refined marketing solutions

Transcription

1 refined marketing solutions MEDIA PLANNER 2016

2 Serving the separations science research community for over a decade separationsnow.com was launched in 2002 and since has become an essential destination for separation science researchers Published by Wiley, one of the world s leading publishers of scientific, technical, medical and scholarly content for over 200 years, separationsnow.com now has over 35,000 registered global users. These have free, unrestricted access to a rich source of information, organised under 8 channels relating to specific techniques within separations science. This content per channel includes peer-reviewed papers from Wiley s extensive portfolio of journals concerned with electrophoresis and chromatography; specially commissioned articles from established science writers; latest industry news as well as a truly diverse library of webinar, video and tutorial content. Over 35,000* professional and academic users [*Source: separationsnow.com registration data] 74% either approved or made purchasing decisions of equipment and services related to separations science The average R&D budgets of organisations whose staff visit separationsnow.com came to $172.4 million The median for R&D budgets of organisations whose staff visit separationsnow.com came to $1.67 million 89% of separationsnow.com users are involved with setting R&D initiatives for their organisations 78% are involved in R&D technology decisions affecting either a full department/division, multiple divisions or enterprise-wide Who are these users and where are they from? Who..? 30% are management staff 68% are research staff 64% have a spending impact on 2 to over 20 sites (an average of 3.3 sites and a median of 2.4) Where..? 50% from the Americas (39% from the USA) 32% from EMEA (29% from Europe) 18% from Asia / Pacific

3 Target by technique - 8 channels from which to choose: Eight distinct channels serving eight separate audiences HPLC Our most popular channel, covering all aspects of liquid chromatography: HPLC and LC-MS, GPC, SEC, UHPLC Registered users - approx 10.7k worldwide GAS CHROMATOGRAPHY Covering gas-based separations, including GC, GC-MS, GCxGC, SPME Registered users - approx 8.5k worldwide ELECTROPHORESIS Electroseparations, including gel and capillary electrophoresis, gel-based proteomics, and microfluidics Registered users - approx 5.5k worldwide ION CHROMATOGRAPHY The web s only channel devoted to ion-selective separations: ion-exchange, cation exchange, ion exclusion; routine ion analysis; trace analysis; and process quality control Registered users - approx 6.1k worldwide SAMPLE PREPARATION Covering all aspects of sample collection, purification, storage and automation for separation science Registered users - approx 6.4k worldwide PROTEOMICS AND GENOMICS Covering the application of separation science to systems biology Registered users - approx 4.6k worldwide DETECTORS Covering the detection and identification of separated species Registered users - approx 5.2k worldwide LABORATORY INFORMATICS Covering the acquisition, manipulation and management of data for separation scientists Registered users - approx 4.7k worldwide

4 Lead generation Webinars separationsnow.com first hosted a webinar in April 2007 and together with its sister website, spectroscopynow. com, these have hosted approximately 150 in total. Webinars on both portals allow the webinar client many special features, such as mouse-pointing and animated and video presentation. A typical webinar is of one hour duration, which includes a Q&A session of one quarter hour. Webinars tend to be pre-recorded (unless the webinar client specifically requests to undertake this live) although the speakers from the webinar client are present to field questions live at the Q&A session or even during the webinar itself. Webinar clients obtain the registration details the criteria for which are pre-determined by the client of every registrant, irrespective of whether they attend the live webinar or access the on-demand version. The on-demand version remains available on separationsnow.com on an indefinite basis. Price applying for webinars on the HPLC, Gas Chromatography, Electrophoresis, or Sample Preparation channels is US$13,500 Price applying for webinars on the Ion Chromatography, Detectors, Proteomics & Genomics*, or Laboratory Informatics channels is US$10,500 *Premium pricing applies if in conjunction with Proteomics channel on spectroscopynow.com

5 Content Marketing Essential Knowledge Briefings The Essential Knowledge Briefing [EKB] offering is a content marketing format enabling brands to be discreetly positioned as unrivaled leaders in their field. A single EKB package comprises the following components: n An e-book of around 5000 words on a specific topic area determined by the sponsor n An area dedicated to that topic on the website: This website serves as a learning resource for those wishing to augment their knowledge in a specific area of scientific analysis, with EKB content being presented at the level of a primer. The e-book is hosted on the specific topic area page and is placed behind a registration gate offering lead generation to the sponsor (subject to an additional cost). n A limited hard-copy run of the e-book (up to 500) for distribution by the sponsor as they deem appropriate n PDFs of the e-book are made available to the sponsor for use as they deem appropriate n Sponsor has first option on annual renewal of that topic area The Essential Knowledge Briefings series is promoted as follows (promotion inclusive of sponsorship): n Banner advertising on spectroscopynow.com indicating latest EKB publication n One e-blast to relevant third party rental list on spectroscopynow.com n Ongoing promotion via spectroscopynow.com e-newsletters for EKB resource n Promotion of each new EKB by all relevant Wiley social networking channels n Link to EKB platform on separationsnow.com n Sponsor can directly link to their own EKB(s) from their own web platforms The fully inclusive price for one Essential Knowledge Briefings package for one year is US$20,000. The price for renewal after one year s sponsorship is US$15,000

6 Direct marketing media e-newsletter Sponsorship separationsnow.com delivers around 70,000 e-newsletters per month to over 35,000 registered subscribers (and increasing by several hundred subscribers per month). Each channel has an e-newsletter showing a monthly digest of the contents of that channel (while there is also one general e-newsletter which is a digest of the portal s contents as a whole) Each e-newsletter offers a single opportunity for a sponsor s message, so delivering your message directly to each recipient s inbox (For latest numbers of e-newsletter recipients per channel please refer to advertising contacts) Price applying to e-newsletters for HPLC, Gas Chromatography, Electrophoresis and Sample Preparation channels: US$475 per thousand - subject to minimum price of US$2,500 Price applying to e-newsletters for Ion Chromatography, Detectors, Proteomics & Genomics* or Laboratory Informatics channels and general digest : US$250 per thousand - subject to minimum price of US$1,500 Please note that prices are available in Euros and Pounds Sterling on request

7 Custom / Third party s Around two-thirds of registered users have given permission to receive custom s, featuring exclusive solus content from relevant third parties. s can be geo-targeted to specific territories per technique (for example, HPLC users within North America). Custom / third party s can be sent at any time although there is a restriction of no more than 2 during any calendar month, per channel. (For latest numbers of users per channel receiving third party please refer to advertising contacts) Price applying for s to subscribers to HPLC, Gas Chromatography, Electrophoresis, or Sample Preparation channels: US$575 per thousand - subject to minimum price of US$2,500 Price applying for s to subscribers to Ion Chromatography, Detectors, Proteomics & Genomics*, or Laboratory Informatics channels: Pricing: US$300 per thousand - subject to minimum price of US$1,500 *Premium pricing applies if in conjunction with the Proteomics channel on spectroscopynow.com

8 Website based media formats Advertorial/Vendor Profile Each channel as well as the portal homepage carries a dedicated advertorial zone, which allows one vendor to exclusively place their own information for a period of one calendar month. This content can be detailed product information, case studies or application notes all up to 2000 words supported by graphics and links. The advertorial page also includes an exclusive skyscraper banner of 120 x 400 pixels The price for an advertorial page is US$2,000 per calendar month Please note that prices are available in Euros and Pounds Sterling on request

9 Banner advertising Banner advertising on separationsnow.com is available on all channels including the main landing page 468 x 60 leader-board situated beneath main introduction on each channel homepage 120 x 600 located on the right hand side of each channel 120 x 90 located on the right hand side of each channel 120 x 60 located on the right hand side of each channel Prices applying per month for banners on the HPLC, Gas Chromatography, Electrophoresis, or Sample Preparation channels are: 468 x 60 = US$1, x 600 = US$1, x 90 = US$1, x 60 = US$750 Prices applying per month on the Ion Chromatography, Detectors, Proteomics & Genomics*, or Laboratory Informatics channels are: 468 x 60 = US$1, x 600 = US$1, x 90 = US$ x 60 = US$500 *Premium pricing applies if in conjunction with Proteomics channel on spectroscopynow.com Please note that prices are available in Euros and Pounds Sterling on request

10 Entry to the separationsnow.com Supplier Directory is freely available on request to all relevant companies and has been re-developed to include several new free-ofcharge features for suppliers. The Supplier Directory The supplier directory now includes two new leadgenerative capabilities: All users who view the details of a supplier can initially choose to allow their registered profile fields to be automatically passed on to that supplier. Once this choice has been made, there is an additional, prominent messaging system allowing users to leave more detailed contact requests Both the automatic contact profile details and the more detailed messages can be accessed by a supplier, by securely logging into the new administration area for their entries. The same administration area can be used by suppliers to edit their Supplier Directory details and to enable them to view the number of times their details have been accessed. Please note that prices are available in Euros and Pounds Sterling on request

11 Microsites Suppliers can now upgrade to a premium Supplier Directory entry by including a microsite! Microsites automatically gather all content tagged to a particular supplier into a single area: webinars, videos, application notes, news and any preferred RSS feed. As microsites have friendly web addresses these can be shared easily. Each microsite contains an introduction area at the top, which can be edited by a supplier by logging into their administration area. Should a supplier wish to add this microsite facility to their Supplier Directory entry then this will include up to 10 free of charge application notes uploads. Price for the microsite : US$9,950 per annum Additional uploads of application notes are priced at US$150 each or US$1,000 for ten In addition, a supplier s microsite contents can be ed as a select ion or digest to third party subscribers to a single nominated channel on separationsnow.com for four times in one year (no more than twice in one month subject to availability and can be on a different nominated channel per mail out) Price for microsite campaign: US$10,250 Please note that prices are available in Euros and Pounds Sterling on request

12 CONTACTS Account Management For all companies from EMEA and Asia Pacific: Stephen Parkes Tel: +44 (0) For all companies from the Americas: Joe Tomaszewski Tel: Charlotte Redfern Tel: +44 (0) For all editorial enquiries Nick Taylor Tel: +44 (0) Publisher Rob Munro Tel: +44 (0) Interested in Spectroscopy? spectroscopynow.com is the sister portal of separationsnow.com and with ten dedicated channels covers all areas of spectroscopy. With over 70,000 visitor sessions and over 40,000 unique users each month spectroscopynow.com offers an unrivaled segmentation of its audience within the field of spectroscopy in analytical chemistry and the life sciences. Spectroscopy Europe and Spectroscopy Asia are two controlled circulation titles reaching out to audiences of over 21,000 and 10,000 within those territories respectively. In addition these are supported by its online presence: SpectroscopyEurope.com which offers a global reach for the digital versions of these titles as well as a generic e-newsletter, webinar and banner advertising platform. For further details regarding advertising into any of the titles - as well as the special spectroscopy journals package - please refer to the contacts shown above. separationsnow.com is published by: John Wiley & Sons Ltd., The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, UK