81% of NSPE members are involved in purchases of products and services NSPE Media Guide. Reach the Nation s Top Licensed Professional Engineers

Transcription

1 2016 NSPE Media Guide 81% Reach the Nation s Top Licensed Professional Engineers of NSPE members are involved in purchases of products and services

2 to advertise >> CONNECT WITH OUR TARGETED AUDIENCE FOR BETTER ROI NSPE members are the elite of the engineering profession. Much like attorneys and doctors, they have passed the rigorous education, experience, and examination requirements necessary to become licensed. They work in private practice, construction, industry, government, and on university campuses and they buy the products and services that keep an engineering office running. Whether your company offers computer hardware and software, technical and office products, professional development and education, or other contract services, it s never been easier to find the decision-makers among engineers. Offering an integrated marketing platform of print, web, e-newsletter, and conference sponsorship opportunities, PE magazine provides customized packages to reach today s professional engineer.

3 for more information >> PE 2016 Editorial Calendar This calendar is subject to change. January/February Professional Liability Survey Each year, NSPE conducts a survey of professional liability insurance providers. Find out more about these companies and their offerings. A directory is included. Space Close: November 30, 2015 Ad Files Due: December 3, 2015 March/April Leadership PEs are members of a proud profession who hold themselves to a higher standard. Learn how leadership attributes can lead to greater fulfillment on the career journey. Space Close: January 29, 2016 Ad Files Due: February 3, 2016 May/June Legal Briefing Court decisions, legislation, and regulations all affect the licensed practice of engineering, sometimes for the better, sometimes for the worse. This feature will provide a briefing on a legal issue of importance to PEs. Space Close: March 31, 2016 Ad Files Due: April 5, 2016 July/August Liability & Risk Management Designing ingenious solutions to society s problems makes for a rewarding experience. But it s not without risk. Learn how engineers can stay safe while doing what they love. Space Close: May 31, 2016 Ad Files Due: June 3, 2016 September/October Education As students get back to school, this feature will examine an education trend that s influencing the way the next generation learns how to think like engineers. Space Close: August 2, 2016 Ad Files Due: August 5, 2016 November/December Career Development How can engineers make the most of their careers as society s problem-solvers? Space Close: September 29, 2016 Ad Files Due: October 4, 2016

4 to advertise >> about nspe The National Society of Professional Engineers is the recognized voice and advocate of licensed professional engineers. Founded in 1934, NSPE strengthens the engineering profession by promoting engineering licensure and ethics, enhancing the engineer image, advocating and protecting PEs legal rights at the national and state levels, publishing news of the profession, providing continuing education opportunities, and much more. NSPE serves over 32,000 members and the public through 52 state and territorial societies and more than 400 chapters. National Society of Professional Engineers 1420 King Street, Alexandria, VA (703) Advertising Sales Kelli Nilsson (214)

5 to advertise >> 40% of readers reported visiting an advertiser s website, discussing an ad, or sharing an ad

6 send ad files to >> Print Advertising Rates and ad specifications PE Magazine Size 1x 3x 6x 9x Full Page $5,500 $5,230 $4,970 $4,700 2/3 Vertical $4,210 $4,020 $3,840 $3,630 1/2 Vertical / Horizontal $2,990 $2,850 $2,700 $2,550 1/3 Vertical / Horizontal / Square $2,200 $2,120 $2,010 $1,910 1/6 Vertical $1,520 $1,470 $1,400 $1,335 Inside Front Cover $6,325 $6,020 $5,720 $5,400 Inside Back Cover $6,050 $5,760 $5,470 $5,160 Outside Back Cover $6,320 $6,020 $5,720 $5,400 Full Page 2/3 Vertical 1/2 Vertical 1/2 Horizontal 1/3 Vertical 1/3 square 1/6 Vertical Career Mart All rates are gross and based on insertions within a 12-month period. A 15% agency discount on display ads is available for recognized agencies. With any Career Mart ad, get a 30-day Job Board posting for only $150. File format: Word doc, text file, or " x 9.625" 8.5" x " 4.75" x 9.625" 5.375" x " 4.75" x 7.25" 5.245" x 8" 7.25" x 4.687" 8.5" x 5.437" 2.25" x 9.625" 2.875" x " 4.75" x 4.687" 2.25" x 4.687" Word Count 1x $300 * B/W available. Please call for rates $ $600 Terms Net 30 days; 1.5% penalty per month after 60 days. Print Advertising Specs Trim size: 8.25" x " All images must be CMYK and 300 DPI Fonts converted to outline Acceptable Files High-Res JPG, High-Res TIFF or High-Res PDF, PDF/X-1a preferred $ or larger Display Rates

7 send ad files to >> online Advertising Rates and ad specifications Web Site Ads Type 1x 3x 6x Homepage Horizontal Banner (468x60) $2,300 $6,195 $11,015 Leaderboard Side Box Horizontal Banner Homepage Side Box (180x150) $1,530 $4,130 $7,345 Interior Horizontal (720x90) $1,350 $3,645 $6,485 Interior Side Box (180x150) $510 $1,375 $2, x 90 pixels 180 x 150 pixels 468 x 60 pixels e-newsletters Type Circulation Rate NSPE Update: Monthly news about the profession and NSPE s programs 27,000 $2,500 PEPP Talk: Issues concerning professional engineers in private practice 5,000 $1,000 PEI e-news: Issues concerning professional engineers in industry 2,500 $700 PEC Reporter: Issues concerning professional engineers in construction 2,500 $700 PEG e-news: Issues concerning professional engineers in government 2,100 $500 Leaderboard Side Box 480 x 80 pixels 180 x 150 pixels Online: Job Board Posting Duration Cost 30 Days $ Days $675 Three 30-Day Postings $1,335 Five 30-Day Postings $2,100 Ten 30-Day Postings $3,710 Terms Net 30 days; 1.5% penalty per month after 60 days. Web Advertising Specs JPEG or GIF animations permitted, but they must stop after three rotations. Text under the image should be no more than 150 characters, including spaces. Acceptable Files JPEG, GIF, PNG Banner Ads Discount offered on Web site ads with print advertising. Ask About Buyer s Corner Customized e-newsletter reaching professional engineers. Annual Posting Package $5,000

8 contact >> NSPE Sponsorship Opportunities NSPE offers a variety of sponsorship opportunities that can connect your company to NSPE and its members, who work in private practice, construction, industry, academia, and government Professional Engineers Conference >> June 22 26, 2016 Dallas, Texas This special event, a partnership between NSPE and the Texas Society of Professional Engineers, will be attended by PEs from around the country. It includes education sessions, leadership training, networking opportunities, and tours. Federal Engineer of the Year Award >> February 26, 2016 National Press Club in Washington, DC. The Federal Engineer of the Year Award has been presented for over 30 years and is the most prominent recognition of engineering achievement across all federal agencies. Held during Engineers Week (February 21 27, 2016), the FEYA luncheon attracts top federal professionals. Webinars >> NSPE s webinars cover many topics, such as ethics, licensure, contract documents, professional liability, project management, communications, and others.

9 2016 NSPE Media Guide Reach the Nation s Top Licensed Professional Engineers to advertise >> kelli@mohanna.com National Society of Professional Engineers 1420 King Street, Alexandria, VA advertising@nspe.org (703) Advertising Sales Kelli Nilsson kelli@mohanna.com (214)