The American Society of Plant Biologists (ASPB) is a professional society devoted to the advancement of the plant sciences. It publishes two world-class journals and organizes conferences and other activities that are critical to the advancement of plant science. ASPB plays a key role in uniting the international plant science disciplines. Mission Statement ASPB was founded in 1924 to promote the growth and development of plant biology, to encourage and publish research in plant biology, and to promote the interests and growth of plant scientists in general. Over the decades, the Society has evolved and expanded to provide a forum for molecular and cellular biology as well as to serve the basic interests of plant science. Quick Facts Advertising Opportunities With 4,500 members, ASPB membership spans six continents and has members working in such diverse areas as academia, government laboratories, and industrial and commercial environments. The Society also has a large student membership. ASPB plays a key role in uniting the international plant science disciplines. ASPB members share a common goal of promoting the growth, development, and outreach of plant biology as a pure and applied science. Jump quickly to ASPB's advertising opportunities and rate card: Plant Physiology The Plant Cell ASPB News ASPB Member Chatter ASPB Website ASPB Meeting Program
Statistics Online Journal In 2013, we had 3.3 million site visits (up from 3 million in 2012) from ~1.7 million individuals who spent an average of 2.2 minutes on the site. The country with the single highest number of visitors in 2013 was the United States, with ~721,000, followed by China with 397,000 and India with 268,000. A third of the visitors were in the 25-34 age demographic, and the male/female ratio was 54%/46%. When viewed by continent, Asia had the highest usage, with over a million visits. Here is a breakdown of 2013 pageviews by continent: Traffic Sources The majority (70%) of site traffic comes through generic Google searches. Below is a breakdown of site traffic by entry source. The first term is the source, and the second refers to the medium. Possible media include organic (unpaid search), cpc (cost per click, i.e., paid search), referral (referral), and none (direct visits have a medium of none ). The (direct)/(none) entry includes links that are not recognized by Google Analytics, such as bookmarks or links found in etocs and PaP alerts. This is the first year that an image-based search engine (Imgur) has made the list. Mobile Access Since launching the mobile-optimized journal site in October 2011, there have been over 125,000 pageviews via mobile device. According to Google Analytics, ipad users accounted for the vast majority of visits. ipad users interact with the regular online journal site rather than the mobile-optimized site. Tablet and smartphone users are redirected to the mobile site.
Plant Physiology Established in 1926, Plant Physiology is an international journal devoted to physiology, biochemistry, cellular and molecular biology, genetics, biophysics, and environmental biology of plants. Plant Physiology is one of the world s oldest and most well-respected international plant science journals, with the most citations of any journal in the plant sciences. Readership Worldwide readership consists of plant scientists who work in such diverse areas as academia, government laboratories, and industrial and commercial environments. Students are also drawn to the publication. Readers share a common goal of promoting the growth, development, and outreach of plant biology as a pure and applied science. Statistics Page Views (avg. per month): 1,478,980* Email Subscribers: 9,839 5-year impact factor is 7.084 Editor: Michael Blatt, Laboratory of Plant Physiology and Biophysics, University of Glasgow Online Ads Email Ads TOC Package Inline Ads For more information, please visit the journal website. *Page Views Include: Home Page, All TOCs, Searches, Abstracts, Full Text, PDFs, and Data Supplements
The Plant Cell The Plant Cell publishes novel research of special significance in plant biology, especially in the areas of cellular biology, molecular biology, genetics, development, and evolution. The primary criterion for publication is new insight that is of broad interest to plant biologists, not only to specialists. The Plant Cell has the highest impact factor of all primary research journals in plant biology. Readership Worldwide readership consists of plant scientists who work in such diverse areas as academia, government laboratories, and industrial and commercial environments. Students are also drawn to the publication. Readers share a common goal of promoting the growth, development, and outreach of plant biology as a pure and applied science. Statistics Page Views (avg. per month): 1,363,901* Email Subscribers: 10,576 Five-Year Impact Factor 10.125 Highest impact factor of primary research journals in plant biology Editor: Cathie Martin, John Innes Centre, Norwich, UK Online Ads Email Ads TOC Package Inline Ads For more information, please visit the journal website. *Page Views Include: Home Page, All TOCs, Searches, Abstracts, Full Text, PDFs, and Data Supplements
ASPB News ASPB News is the Society s popular bimonthly newsletter that reports on subjects including bioethics, public affairs, education, meetings, and people. This member publication reaches over 4,500 individuals and is a perfect vehicle for high-reach exposure for product, service, and recruitment advertising. Readership Worldwide readership consists of the ASPB members who work in such diverse areas as academia, government laboratories, and industrial and commercial environments. Students are also drawn to the publication. Readers share a common goal of promoting the growth, development, and outreach of plant biology as a pure and applied science. Statistics Print Circulation: 4,500 Print Ads
ASPB Member Chatter The ASPB Member Chatter is the Society s monthly informational email to all members, containing member updates, meetings and events, public affairs, and publication and education issues. Content keeps members informed and connected. Since the first email issue in August 2007, 4,500 members have opted in. Statistics Registered Members: 4,500 Online Ads
ASPB Website ASPB's website has two purposes: to serve content better and to provide new tools for member networking, therefore becoming a single source for plant biology networking. The new site has a social networking tool that allows members to maintain a profile, connect with others, and form groups with multiple options such as blogging, forums, and video sharing - truly a benefit for ASPB members. Place your online ad where the plant scientists network. One of the more popular online features, the directory search and job bank, bring members back over and over again. The website is becoming the flagship of ASPB. The new site is expected to expand online usage significantly. Your Leaderboard Banner, 728x90 pixels, runs on the top, above the header, throughout the entire site. Visit the ASPB Website. Statistics Page Views (avg. per month): 96,739 Online Ads
ASPB Annual Meeting Program ASPB will hold its annual meeting, Plant Biology 2014 in Minneapolis, Minnesota, July 26-30, 2015. Promote your products and services to this elite group of plant scientists in the Annual Meeting Program. Advertising is accepted inside and on the covers. Print Ads
2015 Rate Card (Rates effective as of 11/01/14 - subject to change at any time) Plant Physiology Online Rates Estimated average monthly impressions: 1,478,980 1x 3x 6x 12x Banner $1,372 $1,235 $1,098 $961 Inline Add-on $250 per mo. The Plant Cell Online Rates Estimated average monthly impressions: 1,363,901 1x 3x 6x 12x Banner $1,266 $1,140 $1,013 $887 Email Rates Estimated emails sent per month: over 9,500 etoc Top $755 per mo. TOCPackage $1,400 per mo. Email Rates Estimated emails sent per month: over 10,000 etoc Top $833 per mo. TOC Package $1,505 per mo. Inline Add-on $250 per mo. ASPB News Print Rates Estimated circulation: 4,500 1x 3x 6x Full Page $882 $794 $706 1/2 Page $526 $474 $421 1/4 Page $319 $288 $256 Cover 4* $1,235 $1,112 $988 Add $460 for color per month *Cover 4 includes color and is a half page ad Online Options Color option if black/white print ad: $200/issue Hyperlinking option: $200/issue ASPB Member Chatter Online Rates Estimated emails sent per month: over 4,000 Leaderboard (728x90 pixels) $480 Small Button (220x220 pixels) $274 Medium Button (220x440 pixels) $411 Skyscraper (220x660 pixels) $514 ASPB Website Online Rates Estimated average monthly impressions: 96,739 1x. 3x 6x 12x Banner $511 $460 $409 $358 ASPB Meeting Program Print Rates Cover 2 $2,415 Cover 3 $2,415 Cover 4 $2,415 FP/BW $828 Half/BW $414 Cover prices include 4-color
ASPB Publisher Online Package Purchase a banner ad on the ASPB website, Plant Physiology website and Plant Cell website for $19,854/year or purchase inline ads on both journal websites for $4,500/year. Cannot be combined with any other offer or promotion. Recruitment Package Rates Recruitment advertisers receive 30% off rates listed above. Premium print positions and online premium positions excluded. Cannot be combined with any other offer or promotion. Issuance/Closing Dates Ads for the journal websites are due 7 days prior to insertion. Plant Physiology is published online only. The Plant Cell is published online only. ASPB News is published bimonthly (Jan/Feb, Mar/Apr, May/June, July/Aug, Sept/Oct, Nov/Dec). Issues close the 5th of the month preceding the odd month of issue (i.e., the Nov/Dec issue closes on October 5). The Member Chatter is sent out around the 15th of each month. Ad materials are due by the 1st of the sponsorship month. For print ads and graphics, submit a high-resolution PDF file (at least 300 dpi) with all the fonts embedded. File submission instructions.