Buffalonews.com & Canalside Media. Digital Ad Specifications. Last Updated: 7/23/14

Transcription

1 Buffalonews.com & Canalside Media Digital Ad Specifications Last Updated: 7/23/14

2 Buffalonews.com Standard Ad Size Guidelines Unit Name Dimensions (in pixels) File Size Limit File Type Accepted Positions Leaderboard 728x90 Up to 1 MB Jpeg,.GIF &.SWF All Skyscraper 160x600 Up to 1 MB Jpeg,.GIF &.SWF All Poster 300x250 Up to 1 MB Jpeg,.GIF &.SWF All Badge 120x60 Up to 1 MB Jpeg or.gif All Now Hiring Carousel 130x100 20k Jpeg or.gif Buffalojobfinder.com General Ad Specifications: Animation cannot exceed 15 seconds; 3 frames maximum is recommended. Ads may permit re-initiation of animation through user interaction if clearly labeled (i.e. Replay) Creative must have a distinct 1 pixel minimum border to clearly identify where the page ends, and advertisement begins. All flash files must open to a new window. Back up GIF or JPG file is mandatory when a flash file is provided. These files will not exceed 30K. The Badge can only display company logo Flash Files must contain ClickTag

3 Buffalonews.com High Impact Ad Size Guidelines Unit Name Dimensions (Expanded) Leave Behind Size Flash File (Expanded Size) Leave Behind File Size Accepted Positions Additional Functionality / Requirements Auto Expanded Pencil 940x30 940x30 80k 15k Homepage or Section Fronts Peel-Back 800x x100 N/A Homepage or Section Fronts Interstitial 700x500 N/A 80k N/A Serves on 2 nd click on site Post-It-Note 300x x100 N/A Homepage or Section Front Auto expand only one per unique user. The unexpanded configuration contains a rollover button; when the user mouse's over this button, the unit expands (this is handled by the ad server). The expanded configuration includes a close button in the lower right corner. Files can be.swf,.gif,.png or.jpg for both expanded and unexpanded versions. Two creative's need to be provided. Sizes are 125x100 (for the corner leave behind) and 800x600 (expanded creative). The actual creative is only built in the upper right half of each ad size. Both files should be static. Auto expand only one per unique user. Close button will be added by TBN once the ad is received, and will be in the lower left portion of the creative that they do not utilize. File may be animated or static for Flash file. 3 frames maximum. All flash files must open to a new window. Back up.gif or.jpg file is mandatory when Flash is provided. Creative must have a distinct 1x1 pixel border. Two creative's need to be provided. Sizes are 125x100 (corner leave-behind) and 300x250. Both files should be static. General Ad Specifications: Animation cannot exceed 15 seconds; 3 frames maximum is recommended. Display time for all high impact ads is 8 seconds Creative must have a distinct 1 pixel minimum border to clearly identify where the page ends, and advertisement begins. All flash files must open to a new window. Back up GIF or JPG file is mandatory when a flash file is provided. These files will not exceed 30K. Flash Files must contain ClickTag

4 TBN & Canalside Mobile Specs TBN Mobile Specs (in pixels) 728x90 under 40KB (ipad, Andriod Tablet) 320x50 under 40KB (iphone, Android) 160x600 under 40KB (ipad) 600x60 under 40KB (Andriod Tablet) 420x320 under 40KB (Andriod tablet) TBN Mobile Interstitial Specs (in pixels) 320x420 -under 100KB (iphone, Android) 700x700 -under 100KB (ipad) 600x1024 -under 100KB (Kindle Fire) 500x800 under 40KB (Andriod) 800x500 under 40KB (Andriod) 700x1200 under 40KB (Andriod Tablet) 1200x700 under 40KB (Andriod Tablet) 1024x520 under 40KB (Kindle) 600x944 under 40KB (Kindle) Network Mobile Specs (in pixels) 640x100 under 40KB (iphone, ipod, Android) 320x50 under 40KB (iphone, ipod, Android)

5 Search Retargeting, Contextual Targeting & Site Retargeting Ad Specs Dimensions (in pixels) File Size Limit Dimensions (in pixels) File Size Limit 300x250* 234x60 728x90* 160x600* 120x600* 120x x90 120x x x x x x x50 Facebook Creative Needs: 600x315 or 254x133 image creative Headline: 25 characters (including spaces) Body Text: 50 Characters (including spaces) Destination URL If any creative contains text, make sure that the text is restricted to 20% within the image 120x x15 125x x60 160x90 468x x90 728x15 200x90 100x72 (Facebook) * Most popular ad sizes General Ad Specifications: Animated & Flash Ads: A maximum of 18 frames per second A maximum animation length of 30 seconds with no more than 2 loops Animated & Flash Files must contain ClickTag Publish to the earliest version of Flash possible for maximum penetration (Recommended Flash 8 or 6) Clicktags: Should be set up in the following format: clicktag Ads serving within an Iframe should open in a new window when clicked Please contact Ad Ops Support at [email protected] for the following: For ClickTag Actionscript Code & Advanced/ HTML Ads specifications Site Retargeting Tag Implementation Instructions