Produced by the Northwest Marine Trade Association

Transcription

1 Produced by the Northwest Marine Trade Association

2 CENTURYLINK FIELD EVENT CENTER AND SOUTH LAKE UNION THE LARGEST BOAT SHOW ON THE WEST COAST SEATTLE BOAT SHOW JANUARY 29 FEBRUARY 6, 2016 The Seattle Boat Show turns 69 in 2016! Since we opened our doors over six decades ago, we have grown to become the largest boat show on the West Coast. Proudly produced by the Northwest Marine Trade Association (NMTA), we look forward to making our 69th show our best yet. For more information contact Molli Moss,

3 BENEFITS OF SPONSORSHIP WHY CHOOSE SPONSORSHIP? Directly connect with an engaged audience Activate marketing initiatives Showcase your products or services to increase sales Strengthen your brand by partnering with a reputable event Show your support of recreational boating in the Pacific NW Lead generation Reach an active and social audience Host private functions or company trainings

4 ABOUT THE SEATTLE BOAT SHOW UNIQUE FEATURES Indoors and In-Water Over 225 Free Seminars Lounge Dedicated Youth Area Live Music Beer and Wine Tasting Nights Exhibitor Party Demonstrations Daily Giveaways and Contests VARIETY From paddleboards to sailboats, trawlers to superyachts and everything in between, we ve got it all! The Seattle Boat Show also showcases accessories, boating travel info, apparel, recreational fishing, insurance and financing options, service and repair, electronics, marinas and gifts. A FESTIVAL EXPERIENCE We want guests at our show to have fun! We strive to provide an enjoyable, family-friendly environment to keep guests at the event and engaging with our sponsors longer. Live music, kids activities, great food and ever-changing promotions provide a festival experience that Seattle Boat Show attendees will want to tell their friends about.

5 ABOUT OUR ATTENDEES Average Attendance: 53,511 39% Female 61% Male Average Married 80% Average Household with Children under 18 29% Average Age of Attendees: 48 Four-Year Degree or Higher 73% Approx. Total Household Income: $49,999 & Under = 20% $50,000 - $74,999 = 11% $75,000 - $99,999 = 17% $100,000 - $149,999 = 24% $150,000 - $199,999 = 14% $200,000 & Up = 14% THE #1 REASON ATTENDEES COME TO THE SEATTLE BOAT SHOW: TO SHOP FOR BOATING ACCESSORIES *Demographic information collected from 2015 Seattle Boat Show attendee survey.

6 MARKETING STATISTICS The Seattle Boat Show media buy exceeded $300,000 in The online statistics listed here reflect our promotional campaign from Dec. 1, 2014 Jan. 31, WEBSITE 80,137 Unique Visitors 402,253 Page Views 3:15 Avg. Time Spent on Site 46,020 Subscribers 8 Eblasts Sent 35,000 Souvenir Programs COLLATERAL 1,500 Posters 37,000 Direct Mail SOCIAL MEDIA 10,000 Face book Fans 5,500 Twitter Followers

7 MARKETING STATISTICS CONT. RADIO TV PRINT NEWSPAPER PRINT MAGAZINES DIGITAL For more information on Digital Marketing, contact Molli Moss, Not all media outlets listed here. Full media list available upon request.

8 SPONSORSHIP OPPORTUNITIES The Seattle Boat Show customizes all of our sponsorship packages. We want to help you meet your marketing objectives. Packages can include any of the following benefits: NAMING RIGHTS Event and activity naming opportunities ON -SITE PROMOTION Display space in high-traffic areas of the show ADVERTISING Name and/or logo in TV, radio and print ads. NEW for 2015/ Targeted digital advertising ONLINE S ocial media, blasts, website representation MARKETING COLLATERAL Name/logo on posters, tickets, direct mail, etc. HOSPITALITY Host your clients or employee trainings on- site at the show TESTIMONIALS I ve been displaying at boat shows since 1968 and have attended shows all around the country. The Seattle Boat Show is the destination boat show on the west coast of the United States. Having a presence at the Seattle Boat Show is the best way to promote a marine business in the Northwest. The Show is heads and tails above the rest and I have been to them all. - Bruce Hedrick, Northwest Yachting Magazine Allstate Insurance Company is a proud sponsor of the Seattle International Boat Show. As a first - time sponsor in 2012, the NMTA played a valuable role as a strategic partner. They translated our business goals into the creative execution that netted us fantastic results. The staff was phenomenal in making the show a blockbuster success for Allstate. - Erick Laseca, Allstate Insurance Company Over the past few years, the Seattle Boat Show team has done a good job of tailoring to our needs as a presenting partner. No request was out of question and usually could be accommodated within the current budget and resources available. We have enjoyed our partnership. - Washington State Parks Boating Program

9 SPONSORSHIP INVENTORY PRESENTING SPONSOR The Seattle Boat Show is the largest boat show on the West Coast. This is your opportunity to align your brand with all marketing of the event. Sponsorship includes naming rights, year-round recognition and on-site display space. KIDS ZONE The Seattle Boat Show is fun for the whole family! Our Kids Zone is a destination for youth from toddlers to teens. Prizes, hands-on activities and entertainment are featured. Sponsorship includes naming rights and on-site display space. OPENING NIGHT SPONSOR Our biggest night of the Show! We kick off the 9 day event with live music, wine tasting and plenty of giveaways. Commemorative wine glasses, t-shirts, and radio advertising are just some of the benefits of this sponsorship. EXHIBITOR PARTY SPONSOR This is an opportunity for recognition amongst your peers. We will host an after-hours party for all of our 400+ exhibiting companies at the Verizon Lounge. Opportunity limited to just two sponsors. SEMINARS SPONSOR We offer more than 225 free boating and fishing seminars throughout the show, with more than 10,000 participating guests. This is a great way for us to collect leads for you. LOUNGE SPONSOR The best view at the show! Our Boaters Lounge is open each day of the show and overlooks all of the action. Naming rights, on-site signage and display space included. AUTO SPONSOR Exclusive sponsorship that includes on-site display space throughout the show. This opportunity is limited to just one sponsor each year. WOMEN S DAY SPONSOR Ladies enter for free on Monday. Giveaways and seminars just for women make this event one not to miss. Sponsorship includes recognition through our media partner, KOMO-TV, Channel 4. LANYARD SPONSOR High-visibility for all 9 days of the show. Each employee of exhibiting companies must wear a badge at all times. Provide your own lanyards or we will have them made for you. BOOTH SPONSOR Your booth sponsorship helps to drive attendees to your on-site display with website recognition, and a program ad and signage. CUSTOMIZE We want to hear from you! What ideas do you have? Let s see what we can work out together. CONTACT INFORMATION For more info or to customize a sponsorship package, contact: Molli Moss EventProducers molli@eventproducers.events