Sixth Annual April 2, 2016 SPONSORSHIP PACKET. halfmarathon.wcu.edu

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1 Sixth Annual April 2, 2016 SPONSORSHIP PACKET halfmarathon.wcu.edu

2 Letter from the Directors The Western Carolina University College of Health Sciences and Department of Campus Recreation & Wellness are proud to announce the sixth annual Valley of the Lilies Half Marathon & 5K will be held on Saturday, April 2, We hope to continue increased involvement from the community in this year s race in order to give local businesses great exposure while enhancing each participant s experience. The Valley of the Lilies event has the unique benefit of continued support from the University. This allows us an opportunity to enhance the fitness and wellness of the campus and surrounding community, while also increasing opportunities for students to grow in their professional development. Proceeds from the event support student professional development and travel. These funds give students the opportunities to attend workshops, conferences, and seminars in various academic fields to help them grow professionally by interacting with students and professionals in Cullowhee, and beyond. The information in this booklet will give your organization an idea of the sponsorship opportunities available, as well as the benefits your organization can receive by becoming a sponsor for the Valley of the Lilies Half Marathon & 5K. We look forward to working with your business to promote healthy and active lifestyles through this event, and we hope to develop a lasting partnership for the future! Sincerely, Tyler Spencer & Jill Manners Race Directors Tyler Spencer & Jill Manners, RACE DIRECTORS halfmarathon.wcu.edu ; phone [email protected] Western Carolina University, Cullowhee, NC

3 SPONSORSHIP OPPORTUNITIES PLATINUM SPONSOR $2,500 Company logo* exclusively placed on the volunteer t-shirts or hats; if logo received by February 1, Company logo* on a banner with other sponsors at the Start/Finish line; if logo received by March 1, Up to eight additional race banners to be displayed along the race course, including one in a prominent location at the finish line (these are provided by you); deadline for delivery March 28, Company logo* on the race flyer, to be distributed on campus, in Cullowhee and surrounding communities, and placed in other communities race packets (at least 500 copies); if logo received by November 2, Company logo* displayed on runner t-shirts in a prominent location; if logo received by February 1, Company logo* placed on the race website. Recognition of sponsorship by naming company at post-race awards ceremony. Company represented at an expo table at the event (promotional giveaways and raffles allowed; selling of goods is prohibited). Add free samples, coupons, or company information to be included in runners race packets (these are provided by you minimum 400 items needed); deadline for delivery: March 28, free race registrations for your staff members to participate in the event; sponsor will receive discount codes to be used by March 28, 2016 ($320 value). Company logo* on digital signage displayed around multiple locations on campus, if logo received by February 1, * Size of logo will be larger than company logo for gold sponsorship. Sponsorships are valued at a cost that will be determined based on cash and/or in-kind contributions.

4 SPONSORSHIP OPPORTUNITIES GOLD SPONSOR $500 Company logo* on a banner with other sponsors at the Start/Finish line; if logo received by March 1, Up to eight additional race banners to be displayed along the race course, including one in a prominent location at the finish line (these are provided by you); deadline for delivery March 28, Company logo* on the race flyer, to be distributed on campus, in Cullowhee and surrounding communities, and placed in other communities race packets (at least 500 copies); if logo received by November 2, Company logo* displayed on the back of over 300 runner t-shirts; if logo received by February 1, Company logo* on digital signage displayed around multiple locations on campus, if logo received by February 1, Company logo* placed on the race website. Recognition of sponsorship by naming company at post-race awards ceremony. Company represented at an expo table at the event (promotional giveaways and raffles allowed; selling of goods is prohibited). Add free samples, coupons, or company information to be included in runners race packets (these are provided by you minimum 400 items needed); deadline for delivery: March 28, free race registrations for your staff members to participate in the event; sponsor will receive discount codes to be used by March 28, 2016 ($200 value). * Size of logo will be larger than company logo for silver sponsorship. Sponsorships are valued at a cost that will be determined based on cash and/or in-kind contributions.

5 SPONSORSHIP OPPORTUNITIES SILVER SPONSOR $250 Company logo* on a banner with other sponsors at the Start/Finish line; if logo received by March 1, Up to three additional race banners to be displayed along the race course, including one in a prominent location at the finish line (these are provided by you); deadline for delivery March 28, Company logo* displayed on the back of over 300 runner t-shirts; if logo received by February 1, Company logo* on digital signage displayed around multiple locations on campus, if logo received by February 1, Company logo* placed on the race website. Recognition of sponsorship by naming company at post-race awards ceremony. Add free samples, coupons, or company information to be included in runners race packets (these are provided by you minimum 400 items needed); deadline for delivery: March 28, free race registrations for your staff members to participate in the event; sponsor will receive discount codes to be used by March 28, 2016 ($80 value). BRONZE SPONSOR $100 Company logo* placed on the race website. Recognition of sponsorship by naming company at post-race awards ceremony. Add free samples, coupons, or company information to be included in runners race packets (these are provided by you minimum 400 items needed); deadline for delivery: March 28, Sponsorships are valued at a cost that will be determined based on cash and/or in-kind contributions.

6 2015 DEMOGRAPHICS 5K Home States FL 1 GA 2 KY 1 NY 3 SC 6 SD 2 TN 3 VA 3 NC Home States FL 1 NY 1 GA 2 NC 169 SC 6 TN 3 Age Range >18= = = = =32 50+=31 Age Range >18= = = = =38 50+=34 Gender Males 59 Females 124 Gender Males 78 Females Registered; 125 Finished 161 Registered; 142 Finished 2015 RUNNERS COMMENTS I have run every Valley of the Lilies Half Marathon and plan on continuing as long as I can run. Thank you for a fun race! LOVE the beer mug at the finish line! It was so much fun! I can t wait to do it again! I thought the race was very well set up and that the volunteers did a great job helping out! I felt supported during my entire run! Very well run race. Beautiful course and great place for the awards. I will return next year! We love Cullowhee. We have visited no less than ten times. I was thrilled to learn of the half marathon as I searched for an event to help me complete my goal of 4 half marathons in 4 states in 51 days. I will be back, and I appreciated the care and generosity of everyone we met.

7 2016 PROMOTIONAL PLAN Billboard on high traffic section of a 2local highway Social Media integration using facebook and twitter Valley of the Lilies website printed in full color & posted at local businesses, campus spaces and community races 500Flyers shirts & packets 400Race [Your Logo Here!]

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