Advertising Media Pack

Transcription

1 Advertising Media Pack

2 An Introduction Yotspot has been a successful online community since launching in 2010, bringing Captains, Crew and employers together for jobs, sailing opportunities, courses and so much more... We are a global jobs board for those seeking work on yachts and for Captains & agencies looking for great crew. Since our launch in 2010 we have grown to become one of the industry s most successful platforms to connect with Captains, employers, training providers and recruitment agencies. We have spent over 5 years harnessing the power of technology to streamline the process of finding crew, jobs and maritime courses within the yachting sector. We are one big melting pot of industry professionals and offer the ideal environment to advertise your business to our unique targeted audience.

3 Our Statistics At a Glance 15,000+ registered Captains & crew members 150+ new crew joining each week (7000+ new per annum) 65,480 sessions per month (average) 18,292 unique visitors per month (average) 428,260 page views (Feb 2016) pages/ session 7.72 Avg. Session Duration 05:35 Our visitors are located all over the world

4 Our Statistics At a Glance Our visitors come back time and time again Our traffic continues to grow year on year What devices are our visitors using? Desktop 50.79% Mobile 41.59% Tablet 7.62% Since February 2015 our traffic has continued to increase % 78.8% Returning Visitors 21.2% New Visitors Over 1 month period

5 Our Statistics At a Glance Bounce rates & user engagement A bounce is counted each time a user that visits the site immediately leaves again without any further clicks. What s the average bounce rate? Most websites will see bounce rates fall somewhere between 26% and 70%. The average bounce rate for websites is typically around 49%. As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc. Source: From these statistics, it is clear that is an incredibly engaging website that continues to bring back visitors time and time again. Furthermore, it regularly brings in new visitors which actively explore the site and the content it contains.

6 Where can we advertise on Yotspot? Your adverts can be displayed in four main sections of the website: Home Jobs Training Community There are three banner types available: (1) Skyscraper 120 x 600 (2) Button 120 x 120 (3) Leaderboard 600 x 100 (1) (2)

7 Where can we advertise on Yotspot? (3) Leaderboard 600 x 100 (pixels) and optimised for mobile! This is the only advertising space we offer which displays across both desktop & mobile devices. It is provided on an exclusive basis and displays whenever a training course is searched for in a specific location i.e. United Kingdom, France, Spain etc This means your adverts can be targeted to customers looking for courses in a specific location.

8 What are the benefits of taking out advertising with us? Advertise your brand to 15,000+ maritime crew professionals 16,292 unique visitors per month (February 2016 average) Be seen and connect to your target audience Communicate your brand message Cost effective marketing Optimised for mobile devices Increase sales and your ROI Strengthen your brand identity within the maritime sector Increase your reach and attract new customers Engage with our users Grow with us

9 How much does display advertising cost? available on an exclusive basis and specific to the location 'country' you wish to target. All prices are subject to VAT if applicable

10 Register your space today. We look forward to assisting you Please contact us now on or to discuss all your advertising needs.