2013 Guide to Interactive Community

Transcription

1 2013 Guide to Interactive Community

2 2013 A trusted partner for over 30 years with focused reach into the IBM i, Power systems, AIX, and Linux communities! Our Brands ipro Developer and POWER IT Pro provide the opportunity to connect service and solution providers with our network of over 320K systems administrators, network and security administrators, programmers, developers, CEOs, CIOs, IT Managers, and others. Our online communities offer IBM systems professionals the information, answers and networking they need to know about the industry through blogs, newsletters, social media, videos and mobile channel. The ipro Developer and POWER IT Pro expert staff of contributors features a breadth of authorities with from the trenches experience on topics like security, virtualization, performance management, networking, high availability, web and mobile development, database management and more! ipro Developer & POWER IT Pro Web Site Engagement Avg. Monthly Page Views = over 280K Avg. Unique Visitors = over 100K *Based on 18 month average Our sites are designed to offer IBM systems professionals the answers they seek immediately and the engagement and networking opportunities to find solutions to solve their problems. Our professional community of web-savvy IT and developer technologists require instant access to information that helps them perform their jobs. In % of subscribers accessed our sites regularly using mobile devices. TOTAL AUDIENCE: 328,000+

3 POWER IT Pro is a trusted source of independent content for IT professionals seeking information, education and training to determine their organization s adoption and strategy for using AIX, IBM i, and Linux on IBM Power and PureSystems servers. Total Audience: 160,000+ Get in front of: 2013 POWER IT Pro Power IT Pro More than 160,000 members of our POWER IT Pro online community More than 36,000 subscribers opt in to receive POWER IT Pro newsletters. POWER ITP Pro is an all-digital community 2012 web site page views and unique visitors increased by 50%! Connect with IT Pros using Power systems, AIX, PureSystems and Linux technologies: Increase brand awareness at the moment IT Pros are searching for IBM technology solutions. Our online advertising, topic specific resource centers and outbound s keep your brand top of mind. Generate leads and educate IT Pros on how your products and services can improve their implementation experience. Our technical experts and marketing teams offer topic advice and solutions that resonate with IT Pros. Our most effective educational formats include virtual conferences, web seminars and custom technical materials. Move potential buyers towards a purchase. We can develop a content journey that helps IT Pros understand how your products and services can make their implementation more successful. From technical data sheets to demos, we help IT Pros make decisions faster by delivering the right information at just the right time. POWER ITP Pro is an all-digital community 2012 web site page views and unique visitors increased by 50%! Listen to your audience to develop or validate your strategy! Every marketing strategy should start with an understanding of customer pain points. Our acclaimed research and marketing experts can help you turn customer insights into business and marketing strategies.

4 2013 ipro Developer ipro Developer is the ONLY technical journal for programmers and developers. ipro Developer uniquely serves the RPG and PHP programmer and developer community by providing in-depth technical content to help drive their strategic direction for application, web and mobile development on the IBM i. Your products and services are in front of active developer and IT professionals searching for a wide range of business solutions. Our audience engages with us to get the latest information, news and market insight. Our audience engages with us to get the latest information, news and market insight. App Dev RPG Web & Mobile Information Technology Businesses: 29% Manufacturing: 19% Banking & Finance: 13% Wholesale/Distribution: 12% Other: 27% We have an Experienced & Interested Developer Audience: SQL ipro Developer Audience PHP Developer: 43% IT Management: 28% IT Administration: 14% IT Staff: 15% Open rates of the monthly digital edition have increased over 500% since Code Database Sys Mgmt Reaching over 5,800 qualified IBM i developer professionals in print and digital format monthly.

5 2013 Delivering the latest news, analysis, tips and training directly to the inboxes 2013 of highly-qualified professionals. enewsletter circulation: Delivering the latest news, analysis, tips and training directly to the inboxes of highly-qualified professionals. POWER IT Pro News: News, insight, and innovations for enterprises putting IBM Power Systems to work. (Publishes every Wednesday), 16,000+ POWER IT Pro Power Tips: Technical tips and how-to articles for the Power Systems user community, including AIX, Linux, and IBM i. (Publishes every Monday), 14,000+ ipro Developer Insight: Technical articles, insight, and tips for IBM i system software developers. (Publishes first and third Thursday of each month), 15,000+ PowerWire Europe: Power Systems news and announcements, opinions, and updates as it relates to the U.K. and the rest of Europe. (Publishes second Tuesday of each month), 4,500+ enewsletter Sponsorships include: 1. Company or product name: 45 characters or less. Appears on the "Sponsored by..." line x 150 JPG or GIF logo within the right rail of newsletter x 60 JPG or GIF logo runs in the middle ad section of the newsletter. 4. HTML text that is a maximum of 400 characters in length and accompanies the 120x60 logo.

6 2013 Website Advertising All of our banners follow technical specifications based on iab standards. RECTANGLE 300X250 Our rectangles are placed in the right rail of our website. The primary rectangle is above the fold so your message is never missed. LEADER BOARD 728X90 The leader boards are located at the top and bottom of the page and are a great accompaniment to a rectangle placement or as a stand-alone unit for visibility and branding. WELCOME UNITS 640X480 Capture 100% of the reader s attention and get the highest CTR! The Welcome Unit advertising position is a flash-animated position designed to take over the visitor s screen. A twelve second, animated advert allows visitors to read/watch the marketing message from the sponsor. They can click the advert or continue onto the website. SKINS / SITE TAKE OVER Skins are what define the look and feel of a website and let users know they have arrived at the place they are looking for. Engrain your brand into the hearts and minds of our audience as the market leader in your space. Promote your new product, coordinate multiple goals, or tie in your lead gen and response campaigns to a Skin sponsorship and watch your response rate increase. Nice and clean and cohesive -- wallpaper on both home page and entry page of your choice. Leader board and rectangle home page and entry page take over included.

7 2013 Digital Marketing Opportunities Marketing You create the message with the option to choose from a range of criteria including job function, geography, and company size -- to target the customer prospects you re looking to reach. This program is the most cost-effective way to reach the right audience with your exclusive message. Mobile Marketing ipro Developer and POWER IT Pro users are increasingly accessing our sites with their mobile devices. Be the first to get exclusive access by sponsoring the Mobile Website. White Paper Hosting You ve developed the content; let us help you extend your reach. Get the best ROI for white papers and case studies you created by distributing those through our qualified marketing channels. We offer two unique hosting programs: Premium White Paper Hosting and White Paper Listing.

8 2013 Lead Generation Opportunities Web Seminars Identifying the most active sale can be challenging, web seminars help you identify customers who are actively looking for solutions and education so your sales team can act immediately. Web seminars produce the best ROI because they provide the most pre-qualified leads and we do all the heavy lifting. Virtual Conferences ipro Developer and POWER IT Pro see on average 40%-50% attendance rates at web seminars and virtual conferences. Generate Highly Qualified Leads You know events are a great way to generate leads, and our online conference events not only bring in more prospects at a better cost, they provide the best qualification mechanism of any available marketing vehicle. Build Greater Brand Awareness The online conference format goes beyond the impact of a traditional Web seminar and positions your company as an innovator. Extend Market Reach This virtual venue improves existing customer/partner loyalty and attracts new customers. White Paper Hosting You ve developed the content; let us help you extend your reach. Get the best ROI for white papers and case studies you created by distributing those through our qualified marketing channels. We offer two unique hosting programs: Premium White Paper Hosting and White Paper Listing.

9 2013 Custom Marketing Services One of the biggest challenges marketers face is producing and marketing content that is exclusive to your products and services. As an independent authority in the IBM systems market, we will provide guidance based on our insight to help develop content that is relevant, timely and credible to maximize your reach with your target audience. Custom E-Newsletters Inform your customers and prospects with content that is exclusive and educational on an industry topic with focus on your solution or service. We can distribute your custom enewsletter to our qualified audience or provide you with file for you existing custom base distribution. AdStory AdStory highlights market trends supporting your products and services in a one-page piece that can be placed as an ad in any publication or distributed at trades shows. We will host your AdStory online and can add video or other multi-media options as well. AdStories make excellent resources to take to tradeshows add an RFID scan to your content and feature video or other multi-media. Technical Advisor Marketers are challenged to find the resources and the expertise to develop content that reaches their target audience. Tech Advisors are a resourceful way to align your brand as a thought leader on a topic without finding the resource and budget to generate prospects for your solutions. A Tech Advisor is a compilation of articles, written by our writers and focused on a topic or area of interest to reach the customer prospects you need to reach. Top 10 Card Market your authority on a topic by creating a Top 10 tips, tricks or even myths list on a particular topic or technology. We ll market your list to our uniquely qualified professionals. We offer both versions: PDF and an Online List. Webinar Developed by us but archived on your website, custom webinars are a great way to generate high-quality leads by driving targeted traffic to your site, while positioning your company as a thought leader.

10 2013 Contact 2013 Information Brenner Fuller Senior Sales Associate Work Fax Andrew Mintz Sales Associate Work