More VISIBILITY. More LEADS. More SALES. More ROI.

2016 media planner

expect more More VISIBILITY. More LEADS. More SALES. More ROI. When you partner with EMS World you can expect to reach MORE EMS influencers with our unmatched combination of products, industry-renowned lead generation and market intelligence programs, and the industry s most innovative solutions that deliver successful results for your marketing objectives. Use the strength of EMS World to promote your brand and products and benefit from our powerful integrated media solution. Expect MORE. Get MORE! 2015 Cross-Channel Survey 1 Primary sources of clinical and job-related information that are most important to you. Print magazines/journals Independent websites (e.g., EMS World) Trade shows/conferences Online CE sites Webinars/Webcasts/Podcasts Online videos Digital/tablet magazines Electronic newsletters Product catalogs Social networking In-house/Hospital-based Advertiser websites Other 66% 51% 39% 23% 22% 20% 20% 19% 18% 14% 13% 7% 1% Media Solutions that Deliver MORE ROI Our Solutions Brand Awareness Product Promotion Lead Generation Web Traffic Print Display & Classified Ads Thought Leadership Social Engagement Market Intelligence Custom Print Options (Inserts, Poly-Bags, etc.) Online Product Guide In-View Banner Ads High Impact Ad Units Retargeting Banner Ads E-Newsletter Advertising Product Showcase E-Blast Custom E-Blast Webcasts Whitepapers Industry Insights Vendor Blog Featured Video Social Media Share Lead TRACKtion Appended Lead Program Lead Nurturing Market Intelligence Report Ad Effectiveness Study Brand Satisfaction Survey EMS World Expo TRACKtion Video V-Slider Video 1. August 2015 Readership Survey 2 emsworld.com the online home of EMS decision-makers

reach The Most Influential Audience in EMS EMS World delivers your marketing message to the most influential and engaged EMS professionals. With more cutting-edge content and solutions for the EMS market than any other media source, our performance-driven portfolio helps you reach the largest audience of decision-makers in the EMS community with more value than ever before. 90% Purchasing Authority 1 involvment in the purchase decision Total Reach 326,819 Total Audience 1 47,365 qualified subscribers 3 plus 279,454 pass-along readers 1 538,492 EMSWorld.com Page Views 2 231,000+ Facebook Likes 2 5,101 EMS World EXPO Average Attendance Over Past Three Years 2 1. August 2014 Signet Readership Study 2. Publisher s Own Data 3. BPA Publisher Statement June 2015 the online home of EMS decision-makers emsworld.com 3

Print audience our readers 2 86% Have Taken an Action as a result of seeing ads in EMS World 83% say EMS World influenced them to: Try New Products 52% are Involved in Education/Training EMS World Magazine Reaches More Decision Makers EMS World is the leading publication in the prehospital market. Launched in 1972 as Emergency Medical Services Magazine, we were the first to deliver cuttingedge editorial and product information to the EMS market. Over 40 years later, the EMS community looks 1. June 2015 BPA Statement 2. August 2015 Readership Survey to us to help define the role of EMS in the changing healthcare environment. Delivering the largest number of print subscribers means more pass-along readership multiplying the impact of your ad. 47,365 Print & Digital Publications Qualified Subscribers 1 Decision-makers choose EMS World 2 68.0% Decision-makers 3 32.0% Field Care 4 3. ems Decision-Makers: Chiefs, EMS Director, Capt, Lt, Cdr Officer, President, CEO, VP, Director, Manager, Emergency Manager Commissioner, medical Director, Physician, ems Coordinator/Administrator/Supervisor, Instructor, Trainer and EMS Committee Member 4. field Care: Nurse, Paramedic, EMT-I, EMT/EMT-B, First Responder, EMS Student, and Others related to the field 4 emsworld.com the online home of EMS decision-makers

Print Rates & Mechanicals 2016 Print Advertising Net Rates Frequency 1X 3X 6X 9X 12X Spread $11,800 $10,620 $10,030 $9,660 $9,050 Full Page 7,150 6,440 6,080 5,850 5,480 1/2 Page Island 5,000 4,500 4,250 4,090 3,840 1/2 4,290 3,860 3,650 3,510 3,290 1/3 3,580 3,220 3,040 2,920 2,740 1/4 2,860 2,570 2,430 2,340 2,190 2-color rates subtract $980 full page and $615 fractional B/W rates subtract $1,250 full page and $1,015 fractional Add 15% for premium positions EMS Marketplace Rates Frequency 1X 3X 6X 9X 12X Single $800 $720 $680 $604 $600 2.125"w x 4.75"h Double 1,480 1,332 1,258 1,184 1,110 4.5"w x 4.75"h Triple 6.875"w x 4.75"h 2,120 1,908 1,802 1,696 1,590 Terms and conditions apply for details go to www.emsworld.com/advertise Ad Sizes Full Page Bleed: 8 3 8" x 11" Trim: 7 7 8" x 10 ¾" Live area: 7" x 10" 1 2 Page Vertical 3 3 8" x 10" 1 2 Page Island 4 5 8" x 7 3 8" 1 2 Page Horizontal 7" x 4 7 8" Page trim size is 7 7 8" wide by 10 3 4" high. Keep essential matter 3 8" inside trim dimensions on all four sides. (All sizes are width x height.) 1 3 Page Standard 4 5 8" x 4 7 8" 1 3 Page Vertical 2 1/4 x 10 1 4 Page Standard 3 3 8" x 4 7 8" 1 4 Page Horizontal 4 7 8 x 3 3 8 Sending files is easy. Go to WeTransfer.com. Simply upload your file (up to 2GB). Enter the e-mail address you are sending to. Enter your e-mail address. Type in a message. Click Transfer and you re done. You will receive a confirmation e-mail that the file was successfully sent. For print ad material send to: LuAnn@EMSWorld.com. Announcing our Latin American version of EMS World in Spanish. Digital and print distribution throughout all of Central and South America. Ride-Along Rates Insert or poly-bag your promotional material with EMS World Magazine for less than the cost of postage. As low as 12 ½ cents per piece. Contact your Business Development Manager for details For more information and material submission go to www.emsworld.com/advertise the online home of EMS decision-makers emsworld.com 5

2016 Editorial Calendar january february march april may June industry calendar expo dates Added Value issue emphasis Airway Management Corporate Profiles Your company story, case study or testimonial with your half page or larger ad $1,250. Close: 11/20/15 Art Due: 11/24/15 Mails: 12/26/15 Jan. 14-16 San Diego, CA Jan. 31-Feb. 4 San Diego, CA Cardiac Show Copy Inserts Your promotional piece will be poly-bagged with the show copies distributed at EMS Today Show. Close: 12/22/15 Art Due: 12/29/15 Mails: 01/26/16 Early Bird Deadline Sponsorship First Right of Refusal Gathering of Eagles Feb. 19-20 Dallas, TX Feb. 25-27 Baltimore, MD Trauma/Active Shooter Product Applications from the Field Testimonial from your best client written by our editorial staff at no charge with your half page or larger ad. Close: 01/26/16 Art Due: 01/29/16 Mails: 02/24/16 Conference Preview Deadline Vehicles Patient Handling Vehicle Manufacturer Showcase 4-color product image 65-word description Company name and website Close: 02/26/16 Art Due: 03/02/16 Mails: 03/25/16 Apr. 18-21 Indianapolis, IN Apr. 19 Washington, D.C. EMS On The Hill Day Apr. 19-20 Washington, D.C. Education & Training Brand Satisfacton Survey Third-party research comparing your brand against your competitors in product quality, dependability, value, etc. Close: 03/29/16 Art Due: 04/01/16 Mails: 04/26/16 Zoll Summit May 17-20 Denver, CO May 21-25 Henderson, NV EMS Week May 15-21 Data & Technology Product Showcase 4-color product image 65-word description Company name and website Close: 04/27/16 Art Due: 05/02/16 Mails: 05/25/16 Remaining 50% Due Innovation Awards Deadline Apr. 27-29 Washington, D.C. 6 emsworld.com the online home of EMS decision-makers

July August September october November December MCI/Disaster Response Communications Innovations In EMS Management & Operations EMS World Expo Issue Patient & Provider Safety 2017 Buyer s Guide Pre-show Planner issue emphasis Matching Advertorial Your opportunity to submit advertorial with your half page ad or larger $1,250. Close: 05/27/16 Art Due: 06/02/16 Mails: 06/27/16 SimLab Deadline Online Show Guide July 18-22 San Antonio, TX Clincon July 11-16 Orlando, FL Innovation Showcase 4-color product image 65-word description Company name and website Ad Effectiveness Study Third-party research survey of your ad s effectiveness. Close: 06/27/16 Art Due: 06/30/16 Mails: 07/26/16 Advertiser Bonus Points Based on 2016 Booked NAEMSE Aug. 2-10 Fort Worth, TX Aug. 14-17 Orlando, FL Aug. 17-20 San Antonio, TX Exhibitor Showcase 4-color product image 65-word description Company name and website EMS World Expo Booth Number Close: 07/29/16 Art Due: 08/03/16 Mails: 08/26/16 NASEMSO Sept. 20-24 Albuquerque, NM Show Copy Inserts Your promotional piece will be poly-bagged with the show copies distributed at EMS World Expo. Close: 08/29/16 Art Due: 09/01/16 Mails: 09/27/16 2017 Space Draw Oct. 3-7 New Orleans, LA Oct. 4 New Orleans, LA Oct. 15-18 Las Vegas, NV Product Applications from the Field Testimonials from your best client written by our editorial staff at no charge with your half page or larger ad. Close: 09/27/16 Art Due: 09/30/16 Mails: 10/26/16 Nov. 20-23 Dallas, TX Premium Listing Buyer s Guide advertisers receive enhanced listing. Company Takeover Page $995 Close: 10/26/16 Art Due: 10/31/16 Mails: 11/23/16 Added Value dates expo industry calendar Oct. 20-23 Syracuse, NY AMTC Oct. 26-28 Charlotte, NC the online home of EMS decision-makers emsworld.com 7

online Audience emsworld.com monthly traffic 1 538,492 Page Views 265,008 Visits 207,002 Unique Visitors 142,864 Mobile Device Visits The Online Home of EMS Decision-Makers Look beyond traditional media for new ways to connect with your audience, generate leads and engage customers. Only EMS World provides in-view banner placements and targeted e-mail marketing. Engage the EMS audience and get measurable results with these EMS World Digital Marketing Opportunities: Web Banner Advertising Online Product Guide e-mail Marketing e-newsletter Sponsorships Custom e-newsletters Webcasts 54% of Website Traffic is Mobile 1 1. Google Analytics Jan-Aug 2015 average 8 emsworld.com the online home of EMS decision-makers

online MArketing The Industry s Leading Responsive Design Website Providing advanced technology to serve in-view banner impressions, EMSWorld.com integrates your marketing message throughout featured content with variable placement, increasing user engagement and delivering a stronger click-through rate and return on investment! Responsive Design View on any device, no app needed In-View Ads Pay only for ads that are seen Channels Content-specific placement Dynamic Page Load Content appears dynamically as visitors scroll Web Banner Ads 970 x 90 Super Leaderboard Banner $35 CPM 300 x 250 Medium Rectangle Banner $40 CPM 300 x 600 Half Page Banner $50 CPM High-Impact Advertising Units 1658 X 1058 Wallpaper Ad 550 X 480 Welcome Ad 970 X 90 Leaderboard 300 X 250 Banner 300 X 600 Banner Welcome Ad Road Block Page Peel Wallpaper Ad $80 CPM $80 CPM $80 CPM $3,000/week BEST WEBSITE REDESIGN 3,019,637 Monthly Ad Impressions 1 1. Google Analytics August 2015 970 X 90 Scrolling Leaderboard the online home of EMS decision-makers emsworld.com 9

online marketing emsworld facebook traffic 231,000+ Facebook Likes 1 74% of Subscribers Visit Weekly 1 E-mail Blast Select from the EMS database of opt-in e-mail subscribers. Your targeted e-mail blast can be used for new product promotion, lead generation and to drive website traffic. $135/CPM (minimum $1,000) With Appended Leads $185/CPM (minimum $1,850). Facebook Sweepstakes Through e-blast and ROS marketing we can increase your Facebook likes while capturing demographic and proprietary research information. Newsletter Advertising Reach targeted subscribers with our many newsletter options. 2 $600 each Title Banner Ad Subscribers Deployment Newsweek 300 x 250 Banner 45,512 Every Wednesday Weekly Recap 300 x 250 Banner, includes 40 words of text 45,199 Every Friday Management Tips Product Spotlight 468 x 60 Banner 38,064 1st & 3rd Monday 100 x 100 product image, 100 x 40 logo, 40 words of text 44,742 1st & 3rd Thursday Educator Tips 300 x 250 Banner 20,998 4th Tuesday of every month Critical Care Tips 2. TAP Report (April-June 2015) 300 x 250 Banner 19,233 4th Tuesday of every month 1. Publisher s own data 10 emsworld.com the online home of EMS decision-makers

online marketing Online Product Guide Product Guide Sponsorships put your brand on top and deliver sales leads directly to your in box. Company Takeover Page Enhance your online company landing page with background graphics and exclusive ad positioning. Includes: Wallpaper ad Leaderboard ad (970 x 90, 728 x 90, 300 x 50) 300 x 250 banner ad 300 x 600 banner ad $995 per year Wallpaper Ad Leaderboard Category Sponsorship Sub-Category Sponsorship Featured Company Banner $1,500/year $900/year $500/year Webcasts Sponsor Quality EMS Education Position your company as the industry source with a sponsored webinar promoted to the EMS World audience. Turnkey package includes: Sponsor s name, logo and tag line in pre-webinar marketing and registration Customized registration page with up to five buying intention questions Logo and tagline linked to site on the landing page of the presentation Two PowerPoint slides (for non-ce presentations) Verbal acknowledgement of sponsorship at beginning and end of webinar Webinar will be archived for one year on EMSWorld.com Delivery of all registrants demographic and contact information Educational Webinar $5,900 V-Slider Video V-Slider Video Have your video pop up on the EMSWorld.com homepage Guaranteed level of video impressions Hit multiple unique users with your video message Drive clicks to your website Performance metrics provided $50/cpm TRACKtion Video Turn a video into a sales lead Using your product marketing video or one we create for you we power the reach of your video via a targeted e-blast to our influential database. We can report on each viewing session: Who watched your video How long each view lasted The number of times a viewer watched your video The number of interactions with calls-to-action You end up with a report of potential customers ready to buy your product. Call for pricing. the online home of EMS decision-makers emsworld.com 11

online lead generation EMS World is redefining audience engagement and lead generation by combining social media, digital data and the most trusted brand in EMS. Tracktion Leads Web Surfer browses our page or your page. EMS World Web Surfer visits other popular websites. Shorten your sales cycle by combining direct marketing with social media and primary research to generate highly qualified leads that convert into sales. Employ multiple channels to drive a large pool of qualified customers. Where do you want your sales team to spend their time? Customer Retention Use social media to extend thought leader influence to their circle of peers. 10,000 respondents 1,997 completed form 415 buying within 18 months 363 current customers 317 New Customer Acquisition Acquire demographics and data needed to turn warm leads hot. Web Surfer clicks your ad and returns to your website. Web Surfer sees your ad. Retargeting Retargeting is a cookie-based technology that uses a simple JavaScript code to anonymously follow your audience all over the Web. Now you can advertise to your website visitors as they browse other sites on the Internet and they will continue to see your ad. Packages start at $1,375 with a 3-month minimum commitment 12 emsworld.com the online home of EMS decision-makers

https://drive.google.com/file/d/0bwvl4tvsotksvriqtblcgruduu/view?usp=sharing online market Intelligence Appended Leads Add demographics to your leads from the most comprehensive database in EMS. Our subscriber data is updated constantly through online engagement, reader inquiries and multiple conferences throughout the year. Lead Nurturing Further qualify a buyer who has expressed interest in your product with a scheduled follow-up e-blast designed to bring the interested party farther down the sales funnel and a step closer to actual purchase. Request a preferred time and form of contact Request additional qualifying information such as urgency or purchasing process Send a link to a purchase order, white paper, detailed specs, etc. Offer information on a related product: You might also be interested in Engagement Report Measures the exposure and engagement your brand receives through our digital platforms, including news, publication articles, press releases, video viewing, white papers and more. This strategic report graphically compares your marketing communication strategy to that of your competitor(s). Market Intelligence Report This new report will reveal strengths and weaknesses in products and marketing programs. Data can be classified in four general areas of evaluation Brand Awareness Brand Satisfaction Brand Support Return on Investment Measurements for these critical benchmarks will be based on primary research and actual performance by your company using EMS World communication vehicles. Brand Satisfaction Cont. The Brand Satisfaction data was compiled by Readex Research Inc. All methodology is detailed within the linked PDF. Data for the category: - Physio-Control Inc. average score all categories included: 69.00% - All manufacturers in category average score: 64.00% - All manufacturers average score range: 60%-69% Click Here "Defibrillators" 48% for the complete Brand Satisfaction Study. Brand Satisfaction 52% Physio-Control Inc. All manufacturers in category average score: Brand Support/Active Communication Influence Active Communication Influence is paid advertising. Advertising enables manufacturers to control the type of message and frequency of delivery in support of product sales. Active, combined with passive communication is proven in influencing product preference among potential buyers. Of the companies in the "Defibrillators" category, Physio-Control Inc. paid advertising accounted for 22.41% of total dollars invested. Return-on-Investment Click-Thru-Rate (CTR) is commonly viewed as an ROI measure for advertising performance. CTR s vary based on the type of digital advertising (website banner, e-blast, e-newsletter ads), product that is promoted, ad unit size and positioning. Below listed are the benchmark CTR s for paid digital advertising utilizing EMSWorld Media products over the last three years: - Average CTR on EMSWorld.com for all manufacturers: 0.23% - Average CTR on EMSWorld.com suppliers of "Defibrillators" 0.23% - Physio-Control Inc. CTR on EMSWorld.com: 0.28% - E-Blast average CTR all manufacturers: 6.44% - E-Blast average CTR suppliers of "Defibrillators" 8.30% - Physio-Control Inc. E-Blast average CTR: 4.05% - E-Newsletter average CTR all manufacturers: 0.18%+A1 - E-Newsletter average CTR "Defibrillators" suppliers: 0.46% Physio-Control Inc. Physio-Control Inc. - E-Newsletter CTR: N/A Market Intelligence Report EMSWorld Media 2015 Market Intelligence Report 2015 Market Intelligence Report 2015 Scott Cravens 8/6/2015 Market Intelligence Report 2015 the online home of EMS decision-makers emsworld.com 13

EMS World Expo October 3-7, 2016 Ernest N. Morial Convention Center, New Orleans, LA The Largest EMS Conference and Trade Show in North America 1 EMS World Expo is not only the largest EMS event in North America but also delivers the following: More EMS decision-makers than any other EMS show 1 More international attendees and distributors 38 countries represented 1 50% new attendees every year 1 Exclusive venue for Top EMS Innovation Awards Co-located in partnership with NAEMT, the largest national EMS association Cutting-edge conference program drawing EMS leaders from across the country And we can help maximize your exposure with an integrated marketing campaign customized to your products and services. Talk to your Business Development Manager today. 1. Publisher s own data from 2015 attendance 14 emsworld.com the online home of EMS decision-makers

EMSWorld Expo Audience Profile by Title 1 9% EMR/ Student/ Other 23% Paramedic/ Nurse 16% AEMT/EMT 52% EMS Decision- Makers This is the best show in EMS! Osage Industries October 4, 2016 Featuring a renowned cast of international experts, this one-day educational event, developed by the creators of PHTLS, provides the latest tips, strategies and best practices attendees of all levels can use in their daily care. Co-located with EMS World Expo, www.worldtraumasymposium. 92% of Exhibitors Were Satisfied or Very Satisfied with EMS World Expo 2 For more information on EMS World Expo visit emsworldexpo.com 1. 2015 EMS World Expo attendee statistics 2. 2015 survey results EMS World Expo is such a wonderful opportunity for us to connect with end customers in person, hear what s important to them and better understand how things are changing at ground level in the industry. Braun Industries the online home of EMS decision-makers emsworld.com 15

Sandy Domin Contact Us Scott Cravens, Group Publisher Scott@EMSWorld.com 800.547.7377 ext. 1759 Deanna Morgan, Associate Publisher Deanna@EMSWorld.com 901.759.1241 John Heter, Business Development Manager John@EMSWorld.com 503.889.8609 Sandy Domin, Business Development Manager Sandy@EMSWorld.com 847.505.0010 John Heter Ann Romens, Business Development Manager Ann@EMSWorld.com 920.568.8366 Ann Romens Nancy Perry, Editorial Director Nancy@EMSWorld.com 800.547.7377 ext. 1110 Deanna Morgan LuAnn Hausz, Production Manager LuAnn@EMSWorld.com 800.547.7377 ext. 1616 1233 Janesville Avenue Fort Atkinson, WI 53538 920.563.6388 800.547.7377 EMSWorld.com EMS World Partners: