LET S TALK ABOUT DIGITAL RATES Q2 APRIL - JUNE 2016
In The Picture 1/2 HOMEPAGE PLUS PACKS see page 4 Site Placement Period Contacts Rate SPOTIFY HOMEPAGE PLUS Spotify Homepage Take Over 100% SOV Sticky Leaderboard CAP 3 1 Day 313.100 5.950 see page 5 for more options MOBILE HOMEPAGE PLUS Site HLN & 7sur7 HLN 7sur7 De Morgen Placement & format Full Home* Full Home* Full Home* Full Home* 2AD's ROS CAP3 2AD's ROS CAP3 2AD's ROS CAP3 2AD's ROS CAP3 Period 1 day 1 day 1 day 2 days Contacts 3.210.000 2.900.000 310.000 370.000 Rate* * Full Home at 100% SOV 20.400 18.500 2.000 2.300 DISPLAY PACKS - RUN OF SITE WEATHER TARGETING PACKAGE HLN/7sur7 Site HLN HLN mobile 7sur7 7sur7 mobile Placement Run of site / Run of site / Run of site / Run of site / Weather targeted Weather targeted Weather targeted Weather targeted Value Format 3AD 2AD's 3AD 2AD's Package rate 16.900 Period 2 days 2 days 2 days 2 days Discount: -19% SOV 20% 20% 20% 20% e-cpm package Contacts 735.936 245.210 103.716 21.240 see page 10 MUSIC PACKAGE Site Spotify De Morgen HUMO HLN 7sur7 Placement Run of Site Music Music Music Music Value Format Leaderboard 3AD 3AD 3AD 3AD Package rate 8.700 Period 1 week 1 week 1 week 1 week 1 week Discount: -37% SOV CAP3/day 25% 25% 25% 25% e-cpm package Contacts 780.000 17.213 8.607 57.377 28.689 see page 9 VIDEO PACKS see page 11 SPORTS ETNERTAINMENT WOMEN Site HLN HLN HLN / Nina Period 1 1 1 Format pre-roll pre-roll pre-roll SOV 16% 20% 19% Contacts 250.000 150.000 75.000 Value Discount -28% -28% -28% Package rate 6.500 3.900 1.950 ecpm
In The Picture 2/2 NEW: SPOTIFY MOBILE OVERLAY Full screen Appears the moment users return to the Spotify mobile app after a period of inactivity. Your Brand message shows until the user engages [after 2sec] or dismisses the ad with a touch or swipe Choose from a range of native engagement buttons, dynamically added to creative. Contacts/ CPM see page 7 Mobile 1.500.000 25 NEW: CUSTOMIZED CONTENT PACKS We create your content and host it on our sites We promote your content on our sites and the Outbrain network We guarantee a minimum of pageviews [read article pages] Find the package details and option on page 12-13 CREATION + hosting content on our sites CONTENT PROMOTION de Persgroep Publishing owned media AMPLIFY content promotion paid media: Outbrain Network CONTENT RATECARD g HOMPAGE p. 4 g Display Desktop p. 4 g Display Mobile p. 5 g RUN OF SITE & CHANNEL p. 6 g Display Desktop p. 6 g Display Mobile p. 7 g Video p. 8 g PACKAGES p. 9 g Desktop p. 9-10 g Mobile p. 10 g Video p. 11 g NATIVE ADVERTISING p. 12 g Customizend Content Packs p. 12-13 g Outbrain p. 13 g PNU PACKS p. 14 g REGIONAL p. 15 g NEWSLETTER ADVERTISING p. 16 g SALES CONDITIONS p. 17
HOMEPAGE PLUS - Desktop 1 day homepage, 1 day run of site CAP1 Homepage Takeover Arrow Big Halfpage Big Leaderboard Halfpage CPP DESKTOP Homepage Plus HLN & 7sur7 HLN 7sur7 De Morgen Spotify 1 day 1 day 1 day 1 day 1 day Homepage takeover + leaderboard Audience forecast HLN & 7sur7 HLN 7sur7 De Morgen Spotify 1 day 1 day 1 day 1 day 1 day /day (Home) 2.160.000 1.900.000 260.000 180.000 200.000 Net /day (ROS CAP1) 705.000 595.000 110.000 130.000 /day (ROS CAP 3) 113.100 Total (Homepage+) 2.865.000 2.495.000 370.000 310.000 313.100 HOMEPAGE - Desktop Homepage Takeover* Arrow Billboard Big Leaderboard Halfpage (TR-)IMU CPP DESKTOP Homepage Medium Rectangle Medium Overlayer*** (CPM) HLN & 7sur7 HLN 7sur7 De Morgen Humo Spotify World of Women** Tweakers 1 day 1 day 1 day 1 day 2 days 1 day 2 days 2 days * Homepage Takeover: Big Leaderbord + Halfpage + (TR)IMU. Page exclusivity with exception of native advertising. ** World of Women home includes the homepages of Goed Gevoel, HLN Nina, 7sur7 You, HLN Showbizz, 7sur7 Showbizz *** Medium overlayer only available in combination with other format, CAP 1 Audience forecast HLN & 7sur7 HLN 7sur7 De Morgen Humo Spotify World of Women Tweakers 1 day 1 day 1 day 1 day 2 days 1 day 2 days 2 days 2.160.000 1.900.000 260.000 180.000 6.700 200.000 120.000 40.000 Net 467.000 409.000 58.000 52.000 2.200-36.000 5.800 All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 4
CPP MOBILE Homepage Plus Full Home (M-IMU)* + ROS CAP3 Full Home (M-page)** + ROS CAP3 Mobile leaderboard + ROS CAP3 MIMU 1 + ROS CAP3 of M-page 1 + ROS CAP3 MIMU 2 + ROS CAP3 HOMEPAGE PLUS - Mobile 1 day homepage, 1 day run of site CAP3 HLN & 7sur7 HLN 7sur7 De Morgen 1 day 1 day 1 day 2 days Audience forecast HLN & 7sur7 HLN 7sur7 De Morgen 1 day 1 day 1 day 2 days* /day (Homepage) 2.090.000 1.900.000 190.000 170.000 Contacts/day (ROS CAP 3) 1.120.000 1.000.000 120.000 200.000 Total (Homepage+) 3.210.000 2.900.000 310.000 370.000 * demorgen = ROS CAP3 per lifetime HOMEPAGE - Mobile Full Home (M-IMU)* Full Home (M-page)** Mobile leaderboard MIMU 1 of M-page 1 MIMU 2 * Full Home = Mobile Leaderboard + MIMU1 + MIMU2 ** Full Home = Mobile Leaderboard + M-page + MIMU2 Weekend = 1 day CPP MOBILE Homepage HLN & 7sur7 HLN 7sur7 De Morgen 1 day 1 day 1 day 2 days Audience forecast HLN & 7sur7 HLN 7sur7 De Morgen 1 day 1 day 1 day *2 days 2.090.000 1.900.000 190.000 170.000 Net 455.000 405.000 50.000 43.500 * De Morgen: start dates Monday, Wednessday, Friday All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 5
Medium Medium Medium 3AD* 3AD 3AD Overlayer** Overlayer* Overlayer* CPM rates - Desktop CPM CPM CPM CPM CPM CPM HLN/7sur7 De Morgen Humo Spotify Leaderboard - - - - - Spotify Overlay - - - - - Tweakers World of Women - - - - Goedgevoel - - - - Joepie - - - - * CPM rates for Spotify are on proper formats and placements, no 3AD ** Medium Overlayer 640 x 480, CAP1 Audience forecast per Net Net Net Net Run of Site 6.387.562 83.400.000 1.717.059 13.320.000 1.304.453 8.700.000 330.329 1.332.000 Run of Large Channels News 4.064.110 43.000.000 862.510 6.000.000 1.072.586 5.500.000 124.395 220.000 Sports 1.961.649 15.000.000 422.770 2.300.000 92.685 400.000 - - Entertainment 2.066.817 11.000.000 652.046 3.000.000 - - - - Cultuur - - - - 370.144 1.100.000 271.371 1.012.000 Run of Small Channels Finance 713.642 1.700.000 108.603 250.000 189.054 450.000 - - Nina / You 1.553.611 7.000.000 339.427 1.100.000 - - - - Zine - - - - 91.695 250.000 - - Video 205.622 600.000 56.147 150.000 - - - - Planet Watch 678.662 1.700.000 110.717 120.000 - - - - Travel & Weather 477.512 2.000.000 43.469 250.000 - - - - Cars 103.600 200.000 - - - - - - Tech & Science 484.329 1.200.000 98.593 150.000 304.746 1.000.000 - - Audience forecast per Net Audience forecast per Net Run of site 3.761.154 21.350.000 Run of site 97.473 250.000 Channel World of Women Nina HLN 1.553.611 7.000.000 GoedGevoel.be 438.257 750.000 YOU 7sur7 339.427 1.100.000 Showbizz 2.581.552 12.500.000 Audience forecast Tweakers Audience forecast Spotify per Net per Run of site 234.435 1.550.000 Leaderboard 80.000.000 Run of Small Channels Overlay 3.800.000 Beeld & Geluid 55.891 300.000 Computers 80.132 600.000 Games 24.228 150.000 IT pro 31.648 140.000 Tablets & Telefoons 60.807 350.000 RUN OF SITE - Desktop Run of Site Large Channel Small Channel HLN 7sur7 De Morgen Humo World of women RUN OF NETWORK - Desktop Joepie CPM rates - Desktop 3AD CPM / Run of Desktop* 114.652.000 * run of network excludes homepages and Spotify All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 6
Run of Site Large Channel Small Channel 2AD's 2AD's 2AD's CPM rates - Mobile CPM CPM CPM HLN/7sur7 De Morgen Humo Tweakers Joepie - - RUN OF SITE - Mobile Spotify Mobile Overlay CPM Audience forecast HLN 7sur7 De Morgen HUMO Tweakers Joepie Spotify / / / / / / / Run of Mobile 180.000.000 20.840.000 8.620.000 508.000 572.000 800.000 Overlay 1.500.000 Run of Large Channels News 90.000.000 11.000.000 5.500.000 140.000 - - Sports 35.000.000 4.500.000 200.000 - - - Entertainment 21.900.000 4.170.000 - - - - Cult - - 1.300.000 368.000 - - Run of Small Channels Finance 3.500.000 400.000 300.000 - - - Nina/You 13.000.000 1.300.000 - - - - Zine 200.000 - Planet Watch 4.800.000 300.000 - - - - Travel & Weather 2.000.000 - - - - - Cars 400.000 - - - - - Technologie Tech & Science 3.000.000 350.000 1.000.000 - - - Beeld & Geluid - - - - 100.000 - Computers - - - - 170.000 - Games - - - - 60.000 - IT pro - - - - 70.000 - Tablets & Telefoons - - - - 170.000 - RUN OF NETWORK - Mobile CPM rates - Mobile 3AD CPM / Run of Mobile 210.870.000 * run of network HLN/7sur7/De Morgen. Homepages excluded All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 7
Spot [15 sec]* Billboard [7sec max] Spot [15 sec]* Billboard [7sec max] CPM rates - instream CPM CPM CPM CPM Network HLN De Morgen * standard 15sec. Skippable after 15 seconds. Maximum spot 60 sec. VIDEO - instream (pre-roll) Run of sites Channels Audience forecast HLN De Morgen Instream views/ views/ ROS 7.750.000 Channel News 5.000.000 Sport 1.600.000 Entertainment 750.000 Nina/You 400.000 on demand VIDEO - inread Video in article Autoplay - Autopause Sound on mouse over Run of site Channel CPM rates - inread CPM CPM Network HLN 7sur7 De Morgen Goed Gevoel Inread NETWORK HLN 7sur7 De Morgen Goed Gevoel gross views/ gross views/ gross views/ gross views/ gross views/ Run of Site 11.635.000 10.320.000 1.315.000 2.300.000 200.000 Channel News 6.250.000 5.500.000 750.000 1.500.000 - Sport 1.660.000 1.500.000 160.000 70.000 - Entertainment 1.140.000 1.000.000 140.000 230.000 - Women 1.600.000 1.400.000 200.000 - - Tech&Science 215.000 200.000 15.000 400.000 - Finance 430.000 400.000 30.000 100.000 - Cars 20.000 20.000 - - - Planet Watch 320.000 300.000 20.000 - - All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 8
PACKAGE - Desktop 1/2 BIG IMPACT PREMIUM Site Placement Format Period SOV Value Package rate 26.900 HLN Homepage Halfpage 1 day 100% 1.900.000 Discount: -39% HLN Run of Site 3AD 3 days 15% 1.230.000 e-cpm package 7sur7 Homepage Halfpage 1 day 100% 260.000 7sur7 Run of Site 3AD 3 days 15% 196.000 Total 3.586.000 QUALITY PACKAGE Site Placement Format Period SOV Value Package rate 6.900 De Morgen Homepage Halfpage 1 day 100% 180.000 Discount: -31% De Morgen Run of Site 3AD 7 days 15% 300.000 e-cpm package Total 480.000 WORLD OF WOMEN PACKAGE Site Placement Format Period SOV Value Package rate 8.000 World of women Homepage Big Leaderboard 2 days 100% 120.000 Discount: -22% World of women Run of Site 3AD 2 days 20% 285.000 e-cpm package Total 405.000 TECH PACKAGE Site Placement Format Period SOV Value Package rate 3.000 HLN Tech 3AD 1 week 25% 68.852 Discount: -31% 7sur7 Tech 3AD 1 week 25% 8.607 e-cpm package De Morgen Tech 3AD 1 week 25% 17.213 Tweakers Run of site 3AD 1 week 25% 88.934 Total 183.607 MUSIC PACKAGE Site Placement Format Period SOV Value Package rate 8.700 Spotify Run of site Leaderboard 1 week CAP3/day 780.000 Discount: -37% De Morgen Music 3AD 1 week 25% 17.213 e-cpm package Humo Music 3AD 1 week 25% 8.607 HLN Music 3AD 1 week 25% 57.377 7sur7 Music 3AD 1 week 25% 28.689 Total 891.885 INTERSTITIAL PACK HLN/7sur7 Site Placement Format Period SOV Value Package rate 19.000 HLN Run of Site Interstitial 2 days CAP1 535.000 Discount: -35% 7sur7 Run of Site Interstitial 2 days CAP1 115.000 e-cpm package Total 650.000 INTERSTITIAL PACK De Morgen Site Placement Format Period SOV Value Package rate 7.425 De Morgen Run of Site Interstitial 2 days CAP1 180.000 Discount: -25% e-cpm package All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 9
PACKAGE - Desktop 2/2 WEATHER TARGETING PACKAGE HLN/7sur7 Site Placement Format Period SOV Value Package rate 16.900 HLN Run of Site 3AD 2 days 20% 735.936 Discount: -19% HLN mobile Run of Site 2AD's 2 days 20% 245.210 e-cpm package 7sur7 Run of Site 3AD 2 days 20% 103.716 7sur7 mobile Run of Site 2AD's 2 days 20% 21.240 Total 1.106.103 KING FLOATING 3 - Desktop Site Placement Format Period SOV Value Package rate 10.000 Run of Network Run of Site Big Leaderboard min. 3 weeks Floating Discount: -50% Run of Network Run of Site Halfpage min. 3 weeks Floating 3.333.333 e-cpm package Run of Network Run of Site IMU (468x400) min. 3 weeks Floating [evenly spread] Run of Network Run of Site Rectangle min. 3 weeks Floating PACKAGE - Mobile MOBILE QUALITY PACKAGE Site Placement Format Period SOV Value Package rate 4.250 De Morgen Homepage Full Home 2 days 100% 170.000 Discount: -37% De Morgen Run of Site 2AD's 7 days 20% 340.000 e-cpm package Total 510.000 MOBILE KING FLOATING 3 Site Placement Format Period SOV Value Package rate 10.000 Run of network Run of Site 2AD's min. 3 weeks Floating 3.333.333 Discount: -62% e-cpm package TABLET newspaper pack - HLN Site Placement Period SOV downloads Pack Het Laatste Nieuws Newspaper app Logo splash page 1 week 1/session Post splash page 1 week 1/session Interstitials 1 week 4/session Landing Page 1 week 1/session 179.000,0 10.000 TABLET newspaper pack - De Morgen Site Placement Period SOV downloads Pack De Morgen Newspaper app Logo splash page 1 week 1/session Post splash page 1 week 1/session Interstitials 1 week 4/session Landing Page 1 week 1/session 67.000,0 5.000 All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 10
PACKAGE - Video INSTREAM IMPACT PACKAGE Site Placement Format Period SOV Value Package rate 12.000 HLN Run of site Pre-roll 14 days 11% 500.000 Discount: -27% e-cpm package INREAD IMPACT PACKAGE Site Placement Format Period SOV Value Package rate 12.000 HLN Run of site inread 14 days 9% 444.000 Discount: -27% 7sur7 Run of site inread 14 days 9% 56.000 e-cpm package Total 500.000 INREAD QUALITY PACKAGE Site Placement Format Period SOV Value Package rate 5.200 De Morgen Run of site inread 14 days 22% 200.000 Discount: -28% e-cpm package VIDEO SPORT PACKAGE Site Placement Format Period SOV Value Package rate 6.500 HLN Run of site Pre-roll 1 16% 250.000 Discount: -28% e-cpm package VIDEO ENTERTAINMENT PACKAGE Site Placement Format Period SOV Value Package rate 3.900 HLN Run of site Pre-roll 1 20% 150.000 Discount: -28% e-cpm package VIDEO WOMEN PACKAGE Site Placement Format Period SOV Value Package rate 1.950 HLN & HLN/nina Run of site Pre-roll 1 19% 75.000 Discount: -28% e-cpm package All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 11
NATIVE ADVERTISING Customized Content Packs 1/2 CREATION + HOSTING CONTENT CONTENT PROMOTION de Persgroep Publishing owned media AMPLIFY content promotion paid media: Outbrain Network Platform Pacement Format period impressions Value hln desktop Run of site Article box 2 weeks 3.524.590 Content promotion hln mobile Homepage Native infeed 5 days 1.530.000 5 articles Newsletter HLN Lunch Advertorial 2 days 200.000 Amplify* [unique] Outbrain* Run of site Recommended articles 2 weeks 5.000 clicks Display Native article pages Skinning 2 weeks 15.500 Content Creation 5 articles Total Value Media Discount: -41% HLN Native Pack Content creation* HLN Native Pack 26.700 Native Pageviews 15.500 * no agency commission on Content creation & Outbrain Platform Pacement Format period impressions Value De Morgen desktop Run of site Article box 2 weeks 683.213 Content promotion De Morgen mobile Run of site Article box 2 weeks 437.705 5 articles Newsletter DM ochtend Advertorial 2 days 90.000 Amplify* [unique] Outbrain* Run of site Recommended articles 2 weeks 5.000 clicks Display Native article pages Skinning 2 weeks 7.400 Content Creation 5 articles Total Value Media Discount: -26% HLN Native Pack Content creation* HLN Native Pack 12.000 Native Pageviews 7.400 * no agency commission on Content creation & Outbrain All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 12
NATIVE ADVERTISING Customized Content Packs 2/2 Content promotion 5 articles Platform Pacement Format period impressions Value hln.be/nina Run of site Article box 2 weeks 1.133.705 goedgevoel.be Run of site Article box 2 weeks hln.be/showbiz Run of site Article box 2 weeks Newsletter World of women Advertorial 2 days 51.000 Amplify* [unique] Outbrain* Run of site Recommended articles 2 weeks 5.000 clicks Display Native article pages Skinning 2 weeks 7.400 Content Creation 5 articles Total Value Media Discount: -26% HLN Native Pack Content creation* HLN Native Pack 12.000 Native Pageviews 7.400 * no agency commission on Content creation & Outbrain Addons:* 1 article creation 5 articles creation Longread creation (including minisite) Concept by Brandtales * no agency commission on addons (technical fees) Fixed price* OUTBRAIN You have interesting content on your site. Attract more reader by recommending your content within the sites of the Outbrain network (NL/FR). Rate Clicks* CPC 7.142 15.385 25.000 * standard period 21 days All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 13
PNU - Premium News Media United PNU - Desktop Packs Placement Impressions Value Discount PNU Rate Home Homepage Takeover Home 1 day 3.456.000-40% Homepage Plus Big Leaderboard Home 1 day 3.456.000-43% Halfpage Home 1 day 3.456.000-39% Big Leaderboard Home 1 day + ROS CAP 1 4.848.000-43% Halfpage Home 1day + ROS CAP 1 4.848.000-42% Big Impact Halfpage Home 1day + ROS 3 days 15%SOV 6.331.370-53% Run of sites Halfpage ROS, 3 days, 15% SOV 2.858.520-48% Halfpage ROS, 7 days, 15% SOV 6.669.880-67% Quality ROS Halfpage ROS, 7 days, 20% SOV lesoir/demorgen PNU - Mobile Packs 1.433.413-25% Placement Impressions Value Discount PNU Rate Home Mobile Splash Splash page 1 day 383.000-40% Mobile Splash Splash page 3 days 1.149.000-43% 3D Cube 2ad's (incl. 3D Cube) ROS, 3days, 15%SOV 3.980.700-59% Run of sites ROS, 3days, 15%SOV 3.980.700-59% PNU - Video Packs Placement Impressions Value Discount PNU Rate Video inread Video inread ROS 3 days 492.000-31% Video inread ROS 5 days 984.000-31% Video inread ROS 7 days 1.640.000-38% PNU - Tablet Packs Placement Value Discount PNU Rate Splash (Tablet Package) 7 days, 100% SOV -24% All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 14
RUN OF HLN.be/regio - Desktop HLN/regio 1AD* 3AD Take Over** CPM rates - Desktop CPM CPM CPM Total hln/regio Province Edition *1AD: Large Leaderboard (840x150) OR Halfpage (300x600) OR IMU (468x400) **Takeover: 3AD + wallpaper (1600x1200) Audience forecast Province Audience forecast Province per Edition per Antwerpen Antwerpen 620.000 Antwerpen 1.320.000 Kempen 400.000 Oost-Vlaanderen 2.230.000 Mechelen 300.000 West-Vlaanderen 1.660.000 Oost-Vlaanderen Gent-Oudenaarde-Eeklo 1.200.000 Vlaams Brabant 1.390.000 Waasland/Dender/Dendermonde 1.030.000 Limburg 350.000 Vlaams-Brabant Brussel-Ring-Pajot 570.000 Total 6.950.000 Leuven-Hageland 820.000 West-Vlaanderen Oostkust 400.000 Westkust 400.000 Zuid West-Vlaanderen 860.000 Limburg Limburg 350.000 RUN OF HLN.be/regio - Mobile CPM rates - Mobile Total HLN/regio Province Edition HLN/regio 2AD's* CPM *2AD's: Mobile Leaderboard (320x100 AND M-IMU (320x250 or 300*250) Audience forecast Province Audience forecast Province per Edition per Antwerpen Antwerpen 360.000 Antwerpen 780.000 Kempen 260.000 Oost-Vlaanderen 1.320.000 Mechelen 160.000 West-Vlaanderen 990.000 Oost-Vlaanderen Gent-Oudenaarde-Eeklo 670.000 Vlaams Brabant 620.000 Waasland/Dender/Dendermonde 650.000 Limburg 170.000 Vlaams-Brabant Brussel-Ring-Pajot 270.000 Total 3.880.000 Leuven-Hageland 350.000 West-Vlaanderen Oostkust Westkust Zuid West-Vlaanderen 230.000 250.000 510.000 Limburg Limburg 170.000 All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 15
NEWSLETTERS @ HLN/7sur7 Lunch mon-sun 100.000 Sport mon-sun 22.500 Showbiz hln: tue / 7sur7 mon-fri 102.000 World of Women Nina mon-fri 27.500 De Morgen Ochtend mon-sat 45.500 Middag mon-sun 29.000 Plus mon-fri - evening 20.500 Open and read CPD Banner Takeover CPD Advertorial CPD Banner sizes Newsletter Takeover Advertorial 600 x 180 or Top & bottom banner Image 150 x 85 600 x 110 or 600 x 150 Title: 35 characters 300 x 150 + Tekst: 100 characters Left & right banner 150 x 840 NEWSLETTERS - HLN/Regio Takeover CPD Takeover CPD sent: mon - sat Open and read 1 day 3 days Province Antwerpen 35.729 Edition Antwerpen 18.340 Edition Mechelen 8.026 Edition Kempen 9.363 Province Limburg 14.803 Province Oost-Vlaanderen 36.002 Edition Gent/Oudenaarde/Eeklo 18.121 Edition Waasland/Dender/Dendermonde 17.881 Province Vlaams-Brabant 24.475 Edition Brussel/Ring/Pajottenland 12.834 Edition Leuven/Hageland 11.641 Province West-Vlaanderen 29.936 Edition Oostkust 7.109 Edition Westkust 6.855 Edition Zuid West-Vlaanderen 15.973 Newsletter Takeover Top & bottom banner 650 x 150 + Left & right banner 150 x 840 All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 16
SPECIAL CONDITIONS CPM CPD & VIDEO New Client / only valid on the first campaign, can be combined with other discounts and packages 15,0% 15,0% Unpredictable Top Topical 50,0% 25,0% Predictable Top Topical 25,0% 12,5% Government / not to be combined with other discounts or packages 30,0% 15,0% Caritative organisations / not to be combined with other discounts or packages 50,0% 25,0% ADD ONS Advantage Extra charge Behavioral Targeting +15% on top of Channel CPM (excl. Spotify) Targeting Spotify +25% per criterium Time & weather targeting +25% Device targeting +25% Specific content +25% Expandable +30% Addon Wallpaper (on 3AD) +50% Large Overlayer (800x600) +30% Brand Quoting* +15% +25% for multiple brand quoting Capping 1 +30% Capping 3 +15% * Not applicatble on retail sector and product range of same brand within the same sector CREATIVE CONDITIONS 1. The use of rich media (Mediamind, Adform & Weborama) is included in our ratecard prices for video, games, data capture and other concepts which need and track surfer interactions 2. In case of multiple formats (like 3AD, TR-IMU, Arrow or Homepage Take-Over), max. 3 formats per order line are included 3. We do not support the rich media cost for Promobox, Traffic Booster, 2nd Halfpage on the homepage and 3AD in RON 4. to banner@persgroep.be, we will validate within 24h 5. Homepage Take-Overs & Arrows do have priority on all other CPD-formats on the Homepage & Response Packages 6. For information about extra charges for the creation of advertising formats (technical costs), please contact your account manager SALES CONDITIONS 1. All options are valid for a period of 14 days. When a second option is requested, we have to receive a signature for the first option within 24 hours All offers are valid for a period of 14 days, unless mentioned otherwise 3. 4. No exclusivity is given to any advertiser 5. Ratecard discounts and packages can not be combined with other discounts and/or year contracts 6. All discounts mentioned before are not applicable with other packages (discounts) or special promotions 7. Please consult our sales guidelines for more details on offers, options, order forms, campaign cancellations and compensations 8. For technical details, contact our webtrafficking department: banner@persgroep.be 9. The latest ratecards are available on http://www.persgroepadvertising.be Page 17