2015 SYDNEY MELBOURNE GOLD COAST. Sponsorship Kit

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1 2015 SYDNEY MELBOURNE GOLD COAST Sponsorship Kit

2 Highlight Coverage

3 About Cupid s It s official! Australians love the Cupid s Undie Run! It gives us great pleasure to announce that in February 2015, Australia will again host three Cupid s Undie Runs, one in Sydney, one in Melbourne and one on the Gold Coast. This unique fundraising event is a combination of a pre-race party, a 1.5ish km Undie run, and a return to the party to celebrate everyone s efforts. It is an event that puts the hilarity into charity, and the fun into February. 100% of the funds raised go to benefit the Children s Tumour Foundation of Australia. AN UNDIE RUN? LETS DO THIS! Begun in Washington DC in 2010, and now in 31 cities across Australia and the USA, Cupid s has raised more than $1,700,000 for research, has had more than 2.5 million page views, and has hosted nearly 12,000 scantily clad runners across Australia and the USA. In Australia, hundreds participated in each city for last years run with the average age being 32 years comprising of 37% male and 63% female. We are proud to announce Cupid s Undie Run raised $147,000 for the Children s Tumour Foundation of Australia. On the back of the massive success of the 2014 events, we expect those numbers to grow exponentially for The national publicity machine swings into full gear this October with a full launch featuring Cupids celebrity ambassadors.

4 The Concept & Potential Cupid s Undie Run offers a unique opportunity for the Children s Tumour Foundation and sponsors alike. Our strategic marketing has created what we call a PG-13 environment. Slightly risque`, but good at heart, and something our sponsors have strongly embraced. In terms of brand power, Cupid s Undie Run has been recognised as one of the fastest growing and effective children s health community media campaigns on the calendar. Cupid s be bold philosophy is balanced with a commitment to keep things PG-13 in order to allow for a fun, youthful experience. While Cupid s promotes expression, it also maintains a level of regulation that creates a family friendly environment. Our mission is to provide a win-win-win scenario for all involved: A great event for participants, stellar coverage for sponsors, and generous giving to the Foundation.

5 We invite you to become a sponsor! Sponsoring a high profile campaign such as Cupid s Undie Run has many benefits, not least that its shows all Australians that your business and brand really care about children s health -John Hughes B Comm, FAICD - Chairman Children s Tumour Foundation of Australia

6 CUPID S GOLD NATIONAL $25,000 + GST Gold Coast, Sydney, Melbourne Category exclusive Company name and brand logo prominently acknowledged for all advertising and promotional purposes, including all print, , web & social media advertising, radio & television spots or interviews nationally. Opportunity for your CEO or elected representative to be front and centre promoting your involvement in the national media through the campaigns PR efforts. Prominent top tier placement in promotional posters/postcards including the sponsor s photo wall. Premium front and centre placement at the event on all signage Maximum of 10 Large banners / signage placed around event site, including indoor & outdoor (sponsor to provide) Your logo prominently displayed on the Cupids Undie Run website homepage acknowledging your brand as a Cupid s Gold Sponsor with live link to your website and Logo on Facebook Cover Image Representative to start/lead the run Cupid s Gold sponsor placement on event t-shirt logo will be white print on red. Exclusively branded secondary event section (e.g: Warm-up, mid race turnaround & post run party) VIP wristband access for 15 guests to Cupid s Cloud (VIP Hospitality Tent) Your representative to present a winners medal at the winners podium in either the Highest Individual Fundraiser, Highest Team Fundraiser & Most Outrageous Cupid. 1 x Promotional Electronic Database Mail out Campaign announcing your support and Cupid s Gold sponsorship status A Cupids Undie Run press release for internal and external communications announcing your support and sponsorship Dedicated Cupids Undie Run Campaign Manager to further develop PR opportunities as the campaign evolves.

7 CUPID S SILVER NATIONAL $10,000 + GST Gold Coast, Sydney, Melbourne Category exclusive Company name and brand logo prominently acknowledged for all advertising and promotional purposes, including all print, , web & social media advertising nationally. Prominent second tier placement in promotional posters/postcards including the sponsor s photo wall. Your logo prominently displayed on the Cupids Undie Run website homepage acknowledging your brand as a Cupid s Silver Sponsor with live link to your website. Logo on Facebook Cover Image VIP wristband access for 8 guests to Cupid s Cloud (VIP Hospitality Tent) Maximum of 4 Large banners/signage placed around event site, outdoor only (sponsor to provide) 1 x Promotional Electronic Database Mail out Campaign announcing your support and Cupid s Gold sponsorship status A Cupids Undie Run press release for internal and external communications announcing your support and sponsorship

8 CUPID S BRONZE NATIONAL $5,000 + GST Gold Coast, Sydney, Melbourne Company name and brand logo acknowledged for all advertising and promotional purposes, including all print, , web and social media advertising nationally Third tier placement in promotional posters/postcards including the sponsor s photo wall. Maximum of 2 Large banners/signage placed around event site, outdoor only (sponsor to provide) Your logo displayed on the Cupids Undie Run website homepage acknowledging your brand as a Cupid s Bronze Sponsor with live link to your website. VIP wristband access for 4 guests to Cupid s Cloud (VIP Hospitality Tent) Logo on Facebook Cover Image A Cupids Undie Run press release for internal and external communications announcing your support and sponsorship

9 CUPID S ARROW CITY $5,000 + GST Gold Coast, Sydney, Melbourne Company name and brand logo acknowledged for all Local advertising and promotional purposes, including all print, , web and social media advertising. Opportunity for your elected representative to promote your involvement in the local media through the campaigns PR efforts. Third tier placement in applicable city in promotional posters/postcards including the sponsor s photo wall. Maximum of 2 Large banners/signage placed around event site, outdoor only (sponsor to provide) Your logo displayed on the Cupids Undie Run website homepage acknowledging your brand as a Cupid s Arrow Sponsor with live link to your website. VIP wristband access for 6 guests to Cupid s Cloud (VIP Hospitality Tent) Logo on Facebook Cover Image A Cupids Undie Run press release for internal and external communications announcing your support and sponsorship

10 Contact Mike Chapman MWC Media Campaign Director M: E: mike@mwcmedia.com.au Lee Mackie National Sponsorship and Fundraising Manager M: E: lee.mackie@nfaa.org.au Tony Maughan MWC Media Sponsorship Manager M: E: tony@mwcmedia.com.au