MEDIA INFORMATION. Serving the Catering, Foodservice and Event Industries for 20+ Years

Transcription

1 2015 MEDIA INFORMATION Serving the Catering, Foodservice and Event Industries for 20+ Years z Mission Statement z Editorial Calendar z Circulation & Distribution z Rate Card z Material Requirements z Contact Us

2 Mission Statement International Media Group, Inc. 60 E. Rio Salado Parkway, Suite 900 Tempe, Arizona Tel: Catering Magazine remains the leading business-to-business trade publication for catering, foodservice and event professionals. This is a reputation that has been earned through establishing long-running, successful relationships with the suppliers of products and services that foodservice professionals need. Catering Magazine nurtures these partnerships by offering the best outcomes through our publication and online capabilities. Within our many successful alliances at trade show and conference events, Catering Magazine guarantees vast nationwide distribution and truly reaches the largest target group. When you purchase Catering Magazine advertising in print, online, or list your company in our online Resource Guide, you know you are reaching the tens of thousands of caterers nationwide who need your products and services. Whether they ve been in business for a long time, or just starting out, caterers turn to Catering Magazine for our recognized forward-thinking approach to industry news, information and trends. Our staff, with guidance from many industry experts, design each issue in a manner that provides invaluable knowledge and invites new ways of thinking. Each issue has relevant information for the owners, managers and decision-makers of on- and- off-premise catering companies. The publication reaches catering company owners, food and beverage directors and banquet managers of hotels, resorts, banquet halls, clubs and institutional facilities. Subscribers also include chefs and event planners. And to ensure the integrity of our distribution, subscribers must be qualified, so we can guarantee that the people you are trying to reach are the very people within the foodservice/hospitality industry who are receiving Catering Magazine. Caterers always are looking for ways to make their businesses competitive and successful, and they will look through our publication for those ideas, which makes Catering Magazine a perfect communicator for you to reach them. We welcome you and your business on our pages. Sincerely, Klaas De Waal Publisher

3 Issue EDITORIAL CALENDAR 2015 January/February /7/2015 The Stations & Buffets Issue Catering Magazine kicks off the new year by shining the spotlight on stations and buffets, with ideas to make them exciting and appealing. Buffet Serviceware & Equipment Candles, Burners & Butane Pre-Prepared Foods: Entrees, Sauces & Appetizers Computer Software for the Catering & Foodservice Industry Advertising Deadline >> International Restaurant & Foodservice Show of New York, NY, March 8-10, 2015 >> NBBQA National Conference & Tradeshow, Nashville, TN, March 3-7, 2015 >> Midwest Foodservice Expo, Milwaukee, WI, March 9-11, 2015 March/April /11/2015 In the Professional Kitchen Issue Special Section: Institutional Catering We focus on the heart of the business the kitchen while delving into large-scale institutional catering. Foodservice Equipment, Cookware, Cutlery, Appliances, Temperature Control Devices, Heating & Holding Equipment Uniforms & Footwear Cleaning Products & Equipment >> Northwest Foodservice Show, Portland, OR, April 26-27, 2015 >> National Restaurant Association, Chicago, IL, May 16-19, 2015 May/June /13/2015 The Outdoor Cooking & Events Issue Catering helps our readers get ready for summer with ideas and inspiration for outdoor events. Grills, Smokers, Outdoor Cooking Equipment Grilling Foods (Vegetables, Meats & Seafoods) Disposables: Dinnerware, Serviceware & Packaging Containers >> Texas Restaurant Association Marketplace, Dallas, TX, June 28-29, 2015 >> Hawaii Lodging, Hospitality & Foodservice Expo, Honolulu, HI, July 8-9, 2015 >> Experience 2015! Produced by the National Association for Catering and Events, Scottsdale, AZ, July 12-15, 2015

4 Issue EDITORIAL CALENDAR 2015 Advertising Deadline July/August /8/2015 The Off-Premise Event Issue Caterers know how to take the party anywhere. In this issue, we profile the promising possibilities of off-premise events. Mobile Kitchens & Carts, Transporting Vehicles & Equipment Rental Equipment Packaging & Storage Containers Kosher Foods >> Louisiana Foodservice & Hospitality Expo, New Orleans, LA, August 8-10, 2015 >> Western Foodservice & Hospitality Expo, Los Angeles, CA, August 23-25, 2015 September/October /26/2015 The Food and Beverage Issue Catering checks out what s on the menu, from culinary trends to tasty libations. Beverages - Non-Alcoholic & Alcoholic Specialty Meats & Seafoods Baking Equipment Safety Products & Equipment >> Florida Restaurant & Lodging Show, Orlando, FL, October 6-8, 2015 >> Atlanta Foodservice Expo, Atlanta, GA, October 19-20, 2015 >> America's Food and Beverage Show, Miami, FL, October 26-27, 2015 >> Kosherfest, Secaucus, NJ, Date: TBA >> Tri-State Food Expo, Secaucus, NJ, Date:TBA November/December /11/2015 The Wedding Issue Bells are ringing for Catering Magazine s annual wedding issue, focusing on how to make the big day the best it can be. Tables, Chairs, Linens, Dinnerware, Flatware, Glassware & Serviceware Canopies & Tents Desserts Dessert Wines & Champagne Other topics to be included in 2015*: News The latest in products, people and events Profile An exclusive interview with a well-known or noteworthy industry leader How To Educational articles designed to help run and improve your business Business Informational articles designed to help increase efficiency and profitability Trends The latest in food, beverage, service and presentation to keep you current Drinks Wine, beer, spirits and non-alcoholic beverage ideas Events Coverage of upcoming trade shows and conference events Bookends New book releases that inspire and inform * Please note that during 2015 additional editorial topics and bonus distribution may be added.

5 Circulation & Distribution FREQUENCY: Published six times in CIRCULATION: 12,000+ subscription base, mail certified, 100% controlled and qualified. ADDITIONAL : Catering Magazine has a substantial nationwide distribution and circulation system in place with many strategic trade show and conference partners. Together with our partners we secure the distribution of thousands of additional magazines at these events. CATERING MAGAZINE IN 2015: International Restaurant & Foodservice Show of New York March 8-10, 2015 New York City, NY NBBQA National Conference & Tradeshow Date: March 3-7, 2015 Nashville, TN Midwest Foodservice Expo March 9-11, 2015 Milwaukee, WI Northwest Foodservice Show April 26-27, 2015 Portland, OR NRA Show 2015 May 16-19, 2015 Chicago, IL show.restaurant.org/home Texas Restaurant Association Marketplace June 28-29, 2015 Dallas, TX Hawaii Lodging, Hospitality & Foodservice Expo July 8-9, 2015 Honolulu, HI Experience! 2015, produced by NACE July 12-15, 2015 Scottsdale, AZ 62nd Louisiana Foodservice & Hospitality EXPO August 8-10, 2015 New Orleans, LA Western Foodservice & Hospitality Expo August 23-25, 2015 Los Angeles, CA Florida Restaurant & Lodging Show October 6-8, 2015 Orlando, FL Atlanta Foodservice Expo October 19-20, 2015 Atlanta, GA 19th Americas Food and Beverage Show October 26-27, 2015 Miami, FL Kosherfest Date: TBA Secaucus, NJ Tri-State Food Expo Date:TBA Secaucus, NJ Note that additional events and bonus distribution may be added in TARGET AUDIENCE: Food and Beverage Directors, Catering and Foodservice Managers and Directors, On- and Off-Premise Catering Owners and Event Specialists Principal Executives and Managers at the following types of facilities: Restaurants, Hotels, Resorts, Special Events Sites, Banquet Halls, Country Clubs, Industrial Facilities: including: schools, colleges, hospitals, convention centers, prisons and military bases

6 DISPLAY ADVERTISING Rates below reflect full color, gross charge Size 1X 2X 4X 6X Spread $6,805 $6,420 $6,005 $5,640 Full $3,760 $3,555 $3,360 $3,275 2/3 $3,135 $2,970 $2,820 $2,655 1/2 $2,710 $2,615 $2,500 $2,415 1/3 $2,050 $1,985 $1,920 $1,835 1/4 $1,730 $1,715 $1,660 $1,585 1/6 $1,575 $1,550 $1,510 $1,460 Cover Gatefold $6, Rate Card Premium positions: Front Cover: request for price and stipulations, Back Cover: add 20 percent Inside front or back cover: add 15 percent, Across inside front cover, Table of Contents, Publisher or Editors Letter: add 10 percent. Frequency discounts based on number of placed insertions within a 12-month period. MARKETPLACE (CLASSIFIEDS) Rates per column inch, maximum 4 1X $ X $ each 6X $ each ONLINE ADVERTISING ON CATERINGMAGAZINE.COM Enjoy the benefits from thousands of online readers of Catering Magazine, available on all mobile devices. WEBSITE BANNER RATES Premium Banners Standard Banners 468 x 60 pixels 150 x 100 pixels 12 months $400 mo. 12 months $250 mo. 9 months $450 mo. 9 months $275 mo. 6 months $500 mo. 6 months $300 mo. 3 months $550 mo. 3 months $350 mo. NEW IN 2015! ADD SOCIAL MEDIA EXPOSURE Include a Video or Audio link with your ad and enjoy postings on Facebook, etc. 1X $1,200 Multiple insertions add $300 for each issue Also introducing: The Catering Magazine E-Newsletter Our estimated 6,000+ "opt-in" subscribers will receive the Catering Magazine E-Newsletter six times per year in between our printed editions. Banner advertising only available for display advertisers. Banner size 468 x 60 pixels. 1X $1,000 3X $750 each 6X $500 each RESOURCE GUIDE 12 months $360 POLYBAGGED INSERTIONS: Postcard, Flyer, Brochure, etc. 1-4 Pages: $2,800 (Prices based on 10,000 copies) 5-8 Pages: $3,800 9 or more pages, call for quote Please contact Advertising Sales Manager, Suzanne Bernhardt: Phone: Suzanne@cateringmagazine.com

7 Sizes & Requirements Dimensions WIDTH X HEIGHT Bleed size 8 3/8 X 11 1/8 Full page/trim size 8 1/8 X 10 7/8 Live area 7 5/8 X 10 3/8 2-page spread/bleed 16 3/4 X 11 1/8 2-page spread/trim 16 1/4 X 10 7/8 2/3 page 4 5/8 X 10 1/2 island 4 5/8 X 7 5/8 1/2 horizontal 7 X 4 7/8 1/3 square 4 5/8 X 4 7/8 1/3 vertical 2 3/16 X 10 1/4 vertical 3 3/8 X 4 7/8 1/6 vertical 2 3/16 X 4 7/8 1/6 horizontal 4 5/8 X 2 3/16 Classified 2 3/16 X inch increments (type & logos must be at least 1/4 from the trim) (type & logos must be at least 1/4 from the trim) TERMS AND CONDITIONS Net 30 days. Advertiser and advertising agency are jointly and severably liable for payment. Contracts, insertion orders, purchase orders, etc., containing sequential liability clauses will not be accepted. 15% agency commission applies on all display advertising generated by acknowledged advertising agencies, provided the account is paid in full within 30 days of invoice date. FOREIGN PAYMENTS Please contact International Media Group for wire payment details. ADVERTISING PRODUCTION & DESIGN In-house creative services available. Call for a quote. MATERIAL REQUIREMENTS Preferred format for all advertising material is Adobe PDF file (Distiller for Print). Native files, with the exception of image files made in Adobe Photoshop are discouraged. All material must be made using CMYK color, and black text should be made by using black only. Never make black text using CMYK. All art must have a resolution of 300 dpi or greater, and line art should be scanned at 1200 dpi. AD MATERIALS TO: Suzanne@cateringmagazine.com

8 Contact Us Publisher Klaas De Waal Associate Publisher Antoinette De Waal Editor Sara Perez Webber Contributing Food Editor Deanne Moskowitz Advertising Sales Manager Suzanne Bernhardt Art and Production Director Randi Karabin Administration Manager Barbara M. Ragsdale Circulation Manager Cherri Jonte Webmaster Domenica Cesare Catering Magazine 60 E. Rio Salado Parkway, Suite 900 Tempe, AZ Tel: Website: cateringmagazine.com