F5 St. Patrick s Day Dash Celebrating the arrival of spring and the Irish in us all for 30 years! Sunday, March 16, 2014 Sponsorship Proposal Detlef Schrempf Foundation 1904 Third Ave, Suite 339 Seattle, WA 98101 206-464-0826 info@stpatsdash.com www.detlef.com
EVENT OVERVIEW St Patrick s Day Dash It began 30 years ago as a race between bars and as a training event for an Irish Olympian. Now it s Seattle s largest singledistance run/walk, jog or crawl where the winners cross the finish before the last person starts. The Dash covers nearly 4 miles of city streets with a 15,000 person ribbon of green. Leprechaun Lap For little lads and lassies under 10 years old the Leprechaun Lap is a 1k dash around Seattle Center. Kid friendly activities and refreshments await the 200 + tiny dashers after they cross the finish line. Awards for costumes and Irish spirit are given out in the Seattle Children s Museum. Post Dash Bash The Post Dash Bash offers an opportunity for sponsors to showcase their goods and services to 15,000 Dash finishers. Put your product in the hands of potential customers and share information about your company while Dashers enjoy the entertainment, costume contest and positive energy of the Post Dash Bash. Beer Garden Raise a glass to the Irish in us all. The beer and wine garden rehydrates 3,000 runners over the course of 3 hours following the race. A small selection of local craft beer as well as red and white wine is offered to dashers. Live Irish-themed entertainment and dancing as well as the cup tower are some of the highlights.
DEMOGRAPHICS The St Patrick s Day Dash draws a diverse crowd of 15,000+ runners, joggers and walkers each year. 58.8% Female 41.2% Male How Many Dashes? 1% 2% 1% 0% Age Demographics 18.2% 17.3% First 12.5% 11.7% 8.8% 46% 50% 2 to 5 6 to 10 11 to 15 3.4% 4.3% 6.8% 6.4% 4.1% 3.2% 2.0% 1.3% 16 to 20 21 to 29 How did you hear about the Dash? 3% 3% 3% 1% 5% 7% 10% 12% 56% Friend Another Dasher Other Website Team Participant Social Media Print Ad Radio Charity Beneficiary
BENEFICIARIES The Detlef Schrempf Foundation is proud to announce that proceeds of the 2014 F5 St. Patrick s Day Dash will go to four Northwest children s charities. Camp Fire USA Central Puget Sound s mission is to build caring, confident youth and future leaders. Inspire Youth Project s mission is to provide the missing social and emotional links for at-risk children. Seattle Children's Autism Center offers diagnostic evaluations, comprehensive treatment services and family support. The Healing Center provides children who have lost a parent a safe, supportive, confidential, and nurturing environment to move through their grief for as long as they need.
ADVERTISING PRINT Save the Date Distribution 35,000 (deadline 11/15/13) Brochure Distribution 25,000 (deadline 12/1/13) Posters Distribution 1,000 (deadline 12/1/13) Northwest Runner Ads (3) - Distribution 7,000 (deadline 12/1/13, 1/1/14, 3/1/14) RADIO The St Patrick s Day Dash partners with Clear Channel radio to increase awareness of the race through on-air radio recorded spots and live mentions. Additional radio promotions include online ads, registration giveaways and e-mail blasts. (Deadline for inclusion: 2/1/14) RACE PARTICIPATION Complimentary race entries VIP passes for beer garden entry Assistance setting up your corporate team to support office fitness
ADVERTISING WEB: E-NEWSLETTERS: Logo recognition Link to company site 81,000+ website visitors in 2013 www.stpatsdash.com St Patrick s Day Dash markets our race through electronic e-blasts to a variety of groups on a monthly basis from November through April. St Patrick s Day Dash Database: 25,000 ProMotion Events Database: 35,000 Detlef Schrempf Foundation Database: 4,000 SOCIAL MEDIA: Clear Channel Database: 25,000 4,200 Facebook Fans 100 Twitter Followers RACE BIBS: 15,000 race bibs with company logos ON SITE: 500 Leprechaun Lap bibs with company logos Exposure to 15,000 Dashers Start / Finish Line Banner(s) Booth space at Post Dash Bash Verbal recognition by event emcees T-SHIRT: 15,000 Dash shirts (deadline 12/1/14) 500 Leprechaun Lap shirts TRAINING RUNS We offer multiple training runs with 3 our retail outlets to encourage race participation and gain greater event visibility. RETAIL OUTLETS: 7 retail running and athletic apparel stores accepting registration and promoting the race from Mill Creek to West Seattle draw 5,000 people. REGISTRATION PARTIES: 10 registration parties at restaurants and pubs from Everett to Tacoma draw over 2,000 dashers.
SPONSORSHIP OPPORTUNITES The St Patrick s Day Dash has a variety of sponsorship packages ranging from a general event sponsor to a specific product or service sponsor. We customize all of our sponsorships to best meet your company s marketing objectives and budget. PRESENTING SPONSOR $30,000 Sponsorship Range: $45,000 $500. TITLE SPONSOR $45,000 (unique opportunity) Event Name: Company name/logo inclusion in the branded event name and event logo Print: logo inclusion and prominence on brochures, posters, t-shirts, bib numbers and regional print ads Radio: 500x promotional mentions, 200x live mentions, inclusion in Clear Channel radio campaign Online: logo and link on website, logo and promotional message inclusion in e-blasts, Facebook and Twitter mentions SOLD Dash Day: 10x20 booth space, 2 sponsor-provided finish line banners, start line dignitary introduction, company name mention at Start, Finish and Post Dash Bash by emcee, main stage sponsor, logo inclusion on start line balloons, logo inclusion on start line banner Entries: 20 complimentary entries, 20 VIP beer garden entries Giveaways: inclusion of a promotional item at all registration parties, retail outlets, packet pick up events and other event promotions Print: logo inclusion and prominence on brochures, posters, t-shirts, bib numbers and regional print ads Radio: 250x promotional mentions, 150x live mentions, inclusion in Clear Channel radio campaign Online: logo and link on website, logo and promotional message inclusion in e-blasts, Facebook and Twitter mentions Dash Day: 10x20 booth space, 2 sponsor-provided finish line banners, company name mention at Start, Finish and Post Dash Bash by emcee, logo inclusion on start line banner Entries: 12 complimentary entries, 12 VIP beer garden entries Giveaways: inclusion of a promotional item at all registration parties, retail outlets, packet pick up events and other event promotions GOODIE BAG SPONSOR $15,000 (unique opportunity) Goodie Bag: exclusive sponsor logo recognition on the 5,000 Schwag Bags Print: Logo inclusion on save the date, brochures, posters, t-shirts and regional print ads Radio: 250X promotional mentions, 25X live mentions, inclusion in the Clear Channel radio promotion Online: logo and link on website, logo inclusion in e-blasts, Facebook mention, Twitter mention Dash Day: 10X10 Sponsor booth space, 2 sponsor-provided finish line banners, 1 live mention at Start, Finish and Post Dash, logo inclusion on start line banner Entries: 8 complimentary entries Giveaways: inclusion of a promotional item at all registration parties, retail outlets, packet pick up events and other event promotions
SPONSORSHIP OPPORTUNITES Continued EMERALD SPONSOR $10,000 Print: Logo inclusion on save the date, brochures, posters, t-shirts and regional print ads Radio: 150X promotional mentions, 25X live mentions, inclusion in the Clear Channel radio promotion Online: logo and link on website, logo inclusion in e-blasts, Facebook mention, Twitter mention Dash Day: 10X10 Sponsor booth space, 2 sponsor-provided finish line banners, 1 live mention at Start, Finish and Post Dash, logo inclusion on start line banner Entries: 8 complimentary entries Giveaways: inclusion of a promotional item at all registration parties, retail outlets, packet pick up events and other event promotions LEPRECHAUN LAP PRESENTING SPONSOR $7,500 (unique opportunity) Leprechaun Lap: Presenting sponsor of the Leprechaun Lap, participation in Leprechaun Lap awards on Main stage T-shirts: prominent logo inclusion on Leprechaun Lap t-shirts Print: logo inclusion on brochures, posters, t-shirts, Leprechaun Lap race bibs and regional print ads. Radio: 75X promotional mentions, 10X live mentions, inclusion in Clear Channel radio campaign Online: Logo and link on website, logo inclusion in e-blasts, Facebook mention Dash Day: 10x10 booth space, 2 sponsor-provided finish line banners, 1 live mention, banner at Leprechaun Lap finish, Dignitary introduction at Leprechaun Lap start line, Dignitary introduction at Leprechaun Lap awards ceremony Entries: 8 complimentary entries POT OF GOLD SPONSOR $5,000 Print: logo inclusion on brochures, posters, t-shirts and regional print ads. Radio: 75X promotional mentions, 10X live mentions, inclusion in Clear Channel radio campaign Online: Logo and link on website, logo inclusion in e-blasts, Facebook mention, Twitter mention Dash Day: 10x10 booth space, 2 sponsor-provided finish line banners, 1 live mention, logo inclusion on start line banner Entries: 8 complimentary race entries HAT SPONSOR $3,500 (unique opportunity) Print: Logo inclusion in brochures and regional print ads Hats: Logo inclusion in prominent location for Dash hats, 50 complimentary hats for promotion Radio: 75X promotional mentions, 10X live mentions, inclusion in Clear Channel radio campaign Online Logo and link on website, logo inclusion in e-blasts, Facebook mention Dash Day: 10x10 booth space, 2 sponsor-provided finish line banners, 1 live mention Entries: 4 complimentary entries SOLD
SPONSORSHIP OPPORTUNITES Continued SHAMROCK SPONSOR $2,750 Print: Logo inclusion on posters Radio: 25X promotional mentions, 10X live mentions, inclusion in Clear Channel radio campaign Online Logo and link on website, logo inclusion in e-blasts, Facebook mention Dash Day: 10x10 booth space, 2 sponsor-provided finish line banners, 1 live mention Entries: 2 complimentary entries BOOTH SPONSOR $500 Online: Name on website Dash Day: 10X10 booth space, 2 sponsor-provided finish line banners, 1 live mention Entries: 2 complimentary race entries Limited number of spaces available for a standard size branded vehicle on site in lieu of 10x10 tent (additional $100)
SPONSORSHIP AGREEMENT SPONSOR COMMITMENT Financial Investment: Term of agreement is XXX year(s), including 2014 St Patrick s Day Dash. Sponsor agrees to pay $XXXX, upon being invoiced. Product / In-Kind: - Sponsor will provide 15,000 product as promotional giveaways at Post Dash Bash - Sponsor will provide XXX product as promotional giveaways for Registration Parties & Retail Outlets Marketing Support: - Sponsor agrees to list St Patrick s Day Dash on event calendars, internal/external newsletters - Promote event via social media outlets Renewal: First right of refusal on the 2015 St Patrick s Day Dash AGREEMENT Date: Agreed and signed by: Nicole Morrison, Executive Director, Detlef Schrempf Foundation 1904 Third Ave, #339, Seattle WA 98101 206-464-0826 nicolem@detlef.com Date: Agreed and signed by: Name, Sponsor Company Address Phone Email
CONTACT INFORMATION CONTACT US: Detlef Schrempf Foundation Phone: 206-464-0826 www.detlef.com