2015 Media Planner. Sarah Allen Media Director (352)

Transcription

1 2015 Media Planner For more inform ation,contact: Sarah Allen Media Director (352) t Engage print edition t Engage digital edition t Annual PMPI Membership Directory t PMPI website advertising t Online Meeting Professionals' Guide t PMPI FYI enewsletter t Engage digital edition blast

2 Meet MPI Potomac Chapter Potomac MPI is the third-largest chapter in the United States. We provide our members the most current and useful information on the meeting planning industry through our full complement of communication options. PMPI.org Members turn to PMPI.org to learn about the most up-to-date industry news and information as well as upcoming events. IN PRINT AND ONLINE: We make it easy to connect with PMPI members throughout the year. Engage print edition PMPI's flagship magazine serves as a vital communication tool for members. It is published bi-monthly and has a standard circulation of 1,100 copies. Engage digital edition An exact replica of the print edition, published bi-monthly. Each issue is ed to members as well as posted on pmpi.org. Annual PMPI Membership Directory Our annual directory contains valuable member contact information and is used as a trusted purchasing tool throughout the year. Online Meeting Professionals' Guide pmpi.officialbuyersguide.net/index.asp The Online Meeting Professionals' Guide provides your customers the ability to find your products and services by simply clicking their mouse. PMPI FYI enewsletter Your company's message in PMPI FYI will be delivered to the inboxes of more than 1,000 PMPI members monthly. Engage digital edition blast When each print edition of Engage is distributed, an will be sent to all PMPI members making them aware that the digital edition is available for viewing.

3 The Meetings Marketplace The meetings, conventions, exhibitions and incentive travel industry generates more than $263 billion in direct spending annually. This money is spent on hotels, venues, business services, advertising, transportation, restaurants, audiovisual equipment and more. Organizations spend an average of $67.92 billion (55.5%) on their conventions and exhibitions and $48.15 billion (39.4%) on their corporate and association meetings. The remaining $6.24 billion (5.1%) is spent on incentive travel throughout the year. Specifically, meetings and events: Create 1.7 million jobs in local communities across the United States Generate $27 billion in wages for hardworking Americans Provide $25 billion in tax revenue at the federal, state and local levels Contribute $151 billion in direct spending to the U.S. economy Support more than 200 convention centers around the country Are responsible for 16 percent of all travel in the United States Meeting and event professionals still view face-to-face meetings as the most effective tool for a variety of purposes that are central to their organizational missions: to build relationships and trust, engender a sense of community, conduct highly interactive programs, engage participants at an emotional level and demonstrate new products that require physical use, from medical devices to sporting goods.

4 O N L I N E PMPI Website Sales Prominent ad positions are available on PMPI. org. Take advantage of this opportunity to reach members of the second-largest MPI Chapter 24/7. PMPI members turn to PMPI.org to provide them with up-to-date meeting news and information as well as upcoming events in the industry. PMPI.org averages about 5,000 page views and more than 2,000 unique sessions per month. Reach your market and: Extend your message reach PMPI members online! Interact with viewers and facilitate the buying process Generate an immediate response Direct clients to the landing page of your choice Track ad performance Promote time-sensitive offers or events Advertising opportunities on PMPI.org include: Custom leaderboard 650 x 90 (six rotations) 12 Months $3,675 6 Months $2,025 Vertical Banners 120 x 240 (four rotations) 12 Months $3,000 6 Months $1,650 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready MEDIA PLANNER

5 O N L I N E O N L I N E PMPI FYI, the PMPI enewsletter PMPI FYI, the official enewsletter of PMPI Your company's message in PMPI FYI will be delivered to the inboxes of more than 1,000 PMPI members who rely on our enewsletter to keep them current on issues specific to the meetings and events industry and our association. There is space for only eight exclusive advertisers in PMPI FYI, ensuring you maximum exposure the entire time viewers have it open! Enjoy the benefits of a targeted enewsletter: Frequently forwarded to others for additional exposure Cross-promoted in other PMPI publications and communications pieces Directs visitors to the landing page of your choice to facilitate the purchasing process Archives are accessible for unlimited online viewing. They can be seen at Advertising opportunities on PMPI FYI include: Vertical Banners Four 120 x 240 pixel banners placed next to content on PMPI FYI. Exclusive positions with no rotation! 6 Months $1, Months $2,755 Horizontal Banners Four 468 x 60 pixel banners located between popular sections of PMPI FYI. Exclusive positions with no rotation! 6 Months $1, Months $3,305 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. MPI POTOMAC CHAPTER

6 O N L I N E pmpi.officialbuyersguide.net PMPI Meeting Professionals' Guide Non-Member Rates For companies that want MAXIMUM EXPOSURE The Meeting Professionals' Guide provides viewer with the ability to find your products and services with the simple click of a button. Visitors to the online guide can search for your company by name, location, product category or keyword. The Meeting Professionals' Guide has advertising options for every company. Featured Company 300 x 180 $500 Feature your company at the top of our professionals' guide. There are 4 ads rotating in the two spots. Category Rectangles Banner Package Leaderboard x 90 Rectangle x 250 $2,750 the top and bottom Leaderboards as well as the top two home page rectangles and the top sub page rectangle. 4 rotations. Rectangle x 250 $1,240 Feature your company in this rectangle with the third spot on the home page and sub pages. One ad allowed for each category. Page Peel Package Exclusive Advertising Opportunity! This exclusive opportunity allows your business to be displayed uniquely on the Meeting Professionals' Guide. With the move of a mouse, your company's message sweeps down over the site, like a page out of a book. The package includes a featured company listing. $4,000 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. MPI POTOMAC CHAPTER

7 pmpi.officialbuyersguide.net PMPI Meeting Professionals' Guide Premier Listing Package O N L I N E Priority Search Results Regardless of where your company's name falls in the alphabet, all premier listings will appear in the order they are received on top of all the basic listings. Includes full-color logo, company name, address, phone, active Web link and , company description, products and services listing and up to five detailed contacts. Premier Listing with Full Color Logo and Product Image Feature Product photo and description: Display a full-color product photo and text description to potential customers. You also have the option to hyperlink the photo directly to any page on your company's website. Member Only $250 Includes three product/service category listings of your choice. Additional category listings are $50 each. Contact your Naylor account representative today to custom-fit the right online program for your company. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready MEDIA PLANNER

8 O N L I N E DIGITAL EDITION BLAST When each print edition of Engage is distributed, an will be sent to all PMPI members making them aware that the digital edition is available for viewing. Enjoy the benefits of a targeted enewsletter: decision-makers on a regular basis facilitate the purchasing process EXCLUSIVE AD SPACE eblast Sponsor $1,500 eblast Sponsor Specs Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready MEDIA PLANNER

9 O N L I N E Online Specifications For more information, visit: DIGITAL EDITION Sponsorship (this includes multiple loops) Toolbar for expandable text box enewsletter Vertical Banner 120 x 240 pixels JPG only Max file size 100KB Skyscraper Horizontal Banner JPG only Max file size 100KB Digital Edition Blast eblast Sponsor JPG only Max file size 100KB WEBSITE Custom leaderboard than 25 seconds (this includes multiple loops) Page Peel Small Corner: 75 x 75 pixels Leaderboard accepted than 100 kb Featured Company (Logo & Text) or 120 x 120 pixels (Vertical) company (No formatting) Vertical Banners than 25 seconds (this includes multiple loops) ONLINE BUYERS GUIDE Rectangles greater than 20kb Premier Listing Product image: 240 x 240 pixels FLASH GUIDELINES Visit for Website/Online Buyers Guide flash specifications. *Visit for Digital Edition flash specifications. MPI POTOMAC CHAPTER

10 MPI POTOMAC CHAPTER 2015 Media Planner