Partnership/Media Kit Rev July 2011

Transcription

1 Partnership/Media Kit Rev July 2011 If you have additional questions after reviewing the material in this kit, please contact: Laurie Gunning, VP Strategic Partnerships (636) Extension 3026

2 Thank you for considering the National Human Resources Association as a strategic marketing opportunity to increase the awareness of your firm s products and services in the HR/Leadership community. NHRA has a diverse membership base comprised of individuals in all phases of their career cycles...from entry level to executive, with the majority of our members being Senior HR practitioners. We offer a variety of programs and services designed to build business and human resource skills necessary to support the ever-changing needs of today s organizations. ABOUT US: The National Human Resources Association was established in We currently serve over 1,200 members and thousands of non-members across the country. NHRA is focused on professional development of Human Resource professionals throughout their career life cycle from intern to executive. The mission of NHRA 's national organization is to serve and support our Affiliates in providing networking forums and professional development opportunities for their members. ABOUT OUR MEMBERS: Our members come from companies of all sizes and from diverse industries. The majority of our HR practitioner members (approximately 65%) are HR Supervisor level or above. As such, many of them are in a position to influence or make purchasing decisions. While we welcome the involvement of service providers, we limit our membership to a ratio of 70% practitioner and 30% service providers. The following illustrate some of our member demographics.

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4 WEB TRAFFIC STATISTICS Monthly Site Traffic Totals Date Range: 7/1/2010 to 6/30/2011 Month Page Views Visits Hits Bandwidth (MB) July, ,202 23, ,919 2,410 August, ,537 46, ,111 8,065 September, ,712 38, ,520 7,810 October, ,031 43, ,445 8,520 November, ,700 41, ,039 7,477 December, ,869 34, ,541 6,121 January, ,048 44, ,508 9,762 February, ,107 43, ,328 8,965 March, ,638 26, ,972 7,367 April, ,458 15, ,517 5,647 May, ,022 15, ,043 5,942 June, ,921 15, ,302 5,739 Total(s) 1,097, ,020 5,737,245 83,824 Average(s) 91,437 32, ,103 6,985

5 Monthly Site Visitors Month Visits Unique Visitors New Visitors Return Visitors July, ,662 6,182 6,182 0 August, ,528 7,998 6,479 1,519 September, ,428 7,917 5,925 1,992 October, ,488 8,750 6,416 2,334 November, ,461 7,591 5,185 2,406 December, ,832 6,972 4,599 2,373 January, ,490 10,944 8,110 2,834 February, ,139 11,068 7,952 3,116 March, ,225 10,541 7,289 3,252 April, ,274 8,094 5,840 2,254 May, ,395 8,357 5,888 2,469 June, ,098 8,485 5,963 2,522 Weekday Averages Date Range: 7/1/2010 to 6/30/2011

6 Week Day Page Views Visits Hits Bandwidth (MB) Thursday Friday Saturday Sunday Monday Tuesday Wednesday Total(s) , Average(s) Search Engines used to find us # Search Engine Visits 1 Google 23,889 2 Bing 3,606 3 Yahoo! 3,566 4 Yandex Ask Jeeves AOL NetFind Alexa 6 8 AltaVista 2 9 Naver 1 10 Lycos 1 Total(s) 31,895 Average(s) 3,189

7 Phrases used to find us Date Range: 7/1/2010 to 6/30/2011 # Phrase Visits 1 human resources 3,510 2 national human resources association 3,275 3 NHRA 1,833 4 human resources association 1,816 5 human resource association humanresources.org nhra san diego HR Association national human resource association human resources organizations 416 Other Items (11,280) 20,860 Total(s) 34,692 Average(s) 3 Visits - Visits represent the total number of times people have visited our web site. A visit is counted whenever a web site user requests one or more files from the web server. Hits - A hit represents a request to our web site for a file such as an image, a web page, or a CGI script. One web page may contain several related resources, and as a result, a visitor viewing one web page may trigger several hits. Page Views - A page view is a successful request for a file on our web site that is considered to be a page. These usually mean files with extensions such as.txt,.asp,.aspx,.php, etc.

8 PREMIUM Package includes: NHRA PREMIUM PACKAGE 12 month Yellow Page Directory listing for 12 months featuring a 1000 word description of your firm, your company logo and placement in three specialty categories Leaderboard Rotational Banner Ad (640 pixels wide by 90 pixels high) for 12 months. Banner ads are featured in the top right corner of each page of our website s pages and route to any URL specified by you. Click thru reporting available; accepted ad file formats are JPEG, GIF or EPS. Skyscraper Tile Ad (160 pixels wide by 300 pixels high) for 12 months. Tile ads provide more of a fixed presence on a web page and are featured on all of our website s pages except the home page and those in the NHRA Affiliates section of the website (affiliates sell that space separately). Ads link to a URL specified by you, click thru reporting is available and accepted file formats are JPEG, GIF or EPS. Monthly Human Resources-related article featured in NHRA Connections Newsletter -sent to over 10,000 professionals weekly. Articles that are strategic, solution-oriented and non-sales oriented are requested; content subject to NHRA approval prior to publication. Webinar Sponsorship opportunity to develop and deliver a 1 hour webinar to be made available to our entire mailing list. Strategic, solution-oriented, value-added presentations on a wide range of HR/Leadership topics are of interest. NHRA will market via its website and social networking sites. Evite sent to over 10,000 professionals a minimum of 4 times; preferred marketing lead time is 6 weeks. Reference to/link to your site via our social networking sites RATES: Rates are flat rates and do not account for any ad commission/fees to be assessed by your advertising agency $5,000 Member $5,500 Non-Member

9 BRONZE 3 month SILVER 6 month GOLD 12 month Bronze package includes: Silver package includes: Gold package includes: Yellow Page Directory listing for 3 months with a 250 word company description, your company logo and placement in one specialty category Full Rotational Banner Ad for 3 months (468 pixels wide by 60 pixels high); located at top of every web page; routes to URL you specify; click thru reporting available JPEG, GIF and EPS formats acceptable Square Button Tile Ad for 3 months (125 pixels wide by 125 pixels high); located in the right side bar of all site pages except home and those in the NHRA Affiliates section (sold separately). Routes to URL you specify; click thru reporting available JPEG, GIF and EPS formats acceptable FLAT RATE STRUCTURE $ 1000 Member $ 1250 Non-Member Yellow Page Directory listing for 6 months with a 500 word company description, your company logo and placement in two specialty categories Leaderboard Rotational Banner Ad for 6 months (640 pixels wide by 90 pixels high); located at top of every web page; routes to URL you specify; click thru reporting available JPEG, GIF and EPS formats acceptable Rectangle Tile Ad for 6 months (180 pixels wide by 150 pixels high); located in the right side bar of all site pages except home and those in the NHRA Affiliates section (sold separately). Routes to URL you specify; click thru reporting available JPEG, GIF and EPS formats acceptable FLAT RATE STRUCTURE $ 1800 Member $ 2050 Non-member Yellow Page Directory listing for 12 months with a 1000 word company description, your company logo and placement in three specialty categories Leaderboard Rotational Banner Ad for 12 months (640 pixels wide by 90 pixels high); located at top of every web page; routes to URL you specify; click thru reporting available JPEG, GIF and EPS formats acceptable Skyscraper Tile Ad for 12 months (160 pixels wide by 300 pixels high); located in the right side bar of all site pages except home and those in the NHRA Affiliates section (sold separately). Routes to URL you specify; click thru reporting available JPEG, GIF and EPS formats acceptable FLAT RATE STRUCTURE $ 3250 Member $ 3500 Non-member

10 BANNER SAMPLES rotational banner ads appear in upper right hand corner of all of the website s pages; ads rotate from page to page and we make every attempt to limit the number of banners running at any time to 12 or less. TILE ADS appear in the right hand column of all of the website s pages except the home page and the NHRA affiliate pages (ads for affiliate pages sold separately). Placement on the page is based on the date your order is received.