. Subscribers: Individuals wh have given yur cmpany r rganizatin permissin t send them crrespndence. Template: A template is essentially the statinary f yur . Think abut it as the critical infrmatin that appears n yur cmpany r assciatin s letterhead. Viral Marketing/ Send a Friend: The mst difficult task fr any cmpany is t acquire and retain an up t date cntact database. Viral marketing is a technique that encurages yur subscribers t tell a friend abut yur . Ideally, this wuld be a psitive wrd f muth

7 recmmendatin, thereby passing infrmatin abut yur rganizatin r cmpany t thers wh might share a similar interest. A friend wh receives the may decide t subscribe t yur , ultimately resulting in a grwing subscriber database. As a best practice, it is recmmended t use the Send A Friend feature in the header and r fter lcatin in yur templates. If yu have any additinal questins abut templates please speak with ur emarketing Specialist r yur emarketing advisr fr mre clairficatin. We lk frward t helping yur business thrive thrugh yur emarketing campaigns!