FITA Online Media Kit 2012

Transcription

1 FITA Online Media Kit 2012 Reach the U.S. international trade community through FITA Online Nina Nourian 1 Rue de Stockholm, Paris, FRANCE

2 Introduction FITA.org, the official website of FITA - the Federation of International Trade Associations, is a leading portal to trade leads, country profiles, trade events, market information, and business resources that inform and promote international trade. Our members include 450 international trade associations in the USA, Canada, and Mexico that represent more than and 450,000 linked companies and individuals engaged in global commerce and dedicated to the promotion of international trade, import-export, international logistics management, international finance and more. FITA s innovative bi-weekly enewsletter, Really Useful Sites for International Trade Professionals, enjoys growing popularity with a worldwide audience of 60,000 subscribers. In addition, FITA houses vast resources for international trade knowledge through the over 8,000 links to export/import related websites.

3 FITA s Audience Web visitors and e-newsletter Subscribers consist of: Banks Port authorities Global corporations International trade brokers Exporters and importers Shipping companies and airlines Insurance underwriters and brokers International law and accounting firms Customs brokers and freight forwarders Federal, state, and local government offices

4 FITA.org Web visitors Key Figures 700,000 75, ,000 unique visitors in 2011 visits per month (not including search engine robots) total page views per month Key Facts FITA.org is ranked in top 10 organic search results for 'International Trade' on Google 70% increase in global traffic to FITA.org in Q % of our visitors enter the FITA.org URL directly 76% of our traffic results from Direct Traffic or Referring Sites Every visitor returns 1.76 times during a month Average visitor views : more than 3 pages 60% of our visits originate within the U.S., 40% originate outside Source: Google Analytics

5 FITA.org Key Clients include:

6 What do we offer? Banner Advertising Top banners : Long/Med Medium Rectangle Banners Button Banners Reach international trade professionals and decision makers by positioning your brand on FITA.org! With 75,000 visits per month and 188,000 total page views per month, FITA.org is a leading source of free information and resources for international traders on the Internet.

7 Option 1 : Long or Medium Top Banners Run-of-site, top banners receive unique and premium placement at the top of the home page benefitting from the greatest visibility. Choose between long or medium sized banners. Note that two medium sized banners can fit in this advertising space

8 Option 2: Medium Rectangle Banners Take advantage of FITA.org being one of Google s top 10 websites in an organic search for keywords International Trade with a banner ad. Another great option to position your brand on FITA.org and to reach international trade professionals Option 3: Button Banners Run-of-site, button banner ads receive prime placement in the top four positions within the right column.

9 Option 4: Lead Generation Contact Forms Sponsor one of our interior pages related to your services to capture your target audience! Choose from pages such as Starting in Importing and Exporting Mini- Portal (shown here) Logo placement on pages related to your service Presentation of your services Interactive lead generating contact form for users to directly contact you Click here for an example

10 Banner Advertising Rates Large Top Banners Medium Top Banners Medium Rectangle Banners Button Banners Lead Generating Contact Form Banner Specs Ad Size: 470x50 pixels File Size:<100k Format: PNG,JPG,GIF Animation accepted Link directly to your website Ad Size: 235 x 50 pixels File Size:<80k Format: PNG,JPG,GIF Animation accepted Link directly to your website Ad Size: 180 x 150 pixels File Size: < 40K Format: Format: PNG,JPG,GIF Animation accepted Link directly to your website Ad Size: 120 x 60 pixels File Size: < 15K Format: PNG,JPG,GIF Animation accepted Link directly to your website Logo size: 125x100 Entire banner size: 150x264 /150x481 when extended File Size: 17KB - 100KB Format: PNG,JPG,GIF Animation accepted Link directly to your website Text max: 150 characters address required for leads Rates $900 per month $750 per month $500 per month $350 per month $1,000 per quarter Terms Volume discounts considered for multiple format purchases. Agency discounts up to 15% accepted. Payment is due with space reservation. For more information please contact : Nina Nourian [email protected]

11 ing solutions: enewsletter Advertorials enewsletter Article Sponsoring edirect Mailings (edm)

12 ing Solutions Key Figures and Subscribers 60, % 1% edm opt-in subscribers Average edm open-rate Average edm click-thru rate CEOs/Presidents Managers Involved with product/service acquisition Hold Bachelor degrees Earned a Master s degree Originate outside the U.S. 45 years or older Earn more than $100,000 annually Earn more than $50,000 annually 25% 22% 33% 37% 45% 50% 70% 82% 82% Source: icontact

13 Option 4: e-newsletter Advertorials Tap the credibility and loyalty FITA enjoys from 60,000 subscribers with an advertorial in Really Useful Sites for International Trade Professionals!, our bi-weekly e-newsletter. Each issue features: Profiles of four to five websites useful for international trade A few sites to enliven your business day One international job opportunity with a link to the FITA Career Headquarters One advertorial, presented in a brief feature article format Example advertorial: Click Here to view an example enewsletter

14 Option 5: e-newsletter Article Sponsoring and Banners Reach our 60,000 opt-in subscribers with other options for appearing in our e-newsletter Really Useful Resources for International trade Professionals Sponsor certain articles and appear in the upper right hand corner of each issue s feature articles Gain logo visibility with a long banner directly underneath the introduction Example banner:

15 enewsletter Advertising Rates enewsletter Advertorials enewsletter Banner enewsletter Article Sponsoring Specs Ad Size: 200 words May include up to three hyperlinks to your website FITA provides addresses of all click-thrus Deadline: Copy and logo art must be received at least 2 business days prior to release Ad Size: 470x50 pixels File Size:<100k Format: GIF Animation accepted Link directly to your website Located directly under introduction Ad Size: 120 x 60 pixels File Size: < 15K Format: GIF Animation accepted Link directly to your website Two article options: Our featured country Really Useful Sites Rates $800 per advertorial $600 $400 each sponsored article Terms Volume discounts considered for multiple format purchases. Agency discounts up to 15% accepted. Payment is due with space reservation. For more information please contact Nina Nourian [email protected]

16 Option 6: edirect Mail Advertising (edm) Gain direct access to a loyal pool of readers interested in international trade! Your message will be distributed to 61,000 opt-in subscribers of our bi-weekly newsletter. Content can be designed in HTML by you and supplied to us for distribution A brief introductory message from FITA is added A concluding tag notice of conformance to the CANSPAM Act with an opportunity to opt-out of future advertising is included Example edm:

17 Option 7: Send an edm to our 450+ Member Associations Choose a target audience of 1,000 decision makers in international trade with an electronic direct mail specifically to our 450+member associations: World Trade Centers and Councils; International Trade Associations Chambers of Commerce International Logistics focused Associations International Trade Support Associations - small business development centers/ organizations, etc. Exporter Support Associations Professional Associations Possibly reach thousands of potential clients by encouraging these associations to multiply the message to their respective members Click here to search and view the FITA Directory.

18 ing Solutions Advertising Rates edirect Mail Advertising to 60,000+ opt in subscribers edirect Mail Advertising to 1,000 executives of 450+ Member Associations Specs Ad Format: HTML Animation accepted FITA routes the EDM for you FITA provides addresses of all click-thrus Deadline: File must be received at least 2 business days prior Ad Format: HTML or Text specified by client Animation accepted FITA routes the EDM for you either as text or attachment for forwarding. Negotiable. FITA provides addresses of all click-thrus Deadline: File must be received at least 2 business days prior Rates $2500 per mailing (Other payment options available) $500 per mailing Terms Volume discounts considered for multiple format purchases. Agency discounts up to 15% accepted. Payment is due with space reservation. For more information please contact Nina Nourian [email protected]