Ontario s largest CHILDREN s Festival SATURDAY, AUGUST 23, A.M. - 6 P.M.

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1 SPONSORSHIP PROGRAM Ontario s largest CHILDREN s Festival Over 30,000 attend! FREE Interactive Play Zones Activities & Entertainment SATURDAY, AUGUST 23, A.M. - 6 P.M. Official Title Sponsor

2 Discover the Benefits of Sponsorship and Community Service Ontario s largest children s festival ensures high brand exposure The RBC Markham-Milliken Children s Festival is the largest and most successful children s festival in Ontario. Now in its 15th year, the festival has stayed true to its vision of offering fun, safe, interactive activities for children and families of all backgrounds and abilities. With the generous support of our main sponsor, RBC, along with other community sponsors and volunteers, the festival is now a regional favourite, noted on thousands of family calendars each fall as a must attend event! In its first year, the festival attracted a modest 600 people. But this family favourite has grown to a festival that attracts over 25,000 people, with the assistance of over 200 community volunteers. It is now described by our long serving sponsors as a model for other festivals to follow. For 2014, we will be continuing the engaging street festival approach providing children s activities and entertainment at every turn. Lively entertainment such as magicians, buskers, jugglers and balloon artists will roam Festival streets lined with food vendors, children s activity zones, a community park and kids zone with a variety of new activities. Centre court will house the festival stage and serve as a gathering spot for visitors to relax and take in hourly shows. New for this year will be children s activities zones under the big top tent. Rain or shine all our children s activity zones will be sheltered for continued enjoyment throughout the day. We expect record attendance this year and even greater exposure for our sponsors. Again this year our Play-All- Day pass for only $10 offers unlimited access to rides and activities, including a rock-climbing wall, inflatable obstacle course and mini-golf. The interactive marketplace showcases family oriented suppliers of products and services, hair braiding, face painting and henna art. Community partners -- York Regional Police safety bug; York Region Ambulance; and Markham Fire & Emergency Services -- will be on hand to provide fun and educational experiences. This year, the RBC Markham-Milliken Children s Festival offers a variety of new sponsorship opportunities to suit your budget and brand exposure interests. You can sponsor the Community Park, play zone or have a festival street named for your company or organization. And, with some creativity, you can sponsor and brand a zone to fit your business or service. These zones are always popular children s spots at the festival and offer high exposure opportunities. I encourage you to read through the attached sponsorship package and consider joining the many other community businesses that have discovered the benefits of sponsorship and community service. To find out more about the RBC Markham Milliken Children s Festival please feel free to contact Andrea Conlon, Corporate Event Manager, at Logan Kanapathi, Ward 7 Councillor and Committee Chair lkanapathi@markham.ca Frank Scarpitti Mayor, City of Markham

3 Profiling Your Business Through Sponsorship Custom packages can be designed to suit your marketing needs. A partnership with the RBC Markham-Milliken Children s Festival means your corporate logo will be displayed on all advertising material distributed throughout the community. This includes our libraries, schools, and community centres. PLUS volunteer t-shirts and the RBC Markham Milliken Children s Festival website with a link to your page of choice. We will also provide booth space during the event and recognize your organization during the opening ceremonies. Media Exposure Local radio and television media have been frequent visitors of the event in past years. This year, the Festival will begin its advertising program on June, 2014, through to Festival day in August. The advertising campaign will include: weekly promotions in three newspapers promotional flyer distributed at the Taste of Asia festival (over 30,000 attendees) a promotional flyer at Markham-based RBC branches City of Markham s social media channels In total, the 2014 media campaign will generate over 2,000,000 impressions during the two-month promotional period.

4 Community Park Sponsor* - $3,500 (2 available or single sponsor for $6,500) The Community Park will be a major attraction within the new street and neighborhood design of the festival, offering fun and engaging activities and rides as part of our Play-All-Day program. Benefits Corporate Logo at entrance of community park On-stage recognition by Mayor and/or Member of Council, as well as Committee members during Opening Ceremonies Photo opportunity with Mayor and/or Members of Council, as well as Committee members Your logo on one half-page post-advertisement in Markham Life magazine with a circulation of 80,000 Your logo on two half-page page advertisements in the Markham Economist & Sun- and Markham s City Page in the Economist & Sun and Thornhill Liberal distributed to 75,000 households Your logo on 200 posters distributed throughout the community Your logo on 7,500 flyers distributed to Markham day camps Your logo recognition on all promotional material including event t-shirts Your logo recognition on Festival website with link to your website Electronic advertising on all community centre sign boards Opportunity to distribute product and promotional information

5 Volunteer Sponsor* - $2,500 (1 available) Each year, the Children s festival is staffed by over 200 volunteers in specially marked t-shirts. As our Volunteer sponsor, your logo and volunteer sponsorship will be prominently displayed on each volunteer t-shirt. Benefits Your Logo on all Promotional Material On-stage recognition by Mayor and/or Member of Council as well as Committee members during Opening Ceremonies Your logo on two half-page page advertisements in the Markham Economist & Sun- and Markham s City Page in the Economist & Sun and Thornhill Liberal distributed to 75,000 households Your logo on 200 posters distributed throughout the community Your name on distributed school flyers Your name and logo will be on tent Your logo on all promotional material, including event t-shirts Your logo on Festival website with link to your website Electronic advertising on all community centre sign boards Opportunity to distribute product and promotional information Friends of the Family* - $500 (12 zones available) The Interactive Play Zones are an outstanding feature of the event and a festival favourite. The zones are determined and prepared by the RBC Markham-Milliken Children s Festival. Sponsors will have an opportunity to show their support for the event by becoming a Friend of the Family. BENEFITS Your logo on all Promotional Material Your logo on two half-page page advertisements in the Markham Economist & Sun- and Markham s City Page in the Economist & Sun and Thornhill Liberal distributed to 80,000 households Your logo on 200 posters distributed throughout the community Your name and logo will be on the activity zone tent Your logo on all promotional material, including event t-shirts Your logo on Festival website with link to your website Electronic advertising on all community centre sign boards Opportunity to distribute product and promotional information

6 Festival Shuttle Sponsor* - $1,500 (2 available) The RBC Markham-Milliken Children s Festival attracts over 30,000 family participants each year and many of these families choose to take the opportunity to use the festival shuttle service. As the Official Shuttle Service sponsor your company or organization will be profiled front and centre within the shuttle vehicle and with prominent signage at the pick and drop off zones for the festival. This is your opportunity to profile your company s commitment to the community at a modest sponsorship level. Benefits Your logo on sandwich board at each pickup and drop off zone Recognition on stage during main opening ceremonies Your logo featured in all paid advertising in local newspapers and advertising in Markham s weekly advertising page in the Economist & Sun, Thornhill Liberal, Markham Review and SNAP Markham Your logo on 200 posters distributed throughout the community Your logo on distributed event flyers Your logo displayed in the festival promotion on Markham s website Opportunity to distribute your company information at the Festival Sponsor information tent. Festival VIP Tent Sponsor* - $1,000 (1 available) The RBC Markham-Milliken Children s Festival hosts the Mayor, Council members and a number of dignitaries and top performers each year. The VIP tent is your opportunity to profile your company and network with festival VIP s. BENEFITS Your logo featured in all paid advertising in local newspapers and advertising in Markham s weekly advertising page in Economist & Sun, Thornhill Liberal, Markham Review and SNAP Branded recognition inside the VIP tent for dignitaries and elected representatives Your logo displayed in the festival promotion on Markham s website Opportunity to distribute your company information at the Festival VIP Tent Recognition on stage during main opening ceremonies Opportunity for a representative of your company to personally host the tent

7 Street Sponsor - $1,000 (4 street-naming opportunities available) Your company name will become one of the four official streets within the RBC Markham-Milliken Children s Festival neighborhood. Each street will be marked by an official City of Markham street sign within the festival neighborhood. This street name branding will be used in all maps distributed to attendees and on all maps used for publicity and advertising. At the end of the festival your street sign will be gifted to you along with an official certificate of appreciation to display in your own offices. Benefits Your logo featured in all paid advertising in local newspapers and advertising in Markham s weekly advertising page in Economist & Sun, Thornhill Liberal, Markham Review and SNAP Your logo displayed in the festival promotion on Markham s website Opportunity to distribute your company information at the Festival VIP Tent All street sponsors will be given a complimentary booth space at the festival for your business promotion purposes Your company name on the Festival map distributed to all attendees *All sponsors will be supplied with the following: A 10 x 10 pop-up canopy Tables and chairs - the number of chairs and tables depends on the set-up you require - e.g., four (4) tables in a square and your staff inside the square, children/parents on the outside A banner produced through Markham s sign shop and installed on the top portion of your canopy (e.g., Your Company Art Zone) Set-up time as early as the evening prior to the event Electrical power will be made available at no extra charge (prior arrangement is required) Volunteers available, upon request, for assistance with interactive activities

8 Street and Community Park Naming Opportunities Map YOUR COMPANY COMMUNITY PARK (PAID WRIST BAND AREA) YOUR COMPANY STREET YOUR COMPANY STREET FOOD ZONE ENTERTAINMENT COURT YOUR COMPANY STREET YOUR COMPANY STREET CHILDREN S ACTIVITIES ZONE

9 SATURDAY, AUGUST 23, A.M. - 6 P.M. SPONSORSHIP FORM Contact Information Name: Title: Organization: Address: Secondary Contact Information Name: Title: Organization: Address: Order Community Park Single Sponsor: $6,500 City: Postal Code: Phone: City: Postal Code: Phone: Festival Shuttle Sponsor: $1,500 Fax: Ext: Fax: Ext: Friends of the Family: $500 Community Park Sponsor (Shared): $3,500 Festival VIP Tent Sponsor: $1,000 Volunteer Sponsor: $2,500 Street Sponsor: $1,000 Total Due: $ In-kind Donation/Contributor Description: Other Approx. Value: $ Method of Payment Cheque - Payable to the: City of Markham Visa MasterCard Amex Card Number: Date of Agreement: Card Holder Name: Expiry Date: Signature or Sign by Typing: It is agreed that signing the electronically transmitted facsimile copy or of this contract shall have the same effect as the signing of an original copy. Upon Completion of this Form Please sign and fax to: c/o Dennis Flaherty, Corporate Communications & Community Engagement, Markham Tel: Fax: dflaherty@markham.ca 101 Town Centre Boulevard, Markham, ON L3R 9W3 OR click SUBMIT BY