MEDIA INFORMATION. z Mission Statement z Editorial Calendar z Circulation & Distribution z Rate Card z Material Requirements z Contact Us

Transcription

1 2016 MEDIA INFORMATION z Mission Statement z Editorial Calendar z Circulation & Distribution z Rate Card z Material Requirements z Contact Us

2 Mission Statement International Media Group, Inc. 60 E. Rio Salado Parkway, Suite 900 Tempe, Arizona Tel: Catering Magazine remains the leading business-to-business trade publication for catering, foodservice and event professionals. This is a reputation that has been earned through establishing long-running, successful relationships with the suppliers of products and services that foodservice professionals need. Catering Magazine nurtures these partnerships by offering the best outcomes through our publication and online capabilities. Within our many successful alliances at trade show and conference events, Catering Magazine guarantees vast nationwide distribution and truly reaches the largest target group. When you purchase Catering Magazine advertising in print, online, or list your company in our online Resource Guide, you know you are reaching the tens of thousands of caterers nationwide who need your products and services. Whether they ve been in business for a long time, or just starting out, caterers turn to Catering Magazine for our recognized forward-thinking approach to industry news, information and trends. Our staff, with guidance from many industry experts, design each issue in a manner that provides invaluable knowledge and invites new ways of thinking. Each issue has relevant information for the owners, managers and decision-makers of on- and- off-premise catering companies. The publication reaches catering company owners, food and beverage directors and banquet managers of hotels, resorts, banquet halls, clubs and institutional facilities. Subscribers also include chefs and event planners. And to ensure the integrity of our distribution, subscribers must be qualified, so we can guarantee that the people you are trying to reach are the very people within the foodservice/hospitality industry who are receiving Catering Magazine. Caterers always are looking for ways to make their businesses competitive and successful, and they will look through our publication for those ideas, which makes Catering Magazine a perfect communicator for you to reach them. We welcome you and your business on our pages. Sincerely, Klaas De Waal Publisher Tel: [ cateringmagazine.com

3 Issue EDITORIAL CALENDAR 2016 Advertising Deadline January/February /27/2016 The Stations & Buffets Issue To help our readers add pizzazz to their events in the new year, Catering Magazine explores the trends in stations and buffets. Buffet Serviceware & Equipment Appetizers & Hors d Oeuvres Software & Payment Systems for the Foodservice Industry >> International Restaurant & Foodservice Show of New York, NY, March 6-8, 2016 >> Midwest Foodservice Expo, Milwaukee, WI, March 7-9, 2016 >> NBBQA National Conference & Tradeshow, Nashville, TN, March 9-12, 2016 >> Northwest Foodservice Show, Seattle, WA, March 20-21, 2016 March/April /30/2016 In the Professional Kitchen Issue Special Section: Institutional Catering Catering Magazine opens the door to peek inside the most important part of a caterer s business the kitchen and shines a spotlight on institutional catering. Foodservice Equipment, Cookware, Cutlery, Appliances, Temperature Control Devices, Heating & Holding Equipment, Utensils Uniforms & Footwear Organic & Gluten-Free Foods >> National Restaurant Association, Chicago, IL, May 21-24, 2016 May/June /25/2016 The Outdoor Cooking & Events Issue To kick off the summer season, Catering Magazine inspires readers with ideas and tips for outdoor events. Outdoor Cooking Equipment: Grills, Smokers & Mobile Pizza Ovens BBQ Meats & Sauces Packaging/Storage Containers & Disposables >> Texas Restaurant Association Marketplace, Houston, TX, June 26-27, 2016 >> Experience 2016! Produced by the National Association for Catering and Events, Ft. Lauderdale, FL, July 17-20, 2016

4 Issue EDITORIAL CALENDAR 2016 Advertising Deadline July/August /20/2016 The Future of Catering Where is the industry going? What trends are affecting caterers businesses? Catering Magazine gazes into our crystal ball to predict what s coming and how best to prepare. Culinary Schools & Educational Services Ethnic Cuisine/International Foods Transport Equipment: Vehicles, Mobile Kitchens, Carts, Carriers & Totes >> Louisiana Foodservice & Hospitality Expo, New Orleans, LA, August 6-8, 2016 >> Western Foodservice & Hospitality Expo, Los Angeles, CA, TBA September/October /21/2016 The Holiday Season Issue Tis almost the season to eat, drink and be merry, so Catering Magazine serves up a menu of culinary and mixology trends, including recipes. Wine, Beer, Spirits & Craft Cocktails Appetizers, Meats & Seafoods New Ideas and Products to Jazz Up Holiday Events >> Florida Restaurant & Lodging Show, Orlando, FL, TBA >> Trade & Trends Food Show, Secaucus, NJ, TBA >> Kosherfest, Secaucus, NJ, TBA November/December /16/2016 The Wedding Issue Readers are cordially invited to celebrate the big day" with Catering Magazine's annual issue devoted to the latest and greatest in wedding trends. Linens, Dinnerware, Flatware, Glassware & Serviceware Event & Restaurant Furniture Wedding Cakes & Desserts Dessert Wines, Champagnes & More Each issue of Catering Magazine also includes at least four of the following types of articles in 2016*: Insider s Insight: An industry pro shares tips and trends News The latest in products, people and events Profile An exclusive interview with a well-known or noteworthy industry leader How To Educational articles designed to help run and improve your business Business Informational articles designed to help increase efficiency and profitability Trends The latest in food, beverage, service and presentation to keep you current Drinks Wine, beer, spirits and non-alcoholic beverage ideas Events Coverage of upcoming trade shows and conference events Bookends New book releases that inspire and inform * Please note that during 2016 additional editorial topics and bonus distribution may be added.

5 FREQUENCY: Published six times in Circulation & Distribution PRINT CIRCULATION: 12,000+ subscription base, mail certified, 100% controlled and qualified. ADDITIONAL PRINT : Catering Magazine has a substantial nationwide distribution and circulation system in place with many strategic trade show and conference partners. Together with our partners, we secure the distribution of thousands of additional magazines at these events. ONLINE DISTRIBUTION: Catering Magazine delivers E-Newsletters every two months over 100,000 industry professionls. Furthermore, the available online page flipper on is viewed and downloaded by thousands. TARGET AUDIENCE: Food and Beverage Directors, Catering and Foodservice Managers and Directors, On- and Off-Premise Catering Owners and Event Specialists PRINCIPAL EXECUTIVES AND MANAGERS AT THE FOLLOWING TYPES OF FACILITIES: Restaurants, Hotels, Resorts, Special Events Sites, Banquet Halls, Country Clubs, Industrial Facilities including: schools, colleges, hospitals, convention centers, prisons and military bases CATERING MAGAZINE IN 2016: International Restaurant & Foodservice Show of New York March 6-8, 2016 New York City, NY Midwest Foodservice Expo March 7-9, 2016 Milwaukee, WI NBBQA National Conference & Tradeshow March 9-12, 2016 Nashville, TN Northwest Foodservice Show March 20-21, 2016 Seattle, WA National Restaurant Association Show May 21-24, 2016 Chicago, IL show.restaurant.org/home Texas Restaurant Association Marketplace June 26-27, 2016 Houston, TX Experience 2016! Produced by the National Association for Catering and Events July 17-20, 2016 Ft. Lauderdale, FL Louisiana Foodservice & Hospitality EXPO August 6-8, 2016 New Orleans, LA Western Foodservice & Hospitality Expo TBA Los Angeles, CA Florida Restaurant & Lodging Show TBA Orlando, FL Kosherfest TBA Secaucus, NJ Trade & Trends Food Show TBA Secaucus, NJ Note that additional events and bonus distribution may be added in 2016.

6 2016 Rate Card DISPLAY ADVERTISING Rates below reflect full color, gross charge Size 1X 2X 4X 6X Spread $6,805 $6,420 $6,005 $5,640 Full $3,760 $3,555 $3,360 $3,275 2/3 $3,135 $2,970 $2,820 $2,655 1/2 $2,710 $2,615 $2,500 $2,415 1/3 $2,050 $1,985 $1,920 $1,835 1/4 $1,730 $1,715 $1,660 $1,585 1/6 $1,575 $1,550 $1,510 $1,460 Cover Gatefold $6,500 Premium Positions Front Cover: request for price and stipulations Back Cover: add 20 percent Inside Front or Back Cover: add 15 percent Across Inside Front Cover, Table of Contents, Publisher s or Editor s Letter: add 10 percent Frequency discounts based on number of placed insertions within a 12-month period. MARKETPLACE (CLASSIFIEDS) Rates per column inch, maximum 4 1X $ X $ each 6X $ each ONLINE ADVERTISING ON CATERINGMAGAZINE.COM Enjoy the benefits from thousands of online readers of Catering Magazine, available on all mobile devices. WEBSITE BANNER RATES Leaderboard Banners Standard Banners 728 x 90 pixels 300 x 250 pixels 12 months $400 mo. 12 months $250 mo. 9 months $450 mo. 9 months $275 mo. 6 months $500 mo. 6 months $300 mo. 3 months $550 mo. 3 months $350 mo. CATERING MAGAZINE E-NEWSLETTER Over 100,000 recipients will receive our Catering Magazine E-Newsletter six times per year in between our printed editions. E-Newsletter banner advertising only available for display advertisers. Banner size 728 x 90 pixels. 1X $950 3X $750 each 6X $500 each ONLINE RESOURCE GUIDE - COMPANY LISTING: 12 months - $1,200 Enhance your Resource Guide listing by posting your catalog, product demo, video, slide show or webinar in our Online Virtual Trade Show 1 Month $1,000-3 Months $2,500-6 Months $5, Months $9,000 *** Call Suzanne Bernhardt for details and special promotions *** POLYBAGGED INSERTIONS: Postcard, Flyer, Brochure, etc. (Prices based on 12,000 copies) 1-4 Pages: $3, Pages: $4,200 9 or more pages, Call for more information Please contact Advertising Sales Manager, Suzanne Bernhardt: Phone: Suzanne@cateringmagazine.com

7 Sizes & Requirements Dimensions WIDTH X HEIGHT Bleed size 8 3/8 X 11 1/8 Full page/trim size 8 1/8 X 10 7/8 Live area 7 5/8 X 10 3/8 2-page spread/bleed 16 3/4 X 11 1/8 2-page spread/trim 16 1/4 X 10 7/8 2/3 page 4 5/8 X 10 1/2 island 4 5/8 X 7 5/8 1/2 horizontal 7 X 4 7/8 1/3 square 4 5/8 X 4 7/8 1/3 vertical 2 3/16 X 10 1/4 vertical 3 3/8 X 4 7/8 1/6 vertical 2 3/16 X 4 7/8 1/6 horizontal 4 5/8 X 2 3/16 Classified 2 3/16 X inch increments (type & logos must be at least 1/4 from the trim) (type & logos must be at least 1/4 from the trim) TERMS AND CONDITIONS Net 30 days. Advertiser and advertising agency are jointly and severally liable for payment. Contracts, insertion orders, purchase orders, etc., containing sequential liability clauses will not be accepted. 15% agency commission applies on all display advertising generated by acknowledged advertising agencies, provided the account is paid in full within 30 days of invoice date. FOREIGN PAYMENTS Please contact International Media Group for wire payment details. ADVERTISING PRODUCTION & DESIGN In-house creative services available. Call for a quote. MATERIAL REQUIREMENTS Preferred format for all advertising material is Adobe PDF file (Distiller for Print). Native files, with the exception of image file made in Adobe Photoshop, are discouraged. All material must be made using CMYK color, and black text should be made by using black only. Never make black text using CMYK. All art must have a resolution of 300 dpi or greater, and line art should be scanned at 1200 dpi. AD MATERIALS TO: Suzanne@cateringmagazine.com

8 Contact Us Publisher Klaas De Waal Associate Publisher Antoinette De Waal Editor Sara Perez Webber Contributing Food Editor Deanne Moskowitz Advertising Sales Manager Suzanne Bernhardt Art and Production Director Randi Karabin Administration Manager Barbara M. Ragsdale Circulation Manager Cherri Jonte Catering Magazine 60 E. Rio Salado Parkway, Suite 900 Tempe, AZ Tel: Website: cateringmagazine.com