A Comprehensive Media Sponsorship Package Developed by. B.E. Smith and Associates in partnership with the Tri-State Defender
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1 For more information, please contact: Bernal E. Smith II, President and Publisher Office Cell B E S T I N B L A C K A W A R D S Weekend A Comprehensive Media Sponsorship Package Developed by A Comprehensive Media Sponsorship Package Developed by B.E. Smith and Associates in partnership with the Tri-State Defender B.E. Smith and Associates in partnership with The New Tri-State Defender
2 What is Best In Black (BIB)? A Unique Annual Survey Popularity Contest/Public Opinion Poll and Awards Event Online web-based public ratings of the Best black owned and black supported businesses across various sectors in the Memphis Metro area. 125,700 votes cast in VIP Pre-Show Party for Sponsors, Finalists and other special guests. (250 attendees in 2013) Awards program and reception to announce and present the BIB Award to the winners in each category. (500 attendees in 2013) The first component of BIB begins with a Region wide marketing campaign to create awareness and buzz about the event and drive traffic to the website to nominate and vote. Online votes will be taken for a period of 30 days. Winners are those with the most votes. Top 3 in each of 57 categories invited to awards event. August 30, 2014 we will host a high energy Black Tie Awards Event and Reception at TBD venues announcing and honoring the 2014 winners (2014 s event was held at the FedEx Forum. A special section in the September edition of the TSD will highlight winners, sponsors and pictures from the awards event.
3 Sponsorship Opportunities Title Sponsor $10, 000 This is the most Prestigious Opportunity and is reserved for only ONE Organization One year naming rights for the event The ABC Best In Black Awards Memphis Name & Logo displayed on all BIB 2014 branding (credentials, print advertising, posters, blast, viral marketing and news releases, television and radio commercials) Inclusion in BIB2014 Viral Marketing (Facebook, Twitter, other social media) Logo displayed on BIB2014 Nomination & Voting promotional cards and flyers Press Release announcing sponsorship and press announcements on the event First right of refusal for 2015 Memphis Best In Black Awards - Title Sponsorship Estimated impressions 250,000 or more Title Sponsor Signage displayed at BIB2014 Awards Show, VIP Pre-Show Party and Concert Exclusive Company Banner hanging at BIB2014 Awards Show (provided by your company) Company Name/Logo Printed on Front Cover of BIB2014 Awards Show Program Back Cover Color Ad & 1 Full Page Color Ad in BIB2014 Awards Show Post Event Special Edition Opportunity to deliver greetings and present at the BIB2014 Awards Show 2 Mentions as Title Sponsor at BIB2014 Awards Show 1 Exhibit Table display at BIB2014 Awards Pre-Show Reception On-site opportunities for brand building, product sampling and other marketing and promotion Ten (10) tickets to BIB2014 Awards Show/ Sponsor VIP Badges Reserved VIP Seating at BIB Awards Show
4 Platinum Sponsor $7,500 This Premier Opportunity is very coveted and is reserved for only THREE Business Organizations Name & Logo displayed on all BIB2014 branding (credentials, print advertising, posters, blast, viral marketing and news releases) Inclusion in BIB2014 Viral Marketing (Facebook, Twitter etc.) Logo displayed on BIB2014 nomination & voting forms, cards and flyers Press Release announcing sponsorship Platinum Sponsor Signage displayed at BIB2014 Awards Show Company Name/Logo Printed on Front Cover of BIB2014 Awards Show Program 1 Full page color ad in BIB2014 Awards Show Post Event Special Edition Company Name/Logo Printed on Sponsors Page of BIB2014 Awards ShowProgram Speaking Opportunity at the BIB2014 Awards Show 1 Mention as Platinum Sponsor at BIB2014 Awards Show 1 Exhibit Table display at BIB2014 Awards Show On-site opportunities for brand building, product sampling and other marketing and promotion Eight (8) tickets to BIB2014 Awards Show w/ Sponsor Badges Reserved VIP Seating at BIB2014 Awards Show
5 Gold Sponsor - $5,000 This Prime Opportunity offers enhanced promotional visibility and is reserved for Five (5) Business Organizations Logo displayed on BIB2014 nomination & voting forms Logo on promotional cards and flyers Press Release announcing sponsorship 1 Full page color ad in BIB2014 Awards Show Post Event Edition Company Name/Logo Printed on Sponsors Page of BIB2014 Awards Show Program 1 Exhibit Table display at BIB2014 Awards Show On-site opportunities for brand building, product sampling & other marketing & promotion Six (6) tickets to BIB2014 Awards Show w/ Sponsor Badges Silver Sponsor - $2,500 This level of sponsorship provides increased visibility and value for a very reasonable rate. Logo displayed on BIB2014 nomination & voting forms Logo on promotional cards and flyers 1 Half Page color ad in BIB2014 Awards Show Post Event Edition Company Name/Logo Printed on Sponsors Page of BIB2014 Awards Show Program 1 Exhibit Table display at BIB2014 Pre-Show Party On-site opportunities for brand building, product sampling & other marketing & promotion Four (4) tickets to BIB2014 Awards Show w/ Sponsor Badges
6 Bronze Sponsor - $1,000 This level of sponsorship provides increased visibility and value for a very reasonable rate. Logo on promotional cards and flyers ¼ Page color ad in BIB2014 Awards Show Program Company Name/Logo Printed on Sponsors Page of BIB2014 Awards Show Program On-site opportunities for brand building, product sampling & other marketing & promotion Two (2) tickets to BIB2014 Awards Show w/ Sponsor Badges Supporting Sponsor - $500 This level of sponsorship provides value added opportunity for companies with limited budgets. Business card sized color ad in BIB2014 Awards Show Program Company Name/Logo Printed on Sponsors Page of BIB2014 Awards Show Program Two (2) tickets to BIB2014 Awards Show w/ Sponsor Badges
7 Editorial Support/Exposure: Print Exposure in the Tri-State Defender o Editorial support via front page banner ad for lead support o Editorial support via special Best in Black supplemental/section Award Show Program scheduled for 8/30/2014 and 9/11/2014. o Special Best in Black post event section dedicated to Best in Black photos 9/11/2014. o Press coverage from other media outlets. Special Best in Black Award Show Supplement in the TSD o Award Show Program and Guide Highlighting Nominees in all Categories and Event Sponsors o Include highlights of event and honorees o Best in Black Sponsor Ads Scheduled for 9/11/2014
8 Television Radio and Social Media Marketing o News coverage of event on local television stations o Radio partner will be secured to promote event on radio o Television partner will be secured to promote show on local television o Radio and Television ad schedule to be set o Dynamic social media presence via facebook, twitter and Instagram - BIB facebook page, TSD facebook page. o Traffic driven to BIB website o Build buzz about the event itself o Other marketing include posters, cards and flyers in potentially nominated businesses. Tri-State Defender & Best in Black Awards It s only fitting that the Oldest and Largest African American Print Publication in the City would honor the community s most successful Black entrepreneurs and contributors. For more information, please contact: Bernal E. Smith, II President and Publisher office Cell besmith@tri-statedefender.com
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