Put your message in front of the largest market for legal professionals in the south.

Transcription

1 Florida Justice Association Put your message in front of the largest market for legal professionals in the south. Florida Justice Association Expert Witness & Vendor Guide 2015 Media Kit FOR MORE INFORMATION, PLEASE CONTACT: George Baldwin Project Leader Toll-free: (800) , ext Direct: (352) Fax: (352)

2 Florida Justice Association About FJA We are the only statewide professional association dedicated to trial attorneys and their clients in Florida's $25 billion justice system. Florida is the largest market for legal professionals in the south. Our members work across the state in many different fields and include: Attorneys Legal assistants Paralegals Law students Our members are looking for you! The FJA Expert Witness & Vendor Guide allows attorneys to search for qualified vendors, expert witnesses and suppliers by category. The top services our members are searching for include: Forensic Engineering and Accident Reconstruction Financial Planning and Banking Services Court Reporters Legal Nurse Consultants Computer Software and Web Development fja.officialbuyersguide.net Connecting you with members throughout the year! Nearly 80% of B2B respondents think websites will become even more important sources of industry related content during the next 4 years.* Make sure your company is ahead of your competitors! Don't be left out! Contact your Naylor representative to reserve your space today. *"The Value of B-to-B" American Business Media report

3 About the FJA Expert Witness & Vendor Guide The FJA Expert Witness & Vendor Guide is a user-friendly forum designed to bring suppliers and attorneys together. Available 24 hours a day, 365 days a year, the interactive FJA Expert Witness & Vendor Guide makes it easy to locate professional services and expert witnesses geared toward Florida's legal industry. With hyperlinks, multiple search capabilities and richer search results, this online resource is designed to drive the purchasing process and bring customers to your site with a few clicks. Features of the FJA Expert Witness & Vendor Guide: Categorical layout allows efficient browsing with fewer clicks The "Add Search to Browser" function allows users to set the FJA Expert Witness & Vendor Guide as their default browser, bringing them directly to your listing when they search the Web Directs visitors to the landing page of your choice to learn more about your business Vertical search capability with Google integration returns richer results Various ad sizes and display options make it easy to customize your listing and enhance content Promoted in FJA communications Optimized to drive traffic from search engines and the FJA home page Page Peel $1,600 EXCLUSIVE POSITION Display your business uniquely on the home page of the FJA Expert Witness & Vendor Guide. With the move of a mouse, your company's message sweeps down over the site like a page out of a book, drawing attention and visitors to your website. Banner Package $1,500 Leaderboard- 728 x 90 Rectangle- 300 x 250 Be prominently displayed on the IMG Online Buyers' Guide! Be featured on the top and bottom Leaderboards as well as the three home page rectangles and sub page rectangle. 8 rotations available. Featured Company $ x 180 Feature your company at the top of our buyers' guide. There are 4 ads rotating in the two spots The purchase of any display ad on the FJA Expert Witness & Vendor Guide comes with a COMPLIMENTARY Premier Listing! Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Continued on next page...

4 The purchase of any display ad on the FJA Expert Witness & Vendor Guide comes with a COMPLIMENTARY Premier Listing! Premier Listing Package $250 Premier Listings are designed to offer heightened visibility within OBG TITLE. Premier Listings appear on a first-reserved, first-listed basis on top of all basic listings, ensuring they are seen first. Premier Listings contain all basic information. Includes five (5) product/service category listings of your choice. Additional category listings are $50 each. Premier Listing additional features: Full-color company logo Active website, social media links, address and up to five contacts Extended company profile and products and services listing Full-color product image and description linked to your website Google map of your business location Google site search: to search your website from your Premier Listing Request for information: a contact form to reach a representative from your business Maximize the impact of your Premier Listing with these upgrades Premier Listings with Additional Categories For companies that want to increase exposure on the FJA Expert Witness & Vendor Guide, we offer discounted rates on additional category selections (one free category is included with a standard Premier Listing). Rates below include Premier Listing and specified number of category listings. Video Upgrade Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to 5 minutes. Upgrade $200 Premier Listing with 5 categories $400 Premier Listing with 10 categories $650 Premier Listing with 15 categories $900

5 Online Specifications For more information, visit: FJA Expert Witness & Vendor Guide Page Peel 2 files required. Live area is only the top right diagonal corner. Small peel teaser: 75 x 75 pixels Large peel ad: 500 x 500 pixels Creative accepted: JPG only (no animation) Leaderboard 728 x 90 pixels Featured Companies (Logo & Text) 120 x 60 pixels for rectangular or wider logos 120 x 120 pixels for taller logos Max word count: 30 words Rectangle 300 x 250 pixels Premier Listing Video Upgrade Runtime: 5 Minutes Maximum AVI, MOV, MP4, MPG, QT, RM, SWF or WMV accepted. 400 x 300 pixels FJA Expert Witness & Vendor Guide Flash Guide Publish or export.swf file for Flash Player 9 and ActionScript 3.0 Bitmaps should have smoothing enabled for best presentation All fonts, images, and support animations files should be embedded within the file Do not use flash stage color as background; Create a bottom layer and draw a solid filled box Animation time limit is approximately 25 seconds (including multiple loops); A stop action is needed at the end of the animation Create an invisible button using Action Script Open your.fla file. 2. Lock all your layers 3. Create a new layer on top and select the first frame. 4. Draw a large rectangle or shape that will cover the whole banner. 5. Then convert your shape to a `Symbol' and track it as a button. 6. In the PROPERTIES panel set the `Color Effect' as `Alpha' and set it to 0%. 7. Then change the instance name to 'naylornet_btn' 7. Then change the instance name to 'naylornet_btn' 8. Create a new layer on top of the button and select the first frame. 9. Go to the ACTIONS panel, copy and paste this snippet below naylornet_btn.addeventlistener(mouseevent.click,function(event: MouseEvent) : void { flash.net.navigatetourl(new URLRequest (root.loaderinfo.parameters.url), "_blank"); } ); NOTE: Do not type your intended url in the code. Leave the word url as-is. The purpose of setting up your Flash creative like this is so that we can control the landing page. Please supply the desired URL to your Naylor account executive. 10. Publish or export.swf file for Flash Player 10 or higher and ActionScript 3.0