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1 Newspapers Magazines Programs Online Advertising T I M E S P U B L I S H I N G G R O U P, I N C. W W W. T P G O N L I N E D A I LY. C O M
2 Newspapers Custom Publishing Times Publishing Group, Inc., is a locally owned and operated company. Our newspapers include the Aptos Times, Capitola Soquel Times and Scotts alley Times. We cover local news, sports, health, businesses, entertainment, local governments, and organizations. The demand for hyper-local print publications is growing in today s marketplace. Industry professionals realize that the death of the metro-dailies has strengthened community newspapers. Our local publications provide opportunities to feature outstanding high school academic and athletic students, to honor community members, to remember those that have passed, to report on important local issues such as transportation, water, education, the arts, new housing or commercial developments. They offer our appointed and elected officials a platform to reach the public and for public safety, i.e. sheriff, police, fire and health department updates. TPG continues to have a devoted readership throughout Santa Cruz County. Our newspapers have served your community with the news they wanted and have appreciated for over two decades. APTOS TIMES Serving our community for a quarter of a century Printed on ultra-bright white paper in full color A bimonthly publication Mailed to residents and businesses in Aptos and La Selva Beach Placed for pick up at high traffic retail locations in Aptos, Corralitos, Watsonville Bimonthly E-editions of Aptos Times ed to our subscriber list CAPITOLA/SOQUEL TIMES Serving our community for almost two decades Printed on ultra-bright white paper in full color A monthly publication Mailed to residents and businesses in Capitola & Soquel Placed for pick up at high traffic retail locations in Capitola, Soquel, Live Oak and parts of Aptos and Santa Cruz Monthly E-editions of Capitola Soquel Times ed to our subscriber list SCOTTS ALLEY TIMES Serving our community for almost two decades Printed on ultra-bright white paper in full color A monthly publication Mailed to residents & businesses in Scotts alley Placed for pick up at high traffic retail locations in Scotts alley, Felton, Ben Lomond, and Boulder Creek Monthly E-editions of Scotts alley Times ed to our subscriber list DESIGN, PRINT & DISTRIBUTE Direct mail postcards Newsletters Programs Annual reports Brochures Inserts DESIGN & DISTRIBUTE Industry-Specific E-newsletter: Real Estate, Health & Fitness, Business Facebook, Banner ads, Websites. Our graphics team works hard to bring you creative, innovative and distinct design for your products and services. Please call for a free analysis and proposal. TESTIMONIALS I was constantly trying to separate myself from the competition and get my company brand out there. Advertising in the Capitola/Soquel Times has done this for me, and my increased business is proof of this. Golden State Lending We love the Aptos Times. We tried a lot of different marketing radio, other print, T and it was the Aptos Times that took our business to the next level. Thank you Aptos Times and keep up the great work. Aptos Tire w w w. coa s t a lwedd ing.co m w w w. coas t al h om e an d gard e n.co m
3 Newspaper Rate Sheet Multi-month, Multi-paper Contracts Save money, increase your ad coverage, guarantee your ad placement and simplify your advertising budget. ONE PAPER BUY: 220 /mo $ 200 /mo $ 180 /mo $ 150 /mo 260 /mo $ 250 /mo $ 230 /mo $ 200 /mo 380 /mo $ 350 /mo $ 320 /mo $ 290 /mo 570 /mo $ 550 /mo $ 490 /mo $ 470 /mo 630 /mo $ 610 /mo $ 580 /mo $ 530 /mo 1,120 /mo $ 1,100 /mo $ 990 /mo $ 960 /mo THREE PAPER BUY: TWO PAPER BUY: 370 /mo $ 330 /mo $ 310 /mo $ 290 /mo 440 /mo $ 400 /mo $ 380 /mo $ 350 /mo 690 /mo $ 630 /mo $ 580 /mo $ 550 /mo 1,040 /mo $ 990 /mo $ 890 /mo $ 840 /mo 1,160 /mo $ 1,120 /mo $ 1,070 /mo $ 1010 /mo 2,210 /mo $ 2,080 /mo $ 1,930 /mo $ 1,850 /mo FOUR PAPER BUY: 590 /mo $ 550 /mo $ 460 /mo $ 400 /mo 760 /mo $ 690 /mo $ 610 /mo $ 530 /mo 1,060 /mo $ 940 /mo $ 890 /mo $ 780 /mo 1,390 /mo $ 1,320 /mo $ 1,210 /mo $ 1,040 /mo 1,730 /mo $ 1,640 /mo $ 1,550 /mo $ 1,280 /mo 3,260 /mo $ 3,060 /mo $ 2,890 /mo $ 2,590 /mo 690 /mo $ 630 /mo $ 580 /mo $ 530 /mo 820 /mo $ 760 /mo $ 690 /mo $ 610 /mo 1,310 /mo $ 1,250 /mo $ 1,160 /mo $ 1,040 /mo 1,680 /mo $ 1,550 /mo $ 1,620 /mo $ 1,390 /mo 2,270 /mo $ 2,150 /mo $ 2,080 /mo $ 1,850 /mo 3,970 /mo $ 3,820 /mo $ 3,700 /mo $ 3,230 /mo All Advertising rates above are based on a per-month charge in black & white. Add 20% for full color. For Premium Placement, add $100 for inside front cover or inside back cover; add $200 for the back cover. 20% discount for all non-profit organizations. SIGNING BONUS Business Profile: A 12-run contract qualifies you for a full page business article, including multiple photos. This is a great way to introduce your business to the community! Your profile will also be available to our online readers at and shared on our facebook page. Upgrade: A 12-run contract qualifies you for a one-time FREE ad upgrade to double the size of your regular ad. New in Town Profile: A 3-run contract qualifies you for a 1/4 page business summary, including a photo. This is a great way to introduce your business to the community! Online Coupon Listing: Have a coupon ad? You ll not only have it published in the paper, but we ll include it at to target our online readers. Classified Ads Option A Standard Block Actual Size: 1.5 x 1.5 Option B Wide Block Actual Size: x 1.5 Option C High Block Actual Size: 1.5 x 3.5 Option D Line Ad Lines of text 3-11 runs* runs 24 runs 36 runs 48 runs OPTION A - only $ 30 each* $ 22 each $ 18 each $ 16 each $ 14 each OPTION B - only $ 50 each* $ 40 each $ 36 each $ 34 each $ 32 each OPTION C - only $ 50 each* $ 40 each $ 36 each $ 34 each $ 32 each OPTION D - Line ad 3 lines $10 additional lines $ 2 each. isit TPGOnlineDaily.com to submit text *Minimum of 3 ads. All Classified ads are prepaid. Classified Ads placed in our community newspapers are effective & affordable. They are also online at Options A, B, and C are designed to incorporate a visual graphic to grab the attention of your potential customer. $15 one-time graphic set-up fee. TIMES PUBLISHING GROUP, INC.
4 Newspaper Ad Sizes Full Page 1/2 1/2 H 1/4 1/4 S 1/4 H 1/3 1/6 1/8 1/8 H 1/6 H Full Page: 10 x 11 1/2 : x /2 H: 10 x /3 : x /4 : 2.35 x /4 S: x /4 H: 7.45 x 3.5 1/6 : 2.35 x /6 H: x 3.5 1/8 : 2.35 x /8 H: x 2.55 SPECIAL SECTIONS January: Health & Fitness, Private & Alternative School Open House, Financial Planning February: alentine s Day, Financial Planning, Health & Fitness, Private & Alternative School Open House March: Financial Planning, Health & Fitness, St. Patrick s Day, Women in Business April: Easter, Kid s Summer Camp May: Memorial Day, Mother s Day, Kid s Summer Camp POLICIES & PROISIONS June: Father s Day, Graduation, Kids Summer Camp July: 4th of July, Meet the Owners, Wharf to Wharf Race, Women in Business August: Back to School Fall Enrollment, Health Professionals, Scotts alley Art & Wine September: Begonia Festival, Back to School Fall Enrollment, Capitola Art & Wine Festival, Greek Culture & Food Festival, Labor Day, Santa Cruz County Fair October: Watsonville Fly-In & Air Show, Oktoberfest, Open Studios Art Tour, Halloween, Breast Cancer Awareness Month November: Private & Alternative School Open House, Thanksgiving, eteran s Day December: Holiday Shopping & Dining, New Years Celebrations Color Charges: Full color is an additional 20%. Cancellations: Under extreme circumstances publisher will allow ads to be canceled with 72 hours notice. Without authorization they will be billed as if they had run. Contracts: Advertisers with signed contracts will be billed at their contract rate. Advertisers not on contract will be billed the open rate. If contract is not fulfilled, advertiser will be rebilled at open rate. Political Ads and Going Out of Business: Contractee is responsible to pay in full prior to ad running. Billing Policy: Published advertising shall be due and payable upon receipt of invoice. The advertiser further agrees to pay a monthly finance charge of 1.5% on all past due balances over 15 days. Errors: The Publisher is not responsible for errors in copy furnished by the advertiser. Errors made by TPG, inc. will be limited to the replacement of a new ad at the same value. Graphic Design: Ad rates include up to 1hour graphic design at no charge. Additional Production Charges: TPG, Inc. provides in-house state-of-the-art graphic services. Standard production is included. The following additional services are provided as a convenience to clients: Mechanical Requirements: The TPG, Inc. Publications are designed with a 4- column format on ultra bright newsprint, with a trim size of 10x11. For best reproduction, advertising material should be submitted in electronic format (pdf., jpg, or tif ) at 300 dpi. Custom Graphics: $75 per hour Photography: $50 per photo, ed PDF ads: $25 each. Times Publishing Group, Inc. is not responsible for any ads or materials left past 30 days
5 Magazines* COASTAL WEDDING Coastal Wedding magazine publishes semiannually - Winter & Summer Features trend setting content with new wedding ideas, style forecasts and spectacular local wedding venues Local wedding vendors from bakeries to transportation & everything in-between Find us at local bridal shows and high traffic wedding venues & services in Santa Cruz and Monterey Counties. The Official Begonia Festival Program and guide to Summer Happenings Now in its 13th year, publishes at the beginning of June Content includes: Official Begonia Program, Summer Activities and Calendar of Events, Capitola Art & Wine Festival, Wharf to Wharf event, and more You can also find the E-Edition on and COASTAL HOME & GARDEN Our Holiday Gift Guide features local vendors: A local calendar of events & entertainment E-guide to winter happenings A special section the gift of giving to local non-profits Shopping directory showcasing our advertisers Published annually in November, circulates county wide Coastal Home & Garden magazine publishes semiannually - Spring & Fall Features inspiring ideas and useful information with special sections for home, garden, kitchen and senior living. It is a valuable resource for homeowners in Santa Cruz and Monterey County. Find us at local home and garden shows and high traffic related businesses in Santa Cruz and Monterey Counties APTOS 4TH OF JULY PARADE SANTA CRUZ COUNTY FAIR Programs* Prepare for the World s Shortest Parade with this official annual program Parade schedule of events, history Everything Aptos, State and County Parks, shopping and local activities Local eateries, real estate and more Includes a map of Aptos featuring the route of the Parade and other July 4th event locations You can also find the E-Edition at T I M E S P U B L I S H I N G G R O U P, I N C. Comprehensive guide to the annual Santa Cruz County Fair Now in its 13th year: publishes in August Content includes: full schedule of events for the week-long event, featured entertainment, fun contests and fair history Distributed in businesses county wide and at all main gates and information booths during the Fair You can also find the Santa Cruz County Fair Guide E-Edition at and at W W W. T P G O N L I N E D A I LY. C O M *All Magazines and Programs are printed in full color on high-quality glossy paper BEGONIA FESTIAL HOLIDAY GIFT GUIDE
6 Online & Social Media TPGONLINEDAILY.COM Your ad gets exponential exposure as it migrates from our print editions to our website. All print editions are converted to e-editions, exposing your ad to unlimited customers Articles are re-posted individually, drawing readership from around the world Tweets on TPG, Inc. Facebook page Tweets on TPG, Inc. Twitter Expand your advertising with our TPG, Inc. web packages COASTALWEDDING.COM Get the added value of your business receiving our online advertising & social media. Targeted Website Traffic Posts on CW Facebook page Tweets on CW Twitter There are two different CW web packages to select from CW e-edition is posted on & COASTALHOMEANDGARDEN.COM Get the added value of your business receiving our online advertising & social media. Targeted Website Traffic Posts on CH&G Facebook page Tweets on CH&G Twitter There are two different CH&G web packages available CH&G e-edition is posted on & ONLINE MARKETING WEBSITES, BANNER ADS, FACEBOOK, TWITTER & E-NEWSLETTERS We offer a wide variety of online advertising options utilizing website marketing and social media. Our Online Media Package, includes: Personalized Directory page Your ad in our E-Edition publications, linked to your website Banner ad on our newspaper website Your business featured in our weekly Tuesday s Top Stories E-Blasts Facebook and Twitter integration Your Business Profile posted on MOBILE DEICES 65% of our readers are using mobile devices, including smart phones to view our website. We offer Banner Advertising, Business Directory Listings, and integration with our Social Media sites (Facebook, Twitter, Pinterest). w w w. coa s t alweddi ng.com w w w.coast al homeand garde n.co m
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