ADVERTISING MEDIA KIT. The Florida Parent-Educators Association is Florida s largest non-profit, all-inclusive, homeschool family association.

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1 Parents who homeschool children increasingly are wealthy and well-educated, and their numbers have nearly doubled in a decade, a new federal government report says. - USA Today Ed Ed Ed ADVERTISING MEDIA KIT The Florida Parent-Educators Association is Florida s largest non-profit, all-inclusive, homeschool family association.

2 ONLINE ADVERTISING The face of homeschoolers is rapidly changing, as dual-working and single parents choose home education in increasing numbers. Also, the reasons for choosing homeschooling are diversifying. Here is your opportunity to engage an intensely loyal, financially stable and fast-growing niche marketplace with electronic media tools that lend themselves to immediate response! Through the highly respected Florida Parent-Educators Association and membership list, your organization will not only have access to the nearly 5,000 member families, you will also be able to attract and engage the much larger audience of Florida homeschool families who increasingly visit.com and our social media outposts for information, resources and community. Our audience experiences engagement and regular communications through the.com website and blog, our opt-in list as well as Twitter, and Facebook. We are not only developing rapid increases in traffic, but we are also cultivating a highly responsive and loyal audience. Fact: According to census data, there are well over 100,000 homeschooled children in Florida. Fact: Those numbers continue to rise by over 7 to 15% every year. Fact: The average discretionary income of homeschool families also continues to increase. Contact Us Today: 2

3 ONLINE AD SPECS The Connect magazine reaches a specialized market and is accessed by the people who need to know about your products. Solo Blast From You $400 Up to 500 words - MUST offer exclusive deal and deep discounts for members, and can include multiple hyperlinks. *Note: Artwork must be supplied in an HTML file along with a subject line for the message, and e-blasts go only to our list of over 15,000 homeschoolers throughout the state.. fpea.com Home Page Feature Ad $400/mo (300 x 400 px) Get home page visibility as one of two featured advertisers on the home page. PDF (minimum 300 dpi) TIFF (minimum 300 dpi) PSD (minimum 300 dpi) JPEG (minimum 300 dpi) Please include ALL necessary fonts and linked images. Mail to: Blog Sponsors $100 Add your linked logo to a blog post. Choose a subject that matches your product or service and sponsor that post. Your logo will remain indefinitely. Internal Web Page Ads $300/mo (300 x 400 px) These ads can be seen on many of the interior pages (100+) throughout the site. E-Newsletter Sponsor $1500 for 12 newsletters (560 x 280 px) or $975 for 6 newsletters Our new digital newsletter is ed to both members and non-members 12 times a year. Become an exclusive annual sponsor, and your banner will appear in each newsletter along with a link to your website. E-Newsletter Button Ad $250/mo (200x200 px) Our digital newsletter has space for two button ads with a direct link back to your website. E-newsletters go out midmonth to our list of over 15,000. *Due to a significant increase in traffic during Convention season, some of these rates will increase. 3

4 CONNECT ADVERTISING Our CONNECT magazine is the pulse of the. It highlights events, showcases trends and delivers news to our members. It helps children learn without boundaries. It s real-world education. Establish a presence in the highly acclaimed Connect magazine Great Layout! Exciting Internet Edition! Full Color Hotlinks to Your Special Offers and Promotions Longer Shelf Life Backlinks to Help Your Search Engine Optimization Advertorial Do you have a product or service that is better described in an article rather than a graphic? We are now accepting advertorial content. Your article will appear with a byline that it has been paid for by you and giving your contact information. The digital version will contain a live link to your website. VOL. 29 / ISSUE 2 INSIDE THE SUMMER 2014 ISSUE Special Section: Homeschooling for Success pages Convention: Still Time to Register Online pages Blogging as Curriculum page 00 How to Ace the SAT page 00 An Original Graduate Looks Back page 00 THE POWER OF UNITY INSIDE THE BACK TO HOMESCHOOL 2014 ISSUE Special Section: Unity With the pages Convention: A Look Back pages Nine Reasons Why You Should Not Homeschool page 32 The Special Needs Struggling Learner Conference Returns page 14 Content Sponsor Content Sponsor Become an annual sponsor of an article department. These include Mentoring Moms, From the Chairman, and News and Views. Sponsors would receive a tagline and logo placement, as well as a live link to their website in the digital version. Rate: $1,100 for placement in all four issues VOL. 29 / ISSUE 4 Rate: $950 for 500 words, $750 for 300 words. Changes will not be made to your content, but all content is subject to approval by the editor. Take advantage of favorable rates to reach more than double the homeschoolers in Florida! Contact Us Today: 4

5 CONNECT AD SPECS The Connect reaches a specialized market and is in homes of the people who need to know about your products. Issues are mailed to nearly 5,000 active homeschooling families four times per year. Sizes PDF: 300 dpi, CYMK (preferred) TIFF: 300 dpi, CYMK PSD: 300 dpi, CYMK Please include ALL necessary fonts and linked images. Mail to: COST Ad size Rates Full page... $1250 1/2 page horizontal... $750 1/3 page square... $545 1/3 page vertical... $545 1/6 page vertical... $375 Inside front or Inside back cover (full page only)... $1500 Full page 8.75" x 11.25" (.25" bleed) 1/2 page horizontal 7.25" x 4.675" A commitment to at least four publications in one year earns a 15% discount Issue # Printed Deadline #1 Back-to-Homeschool 5,000 June 12, 2015 #2 Autumn/Winter 5,000 Sept. 11, 2015 #3 Spring 5,000 Dec. 4, 2015 #4 Summer 9,000 Mar. 11, 2016 CONTACT For advertising reservations & information contact: 1/3 page vertical 2.35" x 9.625" 1/3 page square 4.8" x 4.675" PAYMENT Checks should be made payable to and sent to: 255 East Drive, Suite H, Melbourne, FL or call ASK- with your credit card info. 1/6 page vertical 2.35" x 4.675" Advertorial words 5

6 STARTING POINT AD SPECS The Starting Point reaches a specialized market and is in homes of the people who need to know about your products. Issues are mailed and passed out to 12,000 families either new to homeschooling or considering home education. Sizes PDF: 300 dpi, CYMK (preferred) TIFF: 300 dpi, CYMK PSD: 300 dpi, CYMK Please include ALL necessary fonts and linked images. Mail to: COST Ad size Rates Full page... $725 1/3 page vertical... $375 Inside front or Inside back cover (full page only)... $775 A commitment to at least four publications in one year earns a 15% discount Issue # Printed Deadline Starting Point 12,000+ March 11, 2016 Full page 6.5" x 8.5" (.25" bleed) 1/3 page 1.75" x 6" CONTACT For advertising reservations & information contact: PAYMENT Checks should be made payable to and sent to: 255 East Drive, Suite H, Melbourne, FL or call ASK- with your credit card info. 6

7 GUIDE TO HS AD SPECS The Guide to Homeschooling in Florida reaches a specialized market and is in homes of the people who need to know about your products. This manual is accessible to nearly 5,000 member families. Sizes PDF: 300 dpi, CYMK (preferred) TIFF: 300 dpi, CYMK PSD: 300 dpi, CYMK Please include ALL necessary fonts and linked images. Mail to: COST Ad size Rates Full page... $1250 1/2 page horizontal... $750 1/3 page square... $545 1/3 page vertical... $545 1/6 page vertical... $375 Inside front or Inside back cover (full page only)... $1500 Full page 8.75" x 11.25" (.25" bleed) 1/3 page vertical 2.35" x 9.625" 1/2 page horizontal 7.25" x 4.675" 1/3 page square 4.8" x 4.675" A commitment to at least four publications in one year earns a 15% discount Issue Deadline Guide to HS May 10, 2016 CONTACT For advertising reservations & information contact: PAYMENT Checks should be made payable to and sent to: 255 East Drive, Suite H, Melbourne, FL or call ASK- with your credit card info. 1/6 page vertical 2.35" x 4.675" 7

8 CONVENTION PROGRAM AD SPECS The hosts the largest home education convention in the United States. Thousands of families come from across Florida, the Southeast and international locations to participate in this premier, four-day event. As many as 20,000 Convention Programs will be mailed and otherwise distributed to past and present members and Convention attendees. As the is Florida s largest non-profit, all-inclusive, homeschool family association, the Convention Program reaches a specialized market and is in the homes of people who not only need to know about your products, but also have the motivation and the means to purchase them. PDF: 300 dpi, CYMK (preferred) TIFF: 300 dpi, CYMK PSD: 300 dpi, CYMK Please include ALL necessary fonts and linked images. Mail to: COST Ad size 2016 Rates Full page... $1395 1/2 page horizontal... $895 1/3 page square... $695 1/3 page vertical... $695 1/6 page vertical... $450 Inside front or Inside back cover (full page only)... $1650 A commitment to at least four publications in one year earns a 15% discount. Issue Deadline 2016 Convention Program Feb. 5, 2016 CONTACT For advertising reservations & information contact: Full page 8.75" x 11.25" (.25" bleed) 1/2 page horizontal 7.25" x 4.675" 1/3 page vertical 2.35" x 9.625" PAYMENT Checks should be made payable to and sent to: 255 East Drive, Suite H, Melbourne, FL /3 page square 4.8" x 4.675" 1/6 page vertical 2.35" x 4.675" or call ASK- with your credit card info. 8

9 ONLINE AD SPECS The hosts one of the largest home education conventions in the United States. Ad space is available on the main pages of our website, as well as on our Convention pages during our times of highest traffic..com Home Page Feature Ad $450/mo (300 X 400 px) Get home page visibility as one of two featured advertisers on the home page. Internal Web Page Ads $375/mo (300 X 400 px) These ads can be seen on many of the interior pages (100+) throughout the site. OTHER OPPORTUNITIES The Convention offers additional promotional opportunities in the form of sponsorships, goodie bag insertions and mobile app ads. Contact us to learn more! These rates apply to the time surrounding the Convention, from April 1 July 15. Florida Parent- Educators Association Issue Deadline 2016 Convention Contact Advertising Manager Florida Parent- Educators Association 9 Florida Parent-

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