DIRECTORY and GUIDES AAA TourBook 48 Louisiana Attractions Brochure 49 Good Sam Travel Guide & Campground Directory 50

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1 Table of Contents EXCITING NEW LTPA CAMPAIGNS In-State Advertising Campaign 2 New York PR Event 2 MAGAZINE AAA Southern Traveler 3 AAA Texas Journey 4 AARP, The Magazine 5 American Road Magazine 6 BirdWatching Magazine 7 Bridal Guide 8 Cooking with Paula Dean 9 Family Circle 10 Food Network Magazine 11 Garden and Gun 12 Hoffman Media Power Buy 13 Local Palate 14 Louisiana Cookin 15 Louisiana Kitchen 16 Louisiana & Mississippi Sportsman 17 Madden s Integrated Magazine & Digital Co-op Campaign 18 Midwest Living Out and About Chicago 19 Multiple Magazine Insert- Family Travel Planner 20 OffBeat Magazine-Festival Insert 21 Outdoor Life 22 Southern Living Co-op 23 Southern Living Travel Directory Ads 24 Taste of the South 25 Texas Monthly Co-op 26 Texas Monthly Formatted Travel Ad 27 Travel 50 & Beyond 28 NEWSPAPER Best of American Travel 29 Fall Travel Insert & Online Insert 30 Louisiana Great Summer Getaways 31 Louisiana Newspaper Program 32 STS Newspaper Insert 33 INTERNET Collinson Online Banner Ad Network 34 Collinson Mobile Banner Ad Campaign 35 E-Guide Conversion 36 Louisiana Culinary and Music Tour 37 Louisiana Newspaper Websites 38 LRC Media Room 39 Madden s Retargeting & Prospecting Display Campaign 40 Orbitz Worldwide 41 Platefull.com 42 Rich Media Banner Ad Campaign 43 SpotXChange 44 Think! Social Media Audit 45 TripAdvisor 46 Your Travel Insider- Consumer Campaign 47 DIRECTORY and GUIDES AAA TourBook 48 Louisiana Attractions Brochure 49 Good Sam Travel Guide & Campground Directory 50 TRADE ADVERTISING Connect Magazine 51 Convention South 52 Group Tour Magazine 53 Leisure Group Travel 54 LTPA Group Planner E-Newsletter 55 Prevue Magazine 56 Rejuvenate Magazine 57 SportsEvents 58 Sports Planning Annual Guide 59 Student Group Tour Magazine 60 LOUISIANA CHRISTMAS BROCHURE 61 LOUISIANA CULINARY TRAILS 62 LOUISIANA FISHING & OUTDOOR ADVENTURES PROGRAM 63 TRADE and TRAVEL SHOWS SYTA, SCMA, ABA, NTA,Bank Travel and Travel South 64 Bank Travel 65 SYTA 66 Travel and Vacation Shows (Recipe Book) 67 AAA MAILER 68 LTPA EXPLORES 69 BROCHURE DESIGN 70 VISITOR CENTER DISTRIBUTION FORMS & INDEXES Publication Schedule By Month 73 Deadline Sheet Contract & Reservation Forms * Also Note: Many of the Magazines, Newspapers, Directories & Guides and Trade Advertising programs have an added value internet componenet 1

2 In-State Advertising Campaign LTPA is excited to start this BRAND NEW campaign to promote in-state travel and encourage Louisiana residents to see all the wonderful things that are in their own backyard. This campaign will kick off during National Tourism Week (May 2014) as the Lt. Governor starts on his statewide tour. The Campaign will include print, digital and social media components that will highlight each participant, including destinations, attractions, restaurants, etc. A dedicated landing page on Louisianatravel.com will also highlight this campaign. And the participants will receive leads that are generated from all the efforts above. Time Frame May- July 2014 We are still finalizing all the details of this program but, general timeframe and pricing are available. Space and Materials Deadline March 15, 2014 Cost $1,500 Specs: TBD New York PR Event Mark your calendars!! LTPA is in the beginning stages of planning an exciting PR Event to New York City, coinciding with the New York Times Travel Show, February 28- March 2, We are hoping to have more details to you soon but please save the dates! Please contact Tiffany Schultz, tschultz@ltpa.org, or Laura Cating, lcating@ltpa.org, for more details and pricing. Tiffany Schultz, tschultz@ltpa.org Laura Cating, lcating@ltpa.org

3 AAA Southern Traveler Coop Ad AAA Southern Traveler features articles on regional, national and international travel opportunities. The south is often the focus of travel articles and every issue has editorial on Louisiana. As the official publication for AAA members in Arkansas, Louisiana, and Mississippi, AAA Southern Traveler reaches an audience that travels throughout the year. AAA, America s premier travel organization, serves more than 51 million members throughout North America. TRAVEL magazine Reader Profile: Female 62.9 % Male 37.1% Median Age 60.6 Reader Service: Reader Service Card is included and the leads can be retrieved online by the advertiser. Bonus: Eventsanddestinations.com: Advertisers can have their events, attractions, points of interest and a downloadable brochure listed for 12 months. 1/3 page ad w x h 1/9 page ad w x 2.75 h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. Ad Representative Stu Barash stu@ajrmediagroup.com March/April 2014 & 2015 May/June 2014 & 2015 September/October 2014 LA, MS, AR / 263,000 January 2014-June /3 page $2500 1/9 page $850 July 2014-June /3 page $2558 1/9 page $853 March/April Dec 23, 2013 May/June Feb 7, 2014 September/October June 20, 2014 March/April December 23, 2014 May/June February 5,

4 AAA Texas Journey Coop Ad TRAVEL AAA Texas Journey covers travel, lifestyle, and automotive topics. In the travel section, practical advice is mixed with stories on local, national, and international destinations. The lifestyle sections feature interesting and entertaining places to visit, as well as insurance and financial information, calendar listings and profile of interesting locals. AAA, America s premier travel organization, serves more than 51 million members throughout North America. Reader Profile: Female 56% Male 44% Median Age 54.3 March/April 2014 & 2015 May/June 2014 & 2015 September/October /3 page ad w x h 1/9 page ad w x 2.75 h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. TX Households / 927,000 1/3 page $5,830 1/9 page $1,950 March/April Dec 20, 2013 May/June Feb 10, 2014 September/October June 20, 2014 March/April December 23, 2014 May/June February 10, 2015 Ad Representative Stu Barash stu@ajrmediagroup.com 4

5 AARP, The Magazine Coop Ad LIFESTYLE AARP The Magazine reaches the largest and most powerful demographic segment in America. Distributed bi-monthly to 22 million households, AARP The Magazine is the largest circulating publication in the nation highlighting the unique and active lifestyles of the best boomers and beyond. Every seven seconds someone turns 50 and AARP The Magazine is their voice. Representing 43% of the population and 88% of the growth over the next 10 years, the 50+ market controls more than 75% of all discretionary income, making them the sweet spot for all travel advertisers. April/May 2014 October/November 2014 April/May 2015 Added Value: LTPA will receive one listing in Reader Service (reaching all 22 million homes) within the issues advertised generating leads for LTPA & Partners throughout the nation. The LTPA has been one of our top lead generators in the Southwest generating over 4,500 leads in each issue! LTPA and Partners will be placed under Select Destinations on AARP.org with logo, URL, and copy for up to 3 months per issue advertised. LTPA will be eligible as a Silver Sponsor for the 2014 Media Road Show that takes place in Spring & Fall hosting over 20,000 attendees each. This includes branded signage with sponsor logo, clickable logo on AARP Media Road Show website s sponsor page, and the opportunity to have AARP distribute literature, products or coupons for the LTPA. This event is completely turn-key April/May /6 page ad w x 2.75 h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted October/November 2014 & April/May /2 page ad w x h 1/4 page ad w x 4 h 1/8 page ad w x 2 h ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. TX / 350,900 5 April/May /6 page formatted $3900 October/November 2014 & April/May /2 page $10,341 1/4 page $5,171 1/8 page $2,586 April/May January 25, 2014 October/November July 20, 2014 April/May January 25, 2015 Ad Representative Brittanie Buchanan Oleniczak brittanie@carolorr.com

6 American Road Magazine Coop Ad TRAVEL We re taking the ultimate road trip, and we d like to take you along. Whether you burn rubber, or stop and smell the coffee, we ll show you what s out there to help you plan your next adventure. AMERICAN ROAD is your guide to the back roads complete with breathtaking photography and tales to make you laugh out loud. Reader Profile: Female 55% Male 45% Median Age: 55 Added Value: 1) A HYPERLINK in our digital edition & online reader service card. 2) Social Networking post monthly with hyperlink to client s website (tracked via SocialOomph). 3) 60% off of any digital opportunities with concurrent print buy. 1/2 page ad w x 4.25 h 1/4 page ad w x 4.25 h 1/8 page ad w x h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. Spring 2014 and 2015 Autumn 2014 National- 22,000. Subscription, newsstands and 2800 group tour operators 1/2 page $1500 1/4 page $750 1/8 page $375 Spring January 20, 2014 Autumn July 20, 2014 Spring January 20, 2015 Ad Representative Becky Repp becky@americanroadmagazine.com 6

7 Birdwatching Magazine Coop Ad OUTDOOR BirdWatching magazine is the premier publication dedicated to both the serious and casual bird watcher. Our award winning bimonthly publication combines birding articles that are intriguing, authoritative, amusing and educational with stunning color photography that sets us apart from our competitors. Our subscribers tell us they read each issue from cover to cover. BirdWatching delivers an effective advertising market boasting a largely professional, highincome readership that relies on the magazine for bird information, tips, and inspirational photography. Our readers use the magazine to plan their next birding adventure, and to make decisions on their next optics and bird related product purchase. Reader Profile: Female 54% Male 46% Median Age: 60 Added Value: Listing in online Ad Index ( for LTPA and its members with a hot link to their respective URL of preference. Ad position within the first 15 pages of the magazine 10% guaranteed position surcharge waived. 1/3 page ad w x 8.5 h 1/6 page ad w x 4.25 h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. March/April 2014 & 2015 September/October 2014 National/ 30,440 1/3 page $1,300 1/6 page $680 April December 20, 2013 October July 15, 2014 April December 20, 2014 Ad Representative Kira Russell krussell@madavor.com 7

8 Bridal Guide Coop Ad 8 LIFESTYLE Bridal Guide offers our brides-to-be practical advice, unique solutions and absolute inspiration to assist them in selecting that memorable honeymoon spot or that perfect destination wedding, through our highly acclaimed print magazine. Ad Representative Pam Fox pfox@navigate-media.com Added Value: May/June 2014 Print: Reader Service, Web Guide and Reply Card listings in the Sept/Oct and Nov/Dec issues Digital: Inclusion in a SE Charm section promotional blast to 25,000 opt-in brides Reader Service listing and web link on bridalguide.com for 4 months Sept/Oct 2014 Added Value Print: High-visibility placement in a national Southeast Travel Section Editorial-style coverage (including copy and photo) of your property or destination to accompany your advertisement (see attached advertorial guidelines) BONUS: Section will run in the Nov/Dec Southeast regional edition Reader Service, Web Guide and Reply Card listings in the Sept/Oct and Nov/Dec issues Digital: Inclusion in a SE Charm section promotional blast to 25,000 opt-in brides Reader Service listing and web link on bridalguide.com for 4 months Mar/Apr 2015 Added Value: Print: High-visibility placement in a national Southeast Travel Section Editorial-style coverage (including copy and photo) of your property or destination to accompany your advertisement (see attached advertorial guidelines) BONUS: Section will run in the May/June Southeast regional edition Reader Service, Web Guide and Reply Card listings in the Mar/Apr and May/Jun issues Digital: Inclusion in a SE Charm section promotional blast to 25,000 opt-in brides Reader Service listing and web link on bridalguide.com for 4 months 1/2 page ad w x 4 h 1/4 page ad w x 4 h 1/8 page ad w x h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. May/June SE Region Sept/Oct Nationalplus bonus exposure in the Nov/Dec SE region Mar/Apr National - plus bonus exposure in the May/June SE region May/June , 954- Southeast Region: AL, FL, GA, MS, NC, SC, TN Sept/Oct 2014 & Mar/Apr ,000 - National plus 26,954 in Southeast region for Nov/Dec 2014 bonus issue and May/June 2015 bonus issue. May/June 2014 issue: 1/2 page $3800 1/4 page $1900 1/8 page $950 Sept/Oct 2014 & Mar/April 2015 issue: 1/2 page $6691 1/4 page $3346 1/8 page $1673 May/June December 20, 2013 Sept/Oct May 1, 2014 Mar/April November 15, 2014

9 Cooking with Paula Coop Ad CULINARY At Paula s house, a meal is a feast filled with the tastes, aromas, and spirited conversation reminiscent of a holiday family gathering. Now, celebrity chef Paula Deen shares her secrets for transforming ordinary meals into memorable occasions in Cooking with Paula Deen. In each issue, you will find entertaining tips, exciting new food preparation techniques and easy recipes for mouthwatering meals everyone is sure to love and no one will soon forget. March/April 2014 & 2015 September/October 2014 National-300,000 Added Value: Editorial feature commensurate with ad size placed and online promotional listing with web link to help drive traffic to advertiser website. The LTPA Advertorial will be featured in a flipbook format on the Cooking with Paula Deen website and featured in one Cooking with Paula Deen newsletter with hyperlinks to each participating travel partner s website. 1/2 page ad w x h 1/4 page ad w x 4 h 1/8 page ad w x 2 h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted 1/2 page $6300 1/4 page $3150 1/8 page $1575 March/April December 2, 2013 Sept/Oct June 5, 2014 March/April December 1, ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. Ad Representative Robyn Hoglan rhoglan@hoffmanmedia.com 9

10 Family Circle Coop Ad WOMEN Family Circle celebrates today s families and champions the women at its center. Every page provides smart, practical solutions to help moms raise happy healthy families. With a particular emphasis on the concerns and issues faced by the mothers of tweens and teens, Family Circle fills a void as the only family service magazine. Reader Profile: Female 89% Male 11% Median Age 52 Added Value In book and online national reader service listing 1/2 page ad w x h 1/4 page ad w x h 1/8 page ad w x 2 h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted April Family Circle Only- AL, AR, LA, MS April Family Circle and Family Fun - AL, AR, LA, MS May 2014 & Family Circle Only - Texas Only April AL, AR, LA, MS - 181,900 May 2014 & Texas Only- 267,800 April Family Circle & Family Fun - AL, AR, LA, MS - 396,000 April /2 page $7766 1/4 page $3883 1/8 page $1942 ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. May 2014 & /2 page $9905 1/4 page $4953 1/8 page $2477 April /2 page $11,760 1/4 page $5880 1/8 page $2940 Ad Representative Beth West beth.west@meredith.com April December 16, 2013 May February 3, 2014 April December 16, 2014 May February 3,

11 Food Network Magazine Coop Ad CULINARY Together, Food Network Magazine and LTPA will tap into our passionate engaged audience to align our brands for an exclusive, intimate look at the best Louisiana has to offer! Food Network Magazine is pleased to offer LTPA a series of Single sheet inserts that will bring to life the culture, arts, history and cuisine of each partner ultimately enticing readers to book travel to the different LA destinations. April 2014 October 2014 April 2015 Added Value Each Participant receives one month listing in-book and 3 month listing online with our lead generation program. Each participant also has the choice of 2 tweets through our twitter feed OR 3 month posting of a video to our oodnetmag.com site 1/2 page ad w x 4.25 h 1/4 page ad w x 4.25 h 1/8 page ad w x 2 h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. Alabama, Florida, Texas, Mississippi, Louisiana: 227,000 1/2 page $14,250 1/4 page $7,125 1/8 page $3,563 April December 15, 2013 Oct July 1, 2014 April December 15, 2014 Ad Representative Jennifer Walker Jennifer@theingersollcompany.com 11

12 Garden and Gun Coop Ad LIFESTYLE Garden & Gun is the only magazine that combines the sporting life with the arts, culture and cuisine shaping each destination. G&G uncovers Southern and Caribbean adventures, hotels and resorts the exploring, the connecting with the surroundings, the traditions and culture, the whole experience for discriminating travelers. Reader Profile: Women 50% Male 50% Median Age 48 February/March 2014 October/November 2014 February/March 2015 Added Value For each LTPA insertion run (minimum of full page insertion), each partner receives: Run of Site banner - 2 months on gardenandgun.com 2 Months Live the Life listings inbook and online Based on 2 spreads made up of co-op partner ads in 2014/2015: Run of Site banners for each partner for 2 months on gardenandgun.com Live the Life inbook listing for 2 months for each partner MORE ONLINE exposure for each partner through Live the Life online listings 4 MONTHS per partner! 1/2 page ad w x h 1/4 page ad w x h 1/8 page ad w x h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. National/300,000 Feb/Mar 2014 & Oct/Nov /2 page $12,088 1/4 page $6044 1/8 page $3022 Feb/March /2 page $13,418 1/4 page $6,709 1/8 page $3,354 February/March November 1, 2013 October/November July 5, 2014 February/March November 1, 2014 *NOTE: 2014/2015 dates are subject to change* Ad Representative Michael Stafford Michael@lewisstafford.com 12

13 Hoffman Media Power Buy Individual Ad WOMEN LIFESTYLE EPICUREAN Hoffman Media s portfolio of women s lifestyle and epicurean publications delivers an audience of over 900,000 affluent travelers and culinary adventurers. The Hoffman Media Power Buy allows you to reach this active audience of travelers through our publications Cooking with Paula Deen, Taste of the South, Southern Lady, Louisiana Cookin, Victoria and TeaTime. Your ad message with be strengthened with a digital campaign including a custom travel newsletter and online banner ads placed on each publication s website. The travel newsletter opportunity will be customized around each participating Louisiana destination and will be sent to our database of 850,000 newsletter subscribers who are highly responsive to newsletter campaigns, historically producing an average open rate of 15%-20% for each publication. Online banner ads will be placed on each publication s website for the duration of their print campaign exposure. Added Value LTPA newsletter reaching 850,000 Each participant gets their banner ad on all 6 publications websites= 198,000 monthly unique visitors. Specs: 300x250 or 160x600 1/4 page w x 4.625h 1/6 page w x 4.625h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. Spring (May/June issues) 2014 & 2015 Fall (Nov/Dec issues) 2014 National-905,000 1/4 page $9774 1/6 page $6520 May/June February 4, 2014 November/December August 5, 2014 May/June February 4, 2015 Ad Representative Robyn Hoglan rhoglan@hoffmanmedia.com 13

14 Local Palate Coop Ad CULINARY TRAVEL SOUTHERN HERITAGE Food is intrinsically connected to life in the South. It is through creating, eating, and sharing food that pleasure is evoked, connections forged, context is learned and history is created. Across Southern states, individual interpretations of food are as varied and compelling as the people who live in our unique cities and towns. Yet the importance of food in enriching our lives, our culture and ourselves is a concept that is usually understood. In The Local Palate, evolving trends are complemented by traditions. We celebrate people, reveal processes, share recipes, and most of all indulge in our love for food and the culinary experience. The South is known for hospitality, so sit back, relax and allow us to serve you the best offerings of our region. Reader Profile: Female: 68% Male: 32% Median Age: February/March 2014 & 2015 October 2014 Dec/Jan 2014 Added Value Participating LTPA partners who purchase advertising during the featured month will have the opportunity to participate in a Louisiana themed travel/culinary e-newsletter broadcast. The Local Palate will run a banner ad for 2 months for each participating LTPA partner who advertises. 1/2 page ad w x 4.25 h 1/4 page ad w x 4.25 h 1/8 page ad w x 2 h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. National / Est. 140,000 1/2 page $3,090 1/4 page $1,545 1/8 page $773 Feb/Mar December 1, 2013 October July 25, 2014 December/January October 1, 2014 February/March December 1, 2014 Ad Representative Joe Spector Neal DiPentino jjspector@gmail.com neal@thelocalpalate.com 14

15 Louisiana Cookin Individual Ad CULINARY Louisiana Cookin is the only national authority and publication catering to the connoisseur of Louisiana s unique culture, cuisine, and travel destinations. Our mission is to provide our readers with the insider s guide to the best restaurants, regional culinary spots and fun-filled festivals, and events around the state. Each issue is full of menu ideas, how-to s, and tips from amateur cooks and professional chefs alike. Louisiana Cookin offers readers a glimpse into the ways of life of the unique individuals that give Louisiana a culture unto itself and second to none when the subject is food. Full page non-bleed X Full page bleed X /3 page 4.5 X /2 page X /3 page (sq) 4.5 X /3 page (V) X /4 page X /6 page (V) X CMYK ad saved as a press quality PDF Reader Profile: Median Age Added Value: Earn Bonus Space Louisiana Cookin rewards frequent 1/2-page or larger advertisers with bonus space. Run three full page ads and earn a FREE 1/3-page spot; run three 1/2-page ads and earn a FREE 1/6-page spot. Frequent advertisers running smaller spots earn FREE banner advertising on our website: LouisianaCookin.com. Online Promotions Louisiana Cookin has a calendar of fairs, festivals, and events that will be published on the website and promoted in the magazine. Advertisers will have enhanced listings, with logos and links back to their own promotional pages. ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. Ad Representative Aimee Abernathy aimee@louisianacookin.com Bi-Monthly January/ February 2014 & 2015 March/April 2014 & 2015 May/June 2014 & 2015 July/August 2014 September/October 2014 November/December 2014 Louisiana Cookin reaches more than 200,000 readers each issue through a combination of newsstand sales and paid subscribers across the U.S. with a primary focus on surrounding Southern states as well as the Southeast drive market. The newsstand is growing close to 100,000 copies in Additionally, over 10,000 complimentary copies are given out to CVB s, hotels, and bed and breakfasts around the state. Full page $3180 2/3 page $2450 1/2 page $1850 1/3 page $1320 1/4 page $975 1/6 page $610 January/ February November 1, 2013 March/April December 15, 2013 May/June February 15, 2014 July/August April 15, 2014 September/October June 2, 2014 November/December 2014 August 15, 2014 January/ February 2015-November 1, 2014 March/April December 15, 2014 May/June 2015-February 15,

16 Louisiana Kitchen Individual Ad CULINARY Louisiana Kitchen & Culture is an award-winning high quality print publication from Our Kitchen & Culture, LLC, a Louisiana-based publishing company owned by Susan Ford and James Capparell. Published on a bi-monthly schedule, it provides an informed, intelligent guide into Louisiana s unique culinary culture and heritage, and the many nationalities, ethnicities, and traditions that came together over centuries to shape the state s cuisine into what it is today. By immersing itself in local communities, and building a network of local contributors, Louisiana Kitchen & Culture provides an insider s guide to the authentic experiences today s cultural and culinary travelers seek, and the recipes they ll need to recreate the experience at home for friends and family. Added Value: Online lead generation for advertisers Enhanced events listings on website and newsletter for advertisers Bonus space on website and newsletters, depending on frequency levels and size of ads. Trim size: 8 x ; live area.25 in from trim; Space Bleed Non-Bleed Full Page 8.25 x x 10 2/3 Vertical x 10 1/2 Vertical 3.5 x 10 1/2 Horizontal 7 x /2 Spread 15 x /2 Jr x 7 1/3 Vertical 2.25 x 10 1/3 Square x /4 Vertical 3.5 x /6 Vertical 2.25 x PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. Ad Representative Susan Ford susan@kitchenandculture.com Jan/Feb 2014 & 2015 Mar/April 2014 & 2015 May/June 2014 & 2015 July/August 2014 Sept/Oct 2014 Nov/Dec 2014 As of press time, readership per copy was 50,000. Contact publisher for updates. 1x 3x Full Page $3,400 $2,720 2/3 Page $2,380 $1,904 1/2 Jr. $2,210 $1,768 1/2 $2,040 $1,632 1/2 Spread $3,672 $2,938 1/3 $1,360 $1,088 1/4 $1,122 $898 1/6 $680 $544 Travel & Events Full Page $2,700 $2,160 1/2 Page $1,620 $1,296 1/4 Page $891 $713 1/8 Page $540 $432 Jan/Feb 2014: Nov 9, 2013 Mar/Apr 2014: Jan 10, 2014 May/Jun 2014: March 13, 2014 July/Aug 2014: May 10, 2014 Sept/Oct 2014: July 20, 2014 Nov/Dec 2014: Sept. 5, 2014 Jan/Feb 2015: Nov 9, 2014 Mar/Apr 2015: Jan 10, 2015 May/Jun 2015: March 13,

17 Louisiana & Mississippi Sportsman HUNTING Coop Ad AND FISHING Louisiana and Mississippi Sportsman are monthly magazines catering to hunters and fishermen throughout their respective states. Each issue provides timely how-to and where-to information to help outdoor enthusiasts get the most out of their outdoor experiences. Reader Profile: Female: 4% Male: 96% Median Age: 50 Added Value Louisiana and Mississippi Sportsman will create a special section on louisianasportsman.com and ms-sportsman.com in each program month and create ads linking to that section. Ads will be seen at least 330,000 times in each program month. 1/2 page w x 4h 1/4 page - 3.5w x 4h 1/8 page - 3.5w x 2h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. April 2014 and 2015 September 2014 LA Sportsman: 33,000 paid copies per month mostly to LA with some southern MS and SE Texas distribution MS Sportsman: 9,600 paid copies per month mostly to MS 1/2 page $965 1/4 page $483 1/8 page $242 April February 25, 2014 September July 25, 2014 April February 25, 2015 Ad Representative Mark Hilzim markh@lasmag.com 17

18 Madden s Integrated Magazine & Digital Campaign Individual Ad CULINARY AND OUTDOORS A completely custom, 8-page magazine insert deployed in O, The Oprah Magazine, Food+Wine, and National Geographic Traveler copies delivered to geo-targeted audiences. The program includes a digital, interactive version on Coverleaf.com and a mobile friendly version available through ReasonsToGo, a travel mobile app. Also included are blasts, banner ads, and Facebook ads to drive consumers to the digital edition and capture leads. Print Specifications: ADVERTORIAL FULL PAGE: A 5 to 7 word headline, 385 words of copy, up to 3 color images (approximately 3 x5 at 300 dpi), optional 10-word captions (captions not included in original word count) and optional logo 1/2 PAGE: A 5 to 7 word headline, 200 words of copy, up to 2 color images (approximately 3 x5 at 300 dpi), optional 10-word captions (captions not included in original word count) and optional logo 1/4 PAGE: A 3 to 5 word headline, 95 words of copy, 1 color image (approximately 3 x5 at 300 dpi), 10-word caption (caption not included in original word count) and optional logo 1/8 PAGE: 3 to 5 word headline, 40 words of copy, 1 color image (approximately 5 x3 at 300 dpi) and optional, 10-word caption (caption not included in original word count) DISPLAY FULL PAGE, FULL BLEED: 8 wide x 10.5 high FULL PAGE, NON BLEED: 7.25 wide x high 1/2 PAGE: 7.25 wide x high 1/4 PAGE: wide x high 1/8 PAGE: wide x high Reader Profile: O, The Oprah Magazine Male/Female Ratio: 12% / 88% Median Age: 46.9 years Food+Wine Male/Female Ratio: 39% / 61% Median Age: 46 years National Geographic Traveler Male/Female Ratio: 56% / 44% Median Age: 45.6 years Digital: Digital edition on Coverleaf.com (2.4 million+ subscribers) Available on ReasonsToGo 5.1 mobile app blasts with approximately 250,000 minimum impressions Banner ads to consumers with expressed interest in Louisiana travel Facebook ads Added Value: Conversion study of all campaign leads March/April 2014 FL,MO, NY, TX, DC,IL, MI Total Circulation- 750,000 O, The Oprah Magazine - 400,000 Food & Wine - 200,000 National Geographic Traveler - 150,000 Full Page: $25,577 1/2 page: $15,346 1/4 page: $8,952 1/8 page: $5,115 Contact Tiffany Schultz tschultz@ltpa.org ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. DIGITAL EDITION Each advertiser also receives an enlarged expanding ad and interactive module in the digital edition. 18 Ad Representative Danah Heye dheye@maddenmedia.com

19 Midwest Living *Out & About Chicago Coop Ad LIFESTYLE Like a close friend, Midwest Living is a trusted guide showcasing hidden treasures throughout the region and beyond. Life is richer in the Midwest because consumers have the means and desire to indulge in an active, on-the-go lifestyle. In fact, Midwesterners have among the highest discretionary incomes of any region in the country. How do you reach these powerful consumers? Through Midwest Living. Midwest Living readers are enthusiastic travelers actively seeking out new destinations, events and activities. Almost 4 million readers turn to every issue of Midwest Living for the most up-to-date travel information, and use the magazine as an indispensable travel resource to plan their next getaway. Reader Profile: Female 75% Male 25% Median Age 50 Added Value: Reader service both in-book and online for six issues 1/2 page ad w x h 1/4 page ad w x h 1/8 page ad w x 2 h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. September/October 2014 WI, IL, MI, IN / 338,904 1/2 page $7680 1/4 page $3840 1/8 page $1920 June 10, 2014 Ad Representative Beth West beth.west@meredith.com 19

20 Multiple Magazine Insert Family Travel Planner Coop Ad LIFESTYLE/WOMEN Better Homes & Gardens, Family Circle, Ladies Home Journal and MORE. The most popular multiple magazine and online program ever created in the twenty-five year history of Compass Media. One powerful multiple page insert runs simultaneously in four family oriented publications, targeted regional subscriber circulation, great family demographic. Each advertiser will be entitled to an additional digital ad and up to 350 word feature article on Family channel. Reader Profile: February 2014 & 2015 Majority Female readership Median Age 50 AL, FL, GA, LA, MS, OH, TN, TX Total Circulation- 1,007,261 Family Circle-379,061 MORE-136,200 Ladies Home Journal-202,000 Better Homes & Garden-290,000 Added Value: FAMILY advertiser feature story, digital display ad, advertiser link, lead generation ed weekly. Social media links for consumer sharing. 1/2 page ad w x 4 h 1/4 page ad w x 3.75 h 1/8 page ad w x h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted 1/2 page $32,749 1/4 page $16,374 1/8 page $8,187 ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. February October 10, 2013 February October 10, 2014 Ad Representative Joe Palvado jpalvado@compassbiz.com 20

21 Offbeat Magazine Festival Insert Coop Ad CULTURE/MUSIC OffBeat is a 25+-year-old New Orleans-based magazine focusing on New Orleans and Louisiana music and culture. It is printed on glossy 4-color paper and it concentrates coverage on homegrown musicians, artists and food, and also focuses on festivals throughout the state. It is respected worldwide as the best source of information on Louisiana music, festivals and culture. Reader Profile: Female: 49% Male: 51% Median Age: 29 Added Value: Stitched into OffBeat issue, 45,000 copies. Mention of Festival Guide included on OffBeat cover. Festival guide will be posted on OffBeat.com for six months with links to festivals and advertisers. Rectangle ad for LTPA Festival Guide included on OffBeat.com for six months (Value of this alone is $3,900). Contact Tiffany Schultz at tschultz@ltpa.org March 2014 & 2015 September 2014 National- 45,000 Website reaches 80,000 unique visitors per month. 1/2 page $3,170 1/4 page $1,585 1/8 page $793 March February 1, 2014 September August 1, 2014 March February 1, 2015 Ad Representative Jan Ramsey janramsey@offbeat.com 21

22 Outdoor Life Coop Ad OUTDOOR Outdoor Life is the go-to magazine for sportsmen who want to improve their hunting and fishing skills. Each issue is loaded with tips, new product information and adventure stories from the wild to provide readers with everything they need to know to take full advantage of their time spent in the great outdoors. Reader Profile: Male: 81% Median Age: 44 Added Value: LTPA.com listing in six OL.com enewsletters 1/2 page ad w x h 1/4 page ad w x h 1/8 page ad w x 2 h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. March 2014 & 2015 October ,200- TX, MS, AR, AL, TN, OK, MO, KS, KY, IL & NEE 1/2 page $6,560 1/4 page $3,280 1/8 page $1640 March December 15, 2013 October July 20, 2014 March December 15, 2014 Ad Representative Katie Logan katie.logan@bonniercorp.com 22

23 Southern Living Coop Ad LIFESTYLE Southern Living. Your neighbors are reading it. Millions of Americans, across the South and across the United States are reading it to learn the best places to visit, the best things to do and the best places to stay. No other magazine tells as many Americans about Louisiana as Southern Living. With the LTPA member co-op you can tell them about your destination. Reader Profile: Female: 78% Male: 22% Median Age: 52 May 2014 & 2015 Added Value: Full circulation (2,800,000) reader response listing for each participant in the issue carrying their advertisement. Reader response listing on southernlivingvacations.com for a 30-day cycle concurrent with issue date of issue carrying advertisement.bonus Advertising Exposure in Dedicated Travel Newsletter which is sent to many opt-in travel enthusiasts. Each co-op partner will receive an image or logo, copy and click-thru URL. 1/2 page ad w x h 1/4 page ad w x h 1/8 page ad w x 2 h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted Texas Only/ 360,000 1/2 page $12,717 1/4 page $6,359 1/8 page $3,180 May February 10, 2014 May February 9, ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. Ad Representative Jenny Hedges jenny_hedges@timeinc.com 23

24 Southern Living Individual Travel Directory Ads LIFESTYLE There is no magazine in America that Southerners rely upon and trust as much as they rely upon and trust Southern Living. There is no magazine in America that tells as many people as many stories about Louisiana destinations and attractions as Southern Living. With the arrival of each issue, millions of Southern Living readers turn to our travel pages to find the best places to visit in the South. With our 1/6-page four-color travel directory advertisement you have the opportunity to tell them about you. 1/6 page w x 4 h saved as a high resolution PDF Reader Profile: Female: 78% Male: 22% Median Age: 52 Added Value: Full circulation (2,800,000) reader response listing for each participant in the issue carrying their advertisement. Reader response listing on southernlivingvacations.com for a 30-day cycle concurrent with issue date of issue carrying advertisement. ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. Monthly: January 2014-June 2015 AR, LA, OK, TX / 625,000 January - June /6 formatted ad $4395 July June /6 formatted ad $4482 January /15/2013 February /15/2013 March /10/2013 April /15/2014 May /15/2014 June /15/2014 July /15/2014 August /20/2014 September /15/2014 October /15/2014 November /20/2014 December /15/2014 January /20/2014 February /20/2014 March /15/2014 April /15/2015 May /15/2015 June /15/2015 Ad Representative Jenny Hedges jenny_hedges@timeinc.com 24

25 Taste of the South Coop Ad CULINARY EPICUREAN Taste of the South is a bi-monthly magazine that celebrates the heritage of Southern cuisine and highlights its rising contemporary food scene. Each issue features over 50 recipes, Southern chef and restaurant reviews as well as the South s most unique culinary destinations. Reader profile: Female: 97% Male: 3% Median Age: 56 years March/April 2014 & 2015 September/October 2014 Added Value: Editorial feature commensurate with ad size placed and online promotional listing with web link to help drive traffic to advertiser website. The LTPA Advertorial will be featured in a flipbook format on the Taste of the South website. 1/2 page ad w x 4.25 h 1/4 page ad w x 4.25 h 1/8 page ad w x 2 h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. AL, AR, CA, FL, GA, IL, LA, MS, TN, TX / 62,392 1/2 page $2500 1/4 page $1250 1/8 page $625 March/April December 10, 2013 September/October June 5, 2014 March/April December 10, 2014 Ad Representative Robyn Hoglan rhoglan@hoffmannmedia.com 25

26 Texas Monthly Coop Ad April 2014 & 2015 October 2014 GENERAL INTEREST Since 1973, TEXAS MONTHLY has chronicled life in contemporary Texas, reporting on vital issues such as politics, the environment, industry, and education. As a leisure guide, TEXAS MONTHLY continues to be the indispensable authority on the Texas scene, covering music, the arts, travel, restaurants, museums, and cultural events with its insightful recommendations. With a total readership of more than 2.5 million, TEXAS MONTHLY delivers the state s largest and most affluent print audience. Texas is the number one feeder market into Louisiana. More than 40% of outof-state visitors to Louisiana come from Texas and 26% of TEXAS MONTHLY subscribers on vacation visited in the past 12 months. Reader Profile: Female: 42% Male: 58% Median Age: 49 Added Value: Year round reader response card (months of March-May-August- November) for all participating members. Subscriber names: TEXAS MONTHLY can provide a targeted mailing label list (based on region or other demos) for a member mail out. Number of subscribers based on advertising commitment. Online Sweepstakes 1/2 page ad w x h 1/4 page ad w x h 1/8 page ad w x h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. 304,883 circulation 1/2 page $9,425 1/4 page $4,712 1/8 page $2,356 April February 15, 2014 October August 14, 2014 April February 15, 2015 Ad Representative Sunday Leek sleek@texasmonthly.com 26

27 Texas Monthly Individual Formatted Travel Ad 27 GENERAL INTEREST Since 1973, TEXAS MONTHLY has chronicled life in contemporary Texas, reporting on vital issues such as politics, the environment, industry, and education. As a leisure guide, TEXAS MONTHLY continues to be the indispensable authority on the Texas scene, covering music, the arts, travel, restaurants, museums, and cultural events with its insightful recommendations. With a total readership of more than 2.5 million, TEXAS MONTHLY delivers the state s largest and most affluent print audience. Texas is the number one feeder market into Louisiana. More than 40% of outof-state visitors to Louisiana come from Texas and 26% of TEXAS MONTHLY subscribers on vacation visited in the past 12 months. Reader Profile: Female: 42% Male: 58% Median Age: 49 Added Value: Year round Reader Response Card (months of March-May-August- November) for all participating members Subscriber names: TEXAS MONTHLY can provide a targeted mailing label list (based on region or other demos) for a member mail out. Number of subscribers based on advertising commitment. 1/3 page V x /3 page H x /6 page V x /6 page H x 2.25 CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. Ad Representative Sunday Leek sleek@texasmonthly.com Monthly January June ,883 circulation January - June /3 formatted ad $5140 1/6 formatted ad $2700 July June /3 formatted ad $5370 1/6 formatted ad $2700 January 2014: Nov 15, 2013 February 2014: Dec 15, 2013 March 2014: Jan 15, 2014 April 2014: Feb 15, 2014 May 2014: Mar 15, 2014 June 2014: Apr 15, 2014 July 2014 May 15, 2014 August June 15, 2014 September July 15, 2014 October August 15, 2014 November 2014 Sept 15, 2014 December October 15, 2014 January November 15, 2014 February December 15, 2014 March January 15, 2015 April February 15, 2015 May March 15, 2015 June 2015 April 15, 2015

28 Travel 50 & Beyond Individual Ad TRAVEL People who are 50 and older take 80% of all the vacations in this country. Compared to younger vacationers, they travel more frequently and tend to take longer vacations. Travel 50 and Beyond is the only national travel magazine conceived and designed specifically for this group. The mission of Travel 50 & Beyond is to inform the reader who demands quality, value and enriching experiences. Reader Profile: Female: 56% Male: 44% Reader Service: Reader Service is included and leads will be sent directly to the advertiser. Added Value: Plan A Vacation Planning Guide ad in addition to the on-page and online reader service bonus (30 words of copy and 4C image) Value: $ /2 page ad - 7 w x 5 h 1/3 page ad w x h 1/6 page ad w x h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. Ad Representative Stu Barash office cell stu@ajrmediagroup.com Winter 2014 & 2015 Spring 2014 & 2015 Summer 2014 & 2015 Fall 2014 National / 115,000 Winter 2014-Summer /2 page $3890 1/3 page $2800 1/6 page $1650 Fall 2014-Summer /2 page $4000 1/3 page $2800 1/6 page $1650 Winter Nov 8, 2013 Spring Jan 10, 2014 Summer Mar 7, 2014 Fall July 1, 2014 Winter Nov 8, 2014 Spring January 9, 2015 Summer March 7,

29 Best of American Travel Newspaper Insert Coop Ad GENERAL INTEREST/ CANADIAN TRAVELERS A full-color tabloid size newspaper insert targeting travelers in Eastern Canada, integrated with 4 months of online added value on Vacationfun.com. Spring 2014 newspaper Added Value: A listing with hyperlink on the campaign s landing page Individual promotion in the ezine, sent to 25,000 targeted VacationFun.com subscribers A launch sent to 25,000 targeted VacationFun.com subscribers Postal and lead generation with weekly delivery 1/2 page ad w x h 1/4 page ad w x h 1/8 page ad w x 1.5 h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. EZINE SPECS: 50 words of general promotion copy or copy describing a special offer or package. Your special offer can include anything from a complimentary visitor guide to price discounts for a specific period. Headline should include advertiser name. 1 image and 1 logo (Please provide horizontal images at 300 dpi, at least 4 wide, saved as TIF or maximum quality JPEG. Logos are preferred as.eps files) URL of the page on your Web site where you want to drive traffic. You can view and example of an ezine by clicking on the link below: Spring ,000 Montreal Gazette Ottawa Citizen Toronto Star Windsor Star Hamilton Spectator London Free Press 1/2 page $10,692 1/4 page $5,346 1/8 page $2,673 Spring February 18, 2014 Ad Representative Danah Heye dheye@maddenmedia.com * There is not a proofing and approvals process for the ezine programs -Please proof all materials before submission. After the materials due date we will not be able to make changes to any ezine promotions. Submitted copy may slightly edited in an attempt to avoid SPAM filters. 29

30 Fall Travel Newspaper and Online Insert Coop Ad GENERAL INTEREST Compass Fall Travel Planner is a multiple market, focused, timed seasonal dual media promotion designed to stimulate autumn and early winter travel. September 2014 Added Value: Compass Digital Ad Network advertiser digital ads, URL link, Lead Generation Promotion of video (supplied by advertiser) with guaranteed views on YouTube.com Guaranteed number of SEM click throughs (depending upon size ad) to advertiser URL 1/2 page ad - 8 w x h 1/4 page ad w x h 1/8 page ad w x h PDF files preferred CMYK, high resolution ad saved as a press quality PDF Fonts embedded or converted to outlines eps, jpeg or tif files are accepted Digital Specs 300 x 250 pxl Box 160 X 600 pxl Tower 728 X 90 Leaderboard Maximum File Size per ad 40 kb jpg/gif/flash ad materials to tschultz@ltpa.org, s must specify program and company name in the subject line. 750,000 Thirteen regional newspapers comprising many Louisiana top origin drive markets plus advertiser digital display ads on Compass Digital Network comprising more than 4,000 websites! Sites include Travel Channel, USA Today, Oprah, MSNBC, People, HGTV, Priceline, Food Network and Oxygen. Atlanta Journal and Constitution Baton Rouge Advocate Birmingham News Charlotte Observer Cincinnati Inquirer Dallas Morning News Houston Chronicle Huntsville Times Indianapolis Star Jackson Clarion Ledger Memphis Commercial Appeal Nashville Tennessean Orlando Sentinel 1/2 page $15,750 1/4 page $7875 1/8 page $3938 June 1, 2014 Ad Representative Joe Palvado jpalvado@compassbiz.com 30