MEDIA KIT 2011 CONNECTING HEALTHCARE TO TECHNOLOGY CONNECTING HEALTHCARE TO TECHNOLOGY

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1 MEDIA KIT 2011

2 EHR SCOPE, LLC MEDIA MARKETING KIT AND GUIDELINES EHR Scope offers a full range of services to medical practices, clinics and consultants. We can position your products to be in the right place at the right time during the buying cycle for EHR selection. Online Banner Advertisements: Banner advertisements on the EHRScope, EHRtv and EMRConsultant.com/forum are a very effec tive method of targeting physicians during their EHR software selection stage. Video Production: EHRtv can produce and host one or more virtual site visit videos spotlighting a successful implementation of your EHR product. In addition to site visits, we can conduct case studies, executive interviews, and offer a virtual EHRtv Channel. This channel will highlight your company along with videos describing your EHR product(s), including unique features and benefits. Marketing: EHRScope has a database of over 10,000 addresses of practices actively looking for EHR technology. Our blast program will deliver your content to this database. Our clients state that our blasts are among the most successful in the industry. Lead Generation: EMR Consultant can provide leads of medical practices seeking our advice on EHR selection. They know that we can provide the most appropriate recommendations concerning hardware and software solutions for their practice. Valuable data is captured from their profile, which translates into recommendations for potential matching software and hardware products. EHR Magazine: EHR Scope Magazine is the authoritative reference guide for EHR software and is available both in hardcopy and electronic format. Pay Per Click: Your product will be part of the Featured EMR listing in the EMR Comparison search tool, located at EHRScope.com/emr-comparison, designed for physicians and Health IT executives researching the EHR industry. 1

3 MARKETING BUNDLES MARKETING SAMPLE PACKS Comprehensive Marketing Bundles Each of our services can be purchased individually. However, our services are most successful and cost effective when bundled. Following are a few sample marketing packages, each of which can easily be customized to your specifications. SILVER GOLD $3,995 per month* $6,995 per month* Leads 20 Leads per month 40 Leads per month 60 Leads per month EHRtv Video Production** 1 Case Study Yearly or Other Short Video 1 Virtual Site Visit or 2 Case Studies Yearly 2 Virtual Site Visits or 4 Case Studies Yearly Blog Posts 2 Blog Posts Annually 2 Blog Posts Annually 4 Blog Posts Annually EMR-Comparison Page Featured Listing Featured Listing Featured Listing Press Releases 1 Press Release Per Year 2 Press Releases Per Year 3 Press Releases Per Year Campaign 1 ing to 10,000 Medical Practices 2 ings to 10,000 Medical Practices 4 ings to 10,000 Medical Practices Banner Advertisements Banner advertisements on EHRscope.com Banner advertisements on EHRscope.com Banner advertisements on EHRscope.com All advertising rates are subject to change without notice. *Pricing based on annual contract ** Travel Expenses Additional Please call our office at to discuss your needs and to customize a plan for your company. 2

4 BANNER ADVERTISING STRATEGIC EHR MARKETING BANNERS Get Top Exposure to Over 5,000 Unique Visitors A Week Because EHR Scope s websites are targeted exclusively to physicians and health care executives, we place your banners in front of the exact audience you are trying to reach. OUR NETWORK EHRScope.com Banner Advertisement Size EHRScope EHRtv EMRConsultant. com/forum Medium Rectangle - VIP 300x250 18,000 Impressions $1,800 Medium Rectangle - Premium 300x250 18,000 Impressions $1,500 Medium Rectangle 300x250 18,000 Impressions $900 Half Banner 234x60 18,000 Impressions Small Rectangle 300x80 18,000 Impressions Small Box 145x145 18,000 Impressions 9,000 Impressions 9,000 Impressions 9,000 Impressions 7,500 Impressions 7,500 Impressions 7,500 Impressions Leaderboard at bottom 468x60 7,500 Impressions All advertising rates are subject to change without notice. Rates are on a per quarter basis. Combination 2 or 3 Sites 27,000 Impressions $1,900 27,000 Impressions $1,800 27,000 Impressions $1,200 22,500 Impressions $1,000

5 EHRtv VIDEO SPOT EHRtv MEDIA Video Production About Your Service User s Group Meetings / Conferences / Corporate Profile EHRtv will provide any/all original footage as well as edited footage for your own marketing purposes. You will receive editorial control before edited footage goes live. Edited footage includes executives and user testimonials to provide client promotional videos. Similar to YouTube, you will receive a channel on EHRtv where all of your videos can be found. Executive Interviews EHRtv performs one-on-one interviews with executives, political figures, and thought leaders in the industry, these interviews are uploaded to. You are given flexibility and freedom during content selection, let us know what you are interested in promoting and discussing. EHRtv can prepare a script for your review prior to taping. There are no travel costs associated if the interview takes place in EHRtv s studio in Palm Beach Gardens, FL. However, travel and additional costs will apply if the interview takes place outside of our studio. REALITY EHRtv / VIRTUAL SITE VISIT The EHRtv crew will visit on-site during or after an implementation of an existing client of yours. EHRtv will interview various practice members including physicians, administrators, billing managers, nurses, etc. A comprehensive analysis video will be produced documenting the process of implementing your EHR and/or providing feedback once implemented. This is a great testimonial tool and can be used as a 24/7 referral for your EMR software. Sample Virtual Site Visit Video The cost ranges between $500 and $1,500 per completed minute of finished video.

6 MARKETING MARKETING Exposure to Over 10,000 Doctors is a Click Away EHRScope, through its website located at has had tens of thousands of practices register for its EHR Matching services. We maintain a database of over 10,000 addresses of practices that are actively interested in EHR acquisition. We understand from our clients that the open rate, read rate and action rate is among the highest in the industry. Packages Set Up Fee Rate 1 mailing (10,000 addresses) $2,995 4 mailings (10,000 addresses) $9,995 Partial mailing (1 time) $250 $.50 per delivered name Partial mailing (4 times) $250 $.40 per deliverd name All advertising rates are subject to change without notice. LEAD GENERATION Physicians looking for an EHR just like yours EHR Scope, through its website receives requests from hundreds of medical practices monthly, large and small, to assist them in finding the appropriate EHR for their practice. We never make recommendations that do not meet at least a minimum number of criteria including specialty, size of practice, price point, and geography when applicable. Leads are available either on a pre-paid bundled basis, or billed individually based upon the size of the lead. Please contact us for bundled pricing. Individual pricing, based upon the number of health care providers in the practice, is as follows: 1

7 EHR MAGAZINE Print Circulation - 2,000 Online Circulation - 8,000 EHR MAGAZINE The Ultimate EHR Directory EHR Scope Magazine is the authoritative reference guide for EHR software and is available both in hardcopy and electronic format. Each issue contains a comprehensive snapshot of every certified EHR software, as well as insightful relevant articles on topics such as meaningful use, security, usability and implementation written by industry experts. Display Ad Size Width Height Rate Full Page $1,995 Half Page Vertical $1,250 Half Page Horizontal $1,250 1/4 Page $750 All advertising rates are subject to change without notice. EHR SCOPE - PAY PER CLICK Featured EMR Listing EHR Scope has the most sophisticated online filtering system available for EHR selection, and it is located at From this location, physicians and practices are able to select basic criteria of an EHR solution, including specialty, practice size, certification status, etc. Unlike Google AdWords, we have the ability to block certain IP addresses. EHR Scope systematically excludes all robots, obvious competitors, and clicks from outside the United States and Canada. Similarly, we will only charge for 1 click from any individual IP address on any calendar day. Like Google AdWords, this is an open market bidding system, with a minimum bid of $2.00 per click. We currenlty have bids ranging from $2.00 to $10.00 per click and deliver 500 clicks per month to the most popular EHR vendors. 2