DIGITAL MEDIA DENTISTRYIQ.COM ONLINE ADVERTISING The dental information network starts at DentistryIQ.com. DIQ is the leading site for exclusive stories and archived content from the PennWell dental group. (DE, RDH, etc.) Increase brand awareness and generate traffic to your website through banner advertising. Site sponsors support up to three advertisers, and positions rotate on a page refresh (preventing banner blindness). Sponsors have equal share of each position along the right rail. RATES AND SPECIFICATIONS: AD UNIT CREATIVE SPECIFICATIONS Page Peel Ad dimensions: Page Peel is 900x650 $3,235 net pixels (100K max); Dog ear is 75x75 pixels (40K max) Format: non animated gif, jpeg, swf Leaderboard Home Page Plus $2,706 net per month Pushdown $3,059 net Premium Rich Media Sponsor $3,252 net Site Sponsor #1 $1,100 net Home Page Plus Skyscraper $1,250 net Video Pre-Roll $2,352 net Welcome Page $3,529 net Ad dimensions: 728x90 pixels (40K max) Collapsed: 970x66 pixels (60K max) Expanded: 970x418 pixels (110K max) Collapsed: 300x250 pixels (40K max) Expanded: 850x700 pixels (100K max) Ad dimensions: 300x250 pixels (40K max) Specs: 300x600 pixels (40K max) Format: jpg, swf, gif Specs: 480x360 (4:3); 480x270 (16:9). Recommended length: 3 minutes max. Specs: 800x600 pixels (80K max) LEADERBOARD HOME PA GE PLUS - $2,706 PREMIUM RICH MEDIA SPONSOR $3,252 $1,100 $1,100 $1,100 PA GE PEEL - $3,235 DOG EAR 75 px x 75 px MATERIALS DEADLINE & SUBMISSION All materials should be submitted 3 business days prior to the launch date of the campaign along with the click-through URL; email all materials to webtraffic@pennwell.com. 36 PENNWELL D ENT AL GROUP 2015 MEDIA KIT
PA GE PEEL PAGE PEEL The Page Peel ad offers an exclusive opportunity with a potential of higher than average click-through rates, resulting in traffic to your online content and offerings. WELCOME PA GE WELCOME PAGE This highly visible interstitial ad, displayed daily to every unique visitor upon entry to the site will help increase brand awareness and recognition. PREMIUM RICH MEDIA SPONSOR PREMIUM RICH MEDIA SPONSOR SIDEKICK OR VIDEO AD This premium position ad unit extends from the side of the page and provides ongoing visibility even when collapsed. It offers an exclusive opportunity with higher-than-average click-through rates resulting in targeted lead generation and traffic to your online content and offerings. There is also a video ad option in this 300x250 space. LEADERBOARD HOME PA GE PLUS LEADERBOARD HOME PAGE PLUS This highly visible ad includes two spots one at the top of the webpage and one at the bottom. Premium placement and high visibility make this an excellent tool to increase your site traffic. SITE SPONSOR SITE SPONSOR ADS These ads, placed to the right of content on the website, are visible and eyecatching to the reader. Take advantage of this great value and build brand recognition while driving traffic to your site. The Site Sponsor ads rotate so sponsors get constant exposure. D ENT IST R Y I Q.COM 37
DIGITAL MEDIA DENTISTRYIQ.COM SPONSORSHIPS A sponsorship delivers brand exclusivity and targeted content alignment on DentistryIQ.com! A Sponsorship allows you to target your advertising campaign around relevant content, providing more meaningful impressions and higher click-throughs when using clear calls to action. Your advertising message and offerings will be highly visible to professionals focused on the topic your products and services align with targeted marketing at its very best. CATEGORIES: PRODUCTS MATERIAL EqUIPMENT NEW PRODUCTS TECHNOLOGY CLINICAL CLINICAL SPECIALTIES ORAL CANCER ORAL SYSTEMIC HEALTH RESTORATIVE TECHNOLOGY REGENERATIVE THERAPIES SLEEP DISORDERS INFECTION CONTROL EDUCATION PRACTICE MANAGEMENT OFFICE DESIGN GREEN DENTISTRY STAFFING MARKETING INSURANCE FINANCIAL PRACTICE TRANSITIONS FEES PATIENT RELATIONSHIPS FRONT OFFICE INSURANCE PATIENT RECORDS SCHEDULING PAPERLESS OFFICE SOFTWARE COLLECTIONS ENDODONTICS CLINICAL KNOWLEDGE CASE STUDIES PRACTICE PROFITABLITY SCHEDULING LABORATORY STUDENT GRADUATE HYGIENE THERAPIES ANESTHESIA SOFT TISSUE LASER ANTIMICROBIAL ORAL SYSTEMIC HEALTH INSTRUMENTATION ORTHODONTICS DENTAL HYGIENE PATIENT EDUCATION SALARIES STUDENT HYGIENE CAREER DEVELOPMENT 38 PENNWELL D ENT AL GROUP 2015 MEDIA KIT
RATES AND SPECIFICATIONS AVAILABLE SPONSORSHIPS Welcome Page Leaderboard Site Sponsor Pushdown Premium Rich Media Sponsor Page Peel Products $4,200 $2,706 $1,000 $3,000 $1,647 $3,000 Clinical $4,117 $2,977 $1,950 $2,941 $2,941 $2,941 Practice Management $3,458 $2,394 $1,824 $2,471 $2,471 $2,471 Dental Hygiene $3,458 $2,471 $2,059 $2,471 $2,471 $2,471 Front Office $3,787 $2,471 $1,059 $2,706 $2,706 $2,706 Endodontics $2,306 $1,488 $906 $1,647 $1,647 $1,647 Laboratory $2,306 $1,353 $824 $1,647 $1,647 $1,647 Student Graduate $2,306 $1,353 $824 $1,647 $1,647 $1,647 Hygiene Therapies $2,306 $1,488 $906 $1,647 $1,647 $1,647 Orthodontics $2,306 $1,453 $824 $1,647 $1,647 $1,647 AD UNIT CREATIVE SPECIFICATIONS LEADERBOARD Page Peel Ad dimensions: Page Peel is 900x650 pixels; Dog ear is 75x75 pixels (40K max) Format: non animated gif, jpeg, swf Pushdown Collapsed: 970x66 pixels (60K max) Expanded: 970x418 pixels (110K max) PUSHDOWN PREMIUM RICH MEDIA SPONSOR Welcome Page Premium Rich Media Sponsor Ad dimensions: 800x600 pixels (80K max) Collapsed: 300x250 pixels (40K max) Expanded: 850x700 pixels (100K max) WELCOME PAGE Leaderboard Site Sponsor #1 Ad dimensions: 728x90 pixels (40K max) pixels (40K max) DOG EAR 75 px x 75 px MATERIALS DEADLINE & SUBMISSION All materials should be submitted 3 business days prior to the launch date of the campaign along with the click-through URL; email all materials to webtraffic@pennwell.com. PA GE PEEL D ENT IST R Y I Q.COM 39
DIGITAL MEDIA TOPIC-SPECIFIC ENEWSLETTERS Topic-specific enewsletter sponsorships are your opportunity to target an audience that has indicated an interest in specific topic categories. DENTAL ASSISTING DIGEST Dental Assisting Digest is a monthly opt-in enewsletter that is prepared exclusively for dental assistants and front office staff. Dental Assisting Digest is the only enewsletter produced exclusively for dental assistants and front office staff. SUBSCRIBERS: 21,031 Dental Assisting Digest is delivered on the last Monday of every month. RATES AND SPECIFICATIONS: AD UNIT CREATIVE SPECIFICATIONS Cover $1,900 Top / Anchor $2,250 Middle 1 $1,750 Middle 2 $1,500 Middle 3 $1,250 Ad dimensions: 391x223 pixels Max file size: 50K Ad dimensions: 728x90 pixels TOP/AN CHOR MIDDLE 1 MIDDLE 2 MIDDLE 3 SKYS CRAPER Skyscraper 1 $1,500 Skyscraper 2 $1,350 Ad dimensions: 300x600 Ad dimensions: 300x600 PEARLS FOR YOUR PRACTICE: PRODUCT NAVIGATOR This newsletter goes hand-in-hand with Dental Economics popular Pearls for Your Practice column. Pearls author Dr. Joshua Austin serves as editorial director and selects content relevant to dentists and hygienists. Features product updates, product reviews, product education, and more. SUBSCRIBERS: 61,192 Schedule: Product Update is delivered on the 2nd and 4th Wednesday every month TOP MIDDLE 1 AD UNIT Top $2,500 Middle 1 $1,950 Middle 2 $1,750 Middle 3 $1,500 Skyscraper 1 $1,500 CREATIVE SPECIFICATIONS Ad dimensions: 728x90 pixels Ad dimensions: 300x600 MIDDLE 2 MIDDLE 3 SKYS CRAPER 42 PENNWELL D ENTAL GROUP 2015 MEDIA KIT
MOBILE APPLICATIONS Mobile Applications (iphone and Android Apps) push the latest and most pertinent news to mobile devices of dental industry professionals. Hand-picked by our editorial team, the content is selected to serve the immediate informational needs of our audience with convenient, timesaving, and practice-critical information. Limited ad positions within the apps mean an extremely high share of voice (SOV) for marketers looking to reach a deeply engaged, highly targeted audience. BANNER POSITIONS Banner Positions are fixed at the bottom of each app screen: 320 x 50 px Animated gif or jpeg Click-thru URL Max. file size: 15k MOBILE APP SPONSORSHIP (3 ROTATIONS) $1,359 net MOBILE WEB (4 ROTATIONS) $1,359 net SPONSORSHIP BANNER ADS (iphone and Android) SPLASH Appears when users launch the app 210 x 175 px gif Sponsor logo 24 bit transparent PNG Click-through URL SPLASH 210 x 175px 320 x 50px D ENT IST R Y I Q.COM 43