Reach the largest HR community in Manitoba.

2013 MEDIA KIT Reach the largest HR community in Manitoba. HRmatters 2013-2014 Membership Roster and Resource Guide FOR MORE INFORMATION, PLEASE CONTACT: www.hrmam.org

Human Resources Management Association of Manitoba HRMAM and the Changing HR Landscape We are the largest HR community in Manitoba. We are recognized and respected as the premier association and centre of business excellence for HR professionals in Manitoba. More than 4 out of 5 organizations said their technology spending will remain the same or grow in 2013.* HRmatters Our members work for private, public and non-profit organizations from a variety industries including: Aerospace Call Centres Engineering Finance Hospitality Manufacturing Pharmaceutical Retail Service & Transportation HRmatters: Digital Edition About HRmatters and the 2013-2014 Membership Roster and Resource Guide HRmatters HRmatters, published twice per year, is a HRMAM member resource for HR-related news in print and online. Engaging and informative content keeps HRMAM members up-to-date on the latest trends. Available in print and an interactive digital edition, HR Matters brings your message to members wherever they are. 2013-2014 Membership Roster and Resource Guide Published annually, our membership roster and resource guide is the go-to resource for HRMAM members looking to connect with each other as well as to find prequalified vendors for the professional services they need. 2013-2014 Membership Roster and Resource Guide Reach out to members of the premier association and centre of business excellence for HR Professionals in Manitoba. *Source: http://www.towerswatson.com/research/7805 **Source: http://www.towerswatson.com/assets/pdf/5246/towerswatson-workday-paper1_na-2011-19259%281%29.pdf

2013-2014 Membership Roster and Resource Guide Net Advertising Rates All rates include an elink in the digital edition of the magazine. Revisions and Proofs: $50.00 Position Guarantee: 15% Premium Full-Colour Rates Double-Page Spread Outside Back Cover Inside Front or Inside Back Cover Full Page 2/3 Page 1/2-page Island 1/4 Page 1/6 Page 1/8 Page 1x 2x 3x $2,549.50 $2,419.50 $2,289.50 $2,379.50 $2,289.50 $2,219.50 $2,209.50 $2,129.50 $2,049.50 $1,629.50 $1,549.50 $1,469.50 $1,499.50 $1,419.50 $1,349.50 $1,419.50 $1,349.50 N/A $1,369.50 $1,299.50 $1,229.50 $939.50 $889.50 $849.50 $779.50 $739.50 $699.50 $599.50 $569.50 $539.50 $509.50 $479.50 $459.50 Digital Edition Branding Opportunities Sponsorship $1,509.50 Toolbar $759.50 Skyscraper FREE with purchase of Sponsorship Ad Jolt Upgrade $299.50 Black-and-White Rates Full Page 2/3 Page 1/2-page Island 1/4 Page 1/6 Page 1/8 Page 1x 2x 3x $1,349.50 $1,279.50 $1,209.50 $1,219.50 $1,159.50 $1,099.50 $1,159.50 $1,099.50 N/A $1,109.50 $1,049.50 $999.50 $679.50 $649.50 $609.50 $619.50 $589.50 $559.50 $429.50 $409.50 $389.50 $359.50 $339.50 $319.50 Tab Rates (Membership Roster only) Full Page, Full Colour $1,909.50 Full Page, Black-and-White $1,649.50 Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (HMM-B0113)

2013-2014 Membership Roster and Resource Guide Past Advertisers We appreciate the investment that our advertisers make with HRMAM and strongly encourage our members to do business with vendors that support our association. Members know they can confidently select the quality products and services featured within the official resources of HRMAM. Asper School of Business BackCheck Belton Financial Services Ltd. Canadian Institute of Chartered Accountants Certified General Accountants Association of Manitoba Commissionaires Manitoba Continuum Consulting, Inc. Crisis & Trauma Resource Institute Inc. (CTRI) D.L.G.L. Ltd. Dale Carnegie Training of Manitoba Danny's Whole Hog Barbeque & Smokehouse Facilitated Solutions First Reference, Inc. Group Benefits Consulting of Canada, Inc. Harris Consulting Hay Group Limited HR, Inc. Ian Martin Limited Independence Incorporated Rehab & Return to Work Consulting Services Interpersonal Wellness Services, Inc. IPM - Institute of Professional Management jobwings Careers Johnston Group Legacy Bowes Group Life Benefits Solutions, Inc. Manitoba Blue Cross Manitoba Lotteries Corporation Manitoba Physiotherapy Association Manitoba Public Insurance Corporation Mercer (Canada) Ltd. MNP LLP People First HR Services Ltd. Peoplefind, Inc. Pinnacle Staffing Protec Hearing Psychometrics Canada Ltd. Queen's University IRC Red River College Safety Services Manitoba Sigurdson, McFadden & Associates Special Benefits Insurance Services Staffmax Staffing and Recruting STRATA Benefits Consulting, Inc. Taylor McCaffrey LLP The Canadian Payroll Association The Fort Garry Hotel, Spa and Conference Centre The Garda Security Group, Inc. The University of Manitoba Thunder Mountain Water Slides University of Winnipeg Western Compensation & Benefits Consultants Winnipeg Convention Centre Winnipeg Technical College Workers Compensation Board Yoga Public One free listing with any size ad. Additional listings are $20.00 each. No limit. Please list new categories on this sheet. Additional Categories X $20.00 = $ Initial: Date:

2013-2014 Membership Roster and Resource Guide Print Advertising Specifications Magazine Trim Size: 8.375" x 10.875" Production Services Double Page Spread Bleed Full Page Bleed Full Page No Bleed 2/3 Page 2/3 Page Naylor provides professional ad assembly to non-agency clients at no charge. 1/4 Page 17" x 11.125" 8.625" x 11.125" 7" x 9.5" 7" x 6.333" 4.583" x 9.5" Double Page Spread Bleed Long 1/4 Page 1/4 Page / Island 1/6 Page Full Page Bleed 1/6 Page Square 1/6 Page Full Page No Bleed 1/8 Page 1/8 Page 2/3 Page 1/4 Page 7" x 4.583" 3.333" x 9.5 4.583" x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 1/8 Page 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" DPS Live Area: 15.417" x 9.5" Full-Page Live Area: 7" x 9.5" Roster Trim Size: 5.75" x 8.5" 11.75" x 8.75" 6" x 8.75" 5" x 7.5" 5" x 4.916" 5" x 3.666" 2.333" x 7.5" 5" x 2.333" 2.333" x 4.916" 5" x 1.666" Artwork Requirements All digital colour and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All colour artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a colour shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor website at www.naylor.com and under the Client Support section click Ad Upload. Locate your publication code, advertising order number and advertising code in the box at the top right-hand side of your advertising space contract. Simply fill in your company s contact information along with these three pieces of information, browse for your file and click Submit. Changes or corrections resulting from problems of supplied material will be billed at cost plus 15%. Proofs and Revisions Proofs of ads produced by Naylor are available upon request at a charge of $50. Revisions are rework for Naylor and are subject to a $50 surcharge. Note Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. 2.333" x 3.666" 2.333" x 2.333" 2.333 x 1.666" DPS Live Area: 10.75" x 7.5" Full Page Live Area: 5" x 7.5" Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

Direct-Mail Opportunities Advertise your products and services by including your flier, brochure or postcard in the clear plastic bag in which HRmatters is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company. DIGITIZE YOUR AD! In addition to the printed version, HRmatters is digitally reproduced and is emailed to members and archived on HRMAM's website. To be included, advertisers must supply the digital file of the direct-mail piece in high-resolution PDF format. If you would like to animate your ad, additional charges apply. Net Rates Pieces Furnished by Advertiser Surfaces Print Distribution Only 1 page (2 surfaces) $1,619.50 2 pages (4 surfaces)* $2,029.50 Postcard $1,619.50 Digital Distribution Only Print & Digital Distribution $500.00 $1,769.50 $900.00 $2,229.50 $500.00 $1,769.50 *3 pages (6 surfaces) or more available; quotes supplied upon request. Human Resources Management Association of Manitoba

digital edition Digital Edition http://naylornetwork.com/hmm-nxt/ In addition to print, HRmatters is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser's website. Extend your print advertising investment with the unique benefits of digital media: Link your ad to the landing page of your choice Increase traffic to your website Interact with viewers to facilitate the buying process Generate an immediate response from customers Members and readers receive each issue via email and each new issue is posted on HRMAM's website. A full archive of past issues is available, ensuring longevity for your online presence. With the digital edition, readers can: Bookmark pages and insert notes Perform a keyword search of the entire magazine Navigate and magnify pages with one click View issues instantly from most smart phones Read the issue online or download and print for later Share articles on third-party news and social networking sites Use tabs to view archives, find a list of articles for one-click access and more Ad Positions etoolbar $759.50 Your company name is displayed as a button on the toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons. When viewers click the button, a box containing descriptive text about your company and a link to your website will appear. esponsorship $1,509.50 Your message will be prominently displayed directly across from the cover of the magazine. Animation and video capabilities are available. elink Included in display ad rates elinks increase traffic from your ad in the digital edition to your company's website or a corporate email address. Additional fees apply where noted. eskyscraper Complimentary with purchase of esponsorship The eskyscraper ad displays the entire time the digital edition is open, giving your message consistent and lasting exposure. Ad "Jolt" Upgrade $299.50 Transform your static print advertisement into an attention-grabbing animated message. The digital edition of the magazine offers dynamic capabilities not available in the print version.

digital edition Online Specifications For more information, visit: www.naylor.com/clientsupport-onlineguidelines.asp Digital Edition Sponsorship 550 x 480 pixels; minimum resolution is 150 dpi JPG, GIF, Flash/SWF*, AVI, MPG, MOV, FLV or Real Player accepted Toolbar 250 x 50 pixels; 50 character limit (initial etoolbar button); minimum resolution is 150 dpi JPG only (no animation) *Digital Edition Flash Guidelines Publish or export.swf file for Flash Player 9 and ActionScript 3.0 Set the frames per second (FPS) to 24 Do not add buttons or any clickable actions; Please supply the intended URL to your Naylor account executive Avoid any ActionScript that can affect the Nxtbook engine, such as the _parent layer of the animation, _level0 and _rootreferences, or global functions like settimeinterval Skyscraper 200 x 783 pixels; minimum resolution is 150 dpi JPG only (no animation) Bitmaps should have smoothing enabled for best presentation All fonts, images, and support animations files should be embedded within the file Do not use flash stage colour as background; Create a bottom layer and draw a solid filled box Animation time limit is approximately 25 seconds (including multiple loops); A stop action is needed at the end of the animation

digital edition Digital Edition Branding Opportunities Please select from the following options and return the completed form to your account executive today. All positions are exclusive and will be awarded on a first-come, first-served basis. 1. Select from the following options: esponsorship $1,509.50 eskyscraper Complimentary with purchase of esponsorship etoolbar $759.50 Ad "Jolt" Upgrade $299.50 All rates are per insertion. Invoices are issued upon publication. 2. Choose the issue(s) in which you would like your ad to run: HRmatters Spring 2013 (HMM-B0113) HRmatters Fall 2013 (HMM-B0213) 3. Total your order: $ (Ad Price) x (Number of Issues) = $ TOTAL PRICE Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Email: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of this contract. (HMM-B0113) Please sign and return to: Human Resources Management Association of Manitoba

2013-2014 Membership Roster and Resource Guide Direct-Mail Opportunities Advertise your products and services by including your flier, brochure or postcard in the clear plastic bag in which the 2013-204 Membership Roster & Resource Guide is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company. Net Rates Pieces Furnished by Advertiser Surfaces 1 page (2 surfaces) 2 pages (4 surfaces)* Postcard Rates $1,549.50 $1,939.50 $1,549.50 *3 pages (6 surfaces) or more available; quotes supplied upon request. Human Resources Management Association of Manitoba

Corporate Team Building/Catering & Event Services Marketplace This special section was developed for companies to promote their products and services, such as hotels, catering, venues and rental space to our members. There is no better time to invest in the growth of your business. Showcase your company to the HR professionals of Manitoba who are in charge of scheduling events and making purchasing decisions. Contact your Naylor account executive today to secure your space. Select from the following options: 1/2-page, horiz., full-colour: $979.50 1/4-page, vert., full-colour: $589.50 1/8-page, horiz., full-colour: $349.50 Select what issue(s) you would like your ad to appear in: HRmatters Spring 2013 (HMM-B0113) HRmatters Fall 2013 (HMM-B0213) Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Email: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (HMM-B0113) Please sign and return to: Human Resources Management Association of Manitoba

Supplier's Guide Our brand new Supplier's Guide section gives advertisers an opportunity to enhance their presence in HRmatters. Placing a 75-word profile and company logo in the Supplier's Guide gives your listing higher visibility and exposure to HRMAM members. Be a part of this Supplier's Guide by completing this form and returning it to your Naylor account executive. Please select from the following options: 75-word listing and full-colour logo: $279.50 75-word listing and black and white logo: $229.50 75-word listing: $179.50 Advertisers who have purchased a display ad will receive a 25% discount on a listing( or listing with logo), which will appear in the supplier's guide. All rates are per insertion. Invoices are issued upon publication. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Email: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (HMM-B0113) Please sign and return to: Human Resources Management Association of Manitoba

Index of Advertisers Categories Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you. Absence & Disability Management Accounting & Financial Services Alcohol & Drug Testing Arbitration & Mediation Audiovisual Equipment/Services Benefits & Pension Consultants Career & Outplacement Consultants Catering Services Coaching Computer Training/Consulting Conflict Management E-Learning Employee Assessment & Testing Employee Communication Employee Assistance Programs Employee Benefits Employee Health Rehabilitation Employee Recognition & Service Awards Employment Agencies Environmental Health Ergonomics Event Planners Fitness & Wellness Consultants Florists Group Benefits, Insurance & Retirement Savings Health & Wellness Health Benefits HR & Business Conferences HR Consulting Services HR Information Systems HR Resource Materials Human Resource Professional Development Immigration Consulting Information Management Consulting Services Information Technology Education Investigative Services IT Staffing Specialists Labour & Employment Law Leadership Development Legal Services Management Consulting Marketing Research & Employee Surveys Mentoring Occupational Health Services Online Recruiting Organizational Consultants Payroll & HR Systems Payroll Benefits & Employee Services Outsourcing Pension & Benefits Performance Management Photo Identification Post-Secondary Education Programs Professional Associations Project Management Training & Consulting Property Management Recognitions/Promotions Recruitment Services Rehabilitation Services & Consultants Relocation Services Retirement & Financial Planning Safety & Recognition Awards Safety Consultants & Training Salary Surveys Sales Training Staff Retention & Succession Planning Staffing Agencies Staffing Solutions Team Building Temporary Recruitment Trade Show Displays Training & Organizational Development Training Consultants & Seminars Training Programs - Design & Delivery Training Programs - Resource Materials Wellness Workplace Dispute Resolution Workplace Health & Safety Workplace Training & Development One free listing with any size ad. Additional listings are $20 each. No limit. Please list new categories on this sheet. Additional Categories X $20 = $ Initial: Date: Human Resources Management Association of Manitoba