Interactive Online Co-op

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1 2012 FALL Interactive Online Co-op Brought to you by West Virginia Division of Tourism and Madden Media 728 x x x 250 non-expanding The 2011 campaign generated nearly 13,460 visits to promoted websites and delivered 1,540+ leads to each advertiser. Over 2.9 million highly targeted rich media impressions on premium websites 6 weeks FLIGHT DATES: September 4 October 16, 2012 SPACE RESERVATION: July 3, 2012 MATERIALS DUE: July 10, 2012 COST: $3,750 CPM: $1.29 Using geographic, demographic, behavioral, content and retargeting impressions to reach the key West Virginia fall target audience. Premium and specific placements on sites like USAToday.com, TripAdvisor.com, VirtualTourist.com and a premium network utilizing key targeting techniques to reach the state s traveling consumer. Your creative will be placed within an expanded rich media panel on three ad sizes: 728x90, 160x600, 300x250. We will also provide Doubleclick s spotlight pixels to be placed throughout your site to capture all the important, and often missed, view-through traffic. This is traffic from consumers who were served the West Virginia ad from one of the sites on the media plan, but chose to come visit your particular site on their own time and maybe NOT click through the ad at the moment it was served. All traffic from the campaign will be directed to your site. Your destination will have additional exposure with a photo, copy and direct link to your site from a customized landing page on VacationFun.com. This page will also feature a sweepstakes which will deliver weekly postal and leads to all partners. SPACE IS LIMITED. Reserve yours today! Jason Manges Regional Account Manager (MOBILE) Steven Paganelli, CDME Vice President -Northeast & Mid-Atlantic (MOBILE) FOR MATERIALS SPECIFICATIONS, PLEASE CONTACT: Amber Ayers Account Project Coordinator (Fax) VIEW WORKING DEMOS: 04/11/12

2 Madden Media Fall Interactive Campaign CO-OP INSERTION ORDER Advertiser: Contact: Address: City / State / Zip: Web Address: Phone: Cost: Authorized By: Date: INSERTION ORDERS, SPACE RESERVATIONS & MATERIALS MUST BE RECEIVED NO LATER THAN JULY 3, Amy Kaczynski Stonewall 90 MacCorkle Ave. SW South Charleston, WV Phone: (304) Fax: (304)

3 Display Co-Op Program Overview West Virginia Division of Tourism Co-Op Program 2013 Online Display Ad Co-Op Program 2013 The Display Co-Op program will allow West Virginia partners to promote their destination, attraction or business to millions of potential West Virginia tourists on national websites such as Travel.com and Trip Advisor. There are no monthly minimums for the partners and Paramore will help create and manage the media buy. All the placements are geo-targeted. We will target sites based on your consumer s demographic and tailor a plan especially right for your destination, attraction or business. CO-BRANDED BANNER CREATIVE Double the amount of impressions of normal media buy while cutting your costs in half due to the State s contribution of purchasing 50% of the impressions and splitting the cost with their partners 50/50. The viewer has the ability to click thru to WVTourism.com or the partners website allowing the consumer a choice of what to explore in West Virginia. This option allows both the partner and the State to drive traffic to their websites at half the price. Paramore will produce the creative and handle all aspects of the buy. Creative Example: Roll over each section to see how it works- PRICING $5,000 minimum media buy and State matches 100% Media buy includes the following: paramore.is

4 $8100 in media on up to 2 sites for a choice of up to 2 months A $900 set campaign setup fee (covered by WV) Includes a campaign kick off call Detailed media plan tailored to your target audience Media placement with sites 2 banner designs A $1000 campaign management (covered by WV) reporting and optimizations through out CO-BRANDED BANNER ASSETS WE WILL NEED: Your company logo Your website click through link Your campaign photography TIMING The campaign will launch 2 weeks following the delivery of: Campaign assets Signed insertion order DETAILED REPORTING You will receive detailed reporting with your campaign. We will track: Impressions Clicks Leads (if pixel provided) Value Added given by site paramore.is

5 SIGN ME UP FOR 2013 WITH PARAMORE THE DIGITAL AGENCY Advertiser: Contact: Address: City/State/Zip: Web Address: Phone: Cost: Date: Signature Client Signature Client Name Date: / / *For contract terms & conditions: Insertion Order, Spaces reservations & materials must be received no later than February 15, 2013 Amanda Durand paramore.is

6 Who is Paramore? We are an interactive marketing agency working with the Stonewall Group to help promote tourism in West Virginia. We find potential visitors online who are interested in coming to West Virginia and provide the display messaging to actually get these consumers to your door! Contact Paramore Amanda Durand Director of Business Development Who is Amanda? paramore.is/amanda paramore.is

7 MARKETING OPPORTUNITIES: 2012 TRAVEL CO-OP PROGRAMS PROPOSED SOLUTIONS: (1) USA TODAY TRAVEL BUYLINE Reach USA TODAY s travel enthusiasts with our dedicated blast sent to 80,000 opt-in subscribers. West Virginia Tourism will own the lead spot on the newsletter and 2 partners ($1,333 per partner) or 4 partners ($800 per partner) can participate. (2) CUSTOMIZED ONLINE PROGRAMS For West Virginia Tourism s partners, USATODAY.com will pass on the 30% maximum online spending level discount secured by the branding campaign. Each partner can select one of the co-op programs that were pre-developed. Or, they can request a custom proposal to be built that will meet their individual goals and requirements. CO-OP OPTION 1: $7,500 Total Investment 1,026,635 Total Impressions Sections: Geo-targeted Travel, ROS, and Behavioral targets to travel enthusiasts CO-OP OPTION 2: $2,000 Total Investment 365,364 Total Impressions Sections: Geo-targeted Behavioral targets to travel enthusiasts SCALE YOUR MESSAGE The USA TODAY/Gannett Network allows advertisers to scale their message: Opportunities in Print, Broadcast, Online, Mobile and Social Media platforms Integrate your brand across platforms through customized sponsorship opportunities SPECS FLIGHT PERIOD: 1-2 months SECTION: Travel, ROS, Behavioral targets AD UNITS: 300x250, 728x90, and 160x600 For more information, please contact Melinda Curley at and (703)

8 USAToday.com Spring Co-Op CO-OP INSERTION ORDER Advertiser: Contact: Address: City / State / Zip: Web Address: Phone: Cost: Authorized By: Date: INSERTION ORDERS, SPACE RESERVATIONS & MATERIALS MUST BE RECEIVED NO LATER THAN JANUARY 14, Stonewall Amy Kaczynski 90 MacCorkle Ave. SW South Charleston, WV Phone: (304) Fax: (304)

9 USAToday.com/Gannet Network Spring Banner Campaign Advertiser: Contact: Address: City / State / Zip: Web Address: Phone: Cost: Authorized By: Date: INSERTION ORDERS, SPACE RESERVATIONS & MATERIALS MUST BE RECEIVED NO LATER THAN JANUARY 14, Amy Kaczynski Stonewall 90 MacCorkle Ave. SW South Charleston, WV Phone: (304) Fax: (304)

10 Washington Post Digital Banner Campaign Contact: Teresa Mays Office: Focus: WashingtonPost.com offers premium advertising opportunities throughout the entire site. The website has advanced capabilities that ensure your ads reach your target audience. Campaign will target WV, VA, DC, MD, OH, NC, PA and KY. Advertising Opportunity: Spring 2013 Cost: Package 1 213,904 Impressions - $2, Package 2 374,332 Impressions - $3, Package 3 450,862 Impressions - $5, ALL SPACE RESERVATIONS AND MATERIALS MUST BE RECEIVED NO LATER THAN APRIL 5, 2013 TO: Amy Kaczynski Stonewall Marketing 90 MacCorkle Ave, SW Charleston, WV Phone: Fax:

11 Washington Post Digital Spring Banner Campaign CO-OP INSERTION ORDER Advertiser: Contact: Address: City / State / Zip: Web Address: Phone: Cost: Authorized By: Date: INSERTION ORDERS, SPACE RESERVATIONS & MATERIALS MUST BE RECEIVED NO LATER THAN APRIL 5, Stonewall Amy Kaczynski 90 MacCorkle Ave. SW South Charleston, WV Phone: (304) Fax: (304)

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