media kit YOU NEED MORE CUSTOMERS FREEPRESSHOUSTON.COM

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1 media kit YOU NEED MORE CUSTOMERS FREEPRESSHOUSTON.COM

2 about us WE DO NOT COVER IT, WE ARE IT. FREE PRESS HOUSTON IS NOT ANOTHER NEWSPAPER about arts and music but rather a newspaper put out by artist and musicians. We do not cover it, we are it. Free Press Houston is more than a local newspaper with a website. We bring news, culture, and events full circle to create community, experience, and culture. Through our newspaper, blogs, social media, guerilla marketing, and obnoxious yet cool employees on the street, we provide a young and active readership with the coverage they want and need on music, film, art, restaurants, bars, books and technology. We then tie that coverage to real, tangible life. We not only tell you about the coolest band ever, we bring that band to Houston. We yell from the rooftops about how important it is. In short, people are listening.

3 free press houston by the numbers OUR READERS ARE INFORMED, INVOLVED, LOYAL AND MUCH COOLER THAN YOU Free Press readers defy simple demographic categorization. However, they are most appropriately grouped in psychographics by their activities and interests. Our readers are impatient with traditional publications. They prefer a faster pace and tailored focus in their media. Although the Free Press Houston has readers among all age groups, we focus on a young, active readership that is very media savvy. Our reputation for striking graphic design and daring journalism attracts older readers as well as young. Its brash coverage of popular and cutting edge culture has made the paper the Arbiter of Cool in Houston. This arbiter status means Free Press is uniquely positioned to serve an active Houston market.. - GENDER MALE 48% FEMALE 52% AGE MEAN AGE 26.8 UNDER 21-14% % % % % 41+ 5% 51,000 MEAN INCOME PER YEAR 95% HAVE A CREDIT OR DEBIT CARD 81% MAKE FREQUENT PURCHASES ONLINE 76% HAVE A DIGITAL CAMERA 91% EAT OUT ONCE A WEEK 98% USE DAILY 97% CLAIM TO KNOW ABOUT NEW MUSIC, STYLES, OR TRENDS BEFORE THEIR FRIENDS 91% TALK ABOUT WHAT THEY HAVE SEEN 88% BUY THE COOLEST NEW TECHNOLOGIES AS SOON AS POSSIBLE AN ASTOUNDING 91% OF OUR READERS PICK UP OUR PAPER EVERY ISSUE.

4 reach by numbers PRINT PUBLISHES THE 1ST OF EVERY MONTH. OVER 100,000 MONTHLY READERS, 65,000 COPIES PER MONTH WEB 350,000 UNIQUE USERS A MONTH 102,000+ NEWSLETTERS SUBSCRIBERS 16,000+ TWITTER FOLLOWERS (COMBINED) MEMBER OF AWN; THE NATION S LARGEST ASSOCIATION OF INDEPENDENT NEWSPAPERS. PRODUCER OF FPSF (FREE PRESS SUMMER FESTIVAL), THE REGION S LARGEST ARTS AND MUSIC WITH OVER 90,000 ATTENDEES. 63% OF OUR READERS KEEP THEIR COPY AROUND FOR MORE THAN TWO WEEKS AND SAVE SPECIAL ISSUES Our highly targeted print distribution boasts a leftover waste of less than 5%, which means you are getting the most for your advertising dollar. We use a highly controlled circulations system formulated to maintain a higher demand for the paper than supply. Free Press Houston circulates throughout the Greater Houston, Clear Lake, Katy and Galveston areas every month. With more than 1100 distribution points, it s always easy to find a copy.

5 freepresshouston.com FREEPRESSHOUSTON.COM OFFERS FEATURES THAT OUR PRINT PRODUCTS DO NOT, INCLUDING UP TO THE MINUTE COVERAGE, A LOCAL EVENT GUIDE, DAILY BLOGS, AN ARCHIVE OF ISSUES AND MUCH MORE. 350,000 UNIQUE USERS A MONTH FREEPRESSHOUSTON.COM USERS ARE 43% MORE LIKELY TO HAVE GONE ONLINE THAN THE NATIONAL AVERAGE 102,000+ NEWSLETTER SUBSCRIBERS 60,000+ MONTHLY WEB EDITION READERS 78% OF OUR ONLINE USERS GO TO FREEPRESSHOUSTON.COM IMMEDIATELY AFTER CHECKING AND FACEBOOK

6 print rates PLEASE INQUIRE ABOUT DISCOUNTS FOR LOCAL HOUSTON ADVERTISERS AND SMALL BUSINESSES DISPLAY FULL PAGE 1/2 PAGE 1/4 PAGE 1/8 PAGE 1/16 PAGE MONTHLY $ 2150 $1875 $750 $495 $250 3 MONTHS 6 MONTHS 9 MONTHS 12 MONTHS $1950 $1750 $1550 $1350 $1675 $650 $445 $1475 $550 $395 $1275 $450 $345 $1075 $350 $295 FULL PAGE 1/2 PAGE V. 1/4 PAGE 1/16 PAGE 1/8 PAGE 1/8 PAGE 1/2 PAGE H. EARLY BIRD SPECIAL PREPAY FOR 6 MONTHS OR MORE AND GET A 10% DISCOUNT ON THE TOTAL AMOUNT CANCELLATION FEES CANCEL 30 DAYS PRIOR TO ACTIVATION AND PAY NO CANCELLATION FEE. CANCEL 20 DAYS PRIOR TO ACTIVATION AND PAY A 25% CANCELLATION FEE. CANCEL 10 DAYS PRIOR TO ACTIVATION AND PAY A 50% CANCELLATION FEE. CANCEL 3 DAYS PRIOR TO ACTIVATION AND PAY A 75% CANCELLATION FEE. CANCEL WITHIN 3 DAYS PRIOR TO ACTIVATION AND PAY A 100% CANCELLATION FEE. Miscellaneous sizes are an additional 10% of the nearest size. Artwork deadline is the 22nd of the month prior desired publication issue. Please provide 300dpi PDF, JPG, TIFF, or EPS file.

7 web marketing A DEMO OF THE AVAILABLE WEB AD OPTIONS CAN BE FOUND AT FREEPRESSHOUSTON.COM/ADVERTISE WEB ADS RATES FOR 1-4 WEEKS AVERAGE 300,000 IMPRESSIONS 1170 x 50 FEATURED BANNER: $ x 50 MID BANNER: $ X 250 TALL LEFT SIDEBAR: $ X 185 TALL RIGHT SIDEBAR: $ x 150 TALL CENTER WIDE: $ x 300 TALL SKYSCRAPER: $ X 220 TALL EVENT PAGES: $225 FPH NEWSL E TTE RS 102,000+ SUBSCRIBERS FPH WEEKLY AD INCLUSIONS: $375 LEADERBOARD AD: $250 FPH DEDICATED DEDICATED E-BLAST TO FPH SUBSCRIBERS $500-$1,200 (PRICE BASED ON DATE) SOCIAL MEDIA/EVENT GUIDE PROMO $225-$300 (PRICE BASED ON VOLUME) SHARED TO OUR FOLLOWERS VIA: FACEBOOK POST/SHARE EVENT GUIDE INCLUSION. LINK TO YOUR WEBSITE OR FACEBOOK EVENT PAGE TWITTER 3 TWEETS / RETWEETS web packages WEB PACKAGE - PREMIUM 1 DEDICATED E-BLAST TO FPH SUBSCRIBERS 1 INCLUSION IN WEEKLY NEWSLETTER TO FPH SUBSCRIBERS 1170 X 50 BANNER AD ON FREEPRESSHOUSTON.COM (UP TO 4 WEEKS) SOCIAL MEDIA INCLUSION ON FACEBOOK, TWITTER, AND INSTAGRAM TWO FACEBOOK BOOSTS $1250 WEB PACKAGE - PLUS 1 INCLUSION IN WEEKLY NEWSLETTER TO FPH SUBSCRIBERS SIDEBAR AD ON FREEPRESSHOUSTON.COM (UP TO 4 WEEKS) SOCIAL MEDIA INCLUSION ON FACEBOOK, TWITTER, AND INSTAGRAM $925 INSTAGRAM 1 POST WITH CONTENT / GRAPHIC

8 print+web packages PREMIUM PRINT/WEB PACKAGE - $2950 THIS PACKAGE INCLUDES THE MONTHLY RATE FOR A PREMIUM WEB/PRINT ADVERTISING PLAN FULL PAGE PRINT AD 2 DEDICATED E-BLASTS PER MONTH INCLUSION IN WEEKLY NEWSLETTER TO FPH SUBSCRIBERS (UP TO 4 WEEKS) 1170 X 50 BANNER ON FREEPRESSHOUSTON.COM SOCIAL MEDIA EVENT INCLUSION ON FPH EVENT GUIDE, FACEBOOK, TWITTER, AND INSTAGRAM 2 BOOSTED FACEBOOK POSTS PLUS PRINT/WEB PACKAGE - $2450 THIS PACKAGE INCLUDES THE MONTHLY RATE FOR A PREMIUM WEB/PRINT ADVERTISING PLAN FULL PAGE PRINT AD 1 DEDICATED E-BLAST PER MONTH INCLUSION IN WEEKLY NEWSLETTER TO FPH SUBSCRIBERS (UP TO 4 WEEKS) 1170 X 50 BANNER ON FREEPRESSHOUSTON.COM SOCIAL MEDIA EVENT INCLUSION ON FPH EVENT GUIDE, FACEBOOK, TWITTER, AND INSTAGRAM STANDARD PRINT/WEB PACKAGE- $1900 THIS PACKAGE INCLUDES THE MONTHLY RATE FOR A COMPREHENSIVE WEB/PRINT ADVERTISING PLAN 1/2 PAGE PRINT AD INCLUSION IN WEEKLY NEWSLETTER TO FPH SUBSCRIBERS (UP TO 4 WEEKS) WEB AD ON FREEPRESSHOUSTON.COM SOCIAL MEDIA INCLUSION ON FPH EVENT GUIDE, FACEBOOK, TWITTER, AND INSTAGRAM other services LET US HELP YOU GROW FROM BRANDING TO VIDEOGRAPHY AND EVERYTHING IN BETWEEN, our in-house staff can help you strategize with online and traditional media placement targeted to our audience and others, locally and nationally. Our talented team is available to help build your brand s prominence through a variety of means ranging from logo and collateral development, to promotional events and commercials. Tell us what you re looking for and we ll set up a quick meeting to look at what we can bring to your table, including but not limited to: VIDEOGRAPHY- PRODUCTION, EDITING, TV/WEB COMMERCIALS, EVENT VIDEO PRODUCTION WEB/DIGITAL MEDIA- WEB DESIGN/DEVELOPMENT, SOCIAL MEDIA BRANDING BRAND DEVELOPMENT- LOGO DESIGN, STRATEGY, COLLATERAL DESIGN VISUALS- GRAPHIC DESIGN, PHOTOGRAPHY, MOTION GRAPHICS PROMOTIONAL MATERIALS- SIGNAGE, POSTERS, FLYERS, T-SHIRTS, STICKERS, ETC. EVENT COORDINATION AND PRODUCTION

9 Fear My Roar / Interview: David Yow, Vivian Pikkles & The Sweethearts Über Alles, Cley Miller / Slinging Ink / Joining the One Percent December 2011 I'm not drunk! special issues IN AN ERA OF FRANCHISE JOURNALISM, THE FREE PRESS STANDS OUT AS THE INDEPENDENT LOCAL-ORIGIN ALTERNATIVE. OUR READERS HAVE SEEN US GROW AND GROWN ALONG WITH US. OUR PUBLICATION CONTINUES TO OFFER ITS LOYAL READERSHIP THE ENTERTAINING AND INFORMATIVE CONTENT THEY HAVE COME TO RELY ON PRESENTED WITH THE SHARPEST VISUAL AESTHETICS. EVERY YEAR, WE FEATURE A HOST OF MUST-PICK-UP ISSUES THAT CAUSE QUITE THE STIR. THESE INCLUDE: DON'T FEED THE KIDS FPSF FESTIVAL ISSUE JUNE 2 & WAR ON HOMELESSNESS OR THE HOMELESS? CHAIRS ART CAR PARADE AT 25 INTERVIEW : TONY DIAZ 141 JANUARY WORST OF HOUSTON ISSUE MAY OFFICIAL ART CAR PARADE GUIDE JUNE FREE PRESS SUMMER FESTIVAL OFFICIAL GUIDE 134 NOVEMBER ART CRAWL MAP DECEMBER THIS YEAR S BEST